Measuring Endorsement of the New Ecological
Paradigm: A Revised NEP Scale
Riley E. Dunlap*
Washington State University
Kent D. Van Liere
Primen
Angela G. Mertig
Michigan State University
Robert Emmet Jones
University of Tennessee
Dunlap and Van Liere’s New Environmental Paradigm (NEP) Scale, published in
1978, has become a widely used measure of proenvironmental orientation. This
article develops a revised NEP Scale designed to improve upon the original one
in several respects: (1) It taps a wider range of facets of an ecological worldview,
(2) It offers a balanced set of pro- and anti-NEP items, and (3) It avoids outmoded
terminology. The new scale, termed the New Ecological Paradigm Scale, consists
of 15 items. Results of a 1990 Washington State survey suggest that the items can
be treated as an internally consistent summated rating scale and also indicate a
modest growth in pro-NEP responses among Washington residents over the 14
years since the original study.
When environmental issues achieved a prominent position on our nation’s
policy agenda in the 1970s, the major problems receiving attention tended to be air
*This is a revision of a paper presented at the Annual Meeting of the Rural Sociological Society,
The Pennsylvania State University, State College, PA, August 1992. Revision of the NEP Scale benefited
from Dunlap’s long-term collaborative effort with William R. Catton, Jr., to document the emergence
of an ecological paradigm within sociology. The data reported in this article were collected in a
survey sponsored by Washington State University’s Department of Natural Resource Sciences and
Cooperative Extension Service for which Dunlap served as a consultant. Thanks are extended to Robert
Howell for facilitating Dunlap’s involvement with that survey. Correspondence concerning this article
should be addressed to Riley E. Dunlap, Department of Sociology, Washington State University, Pullman,
WA 99164-4020 [e-mail: dunlap@wsu.edu].
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© 2000 The Society for the Psychological Study of Social Issues
Journal of Social Issues, Vol. 56, No. 3, 2000, pp. 425–442
and water pollution, loss of aesthetic values, and resource (especially energy) conservation.
Consequently, attempts to measure public concern for environmental
quality, or “environmental concern,” focused primarily on such conditions (e.g.,
Weigel & Weigel, 1978). In recent decades, however, environmental problems
have evolved in significant ways. Although localized pollution, especially hazardous
waste, continues to be a major issue, environmental problems have generally
tended to become more geographically dispersed, less directly observable, and
more ambiguous in origin. Not only do problems such as ozone depletion, deforestation,
loss of biodiversity, and climate change cover far wider geographical areas
(often reaching the global level), but their causes are complex and synergistic and
their solutions complicated and problematic (Stern, Young, & Druckman, 1992).
Researchers interested in understanding how the public sees environmental problems
are gradually paying attention to these newly emerging “attitude objects”
(Stern, Dietz, Kalof, & Guagnano, 1995), and the number of studies of public perceptions
of issues such as global warming is slowly mounting (Dunlap, 1998;
O’Connor, Bord, & Fisher, 1999).
The emergence of global environmental problems as major policy issues symbolizes
the growing awareness of the problematic relationship between modern
industrialized societies and the physical environments on which they depend
(Stern et al., 1992). Recognition that human activities are altering the ecosystems
on which our existence—and that of all other living species—is dependent and
growing acknowledgment of the necessity of achieving more sustainable forms of
development give credence to suggestions that we are in the midst of a fundamental
reevaluation of the underlying worldview that has guided our relationship to the
physical environment (e.g., Milbrath, 1984). In particular, suggestions that a more
ecologically sound worldview is emerging have gained credibility in the past
decade (e.g., Olsen, Lodwick, & Dunlap, 1992).
In this context, it is not surprising to see that traditional measures of “environmental
concern” are being supplanted by instruments seeking to measure “ecological
consciousness” (Ellis & Thompson, 1997), “anthropocentrism” (Chandler &
Dreger, 1993), and “anthropocentrism versus ecocentrism” (Thompson & Barton,
1994). The purpose of this article is to provide a revision of the earliest such
measure of endorsement of an ecological worldview, the New Environmental
Paradigm Scale (Dunlap & Van Liere, 1978).
The New Environmental Paradigm Scale
Development of the Scale
Sensing that environmentalists were calling for more far-reaching changes
than the development of environmental protection policies and stimulated by
Pirages and Ehrlich’s (1974) explication of the antienvironmental thrust of our
426 Dunlap, Van Liere, Mertig, and Jones
society’s dominant social paradigm (DSP), in the mid-1970s Dunlap and Van
Liere argued that implicit within environmentalism was a challenge to our fundamental
views about nature and humans’ relationship to it. Their conceptualization
of what they called the New Environmental Paradigm (NEP) focused on beliefs
about humanity’s ability to upset the balance of nature, the existence of limits to
growth for human societies, and humanity’s right to rule over the rest of nature. In a
1976 Washington State study Dunlap and Van Liere (1978) found that a set of 12
Likert items measuring these three facets of the new social paradigm or worldview
exhibited a good deal of internal consistency (coefficient alpha of .81), and
strongly discriminated between known environmentalists and the general public.
