it’s
complicated
new haven + london
it’s
complicated
the social lives of
networked teens
danah boyd
Published with assistance from the foundation established in memory
of Philip Hamilton McMillan of the class of 1894, Yale College.
Copyright © 2014 by danah boyd.
All rights reserved.
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Library of Congress Cataloging-in-Publication Data
boyd, danah (danah michele), 1977–
It’s complicated : the social lives of networked teens / danah boyd.
pages cm
Includes bibliographical references and index.
ISBN 978-0-300-16631-6 (clothbound : alk. paper)
1. Internet and teenagers. 2. Online social networks.
3. Teenagers—Social life and customs—21st century.
4. Information technology—Social aspects. I. Title.
HQ799.2.I5B68 2014
004.67'80835—dc23
2013031950
A catalogue record for this book is available from the British Library.
This paper meets the requirements of ANSI/NISO Z39.48–1992
(Permanence of Paper).
10 9 8 7 6 5 4 3 2 1
For Peter Lyman (1940–2007), who took a
chance on me and helped me find solid ground
preface ix
introduction 1
1 identity why do teens seem strange online? 29
2 privacy why do youth share so publicly? 54
3 addiction what makes teens obsessed with social media? 77
4 danger are sexual predators lurking everywhere? 100
5 bullying is social media amplifying meanness and cruelty? 128
6 inequality can social media resolve social divisions? 153
7 literacy are today’s youth digital natives? 176
8 searching for a public of their own 199
appendix: teen demographics 215
notes 221
bibliography 245
acknowledgments 267
index 273
contents
ix
The year was 2006, and I was in northern California chatting with
teenagers about their use of social media. There, I met Mike, a white
fifteen-year-old who loved YouTube.1
He was passionately describing
the “Extreme Diet Coke and Mentos Experiments” video that had
recently gained widespread attention, as viewers went to YouTube in
droves to witness the geysers that could be produced when the diet
soda and mint candy were combined. Various teens had taken to mixing
Mentos and Diet Coke just to see what would happen, and Mike
was among them. He was ecstatic to show me the homemade video he
and his friends had made while experimenting with common food
items. As he walked me through his many other YouTube videos,
Mike explained that his school allowed him to borrow a video camera
for school assignments. Students were actively encouraged to make
videos or other media as part of group projects to display their classroom
knowledge. He and his friends had taken to borrowing the camera
on Fridays, making sure to tape their homework assignment before
spending the rest of the weekend making more entertaining videos.
None of the videos they made were of especially high quality, and
while they shared them publicly on YouTube, only their friends
watched them. Still, whenever they got an additional view—even if
only because they forced a friend to watch the video—they got excited.
As we were talking and laughing and exploring Mike’s online videos,
Mike paused and turned to me with a serious look on his face.
“Can you do me a favor?” he asked, “Can you talk to my mom?
Can you tell her that I’m not doing anything wrong on the internet?”
I didn’t immediately respond, and so he jumped in to clarify. “I
preface
prefacex
mean, she thinks that everything online is bad, and you seem to get
it, and you’re an adult. Will you talk to her?” I smiled and promised
him that I would.
This book is just that: my attempt to describe and explain the networked
lives of teens to the people who worry about them—parents,
teachers, policy makers, journalists, sometimes even other teens. It is
the product of an eight-year effort to explore various aspects of teens’
engagement with social media and other networked technologies.
To get at teens’ practices, I crisscrossed the United States from
2005 to 2012, talking with and observing teens from eighteen states
and a wide array of socioeconomic and ethnic communities. I spent
countless hours observing teens through the traces they left online
via social network sites, blogs, and other genres of social media. I
hung out with teens in physical spaces like schools, public parks,
malls, churches, and fast food restaurants.
To dive deeper into particular issues, I conducted 166 formal, semistructured
interviews with teens during the period 2007–2010.2
I
interviewed teens in their homes, at school, and in various public settings.
In addition, I talked with parents, teachers, librarians, youth
ministers, and others who worked directly with youth. I became an
expert on youth culture. In addition, my technical background and
experience working with and for technology companies building
social media tools gave me firsthand knowledge about how social
media was designed, implemented, and introduced to the public.
Together, these two strains of expertise allowed me to enter into
broader policy conversations, serve on commissions focused on youth
practices, and help influence public conversations about networked
sociality.
As I began to get a feel for the passions and frustrations of teens
and to speak to broader audiences, I recognized that teens’ voices
rarely shaped the public discourse surrounding their networked lives.
So many people talk about youth engagement with social media, but
very few of them are willing to take the time to listen to teens, to hear
them, or to pay attention to what they have to say about their lives,
preface xi
online and off. I wrote this book to address that gap. Throughout
this book, I draw on the voices of teens I’ve interviewed as well as
those I’ve observed or met more informally. At times, I also pull stories
from the media or introduce adults’ perspectives to help provide
context or offer additional examples.
I wrote this book to reflect the experiences and perspectives of the
teens that I encountered. Their voices shape this book just as their
stories shaped my understanding of the role of social media in their
lives. My hope is that this book will shed light on the complex and
fascinating practices of contemporary American youth as they try to
find themselves in a networked world.
As you read this book, my hope is that you will suspend your
assumptions about youth in an effort to understand the social lives of
networked teens. By and large, the kids are all right. But they want
to be understood. This book is my attempt to do precisely that.
it’s
complicated
1
One evening, in September 2010, I was in the stands at a high school
football game in Nashville, Tennessee, experiencing a powerful sense
of déjà vu. As a member of my high school’s marching band in the
mid-1990s, I had spent countless Friday nights in stands across central
Pennsylvania, pretending to cheer on my school’s football team
so that I could hang out with my friends. The scene at the school in
Nashville in 2010 could easily have taken place when I was in high
school almost two decades earlier. It was an archetypical American
night, and immediately legible to me. I couldn’t help but smile at the
irony, given that I was in Nashville to talk with teens about how
technology had changed their lives. As I sat in the stands, I thought:
the more things had changed, the more they seemed the same.
I recalled speaking to a teen named Stan whom I’d met in Iowa
three years earlier. He had told me to stop looking for differences.
“You’d actually be surprised how little things change. I’m guessing a
lot of the drama is still the same, it’s just the format is a little different.
It’s just changing the font and changing the background color
really.” He made references to technology to remind me that technology
wasn’t changing anything important.
Back in Nashville, the cheerleaders screamed, “Defense!” and
waved their colorful pom-poms, while boys in tuxes and girls in formal
gowns lined up on the track that circled the football field, signaling
that halftime was approaching. This was a Homecoming game,
and at halftime the Homecoming Court paraded onto the field in
formal attire to be introduced to the audience before the announcer
declared the King and Queen. The Court was made up of eight girls
introduction
introduction2
and eight boys, half of whom were white and half of whom were
black. I reflected on the lack of Asian or Hispanic representation in a
town whose demographics were changing. The announcer introduced
each member to the audience, focusing on their extracurricular
activities, their participation in one of the local churches, and
their dreams for the future.
Meanwhile, most of the student body was seated in the stands. They
were decked out in the school colors, many even having painted their
faces in support. But they were barely paying attention to what was
happening on the field. Apart from a brief hush when the Homecoming
Court was presented, they spent the bulk of the time facing one
another, chatting, enjoying a rare chance to spend unstructured time
together as friends and peers.
As in many schools I’ve visited over the years, friendships at this
school in Nashville were largely defined by race, gender, sexuality,
and grade level, and those networks were immediately visible based
on whom students were talking to or sitting with. By and large, the
students were cordoned off in their own section on the sides of
the stands while parents and more “serious” fans occupied the seats
in the center. Most of the students in the stands were white and
divided by grade: the upperclassmen took the seats closest to the
field, while the freshmen were pushed toward the back. Girls were
rarely alone with boys, but when they were, they were holding hands.
The teens who swarmed below and to the right of the stands represented
a different part of the school. Unlike their peers in the stands,
most of the students milling about below were black. Aside from the
Homecoming Court, only one group was racially mixed, and they
were recognizable mainly for their “artistic” attire—unnaturally colorful
hair, piercings, and black clothing that I recognized from the
racks of Hot Topic, a popular mall-based chain store that caters to
goths, punks, and other subcultural groups.
Only two things confirmed that this was not 1994: the fashion and
the cell phones. Gone were the 1980s-inspired bangs, perms, and
excessive use of hair gel and hairspray that dominated my high school
introduction 3
well into the 1990s. And unlike 1994, cell phones were everywhere.
As far as I could tell, every teen at the game that day in Nashville
had one: iPhones, Blackberries, and other high-end smartphones
seemed to be especially popular at this upper-middle-class school.
Unsurprisingly, the phones in the hands of the white students were
often more expensive or of more elite brands than those in the hands
of the black students.
The pervasiveness of cell phones in the stands isn’t that startling;
over 80 percent of high school students in the United States had a
cell phone in 2010.1
What was surprising, at least to most adults,
was how little the teens actually used them as phones. The teens I
observed were not making calls. They whipped out their phones to
take photos of the Homecoming Court, and many were texting frantically
while trying to find one another in the crowd. Once they connected,
the texting often stopped. On the few occasions when a
phone did ring, the typical response was an exasperated “Mom!” or
“Dad!” implying a parent calling to check in, which, given the teens’
response to such calls, was clearly an unwanted interruption. And
even though many teens are frequent texters, the teens were not
directing most of their attention to their devices. When they did look
at their phones, they were often sharing the screen with the person
sitting next to them, reading or viewing something together.
The parents in the stands were paying much more attention to
their devices. They were even more universally equipped with smartphones
than their children, and those devices dominated their focus.
I couldn’t tell whether they were checking email or simply supplementing
the football game with other content, being either bored or
distracted. But many adults were staring into their devices intently,
barely looking up when a touchdown was scored. And unlike the
teens, they weren’t sharing their devices with others or taking photos
of the event.
Although many parents I’ve met lament their children’s obsession
with their phones, the teens in Nashville were treating their phones
as no more than a glorified camera plus coordination device. The
introduction4
reason was clear: their friends were right there with them. They
didn’t need anything else.
I had come to Nashville to better understand how social media
and other technologies had changed teens’ lives. I was fascinated
with the new communication and information technologies that
had emerged since I was in high school. I had spent my own teen
years online, and I was among the first generation of teens who
did so. But that was a different era; few of my friends in the early
1990s were interested in computers at all. And my own interest in the
internet was related to my dissatisfaction with my local community.
The internet presented me with a bigger world, a world populated
by people who shared my idiosyncratic interests and were ready to
discuss them at any time, day or night. I grew up in an era where
going online—or “jacking in”—was an escape mechanism, and I
desperately wanted to escape.
The teens I met are attracted to popular social media like Facebook
and Twitter or mobile technologies like apps and text messaging
for entirely different reasons. Unlike me and the other early
adopters who avoided our local community by hanging out in chatrooms
and bulletin boards, most teenagers now go online to connect
to the people in their community. Their online participation is not
eccentric; it is entirely normal, even expected.
The day after the football game in Nashville, I interviewed a girl
who had attended the Homecoming game. We sat down and went
through her Facebook page, where she showed me various photos
from the night before. Facebook hadn’t been on her mind during the
game, but as soon as she got home, she uploaded her photos, tagged
her friends, and started commenting on others’ photos. The status
updates I saw on her page were filled with references to conversations
that took place at the game. She used Facebook to extend the pleasure
she had in connecting with her classmates during the game.
Although she couldn’t physically hang out with her friends after the
game ended, she used Facebook to stay connected after the stands
had cleared.
introduction 5
Social media plays a crucial role in the lives of networked teens.
Although the specific technologies change, they collectively provide
teens with a space to hang out and connect with friends. Teens’
mediated interactions sometimes complement or supplement their
face-to-face encounters. In 2006, when MySpace was at the height
of its popularity, eighteen-year-old Skyler told her mother that being
on MySpace was utterly essential to her social life. She explained,
“If you’re not on MySpace, you don’t exist.” What Skyler meant
is simply that social acceptance depends on the ability to socialize
with one’s peers at the “cool” place. Each cohort of teens has a different
space that it decides is cool. It used to be the mall, but for the
youth discussed in this book, social network sites like Facebook,
Twitter, and Instagram are the cool places. Inevitably, by the time
this book is published, the next generation of teens will have inhabited
a new set of apps and tools, making social network sites feel
passé. The spaces may change, but the organizing principles aren’t
different.
Although some teens still congregate at malls and football games,
the introduction of social media does alter the landscape. It enables
youth to create a cool space without physically transporting themselves
anywhere. And because of a variety of social and cultural factors,
social media has become an important public space where teens
can gather and socialize broadly with peers in an informal way. Teens
are looking for a place of their own to make sense of the world beyond
their bedrooms. Social media has enabled them to participate in and
help create what I call networked publics.
In this book, I document how and why social media has become
central to the lives of so many American teens and how they navigate
the networked publics that are created through those technologies.2
I also describe—and challenge—the anxieties that many American
adults have about teens’ engagement with social media. By illustrating
teens’ practices, habits, and the tensions between teens and adults,
I attempt to provide critical insight into the networked lives of contemporary
youth.
introduction6
What Is Social Media?
Over the past decade, social media has evolved from being an esoteric
jumble of technologies to a set of sites and services that are at the
heart of contemporary culture. Teens turn to a plethora of popular
services to socialize, gossip, share information, and hang out. Although
this book addresses a variety of networked technologies—including
the internet broadly and mobile services like texting specifically—
much of it focuses on a collection of services known as social media. I
use the term social media to refer to the sites and services that emerged
during the early 2000s, including social network sites, video sharing
sites, blogging and microblogging platforms, and related tools that
allow participants to create and share their own content. In addition to
referring to various communication tools and platforms, social media
also hints at a cultural mindset that emerged in the mid-2000s as part
of the technical and business phenomenon referred to as “Web2.0.”3
The services known as social media are neither the first—nor
the only—tools to support significant social interaction or enable
teenagers to communicate and engage in meaningful online communities.
Though less popular than they once were, tools like email,
instant messaging, and online forums are still used by teens. But as a
cultural phenomenon, social media has reshaped the information
and communication ecosystem.
In the 1980s and 1990s, early internet adopters used services like
email and instant messaging to chat with people they knew; they
turned to public-facing services like chatrooms and bulletin boards
when they wanted to connect with strangers. Although many who
participated in early online communities became friends with people
they met online, most early adopters entered these spaces without
knowing the other people in the space. Online communities were
organized by topic, with separate spaces for those interested in discussing
Middle East politics or getting health advice or finding out
how various programming languages worked.
Beginning around 2003, the increased popularity of blogging and
the rise of social network sites reconfigured this topically oriented land-
introduction 7
scape. Although the most visible blogging services helped people connect
based on shared interests, the vast majority of bloggers were
blogging for, and reading blogs of, people they knew.4
When early
social network sites like Friendster and MySpace launched, they were
designed to enable users to meet new people—and, notably, friends of
friends—who might share their interests, tastes, or passions. Friendster,
in particular, was designed as a matchmaking service. In other words,
social network sites were designed for social networking. Yet what made
these services so unexpectedly popular was that they also provided a
platform for people to connect with their friends. Rather than focusing
on the friends of friends who could be met through the service, many
early adopters simply focused on socializing with their friends. At the
height of its popularity, MySpace’s tagline was “A Place for Friends,”
and that’s precisely what the service was for many of its users.
Social network sites changed the essence of online communities.
Whereas early online community tools like Usenet and bulletin
boards were organized around interests, even if people used them to
engage with friends, blogs, like homepages, were organized around
individuals. Links allowed people to highlight both their friends and
those who shared their interests. Social network sites downplayed the
importance of interests and made friendship the organizing tenant
of the genre.
Early adopters had long embraced internet technologies to socialize
with others, but in more mainstream culture, participating in
online communities was often viewed as an esoteric practice for geeks
and other social outcasts. By the mid-2000s, with the mainstreaming
of internet access and the rise of social media—and especially
MySpace, Facebook, and Twitter—sharing information and connecting
to friends online became an integrated part of daily life for
many people, and especially the teens who came of age during this
period. Rather than being seen as a subcultural practice, participating
in social media became normative.
Although teens have embraced countless tools for communicating
with one another, their widespread engagement with social media
introduction8
has been unprecedented. Teens who used Facebook or Instagram or
Tumblr in 2013 weren’t seen as peculiar. Nor were those who used
Xanga, LiveJournal, or MySpace in the early to mid-2000s. At the
height of their popularity, the best-known social media tools aren’t
viewed with disdain, nor is participation seen to be indicative of asocial
tendencies. In fact, as I describe throughout this book, engagement
with social media is simply an everyday part of life, akin to
watching television and using the phone. This is a significant shift
from my experiences growing up using early digital technologies.
Even though many of the tools and services that I reference throughout
this book are now passé, the core activities I discuss—chatting and
socializing, engaging in self-expression, grappling with privacy, and
sharing media and information—are here to stay. Although the specific
sites and apps may be constantly changing, the practices that teens
engage in as they participate in networked publics remain the same.
New technologies and mobile apps change the landscape, but teens’
interactions with social media through their phones extend similar
practices and activities into geographically unbounded settings. The
technical shifts that have taken place since I began this project—and in
the time between me writing this book and you reading it—are important,
but many of the arguments made in the following pages transcend
particular technical moments, even if the specific examples used to
illustrate those issues are locked in time.
The Significance of Networked Publics
Teens are passionate about finding their place in society. What
is different as a result of social media is that teens’ perennial desire
for social connection and autonomy is now being expressed in networked
publics. Networked publics are publics that are restructured
by networked technologies. As such, they are simultaneously (1) the
space constructed through networked technologies and (2) the imagined
community that emerges as a result of the intersection of people,
technology, and practice.5
introduction 9
Although the term public has resonance in everyday language, the
construct of a public—let alone publics—tends to be more academic
in nature. What constitutes a public in this sense can vary. It can be
an accessible space in which people can gather freely. Or, as political
scientist Benedict Anderson describes, a public can be a collection of
people who understand themselves to be part of an imagined com-
munity.6
People are a part of multiple publics—bounded as audiences
or by geography—and yet, publics often intersect and intertwine.
Publics get tangled up in one another, challenging any effort to
understand the boundaries and shape of any particular public. When
US presidents give their State of the Union speeches, they may have
written them with the American public in mind, but their speeches
are now accessible around the globe. As a result, it’s never quite clear
who fits into the public imagined by a president.
Publics serve different purposes. They can be political in nature, or
they can be constructed around shared identities and social practices.
The concept of a public often invokes the notion of a state-controlled
entity, but publics can also involve private actors, such as companies,
or commercial spaces like malls. Because of the involvement of media
in contemporary publics, publics are also interconnected to the
notion of audience. All of these constructs blur and are contested by
scholars. By invoking the term publics, I’m not trying to take a position
within the debates so much as to make use of the wide array of
different interwoven issues signaled by that term. Publics provide a
space and a community for people to gather, connect, and help construct
society as we understand it.
Networked publics are publics both in the spatial sense and in the
sense of an imagined community. They are built on and through social
media and other emergent technologies. As spaces, the networked publics
that exist because of social media allow people to gather and connect,
hang out, and joke around. Networked publics formed through technology
serve much the same functions as publics like the mall or the park
did for previous generations of teenagers. As social constructs, social
media creates networked publics that allow people to see themselves as a
introduction10
part of a broader community. Just as shared TV consumption once
allowed teens to see themselves as connected through mass media, social
media allows contemporary teens to envision themselves as part of a
collectively imagined community.
Teens engage with networked publics for the same reasons they
have always relished publics; they want to be a part of the broader
world by connecting with other people and having the freedom of
mobility. Likewise, many adults fear networked technologies for the
same reasons that adults have long been wary of teen participation in
public life and teen socialization in parks, malls, and other sites where
youth congregate. If I have learned one thing from my research, it’s
this: social media services like Facebook and Twitter are providing
teens with new opportunities to participate in public life, and this,
more than anything else, is what concerns many anxious adults.
Although the underlying structure of physical spaces and the
relationships that are enabled by them are broadly understood,
both the architecture of networked spaces and the ways they allow
people to connect are different. Even if teens are motivated to engage
with networked publics to fulfill desires to socialize that predate the
internet, networked technologies alter the social ecosystem and thus
affect the social dynamics that unfold.
To understand what is new and what is not, it’s important to understand
how technology introduces new social possibilities and how
these challenge assumptions people have about everyday interactions.
The design and architecture of environments enable certain types of
interaction to occur. Round tables with chairs make chatting with
someone easier than classroom-style seating. Even though students can
twist around and talk to the person behind them, a typical classroom
is designed to encourage everyone to face the teacher. The particular
properties or characteristics of an environment can be understood as
affordances because they make possible—and, in some cases, are used
to encourage—certain types of practices, even if they do not determine
what practices will unfold.7
Understanding the affordances of a
particular technology or space is important because it sheds light on
introduction 11
what people can leverage or resist in achieving their goals. For example,
the affordances of a thick window allow people to see each other
without being able to hear each other. To communicate in spite of the
window, they may pantomime, hold up signs with written messages, or
break the glass. The window’s affordances don’t predict how people
will communicate, but they do shape the situation nonetheless.
Because technology is involved, networked publics have different
characteristics than traditional physical public spaces. Four affordances,
in particular, shape many of the mediated environments
that are created by social media. Although these affordances are not
in and of themselves new, their relation to one another because
of networked publics creates new opportunities and challenges.
