z The Business of Media Entrepreneurship for the Creative Industries Henry Loeser PhD z The Business of Media § §Types of Content •Information •Opinion •Entertainment z The Business of Media § § § A picture containing grass, walking, field, group Description automatically generated z The Business of Media § § z The Business of Media § § z The Business of Media § § z The Business of Media § § z The Business of Media § § [USEMAP] z The Business of Media § § z The Business of Media § § z The Business of Media § §Linear Model of Creative Content §Production > Distribution > Exhibition § z The Business of Media § §Production -Market driven -Idea driven § z The Business of Media § §Distribution (Wholesale) §- Agents, brokers, distributors, aggregators § z The Business of Media § §Exhibition (Retail) § -Platforms § - Offline § - Online § z The Business of Media § §Revenue Models §Subscription §Advertising §Enterprise §Community § z The Business of Media §Revenue: Subscription §-Standard § -SVOD z The Business of Media §Revenue: Subscription §-Paywall § -Tiered § -Metered § -Freemium z The Business of Media § §Revenue: Advertising §Programmatic § z The Business of Media § §Revenue: Advertising – Native -Branded -Sponsored § z The Business of Media § §Revenue: Enterprise -Content -Fee for service -User capture -Data capture § z The Business of Media § §Revenue: Community §- User Support §- Crowdfunding § z The Business of Media § §Interrelated Actors & Institutions §Legal / Regulatory §Economic §Technical §Social § z The Business of Media § § Graphical user interface Description automatically generated with medium confidence z The Business of Media §A Look into the Future §new technologies, ecosystems, industries §cross-media, platforms, applications, mobile, IoT, gaming, voice, VR, AR, wearables, §enterprises, business models, opportunities § A person wearing a suit and tie Description automatically generated z The Business of Media Entrepreneurship for the Creative Industries Henry Loeser PhD