Consequently, they argued that the items could legitimately be treated as a New
Environmental Paradigm Scale, and found that endorsement of the NEP was, as
expected, negatively related to endorsement of the DSP (Dunlap & Van Liere,
1984). [Dunlap and Van Liere later developed a six-item NEP Scale for use in a
national survey for the Continental Group (1982) that has subsequently been used
by several researchers, particularly political scientists (Pierce, Steger, Steel, &
Lovrich, 1992).]
Drawing upon a spate of literature in the late 1970s and early 1980s that
explicated more fully the contrast between the emerging environmental paradigm
and the dominant social paradigm (e.g., Brown, 1981), subsequent researchers provided
far more comprehensive conceptualizations of the NEP and DSP (Cotgrove,
1982; Milbrath, 1984; Olsen et al., 1992). However, their elaborate measuring
instruments, encompassing a wide range of both beliefs and values, have proven
unwieldy, and the NEP Scale has become the far more widely used measure of
an environmental or, as now seems the more appropriate label, “ecological”
worldview. Also, because the emergence of global environmental change has
made items like “The balance of nature is very delicate and easily upset” more relevant
now than in the 1970s, and because alternative measures of environmental
concern widely used in the 1970s and early 1980s focusing on specific types of
environmental problems have become dated (e.g., Weigel & Weigel, 1978), the
NEP Scale has also become a popular measure of environmental concern, with
endorsement of the NEP treated as reflecting a proenvironmental orientation.
The fact that the NEP Scale is treated as a measure of endorsement of a fundamental
paradigm or worldview, as well as of environmental attitudes, beliefs, and
even values, reflects the ambiguity inherent in measuring these phenomena as well
as Dunlap and Van Liere’s failure to ground the NEP in social-psychological
theories of attitude structure (Stern, Dietz, & Guagnano, 1995). Although attitude
theory cautions against categorizing individual items as clear-cut indicators of attitudes
or beliefs (see, e.g., Eagly & Kulesa, 1997), in retrospect it nonetheless
seems reasonable to argue that the NEP items primarily tap “primitive beliefs”
about the nature of the earth and humanity’s relationship with it. According to
Rokeach (1968, p. 6), primitive beliefs form the inner core of a person’s belief
Measuring Endorsement 427
system and “represent his ‘basic truths’ about physical reality, social reality and the
nature of the self.” Though not as foundational as the examples used by Rokeach,
beliefs about nature and humans’ role in it as measured by the NEP items appear to
constitute a fundamental component of people’s belief systems vis-à-vis the
environment.
Social psychologists see these primitive beliefs as influencing a wide range of
beliefs and attitudes concerning more specific environmental issues (see Gray,
1985, chap. 2, and Stern, Dietz, & Guagnano, 1995a, for two alternative but
complementary models incorporating the NEP as a measure of primitive beliefs).
Similarly, political scientists find the NEP beliefs to be a core element in comprehensive
environmental belief systems (Dalton, Gontmacher, Lovrich, & Pierce,
1999; Pierce, Lovrich, Tsurutani, & Takematsu, 1987). A consensus that the NEP
items measure such beliefs (Edgell & Nowell, 1989; Gooch, 1995) is emerging,
and it seems reasonable to regard a coherent set of these beliefs as constituting a
paradigm or worldview that influences attitudes and beliefs toward more specific
environmental issues (Dalton et al., 1999). In short, a proecological orientation or
“seeing the world ecologically,” reflected by a high score on the NEP Scale, should
lead to proenvironmental beliefs and attitudes on a wide range of issues (Pierce,
Dalton, & Zaitsev, 1999; Stern, Dietz, & Guagnano, 1995). Although such beliefs
may also influence behavior, the barriers and opportunities that influence proenvironmental
behaviors in specific situations caution against expecting a strong
NEP-behavior relationship (Gardner & Stern, 1996).
Past Research and Validity of the NEP Scale
Although treated variously as measuring environmental attitudes, beliefs, values,
and worldview, the NEP Scale has been widely used during the past 2 decades.
It has been used most often with samples of the general public, but it has also been
used with samples of specific sectors such as farmers (Albrecht, Bultena, Hoiberg,
& Nowak, 1982) and members of interest groups (e.g., Edgell & Nowell, 1989;
Pierce et al., 1992). It has been used as well to examine the environmental orientations
of ethnic minorities in the United States (e.g., Caron, 1989; Noe & Snow,
1989–90) as well as of residents of other nations such as Canada (Edgell & Nowell,
1989), Sweden (Widegren, 1998), the Baltic states (Gooch, 1995), Turkey
(Furman, 1998), and Japan (Pierce et al., 1987). Finally, it has recently been used to
compare the environmental orientations of college students in several Latin American
nations and Spain with those of American students (Bechtel, Verdugo, &
Pinheiro, 1999; Schultz & Zelezny, 1998). In general, these studies have found, as
did Dunlap and Van Liere (1978) in their 1976 Washington State survey, a relatively
strong endorsement of NEP beliefs across the various samples.