They are:
persistence: the durability of online expressions and content;
visibility: the potential audience who can bear witness;
spreadability: the ease with which content can be shared; and
searchability: the ability to find content.
Content shared through social media often sticks around because
technologies are designed to enable persistence. The fact that content
often persists has significant implications. Such content enables interactions
to take place over time in an asynchronous fashion. Alice
may write to Bob at midnight while Bob is sound asleep; but when
Bob wakes up in the morning or comes back from summer camp
three weeks later, that message will still be there waiting for him,
even if Alice had forgotten about it. Persistence means that conversations
conducted through social media are far from ephemeral; they
endure. Persistence enables different kinds of interactions than the
ephemerality of a park. Alice’s message doesn’t expire when Bob
reads it, and Bob can keep that message for decades. What persistence
also means, then, is that those using social media are often “on
the record” to an unprecedented degree.
Through social media, people can easily share with broad audiences
and access content from greater distances, which increases the
introduction12
potential visibility of any particular message. More often than not,
what people put up online using social media is widely accessible
because most systems are designed such that sharing with broader or
more public audiences is the default. Many popular systems require
users to take active steps to limit the visibility of any particular piece
of shared content. This is quite different from physical spaces, where
people must make a concerted effort to make content visible to sizable
audiences.8
In networked publics, interactions are often public
by default, private through effort.
Social media is often designed to help people spread information,
whether by explicitly or implicitly encouraging the sharing of links,
providing reblogging or favoriting tools that repost images or texts, or
by making it easy to copy and paste content from one place to another.
Thus, much of what people post online is easily spreadable with the
click of a few keystrokes.9
Some systems provide simple buttons to
“forward,” “repost,” or “share” content to articulated or curated lists.
Even when these tools aren’t built into the system, content can often
be easily downloaded or duplicated and then forwarded along. The
ease with which everyday people can share media online is unrivaled,
which can be both powerful and problematic. Spreadability can be
leveraged to rally people for a political cause or to spread rumors.
Last, since the rise of search engines, people’s communications are
also often searchable. My mother would have loved to scream, “Find!”
and see where my friends and I were hanging out and what we were
talking about. Now, any inquisitive onlooker can query databases
and uncover countless messages written by and about others. Even
messages that were crafted to be publicly accessible were not necessarily
posted with the thought that they would reappear through a
search engine. Search engines make it easy to surface esoteric interactions.
These tools are often designed to eliminate contextual cues,
increasing the likelihood that searchers will take what they find out
of context.
None of the capabilities enabled by social media are new. The letters
my grandparents wrote during their courtship were persistent.
introduction 13
Messages printed in the school newspaper or written on bathroom
walls have long been visible. Gossip and rumors have historically
spread like wildfire through word of mouth. And although search
engines certainly make inquiries more efficient, the practice of asking
after others is not new, even if search engines mean that no one
else knows. What is new is the way in which social media alters and
amplifies social situations by offering technical features that people
can use to engage in these well-established practices.
As people use these different tools, they help create new social dynamics.
For example, teens “stalk” one another by searching for highly visible,
persistent data about people they find interesting. “Drama” starts
when teens increase the visibility of gossip by spreading it as fast as possible
through networked publics. And teens seek attention by exploiting
searchability, spreadability, and persistence to maximize the visibility of
their garage band’s YouTube video. The particular practices that emerge
as teens use the tools around them create the impression that teen sociality
is radically different even though the underlying motivations and
social processes have not changed that much.
Just because teens can and do manipulate social media to attract
attention and increase visibility does not mean that they are equally
experienced at doing so or that they automatically have the skills
to navigate what unfolds. It simply means that teens are generally
more comfortable with—and tend to be less skeptical of—social
media than adults. They don’t try to analyze how things are different
because of technology; they simply try to relate to a public world in
which technology is a given. Because of their social position, what’s
novel for teens is not the technology but the public life that it enables.
Teens are desperate to have access to and make sense of public life;
understanding the technologies that enable publics is just par for
the course. Adults, in contrast, have more freedom to explore various
public environments. They are more likely—and more equipped—to
compare networked publics to other publics. As a result, they focus
more on how networked publics seem radically different from other
publics, such as those that unfold at the local bar or through church.
introduction14
Because of their experience and stage in life, teens and adults are
typically focused on different issues. Whereas teens are focused on
what it means to be in public, adults are more focused on what it
means to be networked.
Throughout this book, I return to these four affordances to discuss
how engagement with networked publics affects everyday social
practices. It’s important to note, however, this is not how teenagers
themselves would describe the shifts that are under way. More often
than not, they are unaware of why the networked publics they inhabit
are different than other publics or why adults find networked publics
so peculiar. To teens, these technologies—and the properties that
go with them—are just an obvious part of life in a networked era,
whereas for many adults these affordances reveal changes that are
deeply disconcerting. As I return to these issues throughout the book,
I will juxtapose teens’ perspectives alongside adults’ anxieties to
highlight what has changed and what has stayed the same.
New Technologies, Old Hopes and Fears
Any new technology that captures widespread attention is likely to
provoke serious hand wringing, if not full-blown panic. When the
sewing machine was introduced, there were people who feared the
implications that women moving their legs up and down would
affect female sexuality.10
The Walkman music player was viewed as
an evil device that would encourage people to disappear into separate
worlds, unable to communicate with one another.11
Technologies are
not the only cultural artifacts to prompt these so-called moral panics;
new genres of media also cause fearful commentary. Those who
created comic books, penny arcades, and rock-and-roll music have
been seen as sinister figures bent on seducing children into becoming
juvenile delinquents.12
Novels were believed to threaten women’s
morals, a worry that Gustave Flaubert’s Madame Bovary dramatizes
brilliantly. Even Socrates is purported to have warned of the dangers
of the alphabet and writing, citing implications for memory and the
ability to convey truth.13
These fears are now laughable, but when
introduction 15
these technologies or media genres first appeared, they were taken
very seriously.
Even the most fleeting acquaintance with the history of information
and communication technologies indicates that moral panics are
episodic and should be taken with a grain of salt. So too with utopian
visions, which prove just as unrealistic. A popular T-shirt designed
by John Slabyk and sold on the website Threadless sums up the
disillusionment with failed technological utopias:
they lied to us
this was supposed to be the future
where is my jetpack,
where is my robotic companion,
where is my dinner in pill form,
where is my hydrogen fueled automobile,
where is my nuclear-powered levitating house,
where is my cure for this disease
Technologies are often heralded as the solution to major world
problems. When those solutions fail to transpire, people are disillusioned.
This can prompt a backlash, as people focus on the terrible
things that may occur because of those same technologies.
A great deal of the fear and anxiety that surrounds young people’s
use of social media stems from misunderstanding or dashed hopes.14
More often than not, what emerges out of people’s confusion takes the
form of utopian and dystopian rhetoric. This issue will reappear
throughout the book. Sometimes, as in the case of sexual predators and
other online safety issues, misunderstanding results in a moral panic.
In other cases, such as the dystopian notion that teens are addicted to
social media or the utopian idea that technology will solve inequality,
the focus on technology simply obscures other dynamics at play.
Both extremes depend on a form of magical thinking scholars call
technological determinism.15
Utopian and dystopian views assume that
technologies possess intrinsic powers that affect all people in all situations
the same way. Utopian rhetoric assumes that when a particular
introduction16
technology is broadly adopted it will transform society in magnificent
ways, while dystopian visions focus on all of the terrible things
that will happen because of the widespread adoption of a particular
technology that ruins everything. These extreme rhetorics are equally
unhelpful in understanding what actually happens when new technologies
are broadly adopted. Reality is nuanced and messy, full of
pros and cons. Living in a networked world is complicated.
Kids Will Be Kids
If you listen to the voices of youth, the story you’ll piece together
reveals a hodgepodge of opportunities and challenges, changes and
continuity. As with the football game in Nashville, many elements of
American teen culture remain unchanged in the digital age. School
looks remarkably familiar, and many of the same anxieties and hopes
that shaped my experience are still recognizable today. Others are
strikingly different, but what differs often has less to do with technology
and more to do with increased consumerism, heightened competition
for access to limited opportunities, and an intense amount of
parental pressure, especially in wealthier communities.16
All too often,
it is easier to focus on the technology than on the broader systemic
issues that are at play because technical changes are easier to see.
Nostalgia gets in the way of understanding the relation between
teens and technology. Adults may idealize their childhoods and forget
the trials and tribulations they faced. Many adults I meet assume
that their own childhoods were better and richer, simpler and safer,
than the digitally mediated ones contemporary youth experience.
They associate the rise of digital technology with decline—social,
intellectual, and moral. The research I present here suggests that the
opposite is often true.
Many of the much-hyped concerns discussed because of technology
are not new (for example, bullying) but rather may be misleading (for
example, a decline in attention) or serve as distractions for real risks
(for example, predators). Most myths are connected to real incidents
or rooted in data that are blown out of proportion or are deliberately
introduction 17
exaggerated to spark fear. Media culture exaggerates this dynamic,
magnifying anxieties and reinforcing fears. For adults to hear the
voices of youth, they must let go of their nostalgia and suspend their
fears. This is not easy.
Teens continue to occupy an awkward position between childhood
and adulthood, dependence and independence. They are struggling
to carve out an identity that is not defined solely by family ties. They
want to be recognized as someone other than son, daughter, sister,
or brother. These struggles play themselves out in familiar ways, as
teens fight for freedoms while not always being willing or able to
accept responsibilities. Teens simultaneously love and despise, need
and reject their parents and other adults in their lives. Meanwhile,
many adults are simultaneously afraid of teens and afraid for them.
Teens’ efforts to control their self-presentation—often by donning
clothing or hairstyles their parents deem socially unacceptable or
engaging in practices that their parents deem risky—are clearly related
to their larger effort at self-fashioning and personal autonomy. By
dressing like the twenty-somethings they see celebrated in popular
culture, they signal their desire to be seen as independent young
adults. Fashion choices are one of many ways of forging an identity
that is cued less to family and more to friends.
Developing meaningful friendships is a key component of the coming
of age process. Friends offer many things—advice, support, entertainment,
and a connection that combats loneliness. And in doing so,
they enable the transition to adulthood by providing a context beyond
that of family and home. Though family is still important, many teens
relish the opportunity to create relationships that are not simply given
but chosen.
The importance of friends in social and moral development is well
documented.17
But the fears that surround teens’ use of social media
overlook this fundamental desire for social connection. All too often,
parents project their values onto their children, failing to recognize
that school is often not the most pressing concern for most teens.
Many parents wonder: Why are my kids tethered to their cell phones
introduction18
or perpetually texting with friends even when they are in the same
room? Why do they seem compelled to check Facebook hundreds of
times a day? Are they addicted to technology or simply wasting time?
How will they get into college if they are constantly distracted? I
encounter these questions from concerned adults whenever I give
public lectures, and these attitudes figure prominently in parenting
guides and in journalistic accounts of teens’ engagement with social
media.
Yet these questions seem far less urgent and difficult when we
acknowledge teens’ underlying social motivations. Most teens are not
compelled by gadgetry as such—they are compelled by friendship.
The gadgets are interesting to them primarily as a means to a social
end. Furthermore, social interactions may be a distraction from
school, but they are often not a distraction from learning. Keeping
this basic social dynamic firmly in view makes networked teens suddenly
much less worrisome and strange.
Consider, for example, the widespread concern over internet addiction.
Are there teens who have an unhealthy relationship with technology?
Certainly. But most of those who are “addicted” to their phones
or computers are actually focused on staying connected to friends in a
culture where getting together in person is highly constrained. Teens’
preoccupation with their friends dovetails with their desire to enter
the public spaces that are freely accessible to adults. The ability to access
public spaces for sociable purposes is a critical component of the coming
of age process, and yet many of the public spaces where adults
gather—bars, clubs, and restaurants—are inaccessible to teens.
As teens transition from childhood, they try to understand
how they fit into the larger world. They want to inhabit public spaces,
but they also look to adults, including public figures, to understand
what it means to be grown-up. They watch their parents and other
adults in their communities for models of adulthood. But they also
track celebrities like Kanye West and Kim Kardashian to imagine
the freedoms they would have if they were famous. For better or
worse, media narratives also help construct broader narratives for
introduction 19
how public life works. “Reality” TV shows like Jersey Shore signal the
potential fun that can be had by young adults who don’t need to
appease parents and teachers.
Some teens may reject the messages of adulthood that they hear or
see, but they still learn from all of the signals around them. As they
start to envision themselves as young adults, they begin experimenting
with the boundaries of various freedoms, pushing for access to
cars or later curfews. Teens’ determination to set their own agenda
can be nerve-racking for some parents, particularly those who want to
protect their children from every possible danger. Coming of age is
rife with self-determination, risk taking, and tough decision-making.
Teens often want to be with friends on their own terms, without
adult supervision, and in public. Paradoxically, the networked publics
they inhabit allow them a measure of privacy and autonomy that
is not possible at home where parents and siblings are often listening
in. Recognizing this is important to understanding teens’ relationship
to social media. Although many adults think otherwise, teens’
engagement with public life through social media is not a rejection
of privacy. Teens may wish to enjoy the benefits of participating in
public, but they also relish intimacy and the ability to have control
over their social situation. Their ability to achieve privacy is often
undermined by nosy adults—notably their parents and teachers—
but teens go to great lengths to develop innovative strategies for managing
privacy in networked publics.
Social media enables a type of youth-centric public space that is
often otherwise inaccessible. But because that space is highly visible,
it can often provoke concerns among adults who are watching teens
as they try to find their way.
A Place to Call Their Own
Sitting in a cafeteria in a small town in Iowa in 2007, I was talking
with Heather, a white sixteen-year-old, when the topic of adult attitudes
toward Facebook came up. Heather had recently heard that
politicians were trying to prohibit teen access to social network sites,
introduction20
and she was incensed. “I’m really mad about it. It’s social networking.
It really is a way to communicate, and if they ban that, it’s really hard
to communicate with other people you don’t see that much.” I asked
her why she didn’t just get together with her friends in person. The
rant that followed made clear that I had touched a nerve.
I can’t really go see people in person. I can barely hang out
with my friends on the weekend, let alone people I don’t talk
to as often. I’m so busy. I’ve got lots of homework, I’m busy
with track, I’ve got a job, and when I’m not working and doing
homework I’m hanging out with the good friends that I have.
But there’s some people I’ve kind of lost contact with and I like
keeping connected to them because they’re still friends. I just
haven’t talked to them in a while. I have no means of doing
that. If they go to a different school it’s really hard and I don’t
exactly know where everyone lives, and I don’t have everyone’s
cell phone numbers, and I don’t have all of their AIM screen
names either, so Facebook makes it a lot easier for me.
For Heather, social media is not only a tool; it is a social lifeline
that enables her to stay connected to people she cares about but cannot
otherwise interact with in person. Without the various sites and
services she uses, Heather—like many of her peers—believes that her
social life would significantly shrink. She doesn’t see Facebook as
inherently useful, but it’s where everyone she knows is hanging out.
And it’s the place to go when she doesn’t know how to contact someone
directly.
The social media tools that teens use are direct descendants of the
hangouts and other public places in which teens have been congregating
for decades. What the drive-in was to teens in the 1950s and
the mall in the 1980s, Facebook, texting, Twitter, instant messaging,
and other social media are to teens now. Teens flock to them knowing
they can socialize with friends and become better acquainted
with classmates and peers they don’t know as well. They embrace
social media for roughly the same reasons earlier generations of teens
introduction 21
attended sock hops, congregated in parking lots, colonized people’s
front stoops, or tied up the phone lines for hours on end. Teens want
to gossip, flirt, complain, compare notes, share passions, emote, and
joke around. They want to be able to talk among themselves—even
if that means going online.
Heather’s reliance on Facebook and other tools registers an important
change in teen experience. This change is not rooted in social
media but instead helps explain the popularity of digital technologies.
Many American teens have limited geographic freedom, less
free time, and more rules. In many communities across the United
States, the era of being able to run around after school so long as
you are home by dark is long over.18
Many teens are stuck at home
until they are old enough to drive themselves. For younger teens, getting
together with friends after school depends on cooperative parents
with flexible schedules who are willing or able to chauffeur and
chaperone.
Socializing is also more homebound. Often, teens meet in each
other’s homes rather than public spaces. And no wonder: increasing
regulation means that there aren’t as many public spaces for teens to
gather. The mall, once one of the main hubs for suburban teens,
is much less accessible now than it once was.19
Because malls are privately
owned spaces, proprietors can prohibit anyone they wish, and
many of them have prohibited groups of teenagers from entering. In
addition, parents are less willing to allow their children to hang out
in malls, out of fear of the strangers teens may encounter. Teens simply
have far fewer places to be together in public than they once
did.20
And the success of social media must be understood partly in
relation to this shrinking social landscape. Facebook, Twitter, and
MySpace are not only new public spaces: they are in many cases the
only “public” spaces in which teens can easily congregate with large
groups of their peers. More significantly, teens can gather in them
while still physically stuck at home.
Teens told me time and again that they would far rather meet
up in person, but the hectic and heavily scheduled nature of their
introduction22
day-to-day lives, their lack of physical mobility, and the fears of their
parents have made such face-to-face interactions increasingly impossible.
As Amy, a biracial sixteen-year-old in Seattle, succinctly put it:
“My mom doesn’t let me out of the house very often, so that’s pretty
much all I do, is sit on MySpace and talk to people and text and talk
on the phone, cause my mom’s always got some crazy reason to keep
me in the house.” Social media may seem like a peculiar place for
teens to congregate, but for many teens, hanging out on Facebook or
Twitter is their only opportunity to gather en masse with friends,
acquaintances, classmates, and other teens. More often than not,
their passion for social media stems from their desire to socialize.
Just because teens are comfortable using social media to hang out
does not mean that they’re fluent in or with technology. Many teens
are not nearly as digitally adept as the often-used assumption that
they are “digital natives” would suggest. The teens I met knew how
to get to Google but had little understanding about how to construct
a query to get quality information from the popular search engine.
They knew how to use Facebook, but their understanding of the site’s
privacy settings did not mesh with the ways in which they configured
their accounts. As sociologist Eszter Hargittai has quipped, many
teens are more likely to be digital naives than digital natives.21
The term digital native is a lightning rod for the endless hopes and
fears that many adults attach to this new generation. Media narratives
often suggest that kids today—those who have grown up with digital
technology—are equipped with marvelous new superpowers. Their
multitasking skills supposedly astound adults almost as much as their
three thousand text messages per month. Meanwhile, the same breathless
media reports also warn the public that these kids are vulnerable
to unprecedented new dangers: sexual predators, cyberbullying, and
myriad forms of intellectual and moral decline, including internet
addiction, shrinking attentions spans, decreased literacy, reckless oversharing,
and so on. As with most fears, these anxieties are not without
precedent even if they are often overblown and misconstrued. The key
to understanding how youth navigate social media is to step away
introduction 23
from the headlines—both good and bad—and dive into the more
nuanced realities of young people.
My experience hanging out with teenagers convinced me that
the greatest challenges facing networked teens are far from new.
Some challenges are rooted in this country’s long history of racial
and social inequality, but economic variability is increasingly noticeable.
American teens continue to live and learn in radically uneven
conditions. I visited schools with state-of-the-art facilities, highly
credentialed and specialized faculty, and students hell-bent on
going to Ivy League colleges. At the other extreme, I also visited rundown
schools with metal detectors, a stream of “substitute” teachers
standing in for full-time educators, and students who smoked marijuana
during class. The explanations for these variations are complex
and challenging, and the disparity is unlikely to be addressed in the
near future.
Although almost all teens have access to technology at this point,
their access varies tremendously. Some have high-end mobile phones
with unlimited data plans, their own laptop, and wireless access at
home. Others are constrained to basic phones with pay-per-text plans
and access the internet only through the filtered lens of school or
library computers. Once again, economic inequality plays a central
role. But access is not the sole divide. Technical skills, media literacy,
and even basic English literacy all shape how teens experience new
technologies. Some teens are learning about technology from their
parents while other teens are teaching their parents how to construct
a search query or fill out a job application.
One of the great hopes for the internet was that it would serve
as the great equalizer. My research into youth culture and social
media—alongside findings of other researchers—has made it obvious
that the color-blind and disembodied social world that the internet
was supposed to make possible has not materialized. And this
unfortunate reality—the reality of racial tensions and discrimination
that long predates the rise of digital media—often seems to escape
our public attention.
introduction24
Meanwhile, we hear a lot about how the online spaces that teens
frequent are sinister worlds populated by sexual predators or bullies.
But we rarely if ever hear that many teenagers are scarred by the same
experiences offline. Bullying, racism, sexual predation, slut shaming,
and other insidious practices that occur online are extraordinarily
important to address even if they’re not new. Helping young people
navigate public life safely should be of significant public concern.
But it’s critical to recognize that technology does not create these
problems, even if it makes them more visible and even if news media
relishes using technology as a hook to tell salacious stories about
youth. The very sight of at-risk youth should haunt all of us, but little
is achieved if we focus only on making what we see invisible.
