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Main points
1)What is Autobiographical Analysis
2) Audience Interpretation of media content
3) Dispositions of Individual
4) Affective Response Analysis
5) Function
6) Identification Analysis and character
7) Narrative Analysis
8) Media Chronicles
9)Empowerment Strategies
10) Summary
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What Autobiographical Analysis is?
•Autobiographical analysis is an approach that investigates media content as a way to promote
personal discovery and growth.
•It examines the impact of the media on our attitudes, values, lifestyles, and personal decisions.
•The individual uses his or her own experience with the media as a springboard for analysis
•The autobiographical approach broadens the scope of media literacy education.
•This approach can also help bridge the disconnect between generations.
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Audience Interpretation of Media Content
•A mass media text may be open to several interpretations, the text dictates a preferred reading,
from the perspective of the media communicator.
•Selective exposure: it is process in which individuals choose what to watch and listen to, based
to their personal values and interests.
•Selective perception: interpretation of content is colored by his or her predispositions and
opinions.
•Selective retention: occurs when individuals remember or forget information.
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 Disposition of the Individual
•The Psychological context
•The Social context of a media  presentation can have a significant bearing on how individuals
respond to the content
•Content attributes: can affect behaviors and attitudes another attribute is how real the program
appears to be.
•Gender: It can also be a factor in the negotiation of meaning
•Ethnic, racial, and class identity: members of different subcultures have distinct identifiable
interest.

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Affective Response Analysis
•We first react emotionally and them translate these feelings into words.
• Personal belief systems: media programs give us an opportunity to try out emotions in a safe
environment.
•People learn to react to media programs in ways that correspond to culturally acceptable gender
role, woman cry, men rage.
•Coping strategies: the media have emerged as a principal arena in which people learn coping
mechanisms:
} Denial
}Mockery or irony
}Control devices
}Partial or total avoidance
} Reality checking
}Repetition
}Alibi
}Changing the context

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Function
•The effective media communicator is able to anticipate how the audience should react at each point
of the presentation
•Advertisers manipulate the emotions of their audience to persuade them to buy their products.
•Media communicator maneuver the audience into emotional reactions that reinforce the prevailing
ideology of the program.

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Identification analysis and character
•Identification analysis is an approach in which individuals contrast media presentations with
their own personal experience.
•Identification analysis can serve as a particularly effective counseling tool with young people
who have difficulty talking about themselves.
•Audience members frequently identify with media figures
•Identification is a precondition of imitation, it is not a guarantee that people will adopt the
modeling behavior
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Narrative analysis
•Narrative analysis is a line of inquiry in which a story serves as a springboard for personal
reflection and discussion.
•Narrative reconstruction: it refers to a process in which individuals recount a story they have
seen, heard, or read in the media.
•Narrative forecasting: it refers to a process in which individuals put themselves in the situation
depicted in the media program

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Media Chronicles
•Media programming often assumes a personal  significance that transcends its aesthetic or
entertainment value
•The media program has become internalized as a part of our personal experience, and we may feel
nostalgic about a program
•Media Programs may also be associated with seasonal activities

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Empowerment Strategies
•Empowerment strategies: it encourages audience members to assume an active role in determining
media content
•Empowerment circle: Eddie Dick and Elizabeth Thomas advocate a four step approach by which media
literacy can effect social change, which they refer to as the empowerment circle
•Empowerment strategies in the classroom: students learn to develop an independence from the
messages being conveyed through the media.

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Summary
•Autobiographical analysis is an approach that investigates media content as a way to promote
personal discovery and growth
• A mass media text may be open to several interpretations, the text dictates a preferred reading,
from the perspective of the media communicator
•The effective media communicator is able to anticipate how the audience should react at each point
of the presentation
• Narrative analysis is a line of inquiry in which a story serves as a springboard for personal
reflection and discussion.
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}             THANK YOU FOR YOUR ATTENTION


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My source
}SILVERBLAT M. Chapter 2.-Autobiographical analysis