The Promise of Happiness SARA AHMED Duke University Press Durham and London 2010 X ACKNOWLEDGMENTS thanks to Sarah Franklin, Kristyn Gorton, Elena Loizidou, Heather Love, David Glover, Ali Rattansi, R6isfn Ryan-Flood, Simon O'Sullivan, and Sarah Schul-man. To those who have contributed killjoy anecdotes and happiness references, I am grateful. I have been lucky to have the opportunity to share my research with audiences at the University of British Columbia, Carleton University, University of Cincinnati, City University of New York, Cornell University, University College Dublin, Durham University, Edinburgh University, Florence University, Goldsmiths College, Hampshire College, University of Illinois, University of Kansas, Kent University, London School of Economics, McGill University, New York University, University of Oslo, Queen Mary and Westfield College, Rutgers University, UC Santa Cruz, University of South Australia, Sussex University, Syracuse University, University of Turku, and York University (Canada). To my family for your kindness, especially my mother Maureen Fisher and my sisters Tanya Ahmed and Tamina Levy. Thanks to Mulka for being part of my life and to Yvonne and Meredith Johnson for being part of his. For providing the grounds for optimism, and even happiness, thanks to Sarah Franklin. INTRODUCTION Why Happiness, Why Now? happiness is consistently described as the object of human desire, as being what we aim for, as being what gives purpose, meaning and order to human life. As Bruno S. Frey and Alois Stutzer argue, "Everybody wants to be happy. There is probably no other goal in life that commands such a high degree of consensus" (2002: vii).1 What they are describing is perhaps a consensus that happiness is the consensus. Do we consent to happiness? And what are we consenting to, if or when we consent to happiness? Even a philosopher such as Immanuel Kant, who places the individual's own happiness outside the domain of ethics, argues that "to be happy is necessarily the wish of every finite rational being, and this, therefore, is inevitably a determining principle of its faculty of desire" ([1788] 2004: 24). And yet Kant himself suggests rather mournfully that "unfortunately, the notion of happiness is so indeterminate that although every human being wishes to attain it, yet he can never say definitely and consistently what it is that he really wishes and wills" ([1785] 2005: 78). If happiness is what we wish for, it does not mean we know what we wish for in wishing for happiness. Happiness might even conjure its own wish. Or happiness might keep its place as a wish by its failure to be given. 2 INTRODUCTION Happiness: a wish, a will, a want. In this book I wonder what it means for happiness to be thought in such terms. The question that guides the book is thus not so much "what is happiness?" but rather "what does happiness do?" I do not offer a definition of happiness, or a model of authentic happiness. Nor do I offer a set of instructions on how to achieve happiness: I do not have one to offer, and if anything I write from a position of skeptical disbelief in happiness as a technique for living well. I am interested in how happiness is associated with some life choices and not others, how happiness is imagined as being what follows being a certain kind of being. The history of happiness can be thought of as a history of associations. In wishing for happiness we wish to be associated with happiness, which means to be associated with its associations. The very promise that happiness is what you get for having the right associations might be how we are directed toward certain things. f Happiness shapes what coheres as a world. In describing happiness as a form j_of world making I am indebted to the work of feminist, black, and queer scholars who have shown in different ways how happiness is used to justify oppression. Feminist critiques of the figure of "the happy housewife," black critiques of the myth of "the happy slave," and queer critiques of the sentimentalization of heterosexuality as "domestic bliss" have taught me most about happiness and the very terms of its appeal. Around these specific critiques are long histories of scholarship and activism which expose the unhappy effects of happiness, teaching us how happiness is used to redeseribe social norms_as_sflrial goods. We might even say that such political movements have struggled against rather than for happiness. Simone de Beauvoir shows so well how happiness translates its wish into a politics, a_wishfuIj3oUtics, a politics that demands that others live according to a wish. As she argued: "It is not too clear just what the word happy really means and still less what true values it may mask. There is no possibility of measuring the happiness of others, and it is always easy to describe as happy the situation in which one wishes to place them" ([1949] 1997: 28; second emphasis added). I draw on such critiques of happiness as a way of asking questions about the happiness wish. We need to draw on such critiques now, as a way of responding to the worldliness of this now. Why happiness, why now? We could certainly describe this now as a "happiness turn." The Promise of Happiness is written in part as a response to this turn. INTRODUCTION 3 The Happiness Turn What do I mean by "the happiness turn"? It is certainly the case that numerous books have been published on the science and economics of happiness, especially from 2005 onward.2 The popularity of therapeutic cultures and discourses of self-help have also meant a turn to happiness: many books and courses now exist that provide instructions on how to be happy, drawing on a variety of knowledges, including the field of positive psychology, as well as on (often Orientalist) readings of Eastern traditions, especially Buddhism.3 It is now common to refer to "the happiness industry":[happiness is both produced and consumed through these books, accumulating value as a form of capital^ Barbara Gunnel! (2004) describes how "the search for happiness is certainly enriching a lot of people. The feel-good industry is flourishing. Sales of self-help books and cds that promise a more fulfilling life have never been higher." The media are saturated with images and stories of happiness. In the UK, many broadsheet newspapers have included "specials" on happiness and a b b c program, The Happiness Formula, was aired in 2006.4 This happiness turn can be described as international; you can visit the "happy plant index" on the World Wide Web and a number of global happiness surveys and reports that measure happiness within and between nation states have been published.5 These reports are often cited in the media when research findings do not correspond to social expectations, that is, when developing countries are shown to be happier than overdeveloped ones. Take the opening sentence of one article: "Would you believe it, Bangladesh is the happiest nation in the world! The United States, on the other hand, is a sad story: it ranks only 46th in the World Happiness Survey."