Rather than attempt to summarize the dozens of studies that have employed
the NEP items, we will cite selected findings that bear on the validity of the NEP
428 Dunlap, Van Liere, Mertig, and Jones
Scale. As noted previously, studies of interest groups such as environmental organizations
have consistently found that environmentalists score higher on the NEP
Scale than do the general public or members of nonenvironmental interest groups
(e.g., Edgell & Nowell, 1989; Pierce et al., 1992; Widegren, 1998). These findings
suggest, as did Dunlap and Van Liere’s (1978) original study, that the NEP Scale
has known-group validity. Similarly, despite the difficulty of predicting behaviors
from general attitudes and beliefs, numerous studies have found significant relationships
between the NEP Scale and various types of behavioral intentions as well
as both self-reported and observed behaviors (e.g., Blake, Guppy, & Urmetzer,
1997; Ebreo, Hershey, & Vining, 1999; O’Connor et al., 1999; Roberts & Bacon,
1997; Schultz & Oskamp, 1996; Schultz & Zelezny, 1998; Scott & Willits, 1994;
Stern, Dietz, & Guagnano, 1995a; Tarrant & Cordell, 1997; Vining & Ebreo,
1992). Such findings clearly indicate that the NEP Scale possesses predictive
validity as well. Since both predictive and known-group validity are forms of criterion
validity (Zeller & Carmines, 1980, pp. 79–81), the overall evidence thus suggests
that the NEP possesses criterion validity.
Judging the content validity of the NEP Scale is more difficult, especially
since the construct of an environmental/ecological paradigm or worldview is
inherently somewhat amorphous. A recent study by Kempton, Boster, and Hartley
(1995), however, that employed in-depth, ethnographic interviews in an effort to
flesh out the environmental perspectives of Americans is highly relevant in this
regard. Although their methods were dramatically different than those employed in
the development and construction of the NEP Scale, on the basis of responses to
their unstructured interviews Kempton et al. (1995, chap. 3) concluded that three
general sets of environmental beliefs play crucial roles in the “cultural models” by
which Americans attempt to make sense of environmental issues: (1) Nature is a
limited resource upon which humans rely; (2) Nature is balanced, highly interdependent
and complex, and therefore susceptible to human interference; and
(3) Materialism and lack of contact with nature have led our society to devalue
nature. That Kempton et al. found three nearly identical beliefs to those forming the
major facets of the NEP Scale—balance of nature, limits to growth, and human
domination over nature—is strong confirmation of the scale’s content validity.
Judging the construct validity of measuring instruments is difficult because it
depends on how the measure relates to other measures in ways that are theoretically
specified (Zeller & Carmines, 1980, pp. 80–84). Original claims of the NEP
Scale’s construct validity (Dunlap & Van Liere, 1978, p. 16) were limited to the
fact that scores on it were related in the expected fashion with personal characteristics
such as age (younger people were assumed to be less wedded to traditional
worldviews and thus more supportive of the NEP), education (the better educated
were assumed to be exposed to more information about environmental issues and
to be more capable of comprehending the ecological perspective implicit in the
NEP) and political ideology (liberals were assumed to be less committed to the
Measuring Endorsement 429
status quo in general and the DSP in particular). Although there have been some
exceptions, most studies have continued to find support for the NEP to be negatively
related to age and positively related to education and liberalism.
More importantly, studies that have examined the presumed intervening links
between these variables and support for the NEP, such as those that have documented
the assumed positive relationship between environmental knowledge and
endorsement of the NEP (Arcury, 1990; Arcury, Johnson, & Scollay, 1986;
Furman, 1998; Pierce et al., 1992) and two that found a negative relationship
between right-wing authoritarianism and support for the NEP (Lefcourt, 1996;
Schultz & Stone, 1994), are beginning to provide more convincing evidence of the
NEP Scale’s construct validity. But the most important evidence of the NEP
Scale’s construct validity comes from studies that have theorized that the NEP
forms a primary component, along with fundamental values, of environmental
belief systems and then have found this expectation empirically confirmed (Pierce
et al., 1987; Stern, Dietz, & Guagnano, 1995). As theoretical models of the sources
of environmental attitudes and behaviors that assign a key role to the NEP are
developed, tested, and confirmed, evidence of the NEP Scale’s construct validity
should increase.
