How Culture Works: Perspectives from Media Studies on the Efficacy of Symbols Michael Schudson Theory and Society, Vol. 18, No. 2. (Mar., 1989), pp. 153-180. Stable URL: http://links.jstor.org/sici?sici=0304-2421%28198903%2918%3A2%3C153%3AHCWPFM%3E2.0.CO%3B2-G Theory and Society is currently published by Springer. Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at http://www.jstor.org/journals/springer.html. Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is an independent not-for-profit organization dedicated to and preserving a digital archive of scholarly journals. For more information regarding JSTOR, please contact support@jstor.org. http://www.jstor.org Fri Feb 23 16:25:41 2007