The ZHABA facilitators collective has published a range of worksheets that can help you with campaigning. These sheets can be obtained from the Internet on http://www.zhaba.cz
The ZHABA facilitators collective is a group of NGO facilitators. It helps non-profit organisations to improve their work. More information on http://www.zhaba.cz
© 2001 Stichting ZHABA facilitators collective
(parts of) this worksheet may only be copied or used in other publications after previous written consent of the Stichting ZHABA facilitators collective.
public state of mind ignorance interest concern anger engagement commitment satisfaction
public sees nothing victims the enemy the answer opportunity NGO success solved problem
campaign phase R&D and planning awareness building demonization promotion of solution decision time
window of opportunity
exploitation reassessment
the critical pathway identify problem identify enemy identify solution identify urgent time-table react report
call for action fundraising
constituency building education
This model was developed for the Skill Share Workshop in Krakow (PL) in 1994 by Greenpeace International
effort / expenditure
public awareness
MODEL FOR A GENERATED
(COMMUNICATION) CAMPAIGN