The internet mirrors, magnifies, and makes more visible the
good, bad, and ugly of everyday life. As teens embrace these tools and
incorporate them into their daily practices, they show us how our
broader social and cultural systems are affecting their lives. When
teens are hurting offline, they reveal their hurt online. When teens’
experiences are shaped by racism and misogyny, this becomes visible
online. In making networked publics their own, teens bring with
them the values and beliefs that shape their experiences. As a society,
we need to use the visibility that we get from social media to understand
how the social and cultural fault lines that organize American
life affect young people. And we need to do so in order to intervene
in ways that directly help youth who are suffering.
Ever since the internet entered everyday life—and particularly
since the widespread adoption of social media—we have been bombarded
with stories about how new technologies are destroying our
social fabric. Amid a stream of scare stories, techno-utopians are
touting the amazing benefits of online life while cyber-dystopians are
describing how our brains are disintegrating because of our connection
to machines. These polarizing views of technology push the discussion
of youth’s engagement with social media to an extreme
binary: social media is good or social media is bad. These extremes—
and the myths they perpetuate—obscure the reality of teen practices
introduction 25
and threaten to turn the generation gap into a gaping chasm. These
myths distort the reality of teen life, sometimes by idealizing it, but
more frequently by demonizing it.
How to Read This Book
The chapters that follow are dedicated to different issues that
underpin youth engagement with social media. Many are organized
around concerns about youth practices that persist in American society.
Each chapter offers a grounded way of looking at an issue.
Although the chapters can be read independently, they are collectively
organized to flow from individual and familial challenges to
broader societal issues. A conclusion summarizes my arguments and
offers a deeper analysis of what networked publics mean for contemporary
youth.
As a researcher passionate about the health and well-being of
young people, I wrote this book in an effort to create a nuanced portrait
of everyday teen life in an era in which social media has become
mainstream. The questions I ask are simple: What is and isn’t new
about life inflected by social media? What does social media add to
the quality of teens’ social lives, and what does it take away? And
when we as a society don’t like the outcomes of technology,
what can we do to change the equation constructively, making sure
that we take advantage of the features of social media while limiting
potential abuse?
It is much easier to understand myths retrospectively than it is to
dismantle them as they are being perpetuated, but this book aims to
do the latter. That said, some of the most pervasive anxieties about
social media have begun to subside in recent years, as adults have
started participating in social media and, especially, Facebook. I am
cautiously hopeful that adult engagement will calm some of the most
anxious panics. And yet the tropes and stories that I use throughout
the book tend to be resurrected with each new technology, while others
endure in the face of quite overwhelming evidence to the contrary.
As many adults have grown comfortable with Facebook, the
introduction26
media’s narratives switched to focusing on the scariness of mobile
apps like Snapchat and Kik. The story remains the same, even if the
site of panic has shifted.
Social media has affected the lives and practices of many people
and will continue to play a significant role in shaping many aspects
of American society. There are many who lament these developments
or wax nostalgic about the pre-internet world. That said, I would be
surprised to find anyone who still believes that the internet is going
away. Along with planes, running water, electricity, and motorized
transportation, the internet is now a fundamental fact of modern life.
This does not mean that access to the internet is universal, and some
people will always opt out.22
Even in a country as wealthy as the
United States, many lack access to sanitation, and some choose to live
without electricity. Just because the internet—and social media—is
pervasive in American society does not mean that everyone will have
access, will want access, or will experience access in the same way.
Contemporary youth are growing up in a cultural setting in
which many aspects of their lives will be mediated by technology and
many of their experiences and opportunities will be shaped by their
engagement with technology. Fear mongering does little to help
youth develop the ability to productively engage with this reality. As
a society, we pay a price for fear mongering and utopian visions that
ignore more complex realities. In writing this book, I hope to help
the public better understand what young people are doing when they
engage with social media and why their attempts to make sense of the
world around them should be commended.
This book is written with a broad audience in mind—scholars and
students, parents and educators, journalists and librarians. Although
many sections draw on academic ideas, I do not expect the reader to
be familiar with the scholarly literature invoked. When necessary for
understanding the argument, I provide background in the text. More
often than not, I’ve provided numerous touchstones and references in
endnotes and an extensive bibliography that can enable those who
wish to go deeper or to understand the relevant debates to do so.
introduction 27
Throughout this book, I draw on qualitative and ethnographic
material that I collected from 2003 to 2012—and interview data conducted
from 2007 to 2010—to provide a descriptive portrait of the
different issues that I discuss.23
Given the context in which I’m writing
and the data on which I’m drawing, most of the discussion is
explicitly oriented around American teen culture, although some of
my analysis may be relevant in other cultures and contexts.24
I also
take for granted, and rarely seek to challenge, the capitalist logic that
underpins American society and the development of social media.
Although I believe that these assumptions should be critiqued, this is
outside the scope of this project. By accepting the cultural context in
which youth are living, I seek to explain their practices in light of the
society in which they are situated.
The networked technologies that were dominant when I began
researching this book are different than those that were popular
when I was finishing the manuscript. Even MySpace—once the
dominant social network site among youth and referred to throughout
this book—is barely a shadow of its former self in 2013. Quite
probably, what’s popular when you’re reading this book is different
still. As I write this, Facebook is losing its allure as new apps and
services like Instagram, Tumblr, and Snapchat gain hold. Social
media is a moving landscape; many of the services that I reference
throughout this book may or may not survive. But the ability to
navigate one’s social relationships, communicate asynchronously,
and search for information online is here to stay. Don’t let my reference
to outdated services distract you from the arguments in this
book. The examples may feel antiquated, but the core principles and
practices I’m trying to describe are likely to persist long after this
book is published.
Not everyone has equal access to the internet, nor do we all experience
it in the same way. But social media is actively shaping and
being shaped by contemporary society, so it behooves us to move
beyond punditry and scare tactics to understand what social media is
and how it fits into the social lives of youth.
introduction28
As a society, we often spend so much time worrying about young
people that we fail to account for how our paternalism and protectionism
hinders teens’ ability to become informed, thoughtful, and
engaged adults. Regardless of the stories in the media, most young
people often find ways to push through the restrictions and develop
a sense of who they are and how they want to engage in the world. I
want to celebrate their creativity and endurance while also highlighting
that their practices and experiences are not universal or uniformly
positive.
This book is not a love letter to youth culture, although my research
has convinced me that young people are more resilient than I initially
believed. Rather, this book is an attempt to convince the adults that have
power over the lives of youth—including parents and teachers, journalists
and law enforcement officers, employers and military personnel—
that what teens are doing as they engage in networked publics makes
sense. At the same time, coming to terms with life in a networked era is
not necessarily easy or obvious. Rather, it’s complicated.
29
1 identity
why do teens seem
strange online?
In 2005, an Ivy League university was considering the application of
a young black man from South Central Los Angeles. The applicant
had written a phenomenal essay about how he wanted to walk away
from the gangs in his community and attend the esteemed institution.
The admissions officers were impressed: a student who overcomes
such hurdles is exactly what they like seeing. In an effort to
learn more about him, the committee members Googled him. They
found his MySpace profile. It was filled with gang symbolism, crass
language, and references to gang activities. They recoiled.
I heard this story when a representative from the admissions office
contacted me. The representative opened the conversation with a
simple question: Why would a student lie to an admissions committee
when the committee could easily find the truth online? I asked
for context and learned about the candidate. Stunned by the question,
my initial response was filled with nervous laughter. I had hung
out with and interviewed teens from South Central. I was always
struck by the challenges they faced, given the gang dynamics in their
neighborhood. Awkwardly, I offered an alternative interpretation:
perhaps this young man is simply including gang signals on his
MySpace profile as a survival technique.
Trying to step into that young man’s shoes, I shared with the college
admissions officer some of the dynamics that I had seen in Los
identity30
Angeles. My hunch was that this teen was probably very conscious of
the relationship between gangs and others in his hometown. Perhaps
he felt as though he needed to position himself within the local
context in a way that wouldn’t make him a target. If he was anything
like other teens I had met, perhaps he imagined the audience of his
MySpace profile to be his classmates, family, and community—not
the college admissions committee. Without knowing the teen, my
guess was that he was genuine in his college essay. At the same time,
I also suspected that he would never dare talk about his desire to go
to a prestigious institution in his neighborhood because doing so
would cause him to be ostracized socially, if not physically attacked.
As British sociologist Paul Willis argued in the 1980s, when youth
attempt to change their socioeconomic standing, they often risk
alienating their home community.1
This dynamic was often acutely
present in the communities that I observed.
The admissions officer was startled by my analysis, and we had a
long conversation about the challenges of self-representation in a networked
era.2
I’ll never know if that teen was accepted into that prestigious
school, but this encounter stayed with me as I watched other
adults misinterpret teens’ online self-expressions. I came to realize
that, taken out of context, what teens appear to do and say on social
media seems peculiar if not outright problematic.3
The intended audience matters, regardless of the actual audience.
Unfortunately, adults sometimes believe that they understand what
they see online without considering how teens imagined the context
when they originally posted a particular photograph or comment.
The ability to understand how context, audience, and identity intersect
is one of the central challenges people face in learning how to
navigate social media. And, for all of the mistakes that they can and
do make, teens are often leading the way at figuring out how to navigate
a networked world in which collapsed contexts and imagined
audiences are par for the course.
identity 31
Taken Out of Context
In his 1985 book No Sense of Place, media scholar Joshua Meyrowitz
describes the story of Stokely Carmichael, an American civil rights
activist. In the 1960s, Carmichael regularly gave different talks to
different audiences. He used a different style of speaking when he
addressed white political leaders than when he addressed southern
black congregations. When Carmichael started presenting his ideas
on television and radio, he faced a difficult decision: which audience
should he address? No matter which style of speaking he chose, he
knew he’d alienate some. He was right. By using a rolling pastoral
voice in broadcast media, Carmichael ingratiated himself with black
activists while alienating white elites.
Meyrowitz argues that electronic media like radio and television
easily collapse seemingly disconnected contexts. Public figures, journalists,
and anyone in the limelight must regularly navigate disconnected
social contexts simultaneously, balancing what they say with
how their diverse audiences might interpret their actions. A context
collapse occurs when people are forced to grapple simultaneously with
otherwise unrelated social contexts that are rooted in different norms
and seemingly demand different social responses. For example, some
people might find it quite awkward to run into their former high
school teacher while drinking with their friends at a bar. These context
collapses happen much more frequently in networked publics.
The dynamics that Meyrowitz describes are no longer simply the
domain of high-profile people who have access to broadcast media.
When teens interact with social media, they must regularly contend
with collapsed contexts and invisible audiences as a part of everyday
life.4
Their teachers might read what they post online for their friends,
and when their friends from school start debating their friends
from summer camp, they might be excited that their friend groups
are combining—or they might find it discomforting. In order to stabilize
the context in their own minds, teens do what others before
them have done: just like journalists and politicians, teens imagine
the audience they’re trying to reach.5
In speaking to an unknown or
identity32
invisible audience, it is impossible and unproductive to account for
the full range of plausible interpretations. Instead, public speakers
consistently imagine a specific subset of potential readers or viewers
and focus on how those intended viewers are likely to respond to
a particular statement. As a result, the imagined audience defines
the social context. In choosing how to present themselves before disconnected
and invisible audiences, people must attempt to resolve
context collapses or actively define the context in which they’re
operating.
Teens often imagine their audience to be those that they’ve chosen
to “friend” or “follow,” regardless of who might actually see their
profile. In theory, privacy settings allow teens to limit their expressions
to the people they intend to reach by restricting who can see
what. On MySpace and Twitter—where privacy settings are relatively
simple—using settings to limit who can access what content
can be quite doable. Yet, on Facebook, this has proven to be intractable
and confusing, given the complex and constantly changing privacy
settings on that site.6
Moreover, many teens have good reasons
for not limiting who can access their profile. Some teens want to be
accessible to peers who share their interests. Others recognize that
privacy settings do little to limit parents from snooping or stop
friends from sharing juicy messages. Many teens complain about
parents who look over their shoulders when they’re on the computer
or friends who copy and paste updates and forward them along.
To complicate matters, just because someone is a part of a teen’s
imagined audience doesn’t mean that this person is actually reading
what’s posted. When social media sites offer streams of content—as
is common on Twitter, Facebook, and Instagram—people often
imagine their audience to be the people they’re following. But these
people may not be following them in return or see their posts
amid the avalanche of shared content. As a result, regardless of how
they use privacy settings, teens must grapple with who can see their
profile, who actually does see it, and how those who do see it will
interpret it.
identity 33
Teens’ mental model of their audience is often inaccurate, but
not because teens are naive or stupid. When people are chatting and
sharing photos with friends via social media, it’s often hard to remember
that viewers who aren’t commenting might also be watching. This
is not an issue unique to teens, although teens are often chastised for
not accounting for adult onlookers. But just as it’s easy to get caught up
in a conversation at a dinner party and forget about the rest of the
room, it’s easy to get lost in the back-and-forth on Twitter. Social
media introduces additional challenges, particularly because of the
persistent and searchable nature of most of these technical systems.
Tweets and status updates aren’t just accessible to the audience who
happens to be following the thread as it unfolds; they quickly become
archived traces, accessible to viewers at a later time. These traces can be
searched and are easily reposted and spread. Thus, the context collapses
that teens face online rarely occur in the moment with conflicting
onlookers responding simultaneously. They are much more likely
to be experienced over time, as new audiences read the messages in a
new light.
When teens face collapsing contexts in physical environments,
their natural response is to become quiet. For example, if a group of
teens are hanging out at the mall and a security guard or someone’s
mother approaches them, they will stop whatever conversation they
are having, even if it’s innocuous. While they may be comfortable
having strangers overhear their exchange, the sudden appearance of
someone with social authority changes the context entirely. Online,
this becomes more difficult. As Summer, a white fifteen-year-old
from Michigan, explains, switching contexts online is more challenging
than doing so in the park because, in the park, “you can see when
there’s people around you and stuff like that. So you can like quickly
change the subject.” Online, there’s no way to change the conversation,
both because it’s virtually impossible to know if someone is
approaching and because the persistent nature of most social
exchanges means that there’s a record of what was previously said.
Thus, when Summer’s mother looks at her Facebook page, she gains
identity34
access to a plethora of interactions that took place over a long period
of time and outside the social and temporal context in which they
were produced. Summer can’t simply switch topics with her friends at
the sight of her mother approaching. The ability to easily switch contexts
assumes an ephemeral social situation; this cannot be taken for
granted in digital environments.
Because social media often brings together multiple social contexts,
teens struggle to effectively manage social norms. Some expect
their friends and family to understand and respect different social
contexts and to know when something is not meant for them. And
yet there are always people who fail to recognize when content isn’t
meant for them, even though it’s publicly accessible. This is the problem
that Hunter faces when he posts to Facebook.
Hunter is a geeky, black fourteen-year-old living in inner-city Washington,
DC, who resembles a contemporary Steve Urkel, complete with
ill-fitting clothes, taped-together glasses, and nerdy mannerisms. He
lives in two discrete worlds. His cousins and sister are what he describes
as “ghetto” while his friends at his magnet school are all academically
minded “geeks.” On Facebook, these two worlds collide, and he regularly
struggles to navigate them simultaneously. He gets especially frustrated
when his sister interrupts conversations with his friends.
When I’m talking to my friends on Facebook or I put up a status,
something I hate is when people who I’m not addressing in
my statuses comment on my statuses. In [my old school], people
always used to call me nerdy and that I was the least black black
person that they’ve ever met, some people say that, and I said
on Facebook, “Should I take offense to the fact that somebody
put the ringtone ‘White and Nerdy’ for me?” and it was a joke.
I guess we were talking about it in school, and [my sister] comes
out of nowhere, “Aw, baby bro,” and I’m like, “No, don’t say
that, I wasn’t talking to you.”
When I asked Hunter how his sister or friends are supposed to know
who is being talked to on specific Facebook updates, he replied,
identity 35
I guess that is a point. Sometimes it probably is hard, but I think
it’s just the certain way that you talk. I will talk to my sister
a different way than I’ll talk to my friends at school or from
my friends from my old school, and I might say, “Oh, well, I
fell asleep in Miss K’s class by accident,” and they’ll say, “Oh,
yeah, Miss K is so boring,” and [my sister’s] like, “Oh, well, you
shouldn’t fall asleep. You should pay attention.” I mean, I think
you can figure out that I’m not talking to you if I’m talking about
a certain teacher.
Hunter loves his sister, but he also finds her take on social etiquette
infuriating. He wants to maintain a relationship with her and appreciates
that she’s on Facebook, although he also notes that it’s
hard because of her priorities, values, and decisions. He doesn’t want
to ostracize her on Facebook, but he’s consistently annoyed by
how often she tries to respond to messages from his friends without
realizing that this violates an implicit code of conduct.
To make matters worse, Hunter’s sister is not the only one from his
home life who he feels speaks up out of turn. Hunter and his friends
are really into the card game Pokémon and what he calls “old skool”
video games like the Legend of Zelda. His cousins, in contrast, enjoy
first-person shooters like Halo and think his choice of retro video
games is “lame.” Thus, whenever Hunter posts messages about playing
with his friends, his cousins use this as an opportunity to mock
him. Frustrated by his family members’ inability to “get the hint,”
Hunter has resorted both to limiting what he says online and trying
to use technical features provided by Facebook to create discrete lists
and block certain people from certain posts. Having to take measures
to prevent his family from seeing what he posts saddens him because
he doesn’t want to hide; he only wants his family to stop “embarrassing”
him. Context matters to Hunter, not because he’s ashamed of
his tastes or wants to hide his passions, but because he wants to have
control over a given social situation. He wants to post messages without
having to articulate context; he wants his audience to understand
identity36
where he’s coming from and respect what he sees as unspoken social
conventions. Without a shared sense of context, hanging out online
becomes burdensome.
The ability to understand and define social context is important.
When teens are talking to their friends, they interact differently than
when they’re talking to their family or to their teachers. Television
show plotlines leverage the power of collapsed contexts for entertainment
purposes, but managing them in everyday life is often exhausting.
It may be amusing to watch Kramer face embarrassment when
he and George accidentally run into Kramer’s mother on Seinfeld,
but such social collisions are not nearly as entertaining when they
occur without a laugh track.7
Situations like this require significant
monitoring and social negotiation, which, in turn, require both strategic
and tactical decisions that turn the most mundane social situation
into a high-maintenance affair. Most people are uncomfortable
with the idea that their worlds might collide uncontrollably, and yet,
social media makes this dynamic a regular occurrence. Much of
what’s at stake has to do with the nuanced ways in which people read
social situations and present themselves accordingly.
Identity Work in Networked Publics
In her 1995 book, Life on the Screen, psychologist Sherry Turkle
began to map out the creation of a mediated future that resembled
both the utopian and dystopian immersive worlds constructed in science
fiction novels. Watching early adopters—especially children—
embrace virtual worlds, she argued that the distinction between
computers and humans was becoming increasingly blurred and that a
new society was emerging as people escaped the limitations of their
offline identities. Turkle was particularly fascinated by the playful
identity work that early adopters engaged in online, and with a psychoanalyst’s
eye, she extensively considered both the therapeutic and
the deceptive potential of mediated identity work.8
Turkle was critical of some people’s attempts to use fictitious identities
to harm others, but she also highlighted that much could be
identity 37
gained from the process of self-reflection that was enabled when people
had to act out or work through their identity in order to make
themselves present in virtual worlds. Unlike face-to-face settings in
which people took their bodies for granted, people who went online
had to consciously create their digital presence. Media studies scholar
Jenny Sundén describes this process as people typing themselves
into being.9
Although Turkle recognized that a person’s identity
was always tethered to his or her psyche, she left room for arguments
that suggested that the internet could—and would—free people of
the burdens of their “material”—or physically embodied—identities,
enabling them to become a better version of themselves.
I wanted Turkle’s vision for the future to be right. When I embraced
the internet as a teenager in the mid-1990s, I was going online to
escape the so-called real world. I felt ostracized and misunderstood at
school, but online I could portray myself as the person that I wanted
to be. I took on fictitious identities in an effort to figure out who
I was. I wasn’t alone. Part of what made chatting fun in those days
was that it was impossible to know if others were all that they portrayed
themselves to be. I knew that a self-declared wizard was probably
not actually a wizard and that the guy who said he had found
the cure to cancer most likely hadn’t, but embodied characteristics
like gender and race weren’t always so clear.10
At the time, this felt
playful and freeing, and I bought into the fantasy that the internet
could save us from tyranny and hypocrisy. Manifestos like John
Perry Barlow’s 1996 “Declaration of the Independence of Cyberspace”
spoke to me. Barlow told the global leaders at the World Economic
Forum that the new “home of the Mind” enabled “identities
[that] have no bodies.” I was proud to be one of the children he spoke
of who appeared “native” in the new civilization.
Twenty years later, the dynamics of identity portrayal online
are quite different from how early internet proponents imagined
them to be. Although gaming services and virtual worlds are popular
among some groups of youth, there’s a significant cultural difference
between fictional role-playing sites and the more widely embraced
identity38
social media sites, which tend to encourage a more nonfictionoriented
atmosphere. Even though pseudonymity is quite common
in these environments, the type of identity work taking place on
social media sites like Facebook is very different from what Turkle
initially imagined. Many teens today go online to socialize with
friends they know from physical settings and to portray themselves
in online contexts that are more tightly wedded to unmediated social
communities. These practices, which encourage greater continuity
between teens’ online and offline worlds, were much less common
when I was growing up.