^Happiness and unhappiness become newsworthy when they challenge ideas about the social status of specific individuals, groups, and nations, often confirming status through the language of disbelief^ The happiness turn can also be witnessed in changing policy and governance frameworks. The government of Bhutan has measured the happiness of its population since 1972, represented as Gross National Happiness (gnh). In the UK, David Cameron, the leader of the Conservative party, talked about happiness as a value for government, leading to a debate in the media about New Labour and its happiness and "social well-being" agenda.7 A number of governments have been reported to be introducing happiness and well-being 4 INTRODUCTION as measurable assets and explicit goals, supplementing the Gross Domestic Product (gdp) with what has become known as the Genuine Progress Indicator (gpi).8 Happiness becomes a more genuine way of measuring progress; happiness, we might say is, the ultimate performance indicator. Unsurprisingly, then, happiness studies has become ah academic field in its own right: the academic journal Happiness Studies is well established and a number of professorships in happiness studies now exist. Within academic scholarship, we have witnessed a turn to happiness within a range of disciplines, including history, psychology, architecture, social policy, and economics. It is important to witness this turn, reflecting not simply on happiness as a form of consensus but on the consensus to use the word happiness to describe something. Some of this work has been described under the rubric of "the new science of happiness." This is not to say that the science of happiness is itself new; many of the key texts in this area offer revivals of classical English utilitarianism, in particular, the work of Jeremy Bentham with his famous maxim of "the greatest happiness for the greatest number." As Bentham explains in A Fragment of Government "it is the greatest happiness of the greater number that is the measure of right and wrong" ([1776] 1988: 3). Bentham is himself drawing on an earlier tradition, including the work of David Hume as well as Cesare Beccaria and Claude Adrien Helvetius^The science of happifless shares a history with political economy: just recall Adam Smith's argument in The Wealth of Nations that capitalism advances us from what he might call "miserable equality" to what we could call "happy inequality" such that "a workman, even of the lowest and poorest order, if he is frugal and industrious, may enjoy a greater share of the necessaries and conveniences of life than it is possible for any savage to acquire" ([1776] 1999: 105^) Of course, nineteenth-century utilitarianism involves an explicit refutation of such a narrative, in which inequality becomes the measure of advancement and happiness. Bentham, following Alexander Wedderburn, describes the principle of utility as dangerous for government: "a principle, which lays down, as the only right and justifiable end of Government, the greatest happiness of the greatest number—how can it be denied to be a dangerous one? dangerous to every Government, which has for its actual end or object the greatest happiness of a certain one" ([1776] 1988: 59). Despite this belief that every person's happiness should count equally (the happiness of many refuses to elevate the INTRODUCTION 5 happiness of any one), the utilitarian tradition did uphold the principle that increased levels of happiness function as a measure of human progress. £mile Dürkheim offered a forceful critique of this principle: "But in fact, is it true that the happiness of the individual increases as man advances? Nothing is more doubtful." ([1893] i960: 241) One of the key figures in the recent science of happiness is Richard Layard, often referred to as "the happiness tsar" by the British media. Layard's important book Happiness: Lessons from a New Science, first published in 2005, begins as a critique of the discipline of economics for how it measures human growth: "economics equates changes in the happiness of a society with changes in its purchasing power" (ix). Layard argues that happiness is the only way of measuring growth and advancement: "the best society is the happiest society." One of the fundamental presumptions of this science is that happiness is good, and thus that nothing can be better than to maximize happiness. The science of happiness presumes that happiness is "out there," that you can measure happiness and that these measurements are objective: they have even been called "hedonimeters" (Nettle 2006: 3). If the science of happiness presumes happiness as being "out there," then how does it define happiness? Richard Layard again provides us with a useful reference point. He argues that "happiness is feeling good, and misery is feeling bad" (6). Happiness is "feeling good," which means we can measure happiness because we can measure how good people feel/So "out there" is really "in here." The belief that you can measure happiness is a belief that you can measure feelings^Layard argues that "most people find it easy to say how good they are feeling" (13). Happiness research is primarily based on self-reporting: studies measure how happy people say they are, presuming that if people say they are happy, they are happy.This model both presumes the transparency of self-feeling (that we can say and know how we feel), as well as the unmotivated and uncomplicated nature of self-reporting^ If happiness is already understood to be what you want to have, then to be asked how happy you are is not to be asked a neutral question. It is not just that people are being asked to evaluate their life situations but that they are being asked to evaluate their life situations through categories that are value laden.9 Measurements could be measuring the relative desire to be proximate to happiness, or even the relative desire to report on one's life well (to oneself or others), rather than simply how people feel about their life as such. I 6 INTRODUCTION It matters how we think about feeling. Much of the new science of happiness is premised on the model of feelings as transparent, as well as the foundation for moral life. If something is good, we feel good. If something is bad, we feel bad.10lfhe science of happiness thus relies on a_ver^sgec^^model^f_sub-jectiyity, where one knows how one feels, and where the distinction between good and bad feeling is secure, forming the basis of subjective as well as social well-being^Cultural studies, as well as psychoanalysis, may have an important role to play in these debates by offering alternative theories of emotion that 1 are not based on a subject that is fully present to itself, on a subject that always \ knows how it feels (see Terada 20oi).fCultural and psychoanalytic approaches can explore how ordinary attachments to the very idea of the good life are also sites of ambivalence, involving the confusion rather than separation of good and bad feelings. Reading happiness would then become a matter of reading the grammar of this ambivalence^ Happiness research does not simply measure feelings; it also interprets what it measures. Measuring happiness primarily generates knowledge about the distribution of happiness. Happiness research has produced databases that show where happiness is located, which are largely predicated on a comparative model. Happiness databases show us which individuals are happier than others, as well as which groups, or nation-states are happier than others. The science of happiness makes correlations between happiness levels and social indicators, creating what are called "happiness indicators." Happiness indicators tell us which kinds of people have more happiness; they function not only as measures of happiness but also as predictors of happiness. As Frey and Stutzer argue in Happiness and Economics, social indicators can predict how happy different kinds of persons will be, creating what they call "happiness psychograms" (2002: 7). One of the primary happiness indicators is marriage. Marriage would be defined as "the best of all possible worlds" as it maximizes happiness. The argument is simple: if you are married, then we can predict that you are more likely to be happier than if you are not married. The finding is also a recommendation: get married and you will be happier! This intimacy of measurement and 1 prediction is powerful. The science of happiness could be described as performative: by finding happiness in certain places, it generates those places as being good, as being what should be promoted as goods^Correlations are read as causalities, which then become the basis of promotion. We promote what I INTRODUCTION 7 call in the first chapter "happiness-causes," which might even cause happiness to be reported. fThe science of happiness hence redescribes what is already evaluated as being good as good. If we have a duty to promote what causes happiness, then happiness itself becomes a dutyj will explore the significance of "the happiness duty" throughout this book. This is not to say that happiness is always found. Indeed, we might even say that happiness becomes more powerful through being perceived as in crisis. The crisis in happiness works primarily as a narrative of disappointment: the accumulation of wealth has not meant the accumulation of happiness.'What makes this crisis "a crisis" in the first place is of course the regulatory effect of a social belief: that more wealth "should" make people happier. Richard Layard begins his science of happiness with what he describes as a paradox: "As Western societies have got richer, their people have become no happier" (2005: 3).flf the new science of happiness uncouples happiness from wealth accumulation, it still locates happiness in certain places, especially marriage, widely regarded as the primary "happiness indicator" (see chapter 2), as well as in stable families and communities (see chapter 4). Happiness is looked for/ where it is expected to be found, even when happiness is reported as missing. | What is striking is that the crisis in happiness has not put social ideals into' question and if anything has reinvigorated their hold over both psychic and political life. The demand for happiness is increasingly articulated as a demand to return to social ideals, as if what explains the crisis of happiness is not the failure of these ideals but our failure to follow them. And arguably, at times of crisis the language of happiness acquires an even more powerful hold." Positive Psychology Given that this new science rests primarily on self-reporting, it involves an important psychological dimension. Within psychology, we can also witness a happiness turn. Much of this work is described as "positive psychology," which begins as an internal critique of the discipline. Michael Argyle argued that "most work on emotions in psychology has been concerned with anxiety, depression and other negative states" (1987: 1). Or as the editors of the volume Subjective Well-Being argue, following Ed Diener, "Psychology has been preoccupied less with the conditions of well-being, than with the opposite: the 8 INTRODUCTION determination of human unhappiness" (Strack, Argyle, and Schwarz 1991: 1). While the science of happiness "corrects" the tendency of economics to focus on economic growth at the expense of happiness, the psychology of happiness "corrects" the tendency of psychology to focus on negative feeling states at the expense of happiness. We can start with Michael Argyle's classic The Psychology of Happiness (1987). He defines the project of his book as follows: "This book is primarily concerned with the causes and explanations of positive happiness, and how our understanding of it can be used to make people, including ourselves, happy" (1). We can immediately see how happiness becomesadisciplinary technique. Positive psychology aims to understand "positive happiness"—by providing explanations of its causes — as well as to use this knowledge about happiness to create happiness. Positive psychology aims to make people happier. Positive psychology is positive about positive feeling; it presumes the promissory nature of its own object. At one level, this seems a wise council. Surely, feeling better is better, and we all want to feel better? Surely, all knowledge should be transformative and predicated on an impulse to improve life worlds and capacities for individuals? What is at stake here is a belief that we can know "in advance" what will improve people's lives.