http://ecs.sagepub.com Studies European Journal of Cultural DOI: 10.1177/1367549407081952 2007; 10; 465European Journal of Cultural Studies Uri Ram Liquid identities: Mecca Cola versus Coca-Cola http://ecs.sagepub.com/cgi/content/abstract/10/4/465 The online version of this article can be found at: Published by: http://www.sagepublications.com can be found at:European Journal of Cultural StudiesAdditional services and information for http://ecs.sagepub.com/cgi/alertsEmail Alerts: http://ecs.sagepub.com/subscriptionsSubscriptions: http://www.sagepub.com/journalsReprints.navReprints: http://www.sagepub.com/journalsPermissions.navPermissions: http://ecs.sagepub.com/cgi/content/refs/10/4/465 SAGE Journals Online and HighWire Press platforms): (this article cites 7 articles hosted on theCitations © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from © 2007 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. by Miklos Voros on November 30, 2007http://ecs.sagepub.comDownloaded from