Bollywood versus Hollywood

                                 The Battle of the Dream Factories



                                                                              Author: Heather Tyrell

                                        What is Bollywood ?

n    North Indian film factory

n    The most prolific film factory in the world

n    Connection of two words  -  Bombay and Hollywood

n    B. produces about 800 films/year







                                    First Cinema x Third Cinema

n    Commercial

n    Mainstream

n    Dominant

n    Culturally-imperialistic

n    Non-commercial

n    Indigenous

n    National

n    Politicised

n    Democratic

n    Serious content

                                           Bolly vs Holly

n    Bolly earns big amount of money -> Holly wants it       

n    Holly tries to infiltrate into Indian market or replace Bolly  ->  No success, Bolly survives



Question: Why did Bollywood survive?

Answer: Because of the culture.

Result of the battle: As for culture Bolly is the winner x economically Holly is the winner



                                   Typical of Bollywood film is ...

n    Mixture of everything (comedy, tragedy, musical, melodrama, song and dance sequences)

n    Lenght (3 hours)

n    Music (popular music=film music)

n    Religious iconography of actors







                                       Cultural globalization

n    Style the film is made in

n    Changing of languages (Hindi and English)

n    Western way of clothing

n    Films are settled in USA

                                             Conclusion

n    Competing between Bollywood and  Hollywood has become popular

n    Bollywood is under western and domestic pressure at the same time

n    Bollywood uses some features of western cinema but as a whole it is different than Hollywood





                                    Thank you for your attention

If you want to know more about Bollywood :

Book : Bollywood Cinema (N1 -- 202)