titl CZ OPVK_MU_rgb Název prezentace v zápatí 1 Media Society and Culture zahlavi CZ Název prezentace v zápatí 2 Technological Determinism * Toronto School * Harold Innis: The Bias of Communication * “Communication technology” being central to all other technologies - the age of Mechanics was ushered in by the printing press, the age of electronics by telegraph. * Time-biased media, such as stone and clay, are durable and heavy; They facilitate the development of social hierarchies (SPEECH) * Space-biased media are light and portable; they can be transported over large distances (PAPER) zahlavi CZ Název prezentace v zápatí 3 Technology and Culture * McLuhan * Media Technology – Extension of man (Enlarged the scale of previous human function) * As electrically contracted, global village emerged (Media change the globe) * Medium is the message: the impact of the medium itself is more significant than the content it carries (Media Determinism) * McLuhan’s ambivalence: We shape our tools and thereafter our tools shape us * Internet? Social Media? zahlavi CZ Název prezentace v zápatí 4 * Mumford * * Technics and civilization as a whole are the result of human choice and aptitude * Technics: Not a single technology but “Underlying force forming various technologies and the machine” * The Machine is “the technological complex” * Cultural Preparation: Western civilization has been modified by the machine: but NO sudden change. The machine had been developing steadily for at least 700 years. * Prerequisite Condition: Reorientations of wishes, habits, ideas, and goals * The culture that was ready to use technologies can be modified by the machine * zahlavi CZ Název prezentace v zápatí 5 * Mumford * * Mechanical Clock: Clock changed everyday life? Who needed the clock? * Abstract Time, Dissociation from the Nature * Discovery of Perspective * Time and Capitalism: Time is Money * Measurability. Quantification. Arbitrary numbers. Calculation * RATIO – RATIONAL – RATIONALISM * Capitalism adopting the machine, increased profits * Another technology – division of labor/elimination of the organic zahlavi CZ Název prezentace v zápatí 6 vDiscussions * * Relationships between new media (Satellite, Internet, Mobile) and globalization * Relationships between smart phone and mobile life * Relationships between television and fragmented family relationships * Cultural preparation? * Technological determinism? * Both? * * What is the most critical technology in the modern world? Why? * How do we define “(post)Modern Culture”? And its relation to mass media? * Are we affected by media? Do we shape media? How do we interpret media?