Media enterprise and leadership

Week 4

Friday, March 10

Topics: Management and Leadership Effectiveness 

Readings:

Matthews, M.J., Matthews, S.H., Wang, D., & Kelemen, T.K. (2022). Tweet, like, subscribe! Understanding leadership through social media use. The Leadership Quarterly33 (1), 

(INSIGHTS FOR GROUP PROJECT) Chapter 12. Coombs, D. (2022). Writing your report. The consumer insights handbook (pp. 161-173). Rowman & Littlefield.