THEORY AND METHODS OF GENRE ANALYSIS: STUDY MATERIALS

BASIC INFORMATION ABOUT THE COURSE

Basic information about the course.

Extent and Intensity: 1/1. 6 credit(s). Type of Completion: z (credit).

Lecturer: Mgr. Robert Helán, Ph.D.

Timetable: each even Wednesday 17:00–20:15 Studio 527

Prerequisites: Students should have minimum knowledge of English corresponding to the B2 level of the Common European Framework of Reference for Languages. Students must write a one-page motivation letter demonstrating their level of English knowledge and explaining their motives for attending the course. The lecturer will let you know immediately in the "poznamkovy blok" (notebook") whether you are accepted (late or no motivational letter will equal no acceptance).

Syllabus: 1. Introduction to the Course, Important Concepts and Terms, 2. Historical Review, Theories of Genre, Media Literacy, 3. Approaches to Genre Studies in Mass Media: Process, Formulaic Analysis, 4. Approaches to Genre Studies in Mass Media: Historical Context, Cultural Context, 5. Approaches to Genre Studies in Mass Media: Ideological Approach, Production Elements, 6. Approaches to Genre Studies in Mass Media: Industry Perspective, Mythic Approach, 7. Approaches to Genre Studies in Mass Media: Non-verbal Communication Analysis, Autobiographical Analysis, 8. The Genre of Advertising, 9. The Genre of News Reporting, 10. New Media Genres, 11. Presentations of Project Work, 12. Presentations of Project Work, 13. Remaining Issues, Personal Conferences

Course objectives:

  • To achieve an understanding of the themes, issues and debates related to important theories and relevant methods of genre analysis.
  • To be able to recognize and correctly identify the characteristic features of specific media genres and analyze them critically.
  • To be able to discuss important issues and develop crucial vocabulary concerning both the theoretical and methodological aspects of genre analysis.

Teaching methods:

  • Lectures
  • Student oral presentations
  • Individual/pair/group work
  • Discussions of relevant issues tackled in the lectures
  • Written reflections on course material
  • Final written analysis

Assessment methods:

  • Attendance and active participation in seminars
  • Oral presentation of assigned chapter(s) from required reading
  • Oral presentation of analysis regarding specific media genre
  • Written analysis of specific media genre

Fields of study the course is directly associated with: Media Studies and Journalism

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