BACKGROUND
Lancashire Evening Post
•Odpoledník
•
•3 edice
•
•26,000 prodej
•
•60 novinářů
•
•central, west and north Lancashire
•
•
spaceball spaceball spaceball

BACKGROUND
TRÉNINK
•V roce 2006 – změna
•
•Trénink psaní pro web
•
•Nový redakční systém
•
•Jak pracovat s vyhledávači
•
•AV skills
•
cartoon_teacher

BACKGROUND
CHANGING NEWSROOM
•Digitální šéfové
•Redesign newsroomu
•Změna workflow
•Adaptovaný CMS
•
ROAD COMMAND

BACKGROUND
TECHNOLOGY
•
•Nakoupili video camery & digitální diktafony
•
•iMacy s Final Cut
•
•Televizní obrazovky
•
•
•
Cartoon-Cameraman-s

BACKGROUND
Nový obsah
•Video vysílání
•
•Slideshows
•
•User generated content
•
•Cross-promotion

BACKGROUND
Další
•CoverItLive
•
•Live video streaming
•
•Social networks
•
•Mash ups
•
•

BACKGROUND
LEP Live (video streaming)
•Telefon nebo laptop
•
•Camera
•
•Quik or Ustream websites
•
•Real-time blog
•(coveritlive)
black horse1

BACKGROUND
Politici a puby
•Lunchtime in a typical Preston pub
•
•Business Leaders’ Lunches
•
•Politicians visit the LEP
•
leaders_lunch

BACKGROUND
Twitter/Facebook
•
twitter

BACKGROUND
Twitterfall
•Monitorují tweety 'Preston' a 'Lancashire'
•
twitterfall

BACKGROUND
Youtube
•
youtube

BACKGROUND
Audio and video strategy
•Training pro všechny reportéry
•
•Think print and web in every story
•
•Breaking news for the website
•
•AV suite and studio
•
•UGC
mel_video

BACKGROUND
User Generated Content in 2008
•PICTURES: 4,000 (including from PR, Retro and sport)
•WEB POLL VOTES: 60,000
•GENERAL: 2,500 articles (sport, reviews, schools
•LETTERS/EMAILS/TEXTS: 3,500 (news) and 100 (sport)
•SHORT STORIES: 148 stories submitted to group-wide competition from lep.co.uk, 2,000 registered
voters
•AUDIO AND VIDEO: 25 videos & 60 audio files (plus school podcasts)
•EDITORIAL SNAP SURVEYS: Thousands of responses (campaigns)
•BLOGS: 100
•FORUMS: 900 postings
•STORY COMMENTS: Up to 4,000 a month
•COMMUNITY CALENDAR: 500 entries
•     (most uploaded by users)

BACKGROUND
The future
•More interaction (more live forums)
•
•Encourage more UGC (poems, ultra local)
•
•Develop podcasting (sport, business, schools)
•
•Maintain innovation
tn

BACKGROUND
Lancashire Evening Post
•Odpoledník
•
•3 edice
•
•26,000 prodej
•
•60 novinářů
•
•central, west and north Lancashire
•
•
spaceball spaceball spaceball

BACKGROUND
SUCCESS STORY
January 2005
December
2008
Monthly Page Views
422,055
4,406,060
Unique users per month
50,406
328,158
Weekly story count online
152
448
Weekly photographs
10
546
Weekly video
0
21
User comments
0
6,379