?3-7-4 i-? cG 0 .W <$- a39"' -wEQ0 4'1.u Určenopouzeprostudijníúčely Určenopouzeprostudijníúčely rnla#b?npapsas effects 123 Communication potential INFORMATION GAPS AS EFFECTS . - -- - - -. -- - .--- -------.-.. ----.. -- A Swedish researchgroup has bililt adiscilssion around ttre tern1 'Communication potential' (see Nowak etal. 1976 and Fig. 45.1). In corlsiclering long-term effects of rnass commi~nicationit is The term stands for those characteristics and reso~~rceswliicl~ itnporta~itto take into account the disci~ssionof so-calle enable the individual to give and take information, arid which edge or informatioli gaps. A background to this disc facilitate the communication ptocess for him. In this discussion, fornleci by tlic steadily increasing flow of information, to a la ttie communication poteritial is regardedas a means of obtairl'ing clegtee made possible by mass media. This increaseought, th certain values in life, The size and shape of the communication retically speaking, to benefit everyone ih society since eve potential depends on three main types of characteristics or inclividual gets a possibility of finding their bearin resources: around them and may, perhaps, more easily enla 1, Personal characteristics. We have both certain basic, oftcri zons. However, several researchers have lately pointe native faculties, like seeing and speaking, and acquired abil- the increased flow of information often has the negativ ities, like speaking different languages and typewriting. Be- Increasing knowledge within certain groups far more than sides, we have a potential for communication, kr\owledge, otliers, and that 'inforn-ralion gaps' will occur and increase, i attitudes, and traits of personality. the distance between one social group and another in knowled 2. Characteristicsdependent on the individ~ial'ssocial posilion. about a given subject. This position is defined by variables like income, education, age, and sex. 3, Characteristics of the social structure in which the individual is found. An important factor is the functioning of the individ- The knowledge gap hypothesis ual's primary groups (e.g.family, working group), and histher secondary groups (e.g,clubs, associations, school, organiza- An c!arly contribution in tl~isfield is the knowledge gap ticrns) when it c ~ m e sto communication. 111this context, sis ~ . fTichenor et 01. (1970). It claims that whe society as a communication system is also relevant. infolmation in a social system is increased, the be Oh/~et\vfls/ those with a higher socio-economicstatus, will be able V~IIJ.?S the information better than less educated peop 1 F)FIE> :status. Iricreased information thus results in widening t edge gap instead of diminishing it. ~haraaterisllcs con~rnunicetion but "Ot a'wayeRogers (1976)points out that information reshlts n sufficierit to obtainpotentla1 iricreasi~lgkr~owledgegaps, but also in gaps concern certain values viour and attitudes. Accordingly, he changes the te n communication effects gap', He also rematks that ma nication is not the only cause of the gaps, Conimunic Tlle comniunication potehtialdecideswhether or not an icldivirlualwill ly between individuals may also have similar effect attaiti certain values. (Nowak eta/. 1976). underlines tlle fact that the gaps need not be caused The potential may lead to the indiviclual's obtaining certain11y different levels of education -other factors may ilte to the creation of such gaps. vdlues and reaching certain objectives. As examples of sucli Určeno pouze pro studijní účely Určenopouzeprostudijníúčely Určenopouzeprostudijníúčely ..i Effects of mass communication on culture and society 127 w vary, depending on the complexity or content of the subject. The quicker to accept new medical discoveries than doctors who i! communication potential mentioned above should, however, be were more isolated. a decisive factor, according to Nowak et a/. (19761,This is espeb It is an interesting question whether different media teqcl to . I cially relevant to subjects about which it is 'profitable' to be create different types of gaps.There is some evidence that televi- well-informed. If we are to regard the iriformation yaps in a sion has a greater potential for closing gaps than has the press. /! sociological light, the important thing is not the amount of infor- This may be due to the fact that TV usually is a more hornoge- II mation as such, but what information one is able to absorb (and neous and limited source, whereas in the case of the press, each transmit). paper reaches different publics with a more differentiated con- tent. Probably more significant is the fact that television is a ,; Access lo ~ ~ ~ t o r n i a l ~ o n allrl knowletlge ------c----- widely trusted source and tends to reach a higher proportiori of !i the public, in many countries, with public affairs information, Prcvlleged ,*" Empirical research designed to test the relationship between j media and informationgaps has had mixed resultsand produced little unequivocal evidence of an independent mass media effect. I i I Gaziano (1983) concluded, for instance, from a review of 58 studies that, over time, 'increasing levels of media publicity may reduce gaps, but several other factors may be eqcrally or more I > * Tirne I. influential in narrowing gaps'. . ,I 4.5,3 hon-closinginformationgap (Thunbery eta/,1982). New media such as various forms of talevised data transmis- :i sion,where information is individually consulted (see8.3below), may also have a tendency to widen information gaps since their The actual development of different informatiorl gaps depends 1use will depend on the individual's interests, niotivation and I on many factors. Donohue eta/, (1975) proposed, for example, previousknowledge andsuch media are more availat~leto bctter- the following hypotheses which received support: :I educated and higher-status groups. !f 1. Where an issue arouses general concern for a community a Moddsof information gaps may, among othor things, be seen 1I i a whole, knowledge about that issue is more likely to becorn as a reaction against a naive and exaggerated liberal belief in the more evenly distributed. ability of mass media to create a homogeneously well-informed .i 2. This equalization is more likely to ocaur when the issu mass of citizens.The discussion of this subjeot is not least impor- .*! emerges in a climate of social conflict. tant when it comes to the role of communicqtion in the devel- ) I/ i 3. Such equalization in knowledge is more likely to occur in oping countries. The insights conferred by the models may I small, homogeneous community than in a large, pluralisti decisively affect the planning of information work in such areas. '1r ! one. The discussion about information gaps may be seen in relation The opinion of Rogers (1976)cited above that mass media ar r!j to other models and areas in mass communication research, ;; not the only creators of information gaps, is relevant here, I most obviously to diffusion research, from which we have ,' I many cases, such gaps may appear because communicatio derived Rogers and Shoemaker's model in Section 3.4, and 11 L between individualsworks better with some categories of people which also deals with the diffusion of new$. It is also possible to i1 1r than with others. In one well-known American investigation, f relate the discussion to ideas concerning the so-called two-step I Ii3 - instance, it was found that doctors who had good contact wi flow of information hypothesis (3.2)and to the dependency mod- !i their colleagues and frequently communicated with them, we ! el (4.3). 1: 1 I . Určeno pouze pro studijní účely new media & society Copyright D 2004 SAGE Publications London, Thousand Oaks, CA and New Delhi V016(3):341-362 DOI:10.1177/1461444804042519 ARTICLE Reconsidering pelitica and popular understandings of the digital divide "" .....6..............................." ............................. NEIL SELWYN J: i Abstract This article presents a theoretical esanlination of rhe digiral divide, tracing its origins in [he centre-Left social ilicl~~sion policy agenda of the 1980s and 1990s ro its current status of political 'hor topic'. It then llloves on to outline f o ~ ~ r coilceptual liinitations to convenrional dichotoi~lous notions of the digital divide and individuals' 'access' ro inforrnatioil and c o i ~ ~ i ~ ~ u ~ ~ i c a t i o ~ l stechi~ology(ICT): what is llleant by ICT; what is meant by 'access'; the relationship bemeen 'access to ICT' and 'use of ICT'; and a lack of consideration of the consequences of eilgngzillrllt with ICT. The article ourlines a inore soplGsticared, hieruzllical nlodel of the digital divide based ai-ound these conceptual 'stages' wide recognizing the il~ediatingrole of econolluc, cultural and social fornls of capital in sllaping individuals' eilgagenlents with ICT. It concludes by developing a set of research themes and questions for f ~ ~ t u r eesanlination of ineclualities in individuals' use of ICT. Key words access cultural capital digital divide a ICT * inequalities social capital Určeno pouze pro studijní účely New Media & Society 6(3) INTRODUCTION The inforillatio~lage does not have to be the age of stepped-up inequality, polarisation and social exclusion. BLKfor the nloillent it is. (Castells, 1999: 103) The use of information and con1111~1nicationstechnology (ICT) is seen by illally coilunentators as underpinning the social and econoinic progressioil of nation-states throughout the first stages of the 21st century. A whole host of allalysts have presented coi~vincingarg~zmentsover the past two decades as to how new computer and teleconu~mnicadonstech~~ologieswlll trailsfor~ll cou~ltriesinto 'knowledge economies' and 