Sociology of communism From social reality to everyday life part 2 Gábor Oláh, olah@fss.muni.cz Henri Lefebvre •Marxist view on every day life and modernity andcritical view on various experiences of existence under capitalism •Everyday life as fundamental arena of social action outside the dimension of production •Pointed to the rise of beurecratic society of orgnaized consumption •Media, adverts and marketing create alienation •EL is the dimension where people can create resistance and turn alienation back Lefebrve •Also points to the power of adverts •PEDRO, THE BEST PRODUCT àà •(was the only one basically…) •https://www.socialismrealised.eu/catalogue/good-ol-days/ •Furthermore the language usage of beurocracy – The unquestioned rules of the institutions • C:\Users\User\OneDrive - MUNI\sociology of communism\literature\everyday_korona\Pedro.jpg Application of Lefebvre •The language of the institutions: Beurocracy colonizes EL and EL becomes inauthentic under the domination and terror of institutions •Controlled consumption by the offer - shortages in communism •Self regulation – in capitalist societies is voluntary, in socialist often compulsory and necessary •Terror of the ads – remember the propaganda from the earlier classes. Lefebvre was interested in the way of advertisements influence and form of life • Lefebvre •Lefebvre points to human creativity as elemntary character that can lead to disalienation and revolution in perception •E.g. DIY things under socialism •http://cultural-opposition.eu/games/objects-of-cultural-opposition/ • Michel de Certeau •Focusing on the history of historiography to understand how historiography operates in the present and effects understanding of EL •History is certain type of language system – creates structural semiotic influence •History has a relation to place – it becomes reality, a construction of text •History as human activity and practice – Everyday aspect of history as living enterprise Michel de Certeau •Poetics of Everyday life •The aim is not to find new cultural texts to interpret but to focus on the way people operate, how they practice EL. •Also critical to capitalism •Life is organized and structured by economic order •Response is human creativity •Everyday resists to changes •There are inventive deviations and multiple everydays • •