ZUR393w Media Literacy
HOME ASSIGNMENT FOR SESSION 4
1. READING: Classification of Sexist Advertising
- read the whole document, i.e. pages 1-29
2. WATCHING: Killing Us Softly - Advertising's Image of Women
- watch the whole document (ca. 40 minutes), take notes, and be prepared to discuss the following topics:
....the objectification of women (= women as objects)
....the obsession with thinness
....food and advertising
....woman vs. woman (= women competing against each other for men)
....the trivialization of (female) power
....the sexualization of teenagers
....ageism in advertising
....the consequences of ads depicting violence against women
3. WRITING: COURSE DISCUSSION FORUM
- a new thread has been added (MY VIEW ON SEXIST ADS), please write your entries by 13 November 2018
4. STUDY for a short quiz (based on class materials - "Persuasive Techniques Used in Media", reading "Classification of Sexist Advertising", and the video "Killing Us Softly - Advertising's Image of Women")
5. IN-CLASS PRESENTATIONS in session 4 (November 14, 2018):
- Ideological Analysis (Martina Ivanová, Jessica Kapetanović)
- Autobiographical Analysis (Zuzana Cyroňová, Veronika Matúšová)
6. PREPARATION FOR SESSION 4 GUEST LECTURE ("Visual Literacy"):
- study the following presentation on visual literacy: VISUAL LITERACY presentation
- read the whole document, i.e. pages 1-29
2. WATCHING: Killing Us Softly - Advertising's Image of Women
- watch the whole document (ca. 40 minutes), take notes, and be prepared to discuss the following topics:
....the objectification of women (= women as objects)
....the obsession with thinness
....food and advertising
....woman vs. woman (= women competing against each other for men)
....the trivialization of (female) power
....the sexualization of teenagers
....ageism in advertising
....the consequences of ads depicting violence against women
3. WRITING: COURSE DISCUSSION FORUM
- a new thread has been added (MY VIEW ON SEXIST ADS), please write your entries by 13 November 2018
4. STUDY for a short quiz (based on class materials - "Persuasive Techniques Used in Media", reading "Classification of Sexist Advertising", and the video "Killing Us Softly - Advertising's Image of Women")
5. IN-CLASS PRESENTATIONS in session 4 (November 14, 2018):
- Ideological Analysis (Martina Ivanová, Jessica Kapetanović)
- Autobiographical Analysis (Zuzana Cyroňová, Veronika Matúšová)
6. PREPARATION FOR SESSION 4 GUEST LECTURE ("Visual Literacy"):
- study the following presentation on visual literacy: VISUAL LITERACY presentation