'network societies' (Castells, 1996, 1997, 1998; Reich, 1991).This often evangelical zeal has beell taken up with equal deterinination by goverillllents of (over)developed couilti-ies around the world. The ability to use ICT has been heralded by politicia~lsto be 'the iildispeilsable graminai- of modern life' and adfundamental aspect of citizenship in the prevailing inforlxlatioil age (Wills,',1999: 10). Indeed, Illany goverim~entsill ii~dustrializedcountries have been spurred 011 by the apparent inevitability of the i~lforlllationsociety and have initiated ICT- based programmes which aim to ensure that their citizens do not get 'left behlnd' and are able to 'win' in the new global era (Central Ofice of Information, 1998; Illforillation Infiastructure Task Force, 1993). In the usually less hyperbolic confines of academe, the trailsforillative nature of ICT has been welcol~ledalso as offering an uilprecedented opport~ulityto overcoine existing social divisions and inequalities. It is assuillecl by illally acadellzic colninentators that ICT call 'empower' iildividuals (D'Allesandro and Dosa, 2001), increase levels of social interaction and civic involveilleilt (Katz et al., 2001) as well as facilitate easy and widespread access to education and other public and govel-i~ment services. As Servon and Nelson (21101: 279) s~zrinise:'[Ajccess to information technology and the ability to use it increasingly [have] become part of the toolkt necessary to participate and prosper in an information- based society.' However such 'techno-enthnsiasi~~'has been tempered of late by coilcerns over the potentially divisive aspects of the inforillation age. In particular, issues of illequalities of access to both technology and iilforillatioil have beg111to proillpt coilceril about elnerging 'digital divides' between social groups. It is argued that if iildividuals or gi-oups of individuals are excluded fi-om using ICT, they will be excluded fi-om inany of the benefits that ICT call bring. As the the11 UK Minister for Learning and Technolo~gy;Michael Wills, reasoned: The very technology that has the power to empo\ver us all also has the potential to increase [he problems of social exclusion u~llesswe acr: to bridge Určeno pouze pro studijní účely Selwyn: Reconsidering the digital divide tile dgital divide . . .The Goverlll~~elltis determined ro help bxlng us ,111 into the i~lfor~llauollage. (DEE, 2000) Therefore, general concerns about 'illforinatioil inequalities' have conle to the fore in public and political debate over the last decade (e.g. Hansard, 1997; Thomas, 1996). Questions concei-ning ~.vl~ois 'connected' to i~lfornlationand technolog-y have gl-own in pl-ominence and now fornl an inlportant elenlent to the inforillation age policy agenda in ind~zstrialized, 'technologically advanced' countries such as the US and UK. As such, the notion of the digital divide has been proinoted furiously by an unusual alliance of academics, IT industry executives. politicians and social welfare orgaizizations, all pm:suiilg the ideal of widespread use of ICT - albeit for very different reasons (Strover, 2003). Yet, while substantial policies are being put into place to coinbat the digital divide, nluch of the surroundiilg debate remains conceptually oversinlplified and theoretically underdeveloped. As Ba (2001: 4) concluded: '[Llittle has been done . . . to deyelop coi~~prel~ensive theoretical fianleworlis and to research evaluation ageridas aimed at uilderstanding the nature of quality access [to ICT].' Fro111 this background, this article presents a theoretical esan~i~latioilof the digital divide, tracing its origins in the centre-Lefi social incl~zsion policy agenda of the 1980s and 1990s to its current status of political hot topic. It then nloves on to consider four theoretical and conceptuai liiilltations to conveiltional notions of the digital divide in tern~sof individuals with and without 'access' to ICT. Having established a more sophisticated hierarchical inode1 of ~11edigital divide, it collcludes by developing a set of research theilles and questions for the future exaini~~ation of inequalities in people's access to, and use of, ICT. POPULAR AND POLITICAL DEFINITIONS OF THE DIGITAL DIVIDE In illany ways the digital divide can be seen as a practical enlbodinleilt of the wider tllenle of social inclusion, which was recently pronlineilt in policy-malung throughout centre-Left governments in western nations. Tln-oughout the 199Os, coui~triessuch as the UK, France and the Clinton/ Gore-era US witnessed a subtle shift towards a socially-inclusive policy agenda. Indeed, the issue of conlbating social exclusio~land establishing an 'inclusive society' now forins a bedroclc of acadeillic and political discourse in inany countries.Yet, one of the il~ostintriguing aspects of recent social policy forillation ill couiltries such as the UK has been the convergeilce of the infornlation society and inclusive society discourses into ongoing popular and political debates over the potential of ICTs to either exacerbate 01-alleviate social exclusioil (see Sell.