ZUR 393k: Effects of Mass Media

GRADING RUBRIC for Essay #1: Popular Culture Critique





YOUR NAME:______________________________________________________





                                                      POINTS

ESSAY:

2 or 3 specific concepts drawn from readings

                Concepts clearly
defined
        / 25

                Concepts effectively illustrated with reference to
song                                                / 25

                Persuasive analysis/argument
offered                                                                            /   5

Clear & effective essay organization and writing
style

  (e.g. intro & conclusion, thesis, transitions,
etc.)                                                                         / 10

Completed assignment turned in on time
                           / 15


                                                             /  80


Song Transcription & Summary:

Complete transcription (and English translation) of
song                                                              /  5

Song summary

                describes musical/vocal quality, etc.
effectively                                                              /  5

                names record label & parent
company                                                                               /  2

                provides evidence of "popularity" (chart placement, sales, video views, etc.)
    /  3


                                                               /15


Bibliography

Complete and properly formatted list of all sources cited in summary & essay
   / 5


TOTAL POINTS:
                       / 100

LETTER GRADE:






OPTIONAL EXTRA CREDIT:

Identify a specific weakness in Adorno’s
argument                                                                      /
5

Offer evidence to support your argument
                         / 10


                                                             / 15