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Entrepreneurship
 Can you be a Freelancer?
Work in the Media Industries
Henry Loeser PhD

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 Entrepreneurship
§Self Assessment – Am I ready?
§Knowledge - Skills - Experience
§Courage – Determination – Resiliency
§Relationships: Colleagues – Clients - Investors

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 Entrepreneurship
§Idea – Do I have a vision?
§Based on a successful model?
§What’s my market?
§What’s my advantage?

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 Entrepreneurship
§Business Plan
§– Is it reasonable?
§- Do the pieces fit together?

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 Entrepreneurship
§Personal Profile / Brand
§- Who are we (Identity)
§

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 Entrepreneurship
§Marketing
§– Brand, Message, Delivery

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 Entrepreneurship
§Governance
§– Legal, Fiduciary, Organizational

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 Entrepreneurship
§Sales (Revenue)
§ – People, Systems, Materials

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 Entrepreneurship
§Production
§ Plan, Execute, Deliver

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 Entrepreneurship
§Financial Management
-Expenses
-Revenue
-Profit / Loss

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 Entrepreneurship
§Pitching – Clients / Investors
§Interest Pitch
§Full Presentation

z

 Entrepreneurship
§Self Assessment – Am I ready?
§Knowledge - Skills - Experience
§Courage – Determination – Resiliency
§Relationships: Colleagues – Clients - Investors

z
Entrepreneurship
 Can you be a Freelancer?
Work in the Media Industries
Henry Loeser PhD