STRATEGIC PLANNING
A roadmap clarifying where we want to go and how we will get there
WHERE ARE WE NOW
SITUATION
ANALYSIS
• Where are we now?
• Internal analysis
• External analysis
PEST ANALYSIS
PORTER 5FORCES
ANALYSIS
SWOT ANALYSIS
STAKEHOLDER ANALYSIS
COMPETITORS ANALYSIS
RESOURCE ANALYSIS
SKILLS & CULTURE ANALYSIS
VISION
• Descrip(on of our clear and inspira(onal long term ambi(on or
dream
• OUR NORTH STAR
PROCES OF DEFINING A VISION
DEVELOPING YOUR VISION
• List the words you want to see in the vision
• 1)
• 2)
• 3)
• In 2030 we will be …
• In 2030 will be …
• By 2030 we will have …
• By 2030 we want …
EXAMPLE TO DISCUSS
WHEN SETTING A VISION
• Is it:
• Future tense
• Directional
• Can you paint a picture of where you are heading? (your north star)
• Long term statement
• Connected with what you are doing now
• Big / bold statement
• Does it get you excited?
• Does it get you out of the bed in the morning?
VALUES
• The fundamental beliefs which:
• Drive how your organisaGon operates , manage its staff, make desicions and
manage relaGonships
• Shoudl be shared with employees and stakeholders
• Will help to define the brand of your organisaGon
• How we will behave
GOALS & OBJECTIVES
• Objectives are specific milestones which lead to the realisation of
strategic goals
• Goals are the long term priorities to achieve your vision
• Taking in consideration your situational analysis, research and vision
OBJECTIVES
ACTION PLAN
PROPOSAL
• Prepare all the analysis
• Choose one team
• Organanisational structure
• Prepare a strategic plan
• How to develop your organization
• Steps to grow
• Action plan