Dimensionality of the NEP Scale
While the bulk of available evidence converges to suggest the overall validity
of the NEP Scale, there is far less consensus on the question of whether the scale
measures a single construct or is inherently multidimensional. After a series of
U.S. studies (Albrecht et al., 1982; Geller & Lasley, 1985; Noe & Snow, 1990)
produced similar results via factor analysis, suggesting that the NEP is composed
of three distinct dimensions—balance of nature, limits to growth, and human domination
of nature—some researchers began to routinely measure each dimension
separately (e.g., Arcury, 1990; Ebreo et al., 1999; Vining & Ebreo, 1992). A careful
review of studies that have factor-analyzed the NEP items, however, reveals
considerable inconsistency in the number of dimensions actually obtained: Three
studies (Edgell & Nowell, 1989; Lefcourt, 1996; Noe & Snow, 1990, p. 24) found
all items to load on a single factor with at least one of their samples, and several
studies have found only two dimensions in one or more of their samples (Bechtel et
al., 1999; Gooch, 1995; Noe & Snow, 1989–90, 1990; Noe & Hammitt, 1992; Scott
& Willits, 1994). Although a number of studies have found three dimensions similar
to those noted above in one or more samples (Edgell & Nowell, 1989; Noe &
Snow, 1989–90; Shetzer, Stackman, & Moore, 1991), still others have found as
many as four dimensions (Furman, 1998; Roberts & Bacon, 1997).
The above results, combined with the fact that studies finding three dimensions
often report some discrepancies in the loadings of individual items, suggest
that it may be premature to assume automatically that the 12 NEP items measure
three distinct dimensions. We encourage researchers to at least factor-analyze the
430 Dunlap, Van Liere, Mertig, and Jones
entire set of items at the outset to determine if the three widely used dimensions do
in fact emerge. Factor-analyzing 12 items typically yields two or more dimensions,
but as the above results indicate, the dimensions are often sample specific. For this
reason, some researchers see unidimensionality as an unrealistic goal and settle for
a high level of internal consistency, as measured by strong item-total correlations,
high loadings on the first unrotated factor, and an acceptable (0.7 or higher) value
for coefficient alpha, the mean of all possible split-half reliabilities (Zeller &
Carmines, 1980, chap. 3). Although internal consistency is generally a necessary
but not a sufficient condition for unidimensionality, it provides a reasonable rationale
for combining a set of items into a single measure rather than creating ad hoc
dimensions that emerge from various factoring techniques.
The decision to break the NEP items into two or more dimensions should
depend upon the results of the individual study. If two or more distinct dimensions
that have face validity emerge and are not highly correlated with one another, then
it is sensible to employ them as separate variables. If substantively meaningful
dimensions do not emerge, however, and the entire set of items (or at least a majority
of them) are found to produce an internally consistent measure, then we recommend
treating the NEP Scale as a single variable. Although the notion of a
worldview or paradigm implies some consistency (in terms of taking pro- or
anti-NEP positions) in responses to the NEP items, it is not unreasonable to expect
that discernible dimensions will emerge in some samples, as populations vary in
terms of how well their belief systems are organized into coherent frameworks
(e.g., Bechtel et al. 1999; Dalton et al., 1999; Gooch, 1995; Pierce et al., 1987).
Thus, the decision to treat the NEP as a single variable or as multiple variables
should not be made beforehand but ought to be based on the results of the particular
study. Whether used as a single scale or as a multidimensional measure, the NEP
can still be fruitfully employed to examine the structure and coherence of ecological
worldviews and the relationships between these worldviews and a range of
more specific environmental attitudes, beliefs, and behaviors.
Finally, it should also be noted that the apparent multidimensionality of the
NEP items may stem in part from a serious flaw in the original 12-item NEP Scale.
Only 4 of the 12 items were worded in an anti-NEP direction, and all 4 focused on
anthropocentrism or the belief that nature exists primarily for human use and has
no inherent value of its own. That these items generally form a distinct dimension
(often termed “domination of nature”) in factor-analytic studies reporting two or
more dimensions may thus represent a methodological artifact, reflecting the
direction of their wording relative to the rest of the items (see, e.g., Green & Citrin,
1994).
The Study
To address the directionality imbalance in the original NEP Scale and to
update and broaden the scale’s content, we have developed a revised NEP Scale. In
Measuring Endorsement 431
keeping with the growing salience of broad “ecological” (as opposed to narrower,
more specific, and less systemic “environmental”) problems facing the modern
world, this new and hopefully improved instrument is labeled the “New Ecological
Paradigm Scale.”
Data Collection
After being pretested with college students, the new set of NEP items was used
in a 1990 mail survey of a representative sample of Washington State residents (as
was the original set of items). A questionnaire covering a wide range of environmental
issues was mailed out in early March of that year, and the data collection
ended in early May. It proved impossible to contact 145 members of the sample of
1,300 (because of their having moved and left no forwarding addresses, being
deceased, etc.), and 676 completed questionnaires were received from the remaining
1,155 potential respondents, for a completion rate of 58.5%. Given that funding
allowed for only two follow-ups, rather than the recommended three (Dillman,
1978), this is a reasonably good overall response rate.