This doesn’t mean that identity work is uniform across all online
activities. Most teens use a plethora of social media services as they
navigate relationships and contexts. Their seemingly distinct practices
on each platform might suggest that they are trying to be different
people, but this would be a naive reading of the kinds of identity
work taking place on and through social media. For example, a teen
might use her given name on a video service like Skype while choosing
a descriptive screen name on a photo app like Instagram.11
And
when choosing a login for a blogging site like Tumblr, she might
choose a name that intentionally signals her involvement with a particular
interest-based community.
Quite often, teens respond to what they perceive to be the norms
of a particular service. So when a teen chooses to identify as “Jessica
Smith” on Facebook and “littlemonster” on Twitter, she’s not creating
multiple identities in the psychological sense. She’s choosing to
represent herself in different ways on different sites with the expectation
of different audiences and different norms. Sometimes these
choices are conscious attempts by individuals seeking to control
their self-presentation; more often, they are whimsical responses to
sites’ requirement to provide a login handle. Although some teens
choose to use the same handle across multiple sites, other teens find
that their favorite nickname is taken or feel as though they’ve outgrown
their previous identity. Regardless of the reason, the outcome
is a hodgepodge of online identities that leave plenty of room for
identity 39
interpretation. And in doing so, teens both interpret and produce the
social contexts in which they are inhabiting.
Context matters. While teens move between different social contexts—including
mediated ones like those produced by networked
publics and unmediated ones like those constructed at school—they
manage social dynamics differently. How they interact and with
whom they interact in the school lunchroom is different than
at afterschool music lessons than via group text messaging services.
For many of the teens I interviewed, Facebook was the primary
place where friend groups collide. Other services—like Tumblr or
Twitter—were more commonly used by teens who were carving out
their place in interest-driven communities.12
For example, there are
entire communities of teens on Tumblr who connect out of a shared
interest in fashion; collectively, they produce a rich fashion blogging
community that has stunned the fashion industry. On Twitter, it’s
not uncommon to see teens gushing about the celebrities du jour
with other fans. These examples illustrate how these particular platforms
are used circa 2013; teens’ approaches to different sites may
have changed by the time you’re reading this book, but managing
context within a given site and through the use of multiple sites has
been commonplace for well over a decade. What matters is not the
particular social media site but the context in which it’s situated
within a particular group of youth. The sites of engagement come
and go, are repurposed, and evolve over time. Some people assume
that these ebbs and flows mean radical changes in youth culture, but
often the underlying practices stay the same even as the context shifts
what is rendered visible and significant.
The context of a particular site is not determined by the technical
features of that site but, rather, by the interplay between teens and
the site. In sociological parlance, the context of social media sites is
socially constructed.13
More practically, what this means is that teens
turn to different sites because they hear that a particular site is good
for a given practice. They connect to people they know, observe how
those people are using the site, and then reinforce or challenge those
identity40
norms through their own practices. As a result, the norms of social
media are shaped by network effects; peers influence one another
about how to use a particular site and then help collectively to create
the norms of that site.
Because teens’ engagement with social media is tied to their broader
peer groups, the norms that get reinforced online do not deviate
much from the norms that exist in school. This does not mean that
there aren’t distinctions. For example, I met a teen girl who was
obsessed with a popular boy band called One Direction even though
her friends at school were not. She didn’t bother talking about
her crush on one of the band’s members in the lunchroom because
she knew her friends wouldn’t find such a topic interesting. She
didn’t hide her passion for One Direction from her friends, but
she didn’t turn to them to discuss the band members’ haircuts or
their latest music video. Instead, she turned to Twitter, where she
was able to gush about the band with other fans. She first turned to
Twitter because the members of One Direction were using that platform
to engage with their fans, but as she engaged with the broader
fan community, she spent more time talking with other fans than
replying to the musicians’ tweets. Through this fan community,
she began interacting on Tumblr and posting fan-oriented posts on
Instagram. Her friends all knew about her obsession—and occasionally
teased her for her celebrity crush—but they didn’t follow her on
Twitter because they weren’t interested in that facet of her life. She
wasn’t hiding her interests, but she had created a separate context—
and thus a separate digital persona—for talking with fellow fans.
When she wanted to talk with her school friends, she turned to Facebook
or text messaging. At the same time, the contexts were not
wholly distinct. When she found out that one of her classmates
was also a fellow fan, they started engaging on both Facebook and
Twitter, talking about school on Facebook and One Direction on
Twitter. And she even ended up Facebook friending a few fans she
met through Twitter, which created a space for them to talk about a
different range of topics.
identity 41
This young fan is a typical savvy internet user, comfortable navigating
her identity and interests in distinct social contexts based on
her understanding of the norms and community practices. She moves
between Facebook and Twitter seamlessly, understanding that they
are different social contexts. She has a coherent understanding of
who she is and is comfortable choosing how she presents herself in
these different environments. She moves just as seamlessly between
these mediated environments as she does between online and offline
settings, not because she’s cycling through identities—or creating a
segmentation between the virtual and the real—but because she’s
switching social contexts and acting accordingly.
As teens move between different social environments—and interact
with different groups of friends, interest groups, and classmates—
they maneuver between different contexts that they have collectively
built and socially constructed. Their sense of context is shaped—but
not cleanly defined—by setting, time, and audience. Although navigating
distinct social contexts is not new, technology makes it easy
for young people to move quickly between different social settings,
creating the impression that they are present in multiple places simultaneously.
What unfolds is a complex dance as teens quickly shift
between—and often blur—different social contexts.
The popularity of social media in recent years has produced a significant
rise in nonfiction or so-called real names identity production,
but it is also important to recognize that there continue to be
environments where teens gather anonymously or don crafted identities
to create a separation between the kinds of social contexts that
are viable offline and those that can be imagined online. Most notably,
multiplayer online games like World of Warcraft and StarCraft
were quite popular among youth I encountered. It is within these
spaces—along with virtual worlds like Second Life and Whyville—
where teens can and do engage in much of the playful and productive
identity work that early internet scholars initially mapped out.14
The
process of creating an avatar and selecting virtual characteristics
requires tremendous reflection, and teens often take this seriously.
identity42
Although some teens do invest a great deal of time and thought
into their avatars, other teens I met were no more invested in their
gaming character than in their Twitter handle. Their choices had
meaning and were valuable, but not something that they felt needed
to be analyzed for significance. When I asked one teen boy why he
had chosen to be a particular character in World of Warcraft, he
looked at me with a scrunched face. I pressed on to ask if his choice
had any particular meaning, and he responded with an eye roll, saying,
“It’s just a game!” before continuing on to talk about how he had
a collection of characters with different skill sets that could be used
depending on what he was trying to achieve in the game.
Choosing and designing an avatar is a central part of participation
in immersive games and virtual worlds, but youth approach this
practice in extraordinarily varied ways. Some teens purposefully construct
their avatars in ways that they feel reflect their physical bodies;
other teens choose characters based on skills or aesthetics. For some
teens, being “in world” is discrete from their school environment,
whereas others game with classmates. It may seem that the roleplaying
elements of these environments imply a significant separation
between the virtual and the real; however, these often get blurred in
fantasy game worlds as well.15
Alongside the identity work done within common social media
sites and wildly popular gaming services, a subculture has emerged in
which participants outright eschew recognizable identity altogether
by proclaiming the virtues of anonymity. Nowhere is this more visible
than in the community of individuals who participate in and contribute
to the image-based bulletin board site 4chan. 4chan was initially
created in 2003 by a fifteen-year-old named Chris Poole, known as
“moot,” so that he could share pornography and anime with other
teens.16
Often referred to as the underbelly of the internet, 4chan is an
active source of internet cultural production as well as malicious
prankster activity. It is the birthplace of popular memes such as lolcats:
often entertaining, widely distributed pictures of cats portrayed
with text captions written in Impact font using an internet dialect
identity 43
referred to as lolspeak.17
4chan is also where Anonymous—the “hacktivist”
group mostly known for a series of well-publicized political
actions—originated.18
Although it’s impossible to know much about
the site’s contributors, the content typically shared on the site reflects
tastes and humor usually associated with teenage boys.
The reason it’s hard to get a handle on who participates on 4chan is
that most of the content produced on the site is shared anonymously.
As I met teen boys who contributed to 4chan, I found that many of
them relished the anonymous norms of the site. They felt that anonymity
gave them a sense of freedom they didn’t feel they could have
on sites for which constructing an identity—pseudonymous or “real”—
was more typical. Some admitted to using this freedom in problematic
or destructive ways—recounting acts of ganging up on girls whom
they deemed annoying or using a combination of wits and trickery to
manipulate Facebook administrators into providing data. But more
often than not, teens talked about wanting to have a space where they
weren’t constantly scrutinized by adults and peers. By becoming anonymous
and being an invisible part of a crowd, these teens knew that
they weren’t building a reputation within the site. Yet even when they
weren’t being personally recognized, many relished seeing their posts
get traction and attention within the site; this made them feel part of
the community. Furthermore, extensive use of in-group language and
shared references made it easy to identify other members of 4chan,
thereby enabling another mechanism of status and community.19
As teens have embraced a plethora of social environments and helped
co-create the norms that underpin them, a wide range of practices has
emerged. Teens have grown sophisticated with how they manage contexts
and present themselves in order to be read by their intended audience.
They don’t always succeed, but their efforts are phenomenal.
Crafting a Profile, Creating an Identity Performance
Chris was ecstatic when his sixteen-year-old daughter invited
him to be her friend on MySpace during the height of the MySpace
craze. He had decided not to require that she befriend him on social
identity44
network sites, so he saw her invitation as a signal of trust and love. He
immediately accepted the friend request and logged in to look at her
private profile. His heart sank. About halfway down the page, there
was a panel with a question, “What Drug Are You?” followed by a
picture of a white substance on a mirror with a rolled-up dollar bill;
the text below said, “Cocaine.” Trying not to panic, he approached
his daughter quizzically. She responded with laughter, followed by a
drawn-out, “Daaaaad.” She explained that what he’d seen was a quiz.
Quizzes were all the rage in her school, and this one was currently
making its rounds. She explained that whenever there were quizzes,
you could easily guess where the quiz was going and answer so that
you could get the result you wanted. This did not give Chris any
sense of relief, but he reserved judgment and hesitantly asked why she
wanted to get cocaine as the result. She proceeded to explain that the
kids who smoked marijuana at school were “lame,” while those who
took mushrooms were “crazy.” And then she explained, “But your
generation did a lot of cocaine and you came out OK!” Chris burst
out laughing, humored by how she perceived him and his peers. He
had grown up in a rural white Midwestern community where alcohol
and teen pregnancy dominated. Indeed, Chris was only sixteen years
older than his daughter. After high school, he had gotten involved in
the music scene, but being a single father left little room for partying.
Cocaine was not part of his youth at all. Chris then grew serious and
asked if she was interested in cocaine; he felt relieved by her exasperated
rejection of this idea, and they proceeded to have a long conversation
about how an onlooker could easily take what seemed like a
funny quiz out of context.
Many teens post information on social media that they think
is funny or intended to give a particular impression to a narrow audience
without considering how this same content might be read out of
context. Much of what seems like inaccurate identity information is
simply a misinterpretation of a particular act of self-presentation.
This issue was particularly noticeable in early social media genres in
which explicit identity information was required for participation.
identity 45
Consider, for example, MySpace, which required a user to provide
age, sex, location, and other fields to create a profile.
When I stumbled on Allie’s MySpace profile, I learned from the
demographic section that she is ninety-five years old, from Christmas
Island, and makes $250,000+ per year. While it is possible that she is
nearly a centenarian and logging onto MySpace from a remote, sparsely
populated island in the Indian Ocean while running her highly profitable
company, this seems unlikely. A quick glance at the rest of Allie’s
profile reveals other information that suggests that she is more likely to
be a teenage girl attending high school in New Jersey. Her photo album
includes self-portraits, photographs of Allie with friends, and images of
teens goofing around. The majority of her friends indicate that they’re
from New Jersey, and the high school she lists on her profile is also
located in that state. The comments on her profile included messages
about homework and parents. I don’t know Allie, but I doubt that she
is trying to deceive me with demographic outliers.
I met many teens who fabricated answers like name, location, age,
and income to profile questions. They thought it was amusing to
indicate their relationship status on Facebook as “It’s Complicated”
whether they were in a relationship or not. A casual viewer scanning
Facebook might conclude that an extraordinary number of teens are
in same-sex relationships because so many have chosen to list their
best friend as the person that they are “In a Relationship” with. In the
same vein, Facebook profiles suggest that the US census data must be
inaccurate because, at least on Facebook, teens often have dozens of
siblings; of course, a little bit of prying makes it clear that these, too,
are close friends. These are but a few of the playful ways in which
teens responded to social media sites’ requests for information by
providing inaccurate information that actually contains meaningful
signals about friendship and sociality.
When I talked with teens, I learned that there were also numerous
ways of repurposing social network site fields for entertainment and
humor. Outside of wealthy communities, where talking about money
is deemed gauche, I met countless teens who told MySpace that their
identity46
income was “$250,000+.” Choosing a birth year that made the age
field depict “69” was also a common, if unsurprising, trend among
teenage boys.20
Searching for social media users in Afghanistan or
Zimbabwe offers an additional window into teen life, as many teens
select the top or bottom choice in the pull-down menu when they
indicate their location. Facebook expected users to provide “real
names,” but many teens I met offered up only their first name, preferring
to select a last name of a celebrity, fictional character, or friend.
These were but a few of the ways that teens provided what appeared to
be fictitious information on their profiles. These practices allowed
them to feel control over their profiles, particularly given how often
they told me that it was ridiculous for sites to demand this information.
One way of reading teens’ profiles is to assume that they are lying.
But marking oneself as rich or from a foreign land is not about deception;
it’s a simple way to provide entertaining signals to friends while
ignoring a site’s expectations.21
Most teens aren’t enacting an imagined
identity in a virtual world. Instead, they’re simply refusing to
play by the rules of self-presentation as defined by these sites.22
They
see no reason to provide accurate information, in part because they
know that most people who are reading what they post already know
who they are. As Dominic, a white sixteen-year-old from Seattle, told
me, he doesn’t have to provide accurate information “because all my
[social media] friends are actually my friends; they’ll know if I’m joking
around or not.” Awareness of the social context helps shape what
teens share and don’t share. Many teens treat social media requests
for information as a recommendation, not a requirement, because
they view these sites purely as platforms for interacting with classmates
and other people they know from other settings.
Why teens share what they do is neither arbitrary nor dictated by
the social media sites where they hang out—nor by the norms that
govern adults’ use of those same sites. The youth-oriented social context
in which teens share matters. Teens don’t see social media as a
virtual space in which they must choose to be themselves or create an
alternate ego. They see social media as a place to gather with friends
identity 47
while balancing privacy and safety with humor and image. When Los
Angeles–based Chicano fifteen-year-old Mickey says, “It’s not that I
lie on [MySpace], but I don’t put my real information,” he’s highlighting
that his choice to provide false data allows him to control the
social situation. He doesn’t want to be easily searchable by his parents
or teachers, nor does he want to be found by “creeps” who might be
browsing the site looking for vulnerable teenagers. He wants to be in
a space with friends, and so he provides just enough information that
his friends can find him without increasing his visibility to adults.
Teens fabricate information because it’s funny, because they believe
that the site has no reason to ask, or because they believe that doing
so will limit their visibility to people they don’t want to find them. In
doing so, they are seeking to control the networked social context.
When teens create profiles through social media, they are simultaneously
navigating extraordinarily public environments and more
intimate friendship spaces. Media scholars Paul Hodkinson and Siân
Lincoln argue that constructing these profiles can be understood
through the lens of “bedroom culture.”23
Just as many middle-class
teens use different media artifacts—including photographs, posters,
and tchotchkes—to personalize their bedrooms, teens often decorate
their online self-presentations using a variety of media. Likewise,
teens use their bedrooms to create a space for hanging out with
friends and they turn to social media to do the same online. Yet
because of the properties of social media, creating boundaries around
these online spaces is far more difficult. Although teens complain
about the impossibility of keeping siblings and parents out of their
rooms, achieving privacy in social media is even harder. This, in
turn, challenges teens’ ability to meaningfully portray the nuances of
who they are to different and conflicting audiences.
Impression Management in a Networked Setting
In The Presentation of Self in Everyday Life, sociologist Erving
Goffman describes the social rituals involved in self-presentation as
“impression management.” He argues that the impressions we make
identity48
on others are a product of what is given and what is given off.
In other words, what we convey to others is a matter of what we
choose to share in order to make a good impression and also what we
unintentionally reveal as a byproduct of who we are and how we react
to others. The norms, cultural dynamics, and institutions where
giving and giving off happen help define the broader context of
how these performances are understood. When interpreting others’
self-presentations, we read the explicit content that is conveyed in
light of the implicit information that is given off and the context in
which everything takes place. The tension between the explicit and
implicit signals allows us to obtain much richer information about
individuals’ attempts to shape how they’re perceived. Of course, our
reactions to their attempts to impress us enable them to adjust what
they give in an attempt to convey what they think is best.
Based on their understanding of the social situation—including
the context and the audience—people make decisions about what to
share in order to act appropriately for the situation and to be perceived
in the best light. When young people are trying to get a sense
of the context in which they’re operating, they’re doing so in order to
navigate the social situation in front of them. They may want to be
seen as cool among their peers, even if adults would deem their behavior
inappropriate.24
Teens may be trying to determine if someone
they’re attracted to is interested in them without embarrassing themselves.
Or they may wish to be viewed as confident and happy, even
when they’re facing serious depression or anxiety. Whatever they’re
trying to convey, they must first get a grasp of the situation and the
boundaries of the context. When contexts collapse or when information
is taken out of context, teens can fail to make their intended
impression.
Self-presentations are never constructed in a void. Goffman writes at
lengthabouttheroleindividualsplayinshapingtheirself-presentations,
but he also highlights ways in which individuals are part of broader
collectives that convey impressions about the whole group. In discussing
the importance of “teams” for impression management, he points
identity 49
out that people work together to shape impressions, often relying on
shared familiarity to help define any given situation in a mutually
agreeable manner. He also argues that, “any member of the team has
the power to give the show away or to disrupt it by inappropriate con-
duct.”25
When teens create profiles online, they’re both individuals and
part of a collective. Their self-representation is constructed through
what they explicitly provide, through what their friends share, and as
a product of how other people respond to them. When Alice’s friend
Bob comments on her profile, he’s affecting her self-presentation. Even
the photo that Bob chooses as his primary photo affects Alice because
it might be shown on Alice’s profile when he leaves a comment.26
Impression management online and off is not just an individual act;
it’s a social process.
Part of what makes impression management in a networked setting
so tricky is that the contexts in which teens are operating are also
networked. Contexts don’t just collapse accidentally; they collapse
because individuals have a different sense of where the boundaries
exist and how their decisions affect others. In North Carolina, I
briefly chatted with a black high school senior who was gunning for
a soccer scholarship at a Division One school. When recruiters and
coaches from different schools asked to be his friend on Facebook, he
immediately said yes. He had always treated Facebook like a résumé,
using the site to position himself as a thoughtful, compassionate,
all-American young man. But he was often concerned about what his
friends posted on Facebook, and for good reason.
A few days later, I was talking casually with Matthew, one of the
soccer player’s classmates with whom he was friends on Facebook.
Unlike the all-American athlete persona his classmate had crafted,
Matthew’s profile was filled with crass comments and humor that
could easily be misinterpreted. I asked Matthew, a white seventeenyear-old,
about his decision to post these items on his profile with a
particular eye to how they might get misinterpreted if read by a
stranger. Matthew told me that he wasn’t friends with anyone who
didn’t know him and wouldn’t understand that he was joking around.
identity50
I pointed out that his privacy settings meant that his profile could be
viewed by friends-of-friends. When he didn’t get my point, I showed
him that his classmate had chosen to connect with many coaches and
other representatives from schools to which he had applied for admission.
Matthew’s stunned response was simple: “But why would he do
that?” Matthew and his classmate had very different ideas of how to
use Facebook and who their imagined audiences might be, but their
online presence was interconnected because of the technical affordances
of Facebook. They were each affecting the other’s attempts at
self-presentation, and their sharing and friending norms created
unexpected conflicts.
Even when teens have a coherent sense of what they deem to be
appropriate in a particular setting, their friends and peers do not necessarily
share their sense of decorum and norms. Resolving the networked
nature of social contexts is complicated. The “solution” that is
most frequently offered is that people should not try to engage in
context-dependent impression management. Indeed, Mark Zuckerberg,
the founder of Facebook, is quoted as having said, “Having two
identities for yourself is an example of a lack of integrity.”27
Teens who
try to manage context collapses by segregating information often suffer
when that information crosses boundaries. This is particularly true
when teens, like the young man from Los Angeles at the beginning of
this chapter, are forced to contend with radically different social contexts
that are not mutually resolvable. What makes this especially
tricky for teens is that people who hold power over them often believe
that they have the right to look, judge, and share, even when their
interpretations may be constructed wholly out of context.