-n, 2002). Thus, in recent years concerns wit11 social exclusion have been augmented by vocal coilcerns fiom all sides of the polirical spectrunl over Určeno pouze pro studijní účely New Media & Society 6(3) 'digital exclusion' and the digital divide. Although the notion of digital exclusion first einerged with regard to the technological disparity between developed and developing nations, within western advanced capitalist societies the supranatio~lalfocus of these debates quickly gravitated tow~rds the issue of technological inequalities ~uitlzi~indirridual countries. The 1990s therefore saw the initiation of mainstream political discussion over 'information haves' and 'information have-nots' presch, 1996), 'information and conulzunication poverty' (Ualnaves et al., 1991) and, most popularly, the digital divide (BECTa, 2001; Jurich, 2000; Parker, 20C)O).In so doing, the prevailing political view broadly settled on coinbating a perceived dichotonlous divide between those citizens who are 'connectcd' and those citizens who reizzailz '&sconnected' froin technology, iiilfornlatio~l and, it follows, inoder~lor postinodern society. As the US Departnlent of Commerce (2000) has outlined, these divisions are siinple and stark: [Some individuals] have rhe 111ost powe~iulcomputF~s;[he best telephone service and fastest Interne[ service, as well as a wealth of content and trailling rele\iant to their lives . . .Another group of people don't have access to the newest and best computers, the mas[ reliable telepllone service or the Castest or ~llostcoilrrellie~ltInterilet services. The cliff&-ence between these two groups is . . . the Digital Divide. This diclzotoiz~o~~sportrayal of 'haves' and 'have-nots' has been reinforced by ;a host of otilcial statistics and acadenzic studies over the last decade. Studies inforill us, for exainple, that individual citizens' access to ICT is distributed unevenly both social and spatially (Waif, 2001), \vit11 inequalities in ternls of access to ICT strongly patterned along the lines of socio- econoinlic status, incolne, gendel, level of ed~~cation,age, geography and ethilicity (e.g. BKMB, 1999; DTI, 2000; MOKI, 1999; National Statistics. 2001, 2002; IISGB, 2001). Although the magnitude of these figures vary, the enlerging trends are that even within 'technologically developed' regions such as the US, western Europe and South-East Asia, specific social groups are significantly less likely to have ready access to ICT (e.g. Bonfadelli, 2002; Dickinson and Sciadas, 1999; Jung et al., 2001; Loges and Jung, 3002; NTIA, '1995, 1999, 2000; Keddick, 2000; UCLA, 2000). For example, ill ternzs of socio-economic status, such inequalities of opportunity appear marked and enduring with nlore 'deprived' individuals who are siglificantly less likely to have access to a range of tecl~nologies.As well as differences in terms of socio-economic status and income, access to tech~lologiessuch as hoizze conzputers, the internet and digital television appears to be patterned in terms of gender (with higher proportioils of nzales than feillale reportiilg access to ICTs such as the internet), age (with access to all t1zl:ee technologies inversely correlated to age) and conzposition of household (with hvo adult and one or two child households ilzost likely to have Určeno pouze pro studijní účely Selwyn: Reconsidering the digital divide access).Access to ICT also appears to be spatially diEferentiated within couiltries towards more econoillically prospel-ousregions. It would appear that the dgital divide is a marl32900. London: DEE. Devine, K. (2003) 'Bridging the Digital Divide', Scierrtict 15(1):28. Dickinson, P. and G. Sciadas (1999) 'Cai~adiansConnected', C~~rrudiarrEcc~rrorrricObrovcr 3: 1-22. DiMaggio, I? and E. Hargittai (2001) 'From the Digitd Divide to Digital Inequality', working paper, Centre for Arts, C~dturdand Political Studies, Princeton University. DiMaggio, E, E. Hal-gittai,W. Neuman and J. Robinson (2001) 'Social Inlplications of the Internet', ,Irrrrrral Rcr~iciuof Socialc~gy27: 307-36. Dol-dick, H., H. Bradley and B. Nanus (1988) Tire E ~ i ~ e ~ ; $ r ~ qNCIIIJO~X'iVI~7rkctplace. Norwood, NJ: Ables. Departme~ltfor Trade and Industry (DTI) (2000) Closirrg tire Diqitnl Divide: b!fi~rr7lntioir arid Corrrrrrrrrric~ltiorrs?i'clrrrol~~~qicsirr Dcpril,cd Arcaj. London: Deparhllent for Trade and Industry Econonlist (2001) 'Getting Better All [he Time: a Survey ofTechnology and Development', supplenlent, 10 Novenlbe~-,16pp. Edwards-Johnson, A. (201)O)'Closing the Digital Divide', J~rrrrral of Govcrrrrrrerrt b!filI'rll~ti[J~l77(6): 898-900. Fountain, J. (1997) 'Social Capital: a I