Č o v á s i n š p i r o v a l o p r i h l á s i ť
s a d o p r o g r a m u ?
D E S I G N
T H I N K I N G
( p a r t 2 )
Q u i c k R E C A P
S o l v i n g p r o b l e m s
Perception
PROBLEM SOLUTION
S o l v i n g p r o b l e m s
Reality
PROBLEM SOLUTION
D e s i g n T h i n k i n g
Proven process & way of thinking
1 . F o c u s o n t h e r i g h t
p r o b l e m .
2 . F o c u s o n t h e r i g h t
s o l u t i o n .
1.Who is our target group?
E m p a t h y +
A c t i v e l i s t e n i n g
• B e c u r i o u s
• T a l k t o y o u r c u s t o m e r s
• P u t o n t h e s h o e s o f
y o u r c u s t o m e r
2 . W h a t d o t h e y r e a l l y
n e e d ?
*Valuepropositioncanvas.
3 . H o w m i g h t
w e s o l v e i t ?
D e s i g n T h i n k i n g
Proven process & way of thinking
Limits
4 . H o w t o t e s t
y o u r i d e a ?
Visualize your solution,
so that you can test it
with your customers
C o m e u p w i t h
q u e s t i o n s y o u n e e d
a n s w e r s t o
T h i s w a s a r e c a p
N o w l e t ’ s w o r k
F i n a l a s s i g n m e n t :
Prepare a powerpoint presentation outlining an innovative solution
to a problem. The presentation should include:
• Problem statement
• Definition of target group and a persona, including an
empathy map
• POV + How might we question?
• Description of a solution and an MVP (visualization of your
solution) – how is it solving the problem?
• Summary of insights from users (both in the problem
definition phase and in solution validation phase) – conduct at
least 3 interviews with users
• Summary of learnings from the process
1 . W h a t a r e ’ y o u r ’
p r o b l e m s ?
“If I had an hour to solve a problem,
I’d spend 55 minutes thinking about
the problem and 5 minutes thinking
about solutions.”
Albert Einstein
• Avoid proposing solutions.
• Ask why.
• Be specific.
1. Problem: Individuals find grocery shopping to be time-consuming and
overwhelming due to crowded aisles, long lines, and difficulty in
locating items.
2. Problem: Many school lunch options lack nutritional value and
appeal, leading to children making unhealthy choices and potentially
impacting their health and academic performance.
3. Problem: Existing public transportation systems suffer from
inefficiencies, lack of accessibility features, and environmental
concerns, resulting in inconvenience for users and negative impacts on
urban areas.
3. Problem: Restaurants generate excessive single-use plastic waste,
contributing to environmental pollution and harming ecosystems, while
consumers increasingly demand eco-friendly alternatives.
4. Problem: Online learning platforms lack engaging and interactive
features, hindering student participation and comprehension, as well as
teacher-student interaction.
2 . W h o a r e y o u r
c u s t o m e r s a n d w h a t
d o y o u w a n t t o l e a r n
f r o m t h e m ?
Min. 10 questions
5 min
D e f i n e a p e r s o n a
H o w m i g h t w e …
INSIGHTS
Problem: Individuals find grocery shopping to be time-consuming and
overwhelming due to crowded aisles, long lines, and difficulty in
locating items.
How might we: Improve the grocery shopping experience to make
it more enjoyable and efficient for busy individuals?
Problem: Many school lunch options lack nutritional value and appeal,
leading to children making unhealthy choices and potentially impacting
their health and academic performance.
How might we: Create healthier and more appealing school lunch
options to encourage children to make nutritious choices?
Problem: Existing public transportation systems suffer from
inefficiencies, lack of accessibility features, and environmental
concerns, resulting in inconvenience for users and negative impacts on
urban areas.
How might we: Redesign public transportation systems to be
more accessible, user-friendly, and environmentally sustainable?
1. How might we: Improve the grocery shopping experience to make it more
enjoyable and efficient for busy individuals?
2.How might we: Create healthier and more appealing school lunch options to
encourage children to make nutritious choices?
3.How might we: Redesign public transportation systems to be more accessible,
user-friendly, and environmentally sustainable?
4.How might we: Develop solutions to reduce single-use plastic waste in
restaurants without compromising convenience or hygiene?
5.How might we: Improve the online learning experience for students and
teachers to make it more engaging and effective?
3 . H o w d o w e
s o l v e i t ?
No limits
vs
limits
What if you only
had 1 week and
1,000 EUR for the
design?
Visualize your solution,
so that you can test it
with your customers
C o m e u p w i t h
q u e s t i o n s y o u n e e d
a n s w e r s t o
F i n a l a s s i g n m e n t :
Prepare a powerpoint presentation outlining an innovative solution
to a problem. The presentation should include:
• Problem statement
• Definition of target group and a persona, including an
empathy map
• POV + How might we question?
• Description of a solution and an MVP (visualization of your
solution) – how is it solving the problem?
• Summary of insights from users (both in the problem
definition phase and in solution validation phase) – conduct at
least 3 interviews with users
• Summary of learnings from the process