In 2010, the American Civil Liberties Union received a complaint
from a student at a small, rural high school that sheds light on this
issue. At a school assembly, in order to set an example, a campus
police officer had shown a photo of one of the students holding a
beer.28
The picture was not on that girl’s Facebook profile; it was
posted by a friend of hers and tagged. The purpose of the assembly
was to teach teenagers about privacy, but the students were outraged.
identity 51
Because of the police officer’s attempt to shame students into
behaving by adult standards, the student exposed with a beer
feared that she would not receive a local scholarship or might face
other serious consequences. To complicate matters, she had not chosen
to present herself in that light; her friend had done this for her. In
choosing to upload and tag this photo, her friend undermined the
self-image that the girl wished to present. Some may argue that this
girl was at fault for being at a party holding a beer in the first place.
She may indeed have been drinking the beer—72 percent of students
in high school report having had alcohol at least once—but she may
also just have been holding the beer for a friend or simply trying to fit
in by appearing to drink.29
This girl certainly did not think that her
decision to attend that party would result in such public shaming,
nor is it clear that the punishment fits the crime. In situations like
this, teens are blamed for not thinking while adults assert the right
to define the context in which young people interact. They take content
out of context to interpret it through the lens of adults’ values
and feel as though they have the right to shame youth because that
content was available in the first place. In doing so, they ignore
teens’ privacy while undermining their struggles to manage their
identity.
One might reasonably argue that the girl holding the beer was
lucky not to have been arrested, since alcohol consumption by minors
is illegal. Yet it is important to note that the same shaming tactics
that adults use to pressure teens to conform to adult standards are
also used by both teens and adults to ostracize and punish youth
whose identities, values, or experiences are not widely accepted. I met
plenty of teens who wanted to keep secrets from their parents or
teachers, but the teens who struggled the most with the challenges of
collapsed contexts were those who were trying to make sense of their
sexual identity or who otherwise saw themselves as outcasts in their
community. Some, like Hunter—the boy from DC who was trying
to navigate his “ghetto” family alongside his educationally minded
friends—were simply frustrated and annoyed. Others, like teen girls
identity52
who are the subject of “slut shaming” were significantly embarrassed
and emotionally distraught after photos taken in the context of an
intimate relationship were widely shared to shame them by using
their sexuality as a weapon. Still others, like the lesbian, gay, bisexual,
and transgender (LGBT) teens I met from religious and conservative
backgrounds, were outright scared of what would happen if the contexts
in which they were trying to operate collapsed.
In Iowa, I ended up casually chatting with a teen girl who was
working through her sexuality. She had found a community of other
queer girls in a chatroom, and even though she believed that some of
them weren’t who they said they were, she found their anonymous
advice to be helpful. They gave her pointers to useful websites about
coming out, offered stories from their own experiences, and gave
her the number of an LGBT-oriented hotline if she ran into any difficulty
coming out to her conservative parents. Although she relished
the support and validation these strangers gave her, she wasn’t ready
to come out yet, and she was petrified that her parents might come
across her online chats. She was also concerned that some of her
friends from school might find out and tell her parents. She had
learned that her computer recorded her browser history in middle
school when her parents had used her digital traces to punish her for
visiting inappropriate sites. Thus, she carefully erased her history
after each visit to the chatroom. She didn’t understand how Facebook
seemed to follow her around the web, but she was afraid that
somehow the company would find out and post the sites she visited
to her Facebook page. In an attempt to deal with this, she used Internet
Explorer to visit the chatroom or anything that was LGBT-related
while turning to the Chrome browser for maintaining her straight,
school-friendly persona. But still, she was afraid that she’d mess up
and collapse her different social contexts, accidentally coming out
before she was ready. She wanted to maintain discrete contexts but
found it extraordinarily difficult to do so. This tension comes up over
and over again, particularly with youth who are struggling to make
sense of who they are and how they fit into the broader world.30
identity 53
As teens struggle to make sense of different social contexts and
present themselves appropriately, one thing becomes clear: the internet
has not evolved into an idyllic zone in which people are free from
the limitations of the embodied world. Teens are struggling to make
sense of who they are and how they fit into society in an environment
in which contexts are networked and collapsed, audiences are invisible,
and anything they say or do can easily be taken out of context.
They are grappling with battles that adults face, but they are doing so
while under constant surveillance and without a firm grasp of who
they are. In short, they’re navigating one heck of a cultural labyrinth.
54
2 privacy
why do youth share
so publicly?
Many teens feel as though they’re in a no-win situation when it comes
to sharing information online: damned if they publish their personal
thoughts to public spaces, and damned if they create private space
that parents can’t see. Parent-teen battles about privacy have gone on
for decades. Parents complain when teens demand privacy by asking
their parents to stay out of their bedroom, to refrain from listening in
on their phone conversations, and to let them socialize with their
friends without being chaperoned. In the same breath, these same
parents express frustration when teens wear ill-fitting clothes or
skimpy outfits. They have long seen revealing clothing as an indicator
of teens’ rejection of privacy. In other words, common and longstanding
teen practices have historically been sure signs of teens’
unhealthy obsession with, or rejection of, privacy.
Social media has introduced a new dimension to the well-worn
fights over private space and personal expression. Teens do not want
their parents to view their online profiles or look over their shoulder
when they’re chatting with friends. Parents are no longer simply worried
about what their children wear out of the house but what they
photograph themselves wearing in their bedroom to post online.
Interactions that were previously invisible to adults suddenly have
traces, prompting parents to fret over conversations that adults deem
inappropriate or when teens share “TMI” (too much information).
privacy 55
While my childhood included “Keep Out” bedroom signs and battles
over leather miniskirts and visible bras, the rise of the internet has
turned fights over privacy and exposure into headline news for an
entire cohort of youth.
Teens often grow frustrated with adult assumptions that suggest
that they are part of a generation that has eschewed privacy in order
to participate in social media. In North Carolina, I asked “Waffles”
about this issue, and he responded with exasperation. “Every teenager
wants privacy. Every single last one of them, whether they tell you or
not, wants privacy.” Waffles is a geeky white seventeen-year-old teen
who spends hours each day interacting with people through video
games and engaging deeply in a wide variety of online communities.
He balked at the idea that his participation in these networked publics
signals that he doesn’t care about privacy. “Just because teenagers
use internet sites to connect to other people doesn’t mean they don’t
care about their privacy. We don’t tell everybody every single thing
about our lives. . . . So to go ahead and say that teenagers don’t like
privacy is pretty ignorant and inconsiderate honestly, I believe, on the
adults’ part.” Waffles articulated a sentiment that I usually saw
expressed through an eye roll: teenagers, acutely aware of how many
adults dismiss their engagement in social media, have little patience
for adults’ simplistic assumptions about teen privacy.1
Although teens grapple with managing their identity and navigating
youth-centric communities while simultaneously maintaining
spaces for intimacy, they do so under the spotlight of a media ecosystem
designed to publicize every teen fad, moral panic, and new hyped
technology. Each week, news stories lament the death of privacy, consistently
referring to teen engagement with public social media services
as proof of privacy’s demise.2
In her New York Magazine article
describing people’s willingness to express themselves publicly, Emily
Nussbaum articulated a concern about youth that is widespread:
“Kids today. They have no sense of shame. They have no sense of
privacy. They are show-offs, fame whores, pornographic little loons
who post their diaries, their phone numbers, their stupid poetry—for
privacy56
God’s sake, their dirty photos!—online.”3
Throughout the United
States, I heard this sentiment expressed in less eloquent terms by parents,
teachers, and religious officials who were horrified by what teens
were willing to share. They often approached me, genuinely worried
about their children’s future and unable to understand why anyone
who cared about themselves and their privacy would be willing to be
actively engaged online.
The idea that teens share too much—and therefore don’t care about
privacy—is now so entrenched in public discourse that research
showing that teens do desire privacy and work to get it is often ignored
by the media.4
Regardless of how many young people engage in privacy
practices, adults reference teens’ public expressions as decisive
evidence of contemporary teen immodesty and indecency. Meanwhile,
technology executives like Facebook’s founder Mark Zuckerberg
and Google chairman Eric Schmidt reinforce the notion that
today’s teens are different, arguing that social norms around privacy
have changed in order to justify their own business decisions regarding
user privacy. They cite youth’s widespread engagement with social
media as evidence that the era of privacy is over.5
Journalists, parents,
and technologists seem to believe that a willingness to share in public
spaces—and, most certainly, any act of exhibitionism and publicity—
is incompatible with a desire for personal privacy.
The teens that I met genuinely care about their privacy, but how
they understand and enact it may not immediately resonate or appear
logical to adults. When teens—and, for that matter, most adults—
seek privacy, they do so in relation to those who hold power over
them. Unlike privacy advocates and more politically conscious adults,
teens aren’t typically concerned with governments and corporations.
Instead, they’re trying to avoid surveillance from parents, teachers,
and other immediate authority figures in their lives. They want the
right to be ignored by the people who they see as being “in their business.”
Teens are not particularly concerned about organizational
actors; rather, they wish to avoid paternalistic adults who use safety
and protection as an excuse to monitor their everyday sociality.
privacy 57
Teens’ desire for privacy does not undermine their eagerness to
participate in public. There’s a big difference between being in public
and being public. Teens want to gather in public environments to
socialize, but they don’t necessarily want every vocalized expression
to be publicized. Yet, because being in a networked public—unlike
gathering with friends in a public park—often makes interactions
more visible to adults, mere participation in social media can blur
these two dynamics. At first blush, the desire to be in public and have
privacy seems like a contradiction. But understanding how teens conceptualize
privacy and navigate social media is key to understanding
what privacy means in a networked world, a world in which negotiating
fuzzy boundaries is par for the course. Instead of signaling the
end of privacy as we know it, teens’ engagement with social media
highlights the complex interplay between privacy and publicity in the
networked world we all live in now.6
Navigating Conflicting Norms
In 2006, seventeen-year-old Bly Lauritano-Werner wrote a piece
for Youth Radio in which she explained what privacy meant to her.7
She recorded the segment with her mother in order to highlight the
generational disconnect that was at the heart of her frustration. The
radio piece that aired on National Public Radio reveals a tension
between Bly and her mother over the boundaries that underpin privacy.
“My mom always uses the excuse about the Internet being ‘public’
when she defends herself. It’s not like I do anything to be ashamed
of, but a girl needs her privacy. I do online journals so I can communicate
with my friends, not so my mother could catch up on the latest
gossip of my life.” When Bly interviews her mother during the segment,
her mother claims that she has the right to look at what Bly
posts. She argues that she should be able to look “because I have a
connection with you. I’m your mom, but also I just feel like it would
be more interesting to me than it would be to someone who didn’t
know you. . . . You publish it and it’s for general viewing therefore
I feel I’m part of the general public, so I can view it.” Much to Bly’s
privacy58
frustration, her mother believes that she has the right to look precisely
because the content is accessible to a broad audience, even though she
knows that Bly doesn’t want her mother among that audience.
Although many adults believe that they have the right to consume
any teen content that is functionally accessible, many teens disagree.
For example, when I opened up the issue of teachers looking at students’
Facebook profiles with African American fifteen-year-old
Chantelle, she responded dismissively: “Why are they on my page?
I wouldn’t go to my teacher’s page and look at their stuff, so why
should they go on mine to look at my stuff?” She continued on to
make it clear that she had nothing to hide while also reiterating the
feeling that snooping teachers violated her sense of privacy. The issue
for Chantelle—and many other teens—is more a matter of social
norms and etiquette than technical access.
Erving Goffman—the sociologist described in the previous chapter
for his analysis of self-presentation—also wrote about the importance
of “civil inattention” in enabling people to respectfully negotiate
others in public spaces.8
For example, even when two people happen
to be sitting across from each other on the subway, social norms dictate
that they should not stare at each other or insert themselves into
the other’s conversations. Of course, people still do these things, but
they also feel a social responsibility to avert their eyes and pretend
that they cannot hear the conversation taking place.9
What’s at stake
is not whether someone can listen in but whether one should. Etiquette
and politeness operate as a social force that challenges what’s
functionally possible.
Although Bly and her mother do not find resolution in the threeminute
radio segment, Bly accepts that there is nothing she can do to
stop her mother from snooping. She concludes instead that journaling
sites “are becoming lame” because parents are starting to create
their own profiles and use these services to meet strangers, failing to
recognize the hypocrisy in their advice about talking to strangers.
Made in 2006, Bly’s arguments are specific to the journaling site
LiveJournal, but I heard these same sentiments repeated over the
privacy 59
years in reference to numerous other social media sites, especially
Facebook. In 2012, when I asked teens who were early adopters of
Twitter, Tumblr, and Instagram why they preferred these services to
Facebook, I heard a near-uniform response: “Because my parents
don’t know about it.” The sites of practice change, but many teens get
frustrated when adults “invade” teen-centric spaces, and so, in an
attempt to achieve privacy, some move on to newer sites and apps to
avoid parents and other adults.
AlthoughBly’sdesiretoseekfreedomfromhermother’sgazeprompted
her to leave a service she once enjoyed, the increasing popularity of social
media—and the challenges brought on by multiple audiences—are
forcing other teens to reconsider how they achieve privacy in networked
publics more generally. Some are perennially searching for adult-free
zones, but this cat-and-mouse game gets tiresome, especially when parents
quickly catch on to the “new” site. Much to many adults’ surprise,
teens aren’t looking to hide; they just want privacy.10
As a result, many
teens are developing innovative solutions to achieve privacy in public. To
get there, they must grapple with the tools that are available to them, the
norms that shape social practices, and their own agency.
Achieving Privacy by Controlling the Social Situation
Privacy is a complex concept without a clear definition.11
Supreme
Court Justice Louis Brandeis described privacy as “the right to be let
alone,” while legal scholar Ruth Gavison describes privacy as a measure
of the access others have to you through information, attention,
and physical proximity.12
Taking a structuralist tactic, legal scholar
Alan Westin argues that privacy is “the claim of individuals, groups,
or institutions to determine for themselves when, how, and to what
extent information about them is communicated to others.”13
These
different—but related—definitions highlight control over access and
visibility. Although the failure to reach consensus on a definition of
privacy may be frustrating to some, legal scholar Daniel Solove argues
that each approach to privacy reveals insight into how we manage
privacy in everyday life.14
privacy60
Public discourse around privacy often centers on hiding or opting
out of public environments, whereas scholars and engineers often
focus more on controlling the flow of information. These can both be
helpful ways of thinking about privacy, but as philosopher Helen Nissenbaum
astutely notes, privacy is always rooted in context.15
Much of
the scholarly conversation around privacy focuses on whether or not
someone has—or has lost—privacy. Yet, for the teens that I interviewed,
privacy isn’t necessarily something that they have; rather it is
something they are actively and continuously trying to achieve in
spite of structural or social barriers that make it difficult to do so.
Achieving privacy requires more than simply having the levers to
control information, access, or visibility. Instead, achieving privacy
requires the ability to control the social situation by navigating complex
contextual cues, technical affordances, and social dynamics.
Achieving privacy is an ongoing process because social situations are
never static. Especially in networked publics, the persistent, searchable
nature of interactions complicates any temporal boundaries.
Comments written weeks ago can easily be fodder for current dramas,
and it’s often difficult to discern when a conversation starts and
ends in an asynchronous texting channel.
Controlling a social situation in an effort to achieve privacy is neither
easy nor obvious. Doing so requires power, knowledge, and skills.
First, people must have a certain degree of agency or power within a
social situation, which means that they must either have social status
or take measures to effectively resist those who are more powerful
within that situation. Second, people must have a reasonable understanding
of the social situation and context in which they are operating.
And third, people must have the skills to manage the social
situation in order to both understand and affect how information
flows and is interpreted. These prerequisites for achieving privacy can
be overwhelming. Furthermore, they are often taken for granted by
those questioning why youth don’t do more to manage their privacy.
When teens try to achieve privacy in networked publics, they
often struggle with these foundational elements. In social settings
privacy 61
where parents lurk over teens’ shoulders under the guise of making
sure their children are safe, teens often lack the agency necessary
to control the social situation.16
The dynamics of mediated social situations—including
invisible audiences, collapsed contexts, and persistent
content—further complicate things, making it incredibly
difficult for teens to imagine the boundaries of these mediated social
situations. Finally, it’s hard to develop the skills to manage how
information will flow within a social situation when the underlying
affordances change regularly. For example, when sites like Facebook
repeatedly alter their privacy settings, developing the necessary skills
to manage how visible content should be becomes, if not next to
impossible, then incredibly labor-intensive. Given all of this, teens
cannot easily control the flow of information on social media. Some
teens understand this intuitively; others struggle with this because
popular rhetoric focuses so heavily on access and control. The most
creative teens often respond to the limitations they face by experimenting
with more innovative approaches to achieving privacy in
order to control the social situation. This typically involves working
around technical affordances, reclaiming agency, and using novel
strategies to reconfigure the social situation.
Public by Default, Private Through Effort
The default in most interpersonal conversations, even those that
take place in public settings, is that interactions are private by default,
public through effort. For example, when two people are chatting in
a café, they can assume a certain level of privacy. Parts of the conversation
may get recounted later, but unless someone within hearing
range was surreptitiously recording the conversation, the conversation
most likely remains somewhat private due to social norms
around politeness and civil inattention. There are many examples of
people violating this norm, including Linda Tripp’s decision to record
Monica Lewinsky’s confession and paparazzi using long-range cameras
to capture celebrities from afar.17
However, these are seen as violations
because most people do not assume that their conversation
privacy62
will be publicized if they understand the social situation to be
intimate.
In a mediated world, assumptions and norms about the visibility
and spread of expressions must be questioned. Many of the most
popular genres of social media are designed to encourage participants
to spread information. On a site like Facebook, it is far easier to share
with all friends than to manipulate the privacy settings to limit the
visibility of a particular piece of content to a narrower audience. As a
result, many participants make a different calculation than the one
they would make in an unmediated situation. Rather than asking
themselves if the information to be shared is significant enough to be
broadly publicized, they question whether it is intimate enough to
require special protection. In other words, when participating in networked
publics, many participants embrace a widespread public-bydefault,
private-through-effort mentality.
Because of this public-by-default framework, most teens won’t
bother to limit the audience who can see what they consider to be
mundane conversations on Facebook. Teens will regularly share
things widely on Facebook simply because they see no reason to
make the effort to make those pieces of content private. For example,
teens will share “Happy Birthday” messages or bored notes where
they ask others what they’re doing openly because they don’t see
these particular interactions as having much significance. The sum of
interactions that they have online appear to be much more public
because teens don’t go out of their way to make minutiae private.18
Adults complain that teens are wasting their time publicizing trivia,
whereas teens feel as though their audience can filter out anything
that appears to be irrelevant.
This does not mean that teens never restrict the visibility of content.
When they think something might be sensitive, they often
switch to a different medium, turning to text messages or chat to
communicate with smaller audiences directly. Of course, sometimes
they also mess up, intentionally or unintentionally. They might post
an inappropriate comment that they know will spark a fight because
privacy 63
they’re trying to get attention or because they’re lashing out. They
might post a photo that they don’t think will be particularly controversial
given their imagined audience, only to have that photo cause
drama or result in other unexpected trouble. Teens do think through
the social cost to what they post, but they don’t always get it right.
Teens are aware that technology has shifted sharing norms, but
they see this more in terms of what’s visible than as an underlying
value change. In North Carolina, I met Alicia, a white seventeenyear-old
who articulated how she felt technology had shaped information
sharing.
I just think that [technology is] redefining what’s acceptable for
people to put out about themselves. I’ve grown up with technology
so I don’t know how it was before this boom of social
networking. But it just seems like instead of spending all of our
time talking to other individual people and sharing things that
would seem private we just spend all of our time putting it in one
module of communication where people can go and access it if
they want to. It’s just more convenient.
Alicia recognizes that the public-by-default dynamic creates a conflict
around privacy, but she thinks that it’s a red herring. “When
[adults] see [our photo albums] or when they see conversations on
Facebook wall to wall, they think that it’s this huge breach of privacy.
I just think it’s different. . . . I think privacy is more just you choosing
what you want to keep to yourself.” Alicia is not giving up on
privacy just because she chooses to share broadly. Instead, she believes
that she can achieve privacy by choosing what not to share.
By focusing on what to keep private rather than what to publicize,
teens often inadvertently play into another common rhetorical
crutch—the notion that privacy is necessary only for those who have
something to hide. Indeed, many teens consciously seek out privacy
when they’re trying to restrict access to a narrower audience either out
of respect or out of fear. But as content becomes increasingly persistent,
teens are also much more aware of the unintended consequences
privacy64
of having data available that could easily be taken out of context at
a later time.
In DC, I met an African American seventeen-year-old named
Shamika who found that her peers loved to use old status updates
and point to them in a new context in order to “start drama.” She
found this infuriating because the posts that she wrote a month earlier
were never intended as fodder for current arguments. To deal
with this, Shamika took radical measures to delete content from the
past. Each day, when she logged into Facebook, she’d read comments
she received and then delete them. She’d scan through the comments
she’d left on friends’ updates and photos and delete those. She
systematically cleansed her Facebook presence in a practice known
as “whitewalling” in which she made certain that the front of her
Facebook page—originally called the “wall”—was blank, revealing
the background color of white. When I remarked to Shamika that
anyone could copy and paste that content and bring it back at a later
date, she nodded knowingly before telling me that doing so would be
“creepy.” In other words, by using technology to signal what was
expected, she shifted the burden from being a matter of technological
access to being about a violation of social norms.
