Friday, April 14

Topic: Strategic Brand Management

Readings: 

Chapter 4. Lalaounis, S.T. (2020). Brand communications and the attention economy. Strategic brand management and development (pp. 100-134). Routledge.

(INSIGHTS FOR GROUP PROJECT) Chapter 14. Coombs, D. (2022). The client presentation. The consumer insights handbook (pp. 195-202). Rowman & Littlefield.