Item Construction and Modification
Besides achieving a better balance between pro- and anti-NEP statements, we
also wanted to broaden the content of the scale beyond the original three facets of
balance of nature, limits to growth, and antianthropocentrism. The notion of
“human exemptionalism,” or the idea that humans—unlike other species—are
exempt from the constraints of nature (Dunlap & Catton, 1994), became prominent
in the 1980s through the efforts of Julian Simon and other defenders of the DSP. In
addition, the emergence of ozone depletion, climate change, and human-induced
global environmental change in general suggested the importance of including
items focusing on the likelihood of potentially catastrophic environmental changes
or “ecocrises” besetting humankind. Consequently, we added items to tap both the
exemptionalism and ecocrisis facets. Finally, we wanted to modify the outmoded
sexist terminology (“mankind”) present in some of the original items and decided
to include an “unsure” category as a midpoint to cut down on item nonresponse.
The set of 15 items shown in Table 1 (including 6 from the original NEP Scale,
4 of which are modified very slightly) was constructed to achieve these purposes.
Three items were designed to tap each of the five hypothesized facets of an ecological
worldview: the reality of limits to growth (1, 6, 11), antianthropocentrism (2, 7,
12), the fragility of nature’s balance (3, 8, 13), rejection of exemptionalism (4, 9,
14) and the possibility of an ecocrisis (5, 10, 15). (Item 5 was in the original NEP
Scale and typically showed up in the “balance” dimension.) The eight oddnumbered
items were worded so that agreement indicates a proecological view,
and the seven even-numbered ones so that disagreement indicates a proecological
worldview.
432 Dunlap, Van Liere, Mertig, and Jones
Table 1. Frequency Distributions and Corrected Item-Total Correlations
for New Ecological Paradigm Scale Itemsa
Do you agree or disagreeb that: SAc MA U MD SD (N) ri−t
1. We are approaching the limit
of the number of people the earth
can support
27.7% 25.2% 21.0% 16.0% 10.0% (667) .43
2. Humans have the right to modify
the natural environment to suit
their needs
4.1 28.5 9.2 33.9 24.3 (663) .35
3. When humans interfere with nature
it often produces disastrous
consequences
44.6 37.6 4.0 11.2 2.5 (668) .42
4. Human ingenuity will insure that we
do NOT make the earth unlivable
7.8 23.5 21.5 24.4 22.7 (664) .38
5. Humans are severely abusing
the environment
51.3 35.3 2.6 9.3 1.5 (665) .53
6. The earth has plenty of natural
resources if we just learn how
to develop them
24.4 34.8 11.3 17.5 11.9 (663) .34
7. Plants and animals have as much
right as humans to exist
44.7 32.2 4.7 12.8 5.7 (665) .46
8. The balance of nature is strong
enough to cope with the impacts of
modern industrial nations
1.1 7.4 11.3 30.9 49.4 (664) .53
9. Despite our special abilities humans
are still subject to the laws of nature
59.6 31.3 5.4 2.9 0.8 (664) .33
10. The so-called “ecological crisis”
facing humankind has been greatly
exaggerated
3.9 17.9 13.8 25.9 38.5 (665) .62
11. The earth is like a spaceship with
very limited room and resources
38.0 36.3 7.5 13.4 4.8 (664) .51
12. Humans were meant to rule over
the rest of nature
13.5 20.4 8.2 23.9 34.0 (661) .51
13. The balance of nature is very delicate
and easily upset
45.9 32.8 5.9 14.1 1.4 (665) .48
14. Humans will eventually learn enough
about how nature works to be able to
control it
3.2 20.1 24.2 27.9 24.6 (666) .35
15. If things continue on their present
course, we will soon experience a
major ecological catastrophe
34.3 31.0 16.9 14.1 3.6 (667) .62
aQuestion wording: “Listed below are statements about the relationship between humans and the environment.
For each one, please indicate whether you STRONGLY AGREE, MILDLY AGREE, are
UNSURE, MILDLY DISAGREE or STRONGLY DISAGREE with it.”
bAgreement with the eight odd-numbered items and disagreement with the seven even-numbered items
indicate pro-NEP responses.
cSA = Strongly Agree, MA = Mildly Agree, U = Unsure, MD = Mildly Disagree, and SD = Strongly
Disagree.
Results
The percentage distributions for responses to each of the 15 items are shown in
Table 1. As in past studies, overall there is a tendency for respondents to endorse
proecological beliefs, as pluralities and often majorities (sometimes large ones) do
so on every item. This is especially true for seeing the balance of nature as being
threatened by human activities but is much less true for accepting the idea that there
are limits to growth. There is also considerable variation in the proportions being
“unsure” about the various statements, as over 20% are unsure about items 1 (on
limits) and 4 and 14 (both on human exemptionalism).
