Cultural Industries
Digital Optimism; Digital Culture
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Transformations, Expansions, Borders
•Smartphone
•Digitalization, Digital Networks, Neophilia
•Claims
•Greater control/participation
•Transfers of power (decentralization, democracy)
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Claims
•The internet will transform business, bring prosperity, rejuvenate democracy, inaugurate a new era
of cultural vitality, empower the weak, topple autocrats, shrink the world, encourage intercultural
dialogue
•Web 2.0 – the architecture of participation
•Enhanced interactivity; prosumption
•Second Life
•Citizen journalism (user-generated content)
•Crowdfunding
•The Long Tail
•Big Data
•Algorithms
•Q: How is cultural work organized/rewarded; centrality of distribution/circulation
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Digital Culture: Problems
•Unequal access; skillsets
•Class, gender, age, international
•(Continued) Concentrations of power
•Search engines (logics/affordances)
•Intensification of commercialism
•Beholden to advertising (advertainment/advertorials/tabloid journalism/clickbait
•Information capture (power/surveillance)
•Gathering/selling our data vs. social control/privacy
•Datafication (sentiment analysis); dataism
•Unpaid Labor
•Market research/advertising (Generation Like); commodification of social relations
•Questions related to freedom/ideology rather than simple exploitation
•Growth and power of IT industries (in society, in our lives)
•Lobbying, threat to Public Service Media idea
•Extending their reach over our experience of the world, capturing huge amounts of data about us
(and using it) to help structure our understanding/values/critical awareness  related to our
reality
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The Effects on the Industries
•The Music Recording Industry
•File-sharing, p2p, copyright, publishing, streaming
•Newpapers
•Legacy media transformations, paywalls (Impact: practices vs. professional standards)
•TV
•YouTube, VOD, Non-linear TV, Audience (fragmentation/autonomy), quality (serving societal needs?)
•Book Publishing
•Printed text, e-books, Amazon
•Digital Games
•Publishing/flow logic, contemporary growth/impact, forms/synergies
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Summary
•Positive & Negative
•Change & Continuity
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