Although persistence has become de facto on most major social
media, new apps have begun to emerge that call this normative affordance
into question. For example, in 2013, teens starting using Snapchat,
a photo-sharing app in which images purportedly self-destruct
after being viewed. Given the assumption that teens use such services
only to share inappropriate content, journalists often referred to this
application in the same breath as sexting or the sharing of inappropriate
sexual images. But in casually asking teens about Snapchat,
I found most were using the app to signal that an image wasn’t meant
for posterity. They shared inside jokes, silly pictures, and images that
were funny only in the moment. Rather than viewing photographs as
an archival production, they saw the creation and sharing of these
digital images as akin to an ephemeral gesture. And they used Snapchat
to signal this expectation.
privacy 65
As discussed in the introduction, technical affordances and design
defaults do influence how teens understand and use particular social
media, but they don’t dictate practice. As teens encounter particular
technologies, they make decisions based on what they’re trying to
achieve. More often than not, in a technical ecosystem in which
making content private is more difficult than sharing broadly, teens
choose to share, even if doing so creates the impression that they have
given up on privacy. It’s not that every teen is desperate for widespread
attention; plenty simply see no reason to take the effort to
minimize the visibility of their photos and conversations. As a result,
interactions that would be ephemeral in an unmediated space are
suddenly persistent, creating the impression that norms have radically
changed even though they haven’t. Instead of going out of their
way to achieve privacy by restricting the visibility of particular pieces
of content, teens develop other strategies for achieving privacy in
public.
Social Steganography
Children love to experiment with encoding messages. From pig
latin to invisible ink pens, children explore hidden messages when
they’re imagining themselves as spies and messengers. As children
grow up, they look for more sophisticated means of passing messages
that elude the watchful eyes of adults. In watching teens navigate
networked publics, I became enamored of how they were regularly
encoding hidden meaning in publicly available messages. They were
engaged in a practice that Alice Marwick and I called “social steganography,”
or hiding messages in plain sight by leveraging shared
knowledge and cues embedded in particular social contexts.
The practice of hiding in plain sight is not new. When ancient
Greeks wanted to send a message over great distances, they couldn’t
rely on privacy. Messengers could easily be captured and even
encoded messages deciphered. The most secure way to send a private
message was to make sure that no one knew that the message existed
in the first place. Historical sources describe the extraordinary lengths
privacy66
to which Greeks went, hiding messages within wax tablets or tattooing
them on a slave’s head and allowing the slave’s hair to grow out
before sending him or her out to meet the message’s recipient.19
Although these messages could be easily read by anyone who bothered
to look, they became visible only if the viewer knew to look
for them in the first place. Cryptographers describe this practice of
hiding messages in plain sight as steganography.
Social steganography uses countless linguistic and cultural tools,
including lyrics, in-jokes, and culturally specific references to encode
messages that are functionally accessible but simultaneously meaningless.
Some teens use pronouns while others refer to events, use
nicknames, and employ predetermined code words to share gossip
that lurking adults can’t interpret. Many teens write in ways that will
blend in and be invisible to or misinterpreted by adults. Whole conversations
about school gossip, crushes, and annoying teachers go
unnoticed as teens host conversations that are rendered meaningless
to outside observers.
These practices are not new. Teens have long used whatever tools
are around them to try to share information under the noses of their
teachers and parents. At school, passing notes and putting notes in
lockers are classic examples of how teens use paper, pen, and ingenuity
to share information. Graffiti on bathroom walls may appear simply
to be an act of vandalism, but these scrawled markings also
convey messages. As new technologies have entered into teen life, it’s
not surprising that teens also use them in similarly cryptic ways to
communicate with one another. Texting gossip during class serves
much of the same purpose as passing a note, yet it doesn’t require
having to move a physical object, which reduces the likelihood of
getting caught. But encoding messages guarantees only that if all else
fails, the meaning will not become accessible, even if control over the
information itself is unsuccessful.
When Carmen, a Latina seventeen-year-old living in Boston, broke
up with her boyfriend, she “wasn’t in the happiest state.” She wanted
her friends to know how she was feeling. Like many of her peers,
privacy 67
Carmen shared her emotions by using song lyrics. Thus, her first
instinct was to post song lyrics from an “emo” or depressing song, but
she was worried that her mother might interpret the lyric in the
wrong way. This had happened before. Unfortunately, Carmen’s
mom regularly “overreacted” when Carmen posted something with
significant emotional overtones. Thus, she wanted to find a song lyric
that conveyed what she felt but didn’t trigger her mom to think she
was suicidal.
She was also attentive to the way in which her mother’s presence on
Facebook tended to disrupt the social dynamics among her friends.
Carmen and her mom are close and, for the most part, Carmen loves
having her mom as one of her friends on Facebook, but her mom’s
incessant desire to comment on Facebook tends to discourage
responses from her friends. As Carmen told me, when her mother
comments, “it scares everyone away. Everyone kind of disappears after
the mom post.” She wanted to make sure to post something that her
friends would respond to, even if her mom jumped in to comment.
Carmen settled on posting lyrics from “Always Look on the Bright
Side of Life.” This song sounds happy but is sung during a scene in
the Monty Python movie Life of Brian in which the main character
is being crucified. Carmen knew that her immigrant Argentinean
mother would not understand the British cultural reference, but she
also knew her close friends would. Only a few weeks earlier, she and
her geeky girlfriends had watched the film together at a sleepover and
laughed at the peculiar juxtaposition of song lyric and scene. Her
strategy was effective; her mother took the words at face value, immediately
commenting on Facebook that it was great to see her so happy.
Her friends didn’t attempt to correct her mother’s misinterpretation.
Instead, they picked up their phones and texted Carmen to see if she
was OK.
Part of what makes Carmen’s message especially effective is that she
regularly posts song lyrics to express all sorts of feelings. As a result,
this song lyric blended into a collection of other song lyrics, quotes,
and comments. She did not try to draw attention to the message itself
privacy68
but knew that her close friends would know how to interpret what
they saw. And they did. Her friends had the cultural knowledge about
what references were being made to interpret and contextualize the
message underneath the song lyric. Thus, she conveyed meaning to
some while sharing only a song lyric with many more.
While many teens encode meaning as a strategy for navigating
visibility, other teens leverage similar techniques to tease their classmates
with secrets. For example, some teens use pronouns and song
lyrics in ways that make it very clear to the onlooker that they are not
“in the know.” In North Carolina, I was browsing Facebook with a
white seventeen-year-old named Serena when we stumbled across a
status update written by her classmate Kristy. Kristy’s update said,
“I’m sick and tired of all of this,” and was already “Liked” by more
than thirty people. I asked Serena what this meant, and she went into
a long explanation about the dramas between Kristy and Cathy. Sure
enough, over on Cathy’s profile was a status update that read, “She’s
such a bitch,” which was also liked by dozens of people. As an outsider,
I had no way of knowing that these two posts were related to
each other, let alone what was referenced by the pronouns “this” and
“she.” But Serena could fully interpret the drama that was unfolding;
she knew the players, and she knew what the fight was about. She
brought all of this knowledge to her interpretation of what she saw on
Facebook, yet she also knew that many of her classmates and none of
her teachers would know what was happening. Although outsiders
were surely seeing these individual messages, few would dare ask.
When teenagers post encoded messages in a visible way, they are
aware that people outside of their intended audience will be curious.
Some will find the uninterpretable messages to be a frustrating
marker of popularity, while others will see them as an enticing opportunity
to learn more. Some will investigate, while others will ignore
what they can’t understand. When I asked Jenna, a white seventeenyear-old
from a different North Carolina school, how she felt about
seeing encoded messages, she told me that it depended on who was
writing the message.
privacy 69
If it’s someone that I want to know what they’re talking about,
then I’ll try to investigate it. I’ll look at the wall, a conversation
or something. But [sometimes] I don’t really care what so-and-so
is doing. I have friends from when I went to Malaysia. They were
all about Facebook. . . . And sometimes I hide them because
whatever they’re talking about is confusing to me because I don’t
know what they’re talking about or I get stuff from them that I
don’t really want.
Many teens are happy to publicly perform their social dramas for
their classmates and acquaintances, provided that only those in the
know will actually understand what’s really going on and those who
shouldn’t be involved are socially isolated from knowing what’s
unfolding. These teens know that adults might be present, but they
also feel that, if asked, they could create a convincing alternate interpretation
of what was being discussed. Through such encoded language,
teens can exclude people who are not part of the cycle of gossip
at school, including parents, teachers, and peers outside their immediate
social sphere.20
Over the decade that I observed teens’ social media practices, I
watched encoding content become more common. In 2010–2011,
teens started talking about subliminal tweeting, or “subtweeting,” to
refer to the practice of encoding tweets to render them meaningless
to clueless outsiders. More often than not, they employed this term
when referencing various teen dramas that occurred between friends
and classmates that required insider knowledge to decode. In other
words, teens subtweet to talk behind someone else’s back. Although
this is only one technique for encoding information, the rise of this
term highlights how popular the practice has become.21
Encoding content, subtweeting, and otherwise engaging in social
steganography offers one strategy for reclaiming agency in an effort
to achieve privacy in networked publics. In doing so, teens recognize
that limiting access to meaning can be a much more powerful tool
for achieving privacy than trying to limit access to the content itself.
privacy70
Although not all teenagers are carefully crafting content to be understood
by a limited audience, many are exploring techniques like this
to express themselves privately in situations in which they assume
that others are watching.
Living with Surveillance
In 2008, the New York Times published an article called “Text Generation
Gap: U R 2 Old (JK).” The piece begins with an anecdote
about a father shuttling around his daughter and her friend. They are
talking, and Dad interrupts to give his opinion; the girls roll their eyes.
And then there is silence, while the girls start texting. When Dad comments
to his daughter that she’s being rude for texting on her phone
rather than talking to her friend, the daughter replies: “But, Dad, we’re
texting each other. I don’t want you to hear what I’m saying.”22
Teens have many words for the kinds of everyday surveillance that
they have grown accustomed to: lurking, listening in, hovering, and
being “in my business.” Many of the privacy strategies that teens implement
are intended to counter the power dynamic that emerges when
parents and other adults feel as though they have the right to watch
and listen. They shift tools and encode content, use privacy settings,
and demand privacy.23
Some teens even go to extremes to challenge
adults’ surveillance.
In Washington, DC, my colleague Alice Marwick interviewed an
eighteen-year-old black teen named Mikalah who had grown accustomed
to ongoing surveillance by adults. Having been in and out of
different foster care settings, she was used to having state agencies and
her varying guardians regularly check in on her, online and offline.
Frustrated by their attempts to access what she posted on Facebook,
she decided to delete her account. When she went to do so, she was
shown a message discouraging her from leaving Facebook. Pictures of
her friends were portrayed, along with a note about how they would
miss her on the site. Facebook also gave her a different option—she
could simply deactivate her account. If she took this option, her profile
would disappear, but she could login at any time and reactivate
privacy 71
her account, making her profile reappear. Doing so would allow her
to preserve her account, including her content, friends, comments,
and settings.
Presented with this option, Mikalah had an idea. She deactivated
her account. The next day, she logged in and reactivated her account,
chatted with friends, and caught up on the day’s conversations. When
she was done, she deactivated her account again. The next night, she
repeated this same pattern. By repeatedly deactivating and reactivating
her account, she turned Facebook into a real-time tool. Anyone
who checked in on her when she was logged in would find her
account, but if they searched for her during off hours, she was missing.
From Mikalah’s perspective, this was a privacy-achieving practice
because she only logged in at night, whereas the adults she
encountered seemed to log in only during the day. By repurposing
the deactivation feature to meet her needs, Mikalah found a way to
control the social situation to the best of her ability.
Mikalah’s approach is extreme, but it highlights the measures that
some teens take to achieve privacy in light of ongoing surveillance.
Teens’ experiences with surveillance vary tremendously. Those who
are marginalized—typically because of their race or socioeconomic
status—are much more likely to experience state surveillance than
those who are privileged, but even privileged youth must contend
with parental surveillance.24
Although not all parents and guardians are trying to control their
children’s every move, many believe that being a “good” parent
means being all-knowing. I regularly heard parents say that being a
responsible parent required them to violate their children’s privacy,
especially when the internet is involved. In an online forum, Christina,
a mother from New York, explained her reasoning. “I do not
believe teenagers ‘need’ privacy—not when it comes to the Internet.
I track everything my kids do online. I search their bedrooms too.
I’m the parent—I’m not their friend.” When a teen responds to her
post by arguing that parents should not look over their children’s
shoulders, Christina responds critically.
privacy72
Annoying or not, I do it and will always do it. It’s MY computer.
I also log in and check their history, and track where they go,
who they talk to . . . everything. I’m a mom. It is my responsibility
to protect them. I wouldn’t let them talk to strangers “irl” so
why would I let them do it online without supervising? That’s
just foolish, imo. If my girls don’t like my spying, they’re free to
not use the computer.
Christina’s attitude is not universal, but it does reflect a style of
“intensive” parenting that is quite common in the United States.25
Legal scholars Gaia Bernstein and Zvi Triger have found that the
norms around intensive parenting are increasingly part of public discourse
and inscribed into law, making parents liable if they don’t
abide by the cultural logic of intensive parenting.26
Thus, even when
parents don’t share Christina’s attitudes, there is significant pressure
for them to engage in acts of surveillance to be “good” parents. And
given the digital traces that teens leave behind as a byproduct of their
mediated conversations, many parents feel the need to track, read,
and consume every interaction their children have in networked publics,
even though doing so in an unmediated world is completely
untenable.
Christina may feel that she has the right to track her children’s
movements as long as they are in her house, but other parents make
themselves all-knowing by being always present. In Michigan,
Bianca, a white sixteen-year-old, told me that there is no such thing
as privacy in her house because of her family dynamics. The problem
isn’t just that her parents are always around, but they seem to feel as
though they have the right to be a part of any interaction that occurs
within earshot. Bianca told me that it’s impossible to have a conversation
with her best friend in her house because “my family butts in to
everything.” Not only do Bianca’s parents listen in on her conversations—whether
they occur on the phone, via instant messaging, or in
the living room—but they even interrupt to ask for clarifications.
Rolling her eyes in agreement, Bianca’s best friend explained that it’s
privacy 73
much better for them to hang out at her house because her mother
gives the girls “space.”
Parental nosiness is not new. In an era before cell phones, teens
prized cordless phones precisely because they could be taken to a private
space.27
Even then, parents—and siblings—often used separate
phones to listen in. Today, parental nosiness extends to kids’ online
encounters. In many households, the computer occupies a shared
space—in part because parents are told that kids’ safety depends on
parental awareness of what their children are doing online.
Although most of the teens I interviewed did not mind the central
location of the computer, quite a few complain about their parents’
ongoing tendency to hover. In Massachusetts, Kat, a white fifteenyear-old,
told me that she found her mother’s behavior annoying.
“When I’m talking to somebody online, I don’t like when they stand
over my shoulder, and I’ll be like, ‘Mom, can you not read over my
shoulder?’ Not that I’m saying something bad. It just feels weird. I
don’t like it.” Kat isn’t ashamed of what she’s doing online—and she
has even willingly given her mother her Facebook password—but she
hates feeling watched. Some teens see privacy as a right, but many
more see privacy as a matter of trust. Thus, when their parents choose
to snoop or lurk or read their online posts, these teens see it as a signal
of distrust. Teens like Kat get upset when their parents never leave
them alone when they’re online because they read this as a lack of
confidence in their actions.
This issue of trust also emerges in relationship to passwords. Many
teens are comfortable sharing their passwords with their parents “in
case of an emergency” but expect that their parents will not use them
to snoop. Christopher, a white fifteen-year-old from Alabama, told
me that his parents had all of his passwords but that he expected them
not to log in to his accounts unless there was a serious issue. He
respected his parents’ concern and desire to protect him, but in return,
he expected them to trust him. Although he believed nothing in his
accounts would upset his parents, he also said he would be angry if
they logged in just to see what he was doing. Like many of his peers,
privacy74
Christopher believes that there is a significant difference between
having the ability to violate privacy and making the choice to do so.
Whether privacy is a “right” that children can or cannot have, or a
privilege that teens must earn, adult surveillance shapes teens’ understanding
of—and experience with—privacy. In his book Discipline
and Punish, philosopher Michel Foucault describes how surveillance
operates as a mechanism of control. When inmates believe they are
being watched, they conform to what they believe to be the norms of
the prison and the expectations of their jailors. Surveillance is a
mechanism by which powerful entities assert their power over less
powerful individuals. When parents choose to hover, lurk, and track,
they implicitly try to regulate teens’ practices. Parents often engage
in these acts out of love but fail to realize how surveillance is a form
of oppression that limits teens’ ability to make independent choices.
Regardless of how they explicitly choose to respond to it, teens are
configured by the surveillance that they experience. It shapes their
understanding of the social context and undermines their agency,
challenging their ability to control the social situation meaningfully.
As a result, what teens’ do to achieve privacy often looks quite different
than what most adults would expect as appropriate tactics. Teens
assume that they are being watched, and so they try to find privacy
within public settings rather than in opposition to public-ness.
Privacy as Process
Taylor is not one to share, and if she had her druthers, she wouldn’t
tell her friends much about what’s happening in her life. She understands
that her friends mean well, but the Boston-based white fifteenyear-old
is a reserved person, and she doesn’t like it when people are
“in [her] business.” To combat nagging questions from friends and
classmates, she has started creating a “light version” of her life that
she’ll regularly share on Facebook just so that her friends don’t pester
her about what’s actually happening. Much to her frustration, she
finds that sharing at least a little bit affords her more privacy than
sharing nothing at all.
privacy 75
She’s not alone. Many public figures find that the appearance of
unlimited sharing allows them to achieve privacy meaningfully.
Heather Armstrong, a well-known blogger referred to by her nickname
“Dooce,” once remarked: “People I meet tell me, ‘It’s so weird
I know everything about you.’ No you don’t! Ninety-five percent of
my life is not blogged about.”28
Through the act of sharing what
appears to be everything, bloggers like Armstrong appear to be vulnerable
and open while still carving off a portion of their lives to keep
truly private.
In a world in which posting updates is common, purposeful, and
performative, sharing often allows teens to control a social situation
more than simply opting out. It also guarantees that others can’t
define the social situation. Sitting in an afterschool program in Los
Angeles, I casually asked a teen participant why she shared so many
embarrassing photos of herself on her profile. She laughed and told
me that it was a lot safer if she shared her photos and put them in
context by what she wrote than if she did not because she knew that
her friends also had embarrassing photos. They’d be happy to embarrass
her if she let them. But by taking preemptive action and mocking
herself by writing dismissive messages on photos that could be
interpreted problematically, she undermined her friends’ ability to
define the situation differently. After explaining her logic, she continued
on to explain how her apparent exhibitionism left plenty of room
for people to not focus in on the things that were deeply intimate in
her life.
In most cases where people share to maintain privacy, they do
because they do not want someone to have power over them. Performative
sharing may or may not be healthy. For example, I’ve met lesbian,
gay, and transgendered teens who extensively share to appear
straight so that people don’t ask about their sexuality, and I’ve met
abused teens who tell extravagant stories about their lives so that no
one asks what’s really happening at home. Issues emerge when teens
start to deceive in order to keep the truth private. But by and large,
when teens share to create a sense of privacy, they are simply asserting
privacy76
agency in a social context in which their power is regularly undermined.
The most common way that this unfolds is when teens systematically
exclude certain information from what is otherwise a rich
story. For example, plenty of teens tell their parents about what happened
at school without telling them information that would reveal
that they have a crush. On one hand, these teens are hiding, but on the
other hand, they’re sharing in order to hold onto a space for privacy.
Privacy is not a static construct. It is not an inherent property of
any particular information or setting. It is a process by which people
seek to have control over a social situation by managing impressions,
information flows, and context. Cynics often suggest that only people
who have something to hide need privacy. But this argument is a dis-
traction.29
Privacy is valuable because it is critical for personal development.
As teenagers are coming of age, they want to feel as though they
matter. Privacy is especially important for those who are marginalized
or lack privilege within society. Teenagers have not given up on privacy,
even if their attempts to achieve it are often undermined by people
who hold power over them. On the contrary, teens are consistently
trying out new ways of achieving privacy by drawing on and modernizing
strategies that disempowered people have long used.30
Rather
than finding privacy by controlling access to content, many teens are
instead controlling access to meaning.
It’s easy to think of privacy and publicity as opposing concepts,
and a lot of technology is built on the assumption that you have to
choose to be private or public. Yet in practice, both privacy and publicity
are blurred. Rather than eschewing privacy when they encounter
public spaces, many teens are looking for new ways to achieve
privacy within networked publics. As such, when teens develop innovative
strategies to achieve privacy, they often reclaim power by doing
so. Privacy doesn’t just depend on agency; being able to achieve
privacy is an expression of agency.
77
3 addiction
what makes teens
obsessed with social
media?
