Creativity, Commerce & Organization
•Week 9


•How have the relationships changed?
•How has structural features of organization changed?
•How much creative autonomy exists?
Creativity, Commerce & Organization

> Person Holding Coffee Beans
Loose but Tight
•“Autonomy”

> Pouring Milk Design into Coffee
Marketing
-Budgets
-Blitzkrieg
-Blockbuster Syndrome
-Informing creativity
-Consulting
-“Creative input”
-Short term profits vs. prestige/innovation

Audience Research
-Market Research (control risk)
-Conglomerate oversight (portfolio management)
-Data/Formulas
-Test Screening, Focus Groups
-Advertising (selling your audiences)
-Advertising as creative art (?)
-Branding (artificiality/authenticity)
-Questions of “quality”
-Born: “Spaces of attention vs. idea generation”
-Digital Age = Audience Surveillance (Users)
-Data driven yet …
-skewed algorithms and questions of data interpretation
-More central/more contested
-“Continuity” in Decision-Making
> Designed Coffee

> Pouring Coffee
Autonomy
•Journalistic Autonomy – most at stake
-owners, editors (hiring), shareholders, sources, dominant discourses/values (nation, class,
gender)
-Indirect coercion exercised in everyday professional routines
•Popular Music
-Questions of quality and performance (“selling out”)
-Songs in Advertising
•Theater
-Assembly-Line franchise productions
-Precarious Labor/work situations  (arts)
-Networking
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> Coffee Beans

Coffee Gradient Image caption
Enjoy Your Day!
Large Photo Slide