Povinná četba:

Nabi, R.L., Moyer-Gusé, E. (2014) Chapter 16: The psychology underlying media-based persuasion. In Karn E. Dill (Ed.) The Oxford handbook of media psychology. Oxford University Press

Doporučená četba:

Ha, L. (2019) Chapter 18: Advertising effects and advertising effectivness. In Mary Beth Oliver, Arthur A. Raney, Jennings Bryant (eds.) Media Effects: Advances in theory and research. Routledge