In a 2009 New York Times article, “To Deal with Obsession, Some
Defriend Facebook,” psychologist Kimberly Young, director of the
Center for Internet Addiction Recovery, describes dozens of teenagers
she’s met who tried to quit Facebook. “It’s just like any other addiction,”
Young says. “It’s hard to wean yourself.”1
I also came across several teens who, because of limited time,
challenging social dynamics, or a need to disengage, decided to quit
different social media sites.2
Andrew, a white high school senior in
Nashville, made a pact with a friend to leave Facebook, or to commit
“Facebook suicide,” because he felt “addicted” to it. He found that
he’d login at night, stay on the site until two o’clock in the morning,
and then be frustrated with himself for not getting any sleep. He
recounted telling himself, “This is stupid and it’s having control of
my life and I don’t want that with anything.” Andrew and his friend
deactivated their profiles within minutes of each other, using the
same computer.
Andrew’s decision had consequences. He said that not having an
account cramped his social life. He had more trouble finding out
about social activities, and he found negotiating interpersonal relationships
more challenging. He explained not being able to look up
addiction78
or “stalk” new friends as one example. To justify his decision, he
thought about how older generations managed to get by without
Facebook and decided that he was both willing to make and capable
of making the sacrifice. “I just kind of remind myself that it’s a social
networking site,” he said, “which is kind of a smart and dumb idea at
the same time to me.” Then he added, “Not really. It’s a smart idea,
but . . . I should be more mature and get off Facebook.” Thinking of
his relationship to Facebook as an addiction allowed him to question
what had become normative. By dismissing Facebook as insignificant
and his frequent participation as immature, Andrew felt that he
gained control over his relationship to the site and all that the relationship
signaled.
Although teens often use the word addiction in passing reference to
their online activities, media coverage of teens’ use of social media
amplifies the notion that the current generation of youth is uncontrollably
hooked on these new technologies and unable to control
their lives. Fear mongering stories often point to accounts of internet
addiction boot camps in China and South Korea, where the compulsion
allegedly rivals alcoholism, drug addiction, and gambling.3
In
the United States, media coverage frequently portrays American
youth in dark bedrooms with only the glow of the screen illuminating
their faces, implying that there’s a generation of zombified social
media addicts who are unable to tear themselves away from the
streams of content from Facebook, Twitter, and Instagram. This
media-driven image of social media addiction looks nothing like the
dynamic that Andrew was describing when he used the same term.
There is no doubt that some youth develop an unhealthy relationship
with technology. For some, an obsession with gaming or social
media can wreak havoc on their lives, affecting school performance
and stunting emotional development. However, the language of
addiction sensationalizes teens’ engagement with technology and
suggests that mere participation leads to pathology. This language
also suggests that technologies alone will determine social outcomes.
The overarching media narrative is that teens lack the capacity to
addiction 79
maintain a healthy relationship with social media. It depicts passionate
engagement with technology as an illness that society must
address. It is easier for adults to blame technology for undesirable
outcomes than to consider other social, cultural, and personal factors
that may be at play.
When talking about teens’ engagement with social media, many
adults use the concept of addiction to suggest that teens lack control.
Some even cite their own obsession with social media as evidence to
support this perspective. Anxieties about teens’ engagement with
technology aren’t new, but few ask why teens embrace each new
social technology with such fervor. The pictures of teens’ faces illuminated
by computer screens mirror earlier images of televisions’
entertaining glow luring in teenagers.4
Parents in previous generations
fretted about the hours teens whiled away hanging out or
chatting on the phone. Today’s teens aren’t spending hours on
landlines, but they are still conversing—updating others on social
network sites, posting pictures and videos, and sending text messages
to friends. Both entertainment and sociality are key reasons why
teens invest so much energy in their online activities.
Although teens complain about how time drags when they must
do things that they do not find enjoyable, time seems to slip away
when in mediated environments with their peers. This can be disorienting
and a source of guilt. It is also the root of anxiety about social
media addiction. Consider the following conversation that took place
when I was interviewing a pair of white sophomores and best friends
in Kansas at the height of MySpace’s popularity:
Lilly: It’s really awful with MySpace that I’ll click on somebody
who’s sent a comment to me and I’ll look at somebody else, ’cause
they have a “Top 10 Friends” and I’ll click on one of them, and then
I’ll end up looking at people’s MySpaces in Tennessee and I started
back with my neighbor.
Melanie: And it’s five hours later and you’re like, “Oh my God.
Where have I been?”
addiction80
Lilly: Yeah. You just get sucked in. I don’t know who the genius
was that thought it up because it really sucks you in.
Addiction is one way to understand the dynamic that Lilly and
Melanie are describing, but another is what psychologist Mihaly
Csikszentmihalyi calls “flow.”5
For Csikszentmihalyi, flow is the state
of complete and utter absorption. It’s the same sense that’s colloquially
described it as being “in the zone.” Time disappears, attention
focuses, and people feel euphorically engaged. This is the ideal state
for creativity and artistry; athletes, musicians, and actors try to harness
this mindset before they perform. It is critical to leadership,
writing, software development, and education. Yet people also experience
this state when they gamble and play video games, two activities
that society often associates with compulsion or addiction.6
Deep
engagement does not seem to be a problem in and of itself, unless
coupled with a practice that is socially unacceptable, physically damaging,
or financially costly.
Unlike most compulsions, teens are not less social when they
engage deeply with social media. On the contrary, their participation
in social media is typically highly social. Listening to teens talk about
social media addiction reveals an interest not in features of their computers,
smartphones, or even particular social media sites but in each
other.7
Teen “addiction” to social media is a new extension of typical
human engagement. Their use of social media as their primary site of
sociality is most often a byproduct of cultural dynamics that have
nothing to do with technology, including parental restrictions and
highly scheduled lives. Teens turn to, and are obsessed with, whichever
environment allows them to connect to friends. Most teens aren’t
addicted to social media; if anything, they’re addicted to each other.
The Addiction Narrative
Addiction is a relatively modern concept. Although references to
people being “addicted to the bottle” date back centuries, it wasn’t
until the early twentieth century that both medical professionals and
addiction 81
the public consistently used the term addiction to refer to substance
abuse.8
Before that, the term referred to a strong interest in or devotion
to a particular pursuit such as gardening or reading.9
As concerns
about addiction took hold in the late nineteenth and early
twentieth centuries, addiction became a medical concern. Medical
practitioners consistently blamed the substance, even while having
conflicted feelings about how responsible an individual was for the
problem. As the Journal of the American Medical Association opined in
1906, “It matters little whether one speaks of the opium habit, the
opium disease, or the opium addiction.”10
As the twentieth century progressed, the public joined medical
practitioners in taking addiction seriously, and the term addiction
gainedtractioninpopulardiscourse.AlcoholicsAnonymouscoalesced
from a community of compulsive drinkers in 1935 to a national organization,
structured to help those struggling to get sober. In 1949, the
World Health Organization convened a committee to consider “drugs
liable to produce addiction.”11
Addiction initially referred only to drug and alcohol abuse, but as
it entered popular parlance, the term came to mean behavioral compulsions
as well, including gambling, overeating, self-injury, and sex.
The Diagnostic and Statistical Manual of Mental Disorders, the
American Psychiatric Association’s classification of mental disorders,
differentiates chemical dependence as substance disorders and behavioral
compulsions as impulse-control disorders. Over the past twenty
years, excessive use of information and communication technologies
has become part of the addiction narrative, often under the umbrella
of an impulse-control disorder.
In 1995, psychiatrist Ivan Goldberg coined the term internet addiction
disorder. He wrote a satirical essay about “people abandoning
their family obligations to sit gazing into their computer monitor as
they surfed the Internet.” Intending to parody society’s obsession
with pathologizing everyday behaviors, he inadvertently advanced
the idea. Goldberg responded critically when academics began discussing
internet addiction as a legitimate disorder: “I don’t think
addiction82
Internet addiction disorder exists any more than tennis addictive
disorder, bingo addictive disorder, and TV addictive disorder exist.
People can overdo anything. To call it a disorder is an error.”12
Although Goldberg rejects the notion of internet addiction, other
practitioners and researchers have called for labeling compulsive internet
usage a disorder.13
Most of the clinical discussion around internet
addiction focuses on whether “overuse” or “misuse” of the internet constitutes
a disorder—as opposed to an obsession or compulsion. Experts
also debate whether problematic engagement is simply a manifestation
of depression, anxiety, or other disorders. Although some individuals’
unhealthy relationships with the internet seem to impede their ability
to lead active lives, it is not clear that the internet is the source of the
problem. But addiction is an easy and familiar trope.
Addiction is often represented in the media as a problem with
youth culture. In 1938, the film Reefer Madness started a mass frenzy,
depicting marijuana as a “killer weed” turning vulnerable young
people into addicts. Rising heroin use in the late 1950s and 1960s
heightened popular concern, amplified by the drug-related deaths of
rock idols Janis Joplin and Jim Morrison at the start of the 1970s.
Then, in 1971, an anonymously authored book brought the issue of
addiction into direct contact with childhood, magnifying already
widespread anxiety among parents. Go Ask Alice, purportedly the
diary of a teenage girl, documents descent into addiction, ending
with what the prologue indicates as an eventual overdose. Although
some parents and educators want the book banned for describing
drug use, others tout the book’s stark portrayal of substance abuse as
proof of the dangers of drugs.14
Throughout the 1980s and 1990s,
popular media simultaneously valorized and demonized substance
abuse, with young addicts taking center stage in movies like Trainspotting,
Drugstore Cowboy, and The Basketball Diaries. This practice
continues into the twenty-first century with TV shows like Skins and
Celebrity Rehab.
Public discussions of addiction introduce conflicting sentiments.
On one hand, American society takes medical and mental health
addiction 83
concerns more seriously. On the other, celebrities often celebrate—
and are still celebrated for—their out-of-control substance use. When
Amy Winehouse, a beloved blues singer with a bad girl reputation,
died in 2011, the media broadly discussed her death in terms of addiction.
News reports detailed her struggles with alcohol and drugs,
often referencing the lyrics of her signature song “Rehab,” which
focus on her refusal to go to a drug rehabilitation clinic. Meanwhile,
upon hearing of her death, many young people used a Twitter hashtag
to celebrate her membership in #27club, a collection of famous musicians,
including Jimi Hendrix, Janis Joplin, Jim Morrison, and Kurt
Cobain, whose drug and alcohol abuse contributed to early deaths at
the age of twenty-seven.
The problem with popular discussions about addiction is that it
doesn’t matter whether people are chemically or psychologically
dependent on a substance or behavior. Anyone who engages in a
practice in ways that society sees as putting more socially acceptable
aspects of their lives in jeopardy are seen as addicted. When teenagers
choose to use the internet for social or entertainment purposes instead
of doing homework, parents are suspicious. When socializing or play
results in less sleep or poorer grades, parents blame the technology.
Of course, it is easy to imagine that teens may prefer to socialize with
friends or relax instead of doing homework, even if these activities are
not societally sanctioned. Instead of acknowledging this, many adults
project their priorities onto teens and pathologize their children’s
interactions with technology.
There are teens who do struggle significantly with impulse control,
and we should not ignore the difficulties they face in managing their
priorities. But instead of prompting a productive conversation, addiction
rhetoric positions new technologies as devilish and teenagers as
constitutionally incapable of having agency in response to the temptations
that surround them.
Many adults believe that they have a sense of what’s “good”
for teens—school, homework, focus, attention, and early bedtime—
and many teens are acutely aware of how much society values such
addiction84
adult-oriented pursuits. But many adults are unaware of how social
their everyday experiences are and how desperate teens are to have
access to a social world like that which adults take for granted.
Although a century’s worth of research on chemical addiction,
compulsion, and flow has offered tremendous insights into human
psychology, not everyone is powerless in relation to the world around
them. Teenagers may seem like a uniquely vulnerable population, but
nothing is gained from framing their social media interactions in
terms of a disease. Teens, like adults, are deeply social. But unlike
adults, teens often have little freedom to connect with others on their
own terms, and they clamor for sociality in ways that may look
foreign to adults.
Growing Up with Limited Freedom
Reflecting on her love for Facebook, Tara, a Vietnamese American
sixteen-year-old from Michigan, explains that her use of the site “is
kinda like an addiction.” She laughs as she says this, noting, “It’s like
everyone says all these bad things about it. It does take up your time.
It does, but you can’t help it.” Tara likes Facebook because it allows
her to connect with her friends. Like many of her peers, Tara spends
hours each week viewing her friends’ photos and updates, writing
comments, and reading comments left by others. For Tara, participating
on Facebook is a social necessity, a crucial component of her social
life. This is not to say that it is the only part of that life, or even her
preferred way of being with friends. When I tried to ask Tara why she
spent so much time on Facebook instead of connecting offline, she cut
me off, explaining that she would much prefer to hang out with her
friends face to face but finds it impossible. At that point, her eighteenyear-old
sister Lila jumped in to explain, “If you don’t have the option
[of getting together in person], then you can just go online.”
Both girls made very clear that what mattered to them was hanging
out with friends, and they were happy to use any means necessary
to do so. In using the term addiction to describe their extensive use of
Facebook, both Tara and Lila acknowledged that their parents didn’t
addiction 85
approve of the amount of time they spent on the site. But their parents
also forbade them from socializing out of the home as often as
they would like. They struggled to find a term to express the gap
between their perspective towards Facebook and their parents’ attitudes,
particularly because they felt that it was easier to sneak in time
on Facebook than to sneak out of the house. They nonchalantly
referred to their extensive time online through the lens of addiction
to highlight that they felt as though participation was central to their
lives because their friends and peers really mattered to them. For
them, Facebook was the only way to stay connected.
To many parents, the amount of time that teens spend on social
media is evidence of addiction in a negative sense. These parents
often believe that the technologies are in and of themselves the draw
for their children. Such parents often go to great lengths to get their
children off of social media, particularly when they’re concerned
about how often or in what ways their children are using these sites.
In Boston, a father paid his fourteen-year-old daughter two hundred
dollars to deactivate her Facebook account for five months.15
After a
teen girl in North Carolina used Facebook to complain about her
father, her father responded by posting an irate video on YouTube in
which he reads a letter he wrote to his daughter and then fires a gun
at his daughter’s laptop.16
These are admittedly extreme responses—
and there is a lot more to question in these cases than teens’ supposed
addiction to social media—but these parents’ drastic measures reveal
the frustration parents have with the technological artifacts them-
selves.
I often heard parents complain that their children preferred computers
to “real” people. Meanwhile, the teens I met repeatedly indicated
that they would much rather get together with friends in person.
A gap in perspective exists because teens and parents have different
ideas of what sociality should look like. Whereas parents often highlighted
the classroom, after-school activities, and prearranged inhome
visits as opportunities for teens to gather with friends, teens
were more interested in informal gatherings with broader groups of
addiction86
peers, free from adult surveillance. Many parents felt as though teens
had plenty of social opportunities whereas the teens I met felt the
opposite.
Today’s teenagers have less freedom to wander than any previous
generation.17
Many middle-class teenagers once grew up with the
option to “do whatever you please, but be home by dark.” While
race, socioeconomic class, and urban and suburban localities shaped
particular dynamics of childhood, walking or bicycling to school was
ordinary, and gathering with friends in public or commercial places—
parks, malls, diners, parking lots, and so on—was commonplace.
Until fears about “latchkey kids” emerged in the 1980s, it was normal
for children, tweens, and teenagers to be alone. It was also common
for youth in their preteen and early teenage years to take care of
younger siblings and to earn their own money through paper routes,
babysitting, and odd jobs before they could find work in more formal
settings. Sneaking out of the house at night was not sanctioned, but
it wasn’t rare either.
Childhood has changed. As a result of attending schools outside
their neighborhoods, many teens know few youth their age who live
in walking distance. Fear often dictates the edges of mobility. Even
in suburban enclaves where crimes are rare, teens are warned of the
riskiness of wandering outside. In countless communities I visited,
families saw biking around the neighborhood as inherently unsafe.
Many of the teens I met believed that danger lurked everywhere.
They often echoed concerns presented by their parents. For example,
Jordan, a fifteen-year-old living in a suburb in Austin, told me that
she is not allowed to be outside without adult supervision. Although
her father was born into a white middle-class family in the United
States, her foreign mother’s fear shaped her childhood. “My mom’s
from Mexico . . . and she thinks I’ll get kidnapped,” she said. Jordan
felt as though getting kidnapped was unlikely, but she wasn’t interested
in tempting fate to find out. She too was scared of going to the
neighborhood park because strangers lurked there, but she wished
her mom would let her rollerblade on the street in front of the house.
addiction 87
In many communities, parenting norms focus on limiting children’s
access to public places, keeping an eye on their activities, and
providing extensive structure. Many parents—especially those from
wealthier and less crime-ridden communities—know that they have
restricted their children’s mobility more than their parents restricted
theirs. They argue that these restrictions are necessary in an increasingly
dangerous society, even though the data suggest that contemporary
youth face fewer dangers than they did twenty years ago.18
Parents aren’t the only ones limiting teens’ mobility. Teens often
self-restrict either to appease parents or because they believe that
there are significant risks. Teens regularly echoed parental fears, also
arguing that today’s world is much more unsafe than it previously
was. Natalie, a white fifteen-year-old in Seattle, told me that she
understands why her parents do not allow her to walk anywhere, but
she wishes that the world were not so dangerous. She genuinely
believes that the risks that her peers face are unprecedented.
The public and commercial spaces that I grew up with are now
often seen as off-limits by both parents and teens.19
Policymakers
have implemented countless curfew and loitering laws to address
gangs, delinquency, and teen violence, thereby limiting teens’ access
to public places.20
Even when parents don’t object and there are no
legal restrictions involved, many food, shopping, and entertainment
venues limit teens explicitly or implicitly, banning all teens or groups
of teens. Some venues have even installed a new sound technology to
ward off teens through a high-pitched sound that only children and
adolescents can hear.21
If teens have the freedom and a place to go,
they encounter new struggles when they try to get there. Limited
access to cars was a regular refrain among teens I interviewed. In
towns where public transit is an option, independent travel is often
forbidden by parents. Even in cities, many teens never ride public
transit alone except to take a school bus to and from school.
A study of how children get to school reveals the stark changes in
mobility that have taken place over four decades. In 1969, 48 percent
of children in grades kindergarten through eighth grade walked or
addiction88
biked to school compared to 12 percent who were driven by a family
member. By 2009, those numbers had reversed; 13 percent walked or
bicycled while 45 percent were driven.22
In a safety-obsessed society,
parents continue to drop off and pick up students well into high
school. Although studies that focus on the decline of biking and
walking usually address the implications for childhood obesity, this
shift also has significant social implications. For many youth, walking
or biking to school historically provided unstructured time with
friends and peers. Even when teens commuted alone, they often
arrived early enough to hang out near their lockers before school or
stayed late enough to get some time with friends before heading
home. This is no longer the case in many of the schools I observed.
On top of fear, restrictions, and limited mobility, the issue of time
often arises as a key factor in limiting teens’ opportunities to socialize.
Many teens have limited free time, due to afterschool activities,
jobs, religious services, and family expectations. Nicholas, a white
sixteen-year-old from Kansas, told me that he lacked free time
because sports took up time after school and on weekends. On the
rare occasions when he had downtime, his options for socializing
were limited. His parents expected him to attend sports events if he
was participating in the sport, but his parents would not take him to
other school sports events just to hang out. If he had free time outside
of his activities, they told him to focus on schoolwork, community
service, or other approved activities. Hanging out with friends was
viewed as a waste of time. His parents felt that he had plenty of
opportunities to socialize during the group activities he was involved
in. Nicholas disagreed.
Many parents believe that keeping their children busy can keep
them out of trouble. After I blogged about the restrictions on teenagers’
mobility, I received an email from Enrique, a parent in Austin. In
it, he explained:
Bottom line is that we live in a society of fear; it is unfortunate
but true. As a parent, I will admit that I protect my daughter
addiction 89
immensely, and I don’t let my daughter go out to areas I can’t
see her. Much different when I was a kid. Am I being over protective?
Maybe. But it is the way it is. Is it depressing? No it is
not as we keep her busy very busy w/o making it depressing :-) .
Rather than enacting physical restrictions, Enrique focused on structuring
his daughter’s time to limit the likelihood that she would get
into trouble, without making her feel overly constrained.
The decision to introduce programmed activities and limit
unstructured time is not unwarranted; research has shown a correlation
between boredom and deviance.23
In response to reports of such
studies, many parents have gone into overdrive so that their children
are never bored. As a result, many teens from middle- and upperclass
backgrounds spend most of their days and nights in highly
structured activities—sports, clubs, music lessons, and so on. This
leaves little downtime for teens to reflect, play, socialize, or relax.
My interview with Myra, a middle-class white fifteen-year-old
from Iowa, turned funny and sad when “lack of time” became a verbal
tick in response to every question I asked her about connecting
with friends. From learning Czech to track, from orchestra to work
in a nursery, she told me that her mother organized “98%” of her
daily routine. Myra did not like all of these activities, but her mother
thought they were important. She was resigned to them. Lack of freedom
and control over her schedule was a sore topic for Myra. At one
point, she noted with an exasperated tone that weekends were no
freer than weekdays: “Usually my mom will have things scheduled
for me to do. So I really don’t have much choice in what I’m doing
Friday nights. . . . I haven’t had a free weekend in so long. I cannot
even remember the last time I got to choose what I wanted to do over
the weekend.” Myra noted that her mother meant well, but she was
exhausted and felt socially disconnected because she did not have
time to connect with friends outside of classes. The activities she
participated in were quite formal, leaving little room for casual interactions
as she raced from one pursuit to the next. In between, Myra
addiction90
would jump on the computer in the hopes of chatting with a friend.
