Table of Contents Executive Summary Origin Story Stratcom VeCo Research and Metrics Source Verification Target Audience Target Audience: Categories Indonesia Pakistan Campaign Components Website Videos Competition Workbook Join the Team Social Media Platforms Twitter Facebook Short Term Metrics ● ● ● ● ● Long Term Metrics ● ● ● ● ● Changing Perspectives User Response User Response Conclusion Sustainability, Scalability and Replicability Sustainability Scalability Replicability Prospective Expansion Verification Lounge Webinars Languages Prospective Expansion Creating an Online Certified MOOC Connecting Knowledge Forum Integrate Workbook into Educational Plan Press Acknowledgments