Tim Januška }Designed to identify the prevailing belief system of a genre. }Ideology is defined as the system of beliefs or ideas that help determine the thinking and behavior of a culture – what life is and what it should be. }Political }Religious }Cultural }Exporting: Traditional values vs. Western values. }Racist, sexist, etc. }Extending to the audience. }Change isn’t necessary, the return to status quo is. }https://www.youtube.com/watch?v=nv_zqOz-sHI }Point of view. }Worldview. }Function (latent). }Formulaic elements – premise, title, structure, plot, characters. }Inter-genre approach – preeminence of “The System”, consumer ideology. }GENRE AND SOCIAL COMMENTARY: Parody and allegory.