Constructing a New Ecological Paradigm Scale
We were particularly interested in determining if the 15 items can legitimately
be treated as measuring a single construct. A high degree of internal consistency is
a necessary condition for combining a set of items into a single measure as well as
an appropriate (albeit not essential) expectation for item responses constituting a
reasonably coherent worldview, so we began by examining the consistency of
responses to the 15 items. The last column in Table 1 shows the corrected
item-total correlations for each item. All of these correlations are reasonably
strong, ranging from a low of .33 to a high of .62. Not surprisingly, then, coefficient
alpha is a very respectable .83. Furthermore, deletion of any of the 15 items lowers
the value of alpha. Thus, the evidence from this initial survey suggests that the set
of 15 items can be treated as constituting an internally consistent measuring instrument
(Mueller, 1986).
Another means of assessing internal consistency is via principal-components
analysis. All 15 items load heavily (from .40 to.73) on the first unrotated factor, and
this factor explains 31.3% of the total variance among the items (compared to only
10% for the second factor extracted). This and the pattern of eigenvalues (4.7, 1.5,
1.2, and 1.1) suggest the presence of one major factor and thus reinforce the prior
evidence concerning the internal consistency of the revised NEP Scale (Zeller &
Carmines, 1980, chap. 3).
Because the dimensionality of the original NEP Scale has frequently been
investigated, we employed varimax rotation to create orthogonal dimensions, and
the results are shown in Table 2. When the four factors with eigenvalues greater
than one are subjected to a varimax rotation, six items load most heavily on the first
factor: the three ecocrisis items (5, 10, 15), two balance-of-nature items (3, 13), and
one exemptionalism item (9). In addition, three other items that load most heavily
on other factors have substantial cross-loadings on the first factor: one
antianthropocentrism item (7), one limits-to-growth item (11), and one balanceof-nature
item (8). These results suggest the first and major factor taps the balance
and ecocrisis facets heavily but also incorporates the remaining three facets to
434 Dunlap, Van Liere, Mertig, and Jones
some degree. The four items loading most heavily on the second factor include the
remaining two exemptionalism items (4, 14), the third balance item (8), and a limits
item (6), and the ecocrisis item (10) from the first factor also cross-loads heavily
on this factor. Only the marginally important third and fourth factors (with
eigenvalues barely above 1.0) consist of items designed to tap the same facet. The
remaining two limits items (1, 11) load most heavily on the third factor, whereas
the third one (6) loads almost as heavily here as it does on the second factor, and the
three anthropocentrism items (2, 7, 12) load most heavily on the fourth factor.
Different researchers will have varying interpretations of the results of this
analysis. Because the evidence suggests the presence of one predominant factor,
and because the first three factors have items from several facets loading heavily
on them, we are not inclined to create four NEP subscales measuring the four
factors that emerged from the principal-components analysis and varimax rotation.
Furthermore, because all 15 items load heavily on the first unrotated factor, have
strong item-total correlations and yield an alpha of .83 when combined into a single
measure, we think it is appropriate to treat them as constituting a single (revised)
NEP Scale. Further, the revised NEP Scale possesses a level of internal consistency
that justifies treating it as a measure of a coherent belief system or worldview. Of
course, future research on differing samples is needed to confirm the
appropriateness of treating the new set of 15 items as a single measure of
endorsement of an ecological worldview as opposed to creating two or more
Measuring Endorsement 435
Table 2. Principal Components Analysis of NEP Items With Varimax Rotation
Factors
1 2 3 4
NEP 3 (Balance) 60 04 07 19
NEP 5 (Eco-Crisis) 71 12 20 09
NEP 9 (Anti-Exempt) 62 20 −15 00
NEP 10 (Eco-Crisis) 54 36 27 22
NEP 13 (Balance) 60 00 33 14
NEP 15 (Eco-Crisis) 66 13 35 21
NEP 4 (Anti-Exempt) 19 74 05 −05
NEP 6 (Limits) −18 54 52 11
NEP 8 (Balance) 30 63 11 21
NEP 14 (Anti-Exempt) 06 72 −03 18
NEP 1 (Limits) 20 −05 76 16
NEP 11 (Limits) 31 15 75 01
NEP 2 (Anti-Anthro) 11 10 −02 75
NEP 7 (Anti-Anthro) 38 01 10 63
NEP 12 (Anti-Anthro) 08 28 26 71
Eigenvalue 4.7 1.5 1.2 1.1
Percentage of variance 31.3 10.0 7.8 7.4
Note: Loadings of .30 and above are in bold.
dimensions of such a worldview from the NEP items. As noted earlier, differing
populations will no doubt vary in the degree to which the NEP beliefs are organized
into a highly consistent belief system, and in many cases it will no doubt be more
appropriate to treat the NEP as multidimensional.
