ENTREPRENEURSHIP FOR THE CREATIVE INDUSTRIES
A group of people Description automatically generated with low confidence


EXECUTIVE SUMMARY
•
•Briefly tell the whole story in 100 words
•Why?
•Who?
•How?
•How much do you need?
•What’s the return on investment?

THE IDEA
•
•What business do you propose?
• Why?

MARKET / COMPETITION
•
•What market?
•     -Segments?
•Who are the players?
•     -Sellers?
•     -Buyers?

VALUE PROPOSITION
•
•What’s your advantage?
•Why should a customer buy from you?

REVENUE MODEL
•
•Where’s the money?
•    -Channels
•How does it flow?
•
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IDENTITY
•
•Who are you?
•    Team / Roles
•Knowledge, Skills, Experience
•Why should I trust you?

BUSINESS MODEL
•
•Your legal structure
•Your management structure
•

MARKETING PLAN
•
•Strategy – Objectives, Plan,
•Research – markets, sellers, buyers, segmenting, targeting
•Message – Brand, Value Proposition
•Delivery – Targets, Channels, Engagements
•Evaluation – Metrics, Execution, ROI

PRODUCTION & DELIVERY PLAN
What?
Who?
How?
Where?
Output
Revenue
Year 1
Year 2
Year 3

REVENUE PROJECTION



PROFIT / LOSS PROJECTION



FUNDING REQUEST
•
•Cover your losses until profits come?
•Funding for stage 2 expansion?
•Explanation and details match the P&L

INVESTOR’S RETURN
•
•Loan with interest?
•     - Timeline for repayment
•Ownership share?
•     -Timeline for exit
•- Other?
•
•
•
•
•

EXECUTIVE SUMMARY
•
•What?
•Why?
•Who?
•How?
•How much?
•What’s the return on investment?

ENTREPRENEURSHIP FOR THE CREATIVE INDUSTRIES
A group of people Description automatically generated with low confidence