 Conceptual modelling was developed in response to the failure of quantitative systems analysis to cope with the problems. Different methods have been developed to address these problems.  Causal loop diagrams provide an example of a qualitative systems tool. The modelling process starts by identifying variables and causal links between them and then proceeds with identification of feedback loops, such as closed chains of causal connections. This language was developed initially to help people identify circular patterns that are often hidden by our default assumption that all causation is linear.  Balancing feedback loops are equilibrating or goal-seeking structures in systems and are both sources of stability and sources of resistance to change.  Balancing feedback loop guarantees system resilience.  Reinforcing feedback loops are selfenhancing, leading to exponential growth or to runaway collapses over time.  Reinforcing feedback loop is central driver of growth in an economy.  It could lead to vicious circle.  Like with epidemy  Microsoft has a special software for diagrams - MS Visio. You can create diagrams there and than import them to Word (or any other program). You can also use some free alternatives to Visio: http://www.lucidchart.com http://dia-installer.de/index.html.en  http://cmap.ihmc.us/  http://dia-installer.de/