e043 Sport marketing
Adam Kyselica
> Basketball going into hoop against sky

Seminars
•Options
•Every Wednesday 13 - 15
•Few blocks of 4 hours
•Two groups – each one once in two weeks (time and day to discuss)
•Sport event visit
•

Completing the subject
•Project presentation
•Chosen club
•Analysis of the club
•Management analysis
•Strategic development proposal

Content of the semester
•Theories of strategic management
•Goals setting, planning, strategies
•Sports management
•Sport Clubs
•Sport Events
•Analyses
•Porter
•PESTLE
•SWOT
•Fans
•Sponsorships
•Branding
•Contribution of international events
•