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The Enterprise
Work in Media Industries
Henry Loeser PhD

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The Enterprise
§Definition
•An organization of systems (and people) to produce/deliver a product or service
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The Enterprise
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§Media Enterprise Models
§Production / Distribution / Exhibition
§Commercial / Non-Commercial
§Public / Private

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The Enterprise
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§Revenue Models
§Advertising
§Subscription
§Enterprise
§Community
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The Enterprise
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§Frameworks for Success
§Legal / Regulatory
§Economic
§Technical
§Social
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The Enterprise
§Departmental Units
•The various departments that perform critical functions for the organization
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The Media Enterprise
§Ownership & Management
§ownership structure, financing, governance, regulation, fiduciary responsibility, planning,
strategy, leadership, innovation, ethics, diversity, outreach, team building, conflict resolution,
social responsibility

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The Media Enterprise
§Technics / Operations
§hardware, software, networks, IT, AV, estates, budgeting, research, innovation

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The Media Enterprise
§Marketing
§research, analysis, planning, branding, targeting, segmenting, messaging, delivering, evaluating

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Marketing Plan
§Strategy – Objectives, Plan,
§Research – markets, sellers, buyers, segmenting, targeting
§Message – Brand, Value Proposition
§Delivery – Targets, Channels, Engagements
§Evaluation – Metrics, Execution, ROI

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The Media Enterprise
§Programming / Production
§strategy, research, development, planning, organizing, budgeting, producing

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Production & Delivery Plan
What?
Who?
How?
Where?
Output
Outcome expected
Year 1
Year 2
Year 3

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The Enterprise
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§Revenue Models
§Advertising
§Subscription
§Enterprise
§Community
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 The Media Enterprise
§Revenue
§strategy, tactics, markets, channels, research, forecasting, reporting, traffic, client relations,
sales management (people, systems, materials), the sales process

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Revenue projection


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The Media Enterprise
§Administration
§finance, A/P, A/R, payroll, tracking, reporting, traffic, HR, insurance, taxes, investor relations

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Profit / Loss projection


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The Enterprise
Work in Media Industries
Henry Loeser PhD