Predictive and Construct Validity
Because the original NEP Scale has been subjected to a good deal of testing
and has been found to have considerable validity, we are not concerned about
obtaining evidence on the validity of the new measure at this stage. However, the
1990 questionnaire included a number of indicators of proenvironmental (or
proecological) orientation, and examining the correlations between them and the
revised NEP Scale provides at least limited data on the predictive validity of the
latter. Scores on the revised NEP Scale correlate significantly (r =.61) with scores
on a 13-item measure of the perceived seriousness of world ecological problems
(the higher the NEP score, the more likely the problems are seen as serious);
significantly (.57) with a 4-item measure of support for proenvironment policies
(the higher the NEP score, the more support for the policies); significantly (.45)
with a 4-item measure of the perceived seriousness of state and community air and
water pollution (the higher the NEP score, the more likely pollution is viewed as
serious); and—most importantly—significantly (.31) with a 10-item measure of
(self-reported) proenvironmental behaviors (more behaviors are reported by those
with high NEP scores). These results, showing that the new NEP Scale is related to
a wide range of ecological attitudes and behaviors, suggest that it possesses
predictive validity.
Researchers have consistently found young, well-educated, and politically
liberal adults to be more proenvironmental than their counterparts and have offered
theoretical explanations for these findings (Jones & Dunlap, 1992). In addition,
one would expect to find people with such characteristics more likely to endorse, in
particular, an ecological worldview, for the reasons noted previously. Our results
fit this pattern, although only political liberalism is substantially (r = .32) correlated
with endorsement of the NEP. Age is slightly (−.11), albeit significantly,
related to endorsement of the NEP, as is education (.10), both in the expected
direction.
Other variables that are significantly (p < .05) correlated with scores on the
revised NEP Scale include political party (.22), with Democrats having higher
NEP scores; occupational sector (.13), with those employed in primary industries
having lower NEP scores; income (−.10), which is negatively related to endorsement
of the NEP; and past residence (.08), with those raised in urban areas scoring
higher on the NEP. Although these correlations are quite modest, they are generally
consistent with past studies of correlates of environmental concern in general
and the NEP in particular. To the extent that there are sound theoretical reasons for
436 Dunlap, Van Liere, Mertig, and Jones
expecting these correlations (Jones & Dunlap, 1992), as there especially are for
age, education, and ideology, such findings provide some degree of construct
validity for the revised NEP Scale.
Trends in Endorsement of NEP Beliefs
To our knowledge only one previous study has obtained longitudinal data on
public endorsement of the NEP. Arcury and Christianson (1990) compared
responses of statewide samples of Kentucky residents to the six-item version of
the NEP Scale in 1984 and 1988 (the latter following a severe summer drought)
and found an increase in pro-NEP responses. The increase in support for the NEP
was significant, however, only in counties that had experienced water use restrictions,
leading Arcury and Christianson (1990, p. 404) to conclude that “critical
environmental experience can accelerate change in environmental worldview.” A
secondary purpose of the present study was to examine possible changes in Washington
State residents’ endorsement of key elements of an ecological worldview
over time. Because the sample frame and data collection techniques were the same
for the 1976 and 1990 surveys, we can examine trends in Washingtonians’ support
for the NEP over the 14-year period.
Table 3 presents the relevant data for eight items that were used in both
surveys and for which the wording was either identical or changed in only minor
ways. (The last two items, reflecting the ecocrisis or ecological catastrophe facet in
the revised NEP Scale, were included in the 1976 questionnaire but were not
incorporated into the original scale.) It should be emphasized, however, that
because “unsure” was not used in the 1976 survey, the 1990 results have been
recomputed with that response category deleted (which accounts for the difference
between these figures and the results reported in Table 1). In general, there was a
modest increase in Washington residents’ endorsement of elements of the NEP
over the 14-year period, reaching 10% on four of the eight items. The largest
increase occurred on the two items that most clearly focus on the likelihood of
ecological catastrophe, suggesting that the emergence of major problems such as
ozone depletion and global warming have had some effect on the public.
Interestingly, however, the two items dealing with ecological limits saw a decline
in support, perhaps reflecting the impact of the Reagan era (which most definitely
rejected the idea of limits to growth) as well as the declining salience of energy
shortages.
The overall pattern of increasing endorsement of the NEP in Washington
State, especially given the “ceiling effect” imposed by the relatively strong
pro-NEP views expressed in 1976, provides modest support (as does the abovenoted
complementary trend in Kentucky) for arguments that an ecological
worldview is gaining adherents (e.g., Olsen et al., 1992). Presumably, had the
original data been obtained in the 1960s, or earlier, rather than in the middle of the
Measuring Endorsement 437
so-called environmental decade, the amount of change would have been far more
striking (see Dunlap, 1995, for data on long-term trends in public concern for
environmental quality).
Conclusion
The results reported in this article suggest that it is appropriate to treat the new
set of 15 items designed to measure endorsement of an ecological worldview as
constituting a single “New Ecological Paradigm Scale.” The revised NEP Scale
appears to be an improved measuring instrument compared to the original scale, as
it (1) provides more comprehensive coverage of key facets of an ecological
worldview, (2) avoids the unfortunate lack of balance in item direction of the
original scale (where only four items, all dealing with anthropocentrism, were
stated in an anti-NEP direction), and (3) removes the outmoded, sexist terminology
in some of the original scale’s items. The revised NEP Scale has slightly more
438 Dunlap, Van Liere, Mertig, and Jones
Table 3. Trends in Responses to Selected NEP Items by Washington Residents, 1976 and 1990
1976 1990a Change
Ecological limits
We are approaching the limit of the number of people
the earth can support. (AGREE)
73% 67% −6%
The earth is like a spaceship with very limited room
and resources.b (AGREE)
83 80 −3
Balance of nature
When humans interfere with nature it often produces
disastrous consequences. (AGREE)
76 86 +10
The balance of nature is very delicate and easily upset.
(AGREE)
80 84 +4
Human domination
Humans have the right to modify the natural
environment to suit their needs. (DISAGREE)
62 64 +2
Ecological catastrophe
Humans are severely abusing the environment.c
(AGREE)
79 89 +10
The so-called “ecological crisis” facing humankind has
been greatly exaggerated.d (DISAGREE)
57 75 +18
If things continue on their present course, we will soon
experience a major ecological catastrophe.e (AGREE)
60 78 +18
aThe 1990 results were computed with “Unsure” deleted, as that category was not used in 1976.
bThe 1976 wording was “The earth is like a spaceship with only limited room and resources.”
cThe 1976 wording was “Mankind is severely abusing the environment.”
dThe1976wordingwas“Theso-called‘ecologicalcrisis’facingmankindhasbeengreatlyexaggerated.”
eThe 1976 wording was “If things continue on their present course, mankind will soon experience a
major ecological catastrophe.”
internal consistency than did the original version (alpha of .83 versus .81),
although this likely stems from its having three more items (as alpha tends to
increase with scale length, all other things equal). Although items were selected to
represent five discernible, but interrelated, facets of an ecological worldview, thus
maximizing content validity, the results suggest the presence of one dominant
factor in the Washington survey.
Of course, future research will be needed to address the issue of the revised
NEP Scale’s dimensionality, and on some samples a clearer pattern of
multidimensionality will no doubt emerge and warrant creation of two or more
subscales measuring distinct dimensions of the NEP. A goal for future research
will be to compare the degree to which the NEP beliefs are organized coherently
across different populations, including comparing patterns of multidimensionality
when distinct dimensions emerge, as well as the degree to which resulting belief
systems (or worldviews) influence a range of environmental attitudes, beliefs, and
behaviors.
We also hope to see additional longitudinal research employing the revised
NEP Scale. Although they tap primitive beliefs about humanity’s relationship with
the Earth, the NEP items should be responsive to personal experiences with
environmental problems (as reflected by Arcury and Christianson’s [1990]
Kentucky study) and to information—diffused by government agencies, scientists,
environmentalists and the media—concerning the growing seriousness of
environmental problems. Despite the inherent complexities involved in cognitive
change (see, e.g., Eagly & Kulesa, 1997), we suspect that the never-ending
emergence of new scientific evidence concerning the deleterious impacts of human
activities on environmental quality and the subsequent threats these pose to
the welfare of humans (and other species) will generate continual pressure for
adoption of a more ecological worldview. The revised NEP Scale should prove
useful in tracking possible increases in endorsement of an ecological worldview, as
well as in examining the effect of specific experiences and types of information in
generating changes in this worldview.
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Measuring Endorsement 441
RILEY E. DUNLAP is Boeing Distinguished Professor of Environmental Sociology
at Washington State University and Past President of the International
Sociological Association’s Research Committee on Environment and Society. His
research focuses on environmental attitudes, beliefs, and behaviors and the environmental
movement. He has published numerous articles on these topics with his
current coauthors, all of whom received their PhDs in sociolology from Washington
State University.
KENT D. VAN LIERE is Chief Executive Officer of Primen, a newly formed
information services company providing e-based knowledge solutions to clients
interested in the deregulating energy markets. Primen is a joint venture of the Gas
Research Institute and the Electric Power Research Institute. Van Liere has previously
held senior positions with Hagler Bailly and HBRS, and was Associate Professor
of Sociology at the University of Tennessee.
ANGELA G. MERTIG is an Assistant Professor in the Department of Sociology
and the Department of Fisheries and Wildlife at Michigan State University. She is
coeditor (with Dunlap) of American Environmentalism. Her research focuses on
the environmental movement, public opinion on environmental/natural resource
issues, and landscape and land use change.
ROBERT EMMET JONES is an Associate Professor in the Department of
Sociology at the University of Tennessee. He teaches and conducts research on
issues related to the human dimensions of environmental change and ecosystem
management. He has published articles on these topics in journals such as Rural
Sociology, Social Science Quarterly, and the Journal of Environmental Systems.
442 Dunlap, Van Liere, Mertig, and Jones