Friendship and sociality—always mediated but still important—
filled the interstices of her life.
From wealthy suburbs to small towns, teenagers reported that
parental fear, lack of transportation options, and heavily structured
lives restricted their ability to meet and hang out with their friends
face to face. Even in urban environments, where public transportation
presumably affords more freedom, teens talked about how their
parents often forbade them from riding subways and buses out of
fear. At home, teens grappled with lurking parents. The formal activities
teens described were often so highly structured that they allowed
little room for casual sociality. And even when parents gave teens
some freedom, they found that their friends’ mobility was stifled by
their parents. While parental restrictions and pressures are often well
intended, they obliterate unstructured time and unintentionally position
teen sociality as abnormal. This prompts teens to desperately—
and, in some cases, sneakily—seek it out. As a result, many teens
turn to what they see as the least common denominator: asynchronous
social media, texting, and other mediated interactions.
Reclaiming Sociality
Amy, a biracial sixteen-year-old from Seattle, used MySpace to
socialize because her mobility was curtailed. Every day, after school
she immediately goes home, where she feeds her younger sister, helps
her with her homework, and does household chores. Occasionally,
her parents allow her to go out on weekends, but when I asked her
how often, her friend James responded by saying, “Slim to none.”
Amy just shrugged in agreement. I asked her what she needed to do
for her parents to allow her to go out. She spoke of the need to make
sure the house was clean, while James rolled his eyes and said, “Your
mom being in a good mood.” I asked her how she got permission to
come to the interview with me, and she told me that her mom saw it
as equivalent to a job because I was offering money for teens’ time.
Amy told me that she was excited for the opportunity to hang out
addiction 91
with her friends at the interview. After we finished, I got the sense
that they were intending to tell her parents that the interview ran
long just to buy more time.
Amy made it very clear that she didn’t prefer hanging out with
friends online but felt that technology provided a rare opportunity to
connect even when she couldn’t leave the house. When I asked her
what she’d rather do, she explained, “Just go anywhere. I don’t care
where, just not home. Somewhere with my friends, just out hanging
out.” Resigned that this was not feasible, she spent as much time
online as possible. As she explained, “My mom doesn’t let me out of
the house very often, so that’s pretty much all I do, is I sit on MySpace
and talk to people and text and talk on the phone, ’cause my mom’s
always got some crazy reason to keep me in the house.”
Looking just at her participation on MySpace, an outsider might
argue that Amy appears to be addicted to social media. Talking with
her, it’s clear that she craves time with friends and uses any excuse to
go online to do so. She is responding to the structural restrictions
that make it difficult for her to achieve an age-old teen goal: get
together with friends and hang out. Social media has become a place
where teens can hold court. Their desire to connect, gossip, and hang
out online makes sense in response to the highly organized and
restricted lives that many teens lead.
Social media introduces new opportunities for housebound teens
to socialize and people-watch, but it also provides an opportunity to
relax. Serious and diligent students like friends Sasha and Bianca,
white sixteen-year-olds from Michigan, often emphasized the need
for social downtime. Sasha described her daily schedule this way: “I’ll
study for a couple of hours and then I’ll talk to my friends for a couple
of hours or whatever, and that just helps refocus my mind and
helps me absorb the information more than just constantly studying.”
Then Bianca chimed in. “My brain has to stop taking in all the information.”
She needed time to just “relax for a while.” Both of these
teens were diligent students, and they saw socializing as an important
complement to their hard work, a mechanism of rejuvenation.
addiction92
When I asked what they gained from these online interactions,
Bianca defended socializing using adult-oriented language. She highlighted
the opportunity to learn “social skills” and clarified by stating,
“You learn how to deal with different situations and different people,
and just to work with people that you don’t like so much. So it just
helps you.” This language is not how most teens explain their practice,
but it is a spot-on assessment. When teens interact with others, they
engage in tremendous informal learning, developing a sense of who
they are in relation to others while building a holistic understanding of
the social world. Teens may clamor to get access to social media simply
to hang out, but there they gain access to a rich learning environment.
Being “addicted” to information and people is part of the human
condition: it arises from a healthy desire to be aware of surroundings
and to connect to society. The more opportunities there are to access
information and connect to people, the more people embrace those
situations. Whereas the colloquial term news junkie refers to people
who rabidly consume journalistic coverage, I’ve never met a parent
who worried that their child read the newspaper too often. Parents
sometimes tease their children for being “bookworms,” but they
don’t fret about their mental health. But when teens spend hours
surfing the web, jumping from website to website, this often prompts
concern. Parents lament their own busy schedules and lack of free
time but dismiss similar sentiments from their children.
Unfortunately, when teens turn to social media for sociality and
information, adults often see something wrong, and they blame the
technology for the outcomes. For example, in The Shallows, technology
critic Nicholas Carr denounces the internet as insidious. He
argues that the internet radically reworks our brains, destroying our
ability to focus by distracting us with irrelevant information. There
is little doubt that teens’ brains are being rewired through their mediated
interactions. As cognitive scientist Steven Pinker points out,
stimuli have always reworked, and are continuously reworking, our
brains. Challenging Carr, Pinker argues that, “far from making us
stupid, these technologies are the only things that will keep us
addiction 93
smart.”24
Popular science writer Steven Johnson makes a similar point
in Everything Bad Is Good for You, pointing out that engaging with
the increasingly sophisticated world of media sharpens our brains.
The limitation of Carr’s argument stems from his assumption that
technology alone does cultural work and that resultant outcomes
lead to change that is inevitably bad. This logic, rooted in technological
determinism, fails to recognize the sociocultural context in
which technology is situated.
I have little doubt that socializing online is rewiring teens’ brains.
Through their engagement with social media, teens are learning to
understand a deeply networked and intertwined world. Yet unlike
Carr, I do not think that the sky is falling. My views are closer to
those of scholar Cathy Davidson, who, in Now You See It, argues that
children embrace new technologies to learn. This results in changes
to learning that often confound adults who relish the environments
with which they are familiar and in which they had opportunities to
learn. When teens engage with networked media, they’re trying to
take control of their lives and their relationship to society. In doing
so, they begin to understand how people relate to one another and
how information flows between people. They learn about the social
world, and as Bianca points out, they develop social skills.
What’s at stake is not whether teens’ brains are changing—they
are always changing—but what growing up with mediated sociality
means for teens and for society generally. Teenagers may not yet be
experts on navigating a world drowning in information and flush
with opportunities for social interaction, but there is no reason to
believe that they won’t develop those skills as they continue to engage
with social media. There’s also no reason to think that digital celibacy
will help them be healthier, happier, and more capable adults.
Coming of Age Without Agency
Around the turn of the twentieth century, at the same time that
the conception of addiction was emerging, psychologist G. Stanley
Hall embarked on a mission to define adolescence in order to give
addiction94
youth space to come of age without having to take on the full responsibilities
of adulthood.25
He used data about behavioral differences to
make an argument about maturation and cognition. Hall argued
that children were savages incapable of reasoning and that adolescence
marked a developmental stage in which young people began to
recognize morality. He believed that it was important to protect
youth during this stage and worked with moral reformers to put limitations
on child labor, to mandate compulsory education, and to
introduce a notion of juvenile justice. His work set in motion a shift
that resulted in American society understanding adolescents simultaneously
as a vulnerable population that needed protection and as a
potentially delinquent population that had not yet matured.
Hall was part of the significant social transformation of the late
nineteenth and early twentieth centuries known as the Progressive
Era.26
This period in American history was a source of social activism
and political reform affecting a wide array of issues. Alongside emerging
concerns about addiction was a rise in interest about the wellbeing
of children that led to the curtailment of child labor and the
creation of compulsory high school education.27
Hall played a central
role in helping define what childhood and adolescence should look
like, using protectionist rhetoric to insulate children as vulnerable
populations that resembled the language being used by political
reformers seeking to outlaw alcohol. Although the attitudes and
beliefs professed by these moral reformers were not widespread during
the Progressive Era, they are now nearly universal in contemporary
discourse about childhood.
A century later, the frame of vulnerable children that Hall and his
cohort popularized is still pervasive, and child protection has gone
far beyond Hall’s initial prescriptions. Protecting children from
forced labor, providing opportunities for education, and treating
youth differently in criminal justice are all beneficial mainstays from
Hall’s endeavors, but contemporary youth also face state-imposed
curfews, experience limitations on where they can gather, and must
get parental approval before they engage in a host of activities. By
addiction 95
imagining teens as balls of uncontrollable hormones, society has systematically
taken agency away from youth over the past century.28
This hampers their maturation, while the resultant restrictions
prompt youth to either submit to or resist adult authority.
Although child protective services is another productive output of
this movement, the current state of foster care and mental health
infrastructure is so fractured that it often results in children being
doubly oppressed. Most adults are well meaning and supportive, but
the same system that empowers parents also forces some youth to
face abuse. Meanwhile, many teenagers see education no longer as an
opportunity but as a requirement; rather than having the space to
mature, teens must inhabit a highly structured environment that is
supposedly for their own good. For many teens, learning is not relished
but despised, even as they engage in accidental learning whenever
they interact with others.
As the outcome of Hall’s movement unfolded over the twentieth
century, the period between childhood and adulthood widened, and
twenty-first-century American youth spend an extended period in a
liminal stage with restricted opportunities and rights. In buying into
adolescence, what we’ve created is a pressure cooker. Teens are desperate
to achieve the full rights of adulthood, even if they don’t understand
the responsibilities that this may entail. They are stuck in a
system in which adults restrict, protect, and pressure them to achieve
adult-defined measures of success. It’s a testament to the strength of
teens that so many have developed strong coping mechanisms to
manage the awkwardness of this liminal stage. Social media—far
from being the seductive Trojan horse—is a release valve, allowing
youth to reclaim meaningful sociality as a tool for managing the
pressures and limitations around them.
As they make their way toward adulthood, teens need to learn how
to engage in crucial aspects of maturation: self-presentation, managing
social relationships, and developing an understanding of the
world around them. The structured and restrictive conditions that
comprise the lives of many teens provides little room for them to
addiction96
explore these issues, but social media gives them a platform and a
space where they can make up for what’s lost.
Grappling with Restrictions
As teens seek out new spaces where they have agency, adults invent
new blockades to restrict youth power. The rhetoric of addiction is
one example, a cultural device used to undermine teens’ efforts to
reclaim a space. Restrictive adults act on their anxieties as well as
their desire to protect youth, but in doing so, they perpetuate myths
that produce the fears that prompt adults to place restrictions on
teens in the first place. But this cycle doesn’t just undermine teens’
freedoms; it also pulls at the fabric of society more generally.
After reading a news article about my work, Mike, a father in
Illinois, emailed me to explain that he is strict with his children
because of what he perceives to be a decline in societal values.
The reason my children do not hang out as I used to as a teen is
not due to predators necessarily, but due to other teens who have
been raised on MTV, lack of parental guidance, and are treated
as adults by their parents. . . . I believe MySpace further sends
the entire dynamic down the rabbit hole. If parents took more
responsibility for instilling values, morals and standards in their
children (versus relying on the educational system, television,
and the media), I feel that we could reclaim some of this lost
teen freedom for our children.
Mike’s email highlights a wide array of intertwined issues. He
blames technology, institutions, and individuals. Rather than focusing
on how he can help his children navigate this ecosystem, he
blames other families and implies that the best solution for his
children is social isolation.
The concern that we’ve become disconnected as a society has
become a common trope over the past two decades, and both scholars
and the media have blamed everything from changes in food
acquisition to neighborly isolation.29
Whatever the cause, fear and
addiction 97
distrust of others is palpable and pervasive. Driving around the
United States, I was shocked by the skepticism many parents held for
other parents. For example, Anindita—a seventeen-year-old of
Indian and Pakistani descent living in Los Angeles—told me that she
wasn’t allowed to spend the night at friends’ places because her dad
was concerned that other fathers or brothers might get drunk and
take advantage of her. Although I initially thought that her experience
was unique, I was surprised to find other parents who forbade
their children from participating in sleepovers, too.
When parents distrust others or the values of families around them,
they often respond by trying to isolate their children. In a different
community in Los Angeles, I met a fifteen-year-old boy named Mic
whose Egyptian parents didn’t want him to socialize with American
teens, whom they perceived as upholding unhealthy values learned
from American parents. As a result, he was forbidden from making
friends at school, talking on the phone, and using social media; he
was allowed to socialize only with cousins and trusted friends of the
family when his family went to the mosque. To manage this, his
father dropped him off at school and made him wait in the car until
the bell rang; he picked him up again for lunch and then immediately
after school. These restrictions weighed on Mic, and he was regularly
seeking out opportunities to connect with others in interstitial times
at school, often trying to sneak access to the internet between classes
to have some form of social outlet.
Mic’s father sent him to school because he believed that this was
the only way for Mic to get an education. Unfortunately, Mic’s father
failed to recognize that his restrictions hindered his son’s ability to
succeed owing to the heavy emphasis that American educational systems
place on collaboration, both in and out of the classroom. As the
school began demanding extracurricular coordination through
information technologies, Mic floundered, which only resulted in
more restrictions at home. Mic’s father failed to realize that American
educational systems take sociality for granted. Rather than seeing
socializing as a distraction from learning, schools are increasingly
addiction98
integrating learning with social experiences to prepare youth for
collaborative, social work environments.
Although many parents have historically worked to minimize
their children’s exposure to diverse cultural mores, teens’ use of social
media often subverts the goals sought by moving to gated communities
or limiting exposure to broadcast media. By exploring broad networks
of people and diverse types of content, teens can easily get
access to values and ideas that differ from what their parents try to
instill. This is alluring to curious teens and terrifying to protective
parents. As with earlier media genres that parents distrusted, many
parents have chosen to demonize technologies that allow youth to
escape their control. The rhetoric of addiction positions children as
vulnerable to the seductiveness of technology, which in turn provides
a concrete justification for restricting access and isolating children.
Most youth aren’t turning to social media because they can’t resist
the lure of technology. They’re responding to a social world in which
adults watch and curtail their practices and activities, justifying their
protectionism as being necessary for safety. Social media has become
an outlet for many youth, an opportunity to reclaim some sense of
agency and have some semblance of social power. It has provided a
window into society and an outlet for hanging out that these teens
didn’t even know they had lost. But teen sociality is fraught and
many adults are uncomfortable with teens having access to unstructured
time and unmanaged relationships.
The activities at the core of teens’ engagement with social media
look quite similar to those that took place in shared settings in previous
generations—at sock hops, discos, and football game stands.
Teens hang out, gossip, flirt, people watch, joke around, and jockey
for status. These dynamics are at the heart of teen life, and because
they play out in a mediated world, teens relish any opportunity to log
in and engage with their peers and the teen-oriented social world that
unfolds through networked publics. But this is not comforting to
those adults who want their children to spend less time socializing
with peers and more time engaging in adult-approved activities.
addiction 99
Teens’ engagement with social media—and the hanging out it
often entails—can take up a great deal of time. To many adults, these
activities can look obsessive and worthless. Media narratives often
propagate the notion that engagement with social media is destructive,
even as educational environments increasingly assume that teens
are networked. Many adults put pressure on teens to devote more
time toward adult-prioritized practices and less time socializing, failing
to recognize the important types of learning that take place when
teens do connect. When teens orient themselves away from adults
and toward their peers, parents often grow anxious and worried
about their children’s future. The answer to the disconnect between
parent goals and teen desires is not rhetoric that pathologizes teen
practices, nor is it panicked restrictions on teen sociality. Rather,
adults must recognize what teens are trying to achieve and work with
them to find balance and to help them think about what they are
encountering.
100
4 danger
are sexual predators
lurking everywhere?
Fred and Aaron, white fifteen-year-old friends living in suburban
Texas, are avid gamers. When we first met in 2007, their mothers
were present. I asked about their participation on social network sites,
and they explained that they didn’t use those sites but loved sites like
Runescape, a fantasy game with customizable avatars. Their mothers
nodded, acknowledging their familiarity with Runescape before
interrupting their children’s narrative to express how unsafe social
network sites were. Something about Fred and Aaron’s gritted nod in
response left me wondering how these teens really felt about MySpace
and Facebook—sites that were all the rage with their peer group at
the time. Later, almost immediately after I sat with the boys alone to
talk with them in-depth, they offered a different story.
Aaron explained that he was active on MySpace but that his mother
didn’t know. Since many of his friends were using Facebook, he
would have liked to create an account there, too, but his mother had
an account on Facebook for work and he feared she would accidentally
stumble onto his profile. Out of deference to his mother, Fred
had yet to create an account on either site, but he was struggling to
decide whether to keep abiding by his mother’s restrictions going
forward. Fred told me that his parents forbade him from Facebook
and MySpace after seeing “all the stuff on the news.” He said that his
parents were afraid that “if I get on it, I’ll be assaulted.” Aaron chimed
danger 101
in to sarcastically remark, “He’ll meet in real life with a lonely fortyyear-old
man.” They both laughed at this idea.
Neither Fred nor Aaron believed that joining MySpace would
make them vulnerable to sexual predators, but they were still concerned
about upsetting their mothers. Both felt that their mothers’
fears were ill founded, but they also acknowledged that this fear was
coming from a genuine place of concern. Although their demeanor
was lighthearted, their discussion of their mothers’ fears was solemn:
they worried that their mothers worried.
Although Aaron had violated his mother’s restriction by joining
MySpace, he was conscientious about his profile there. His profile
was private and filled with fake information and a non-identifiable
photo, in part to minimize his mother’s concerns if she were to find
out about the account and in part to minimize the likelihood of
her finding out at all. In explaining his actions, Aaron spoke of protecting
his mom just as she had told me about her desire to protect
him. He wanted to save his mother from fretting about him. This
dynamic—children worrying about mothers and mothers worrying
about children—was something I saw often.
Like their parents, Aaron and Fred’s understanding of MySpace
was shaped by the concern that unfolded over sexual predators in the
mid-2000s. They understood where their mothers’ anxieties came
from, even if they found the explanation illogical. Starting in 2005,
news media across the United States began to suggest that MySpace
was an unsafe place for youth, a place where sexual predators—
understood to be older men with malicious intentions—sought out
vulnerable children.1
Although this was not the first time that the
issue of online sexual predators emerged in the media, previous discussions
had taken place before the internet had become mainstream
among teens and before social media had become a media phenom-
enon.2
Parents were warned to keep their kids away from MySpace
completely, lest they become someone’s prey.
This message of danger was heard loud and clear. The teens I interviewed
had all heard terrible stories of teenagers being harmed by older
danger102
male sexual predators they met on MySpace. In particular, girls believed
these stories and feared the possibility of being raped, stalked, kidnapped,
or assaulted by strangers as a result of their participation online.
Their fears were rooted not in personal experience but in media coverage
magnified by parental concerns. Teens often referred to the Dateline
NBC TV show To Catch a Predator as proof that evil men are lurking
behind every keyboard, ready to pounce on them. From news stories to
school assemblies, teens were surrounded by messages about the dangers
of predation. Although some teens rejected such messages as unfounded,
others internalized them. Yet all were aware of the issue and were
grappling with their feelings regarding the risks of social media.
From the advent of social media, it has been impossible to talk about
teens’ engagement without addressing the topic of online safety and
sexual predators. More than any other issue presented in this book, the
topic of online safety generally—and sexual predators specifically—
has played a significant role in configuring teens’ relation to mediated
communication, adults’ attitudes toward teens’ participation, and policy
discussions about social media regulation. Online safety is also a
particularly complicated issue, in part because a culture of fear is
omnipresent in American society, and no parent wants to take risks
when it comes to their children’s safety.3
Statistics showing the improbability
of harm fail to reassure those who are concerned. Even when
highly publicized stories turn out to be fabrications, parents still imagine
that somewhere, somehow, their child might fall victim to a nightmarish
fate. They are afraid because terrible things do happen to
children. And although those violations most commonly take place in
known environments—home, school, place of worship, and so on—
the internet introduces an unknown space that is harder to comprehend.
Nothing feeds fear more than uncertainty.
The Foundation of Our Fears
Since the mid-1990s, alongside utopian rhetoric about the opportunities
that the internet would enable, journalists have written salacious
stories reviling online communities as sinister worlds where
danger 103
naive teens fall prey to assorted malevolent forces.4
Some adults have
also vilified teens for using the internet to indulge their darkest and
wildest impulses—notably, their sexual desires—typically below the
radar of parental supervision.5
Those who portray the internet as a
dangerous place for teenagers to inhabit seem to be motivated by
several anxieties, but chief among them is a long-standing fear about
teens’ access to public places.
Examining attitudes toward public spaces in the 1980s, geographer
Gill Valentine documents how parental concerns about childhood
safety—often discussed through the lens of “stranger danger”—have
resulted in children being restricted from public spaces.6
Public parks
and malls were at the center of parental anxieties because they were
seen as sites where teens could encounter harmful strangers. Not all
of the focus was on dangerous older men; the visible presence of
youth gangs was also a concern for many parents. Although unease
about delinquents date back decades, 1980s and 1990s parents were
especially fearful that manipulative peers would conscript vulnerable
youth into gangs.
Beