Instructions for the final presentation


                                 Sport club / sport event analysis


1)      Brief background and introduction

2)      Strategic analysis

a.      PEST(LE) analysis

b.      Porter analysis

c.       SWOT analysis

3)      Marketing analysis

a.      Social Media

b.      Website

c.       Partners

4)      Proposal

a.      Communication strategy

                                                              i.      Social Media

                                                             ii.      Website

                                                           iii.      Partnership offer

                                                           iv.      Special event for fans

                                                             v.      Anything else that comes to
your mind J

b.      Contact list - attachment

                                                              i.      At least ě0 contacts each for
a basketball, football, futsal, handball and volleyball youth clubs (U10 – U18)

1.      Name+Surname (coach / coordinator)

2.      Email

3.      Phone (if possible)

4.      Club website