PERSUASIVE TECHNIQUES USED IN MEDIA – NOTES

Three building blocks of persuasion are: _______________, _______________, and _______________.

_______________ (i.e. “logic”) makes use of the following techniques:


_______________ (i.e. “credibility”) makes use of the following techniques:


_______________ (i.e. “emotion”) makes use of the following techniques:



NAME OF THE TECHNIQUE

                     DEFINITION

                               EFFECT ON THE AUDIENCE























































NAME OF THE TECHNIQUE

                     DEFINITION

                               EFFECT ON THE AUDIENCE






























































Draw and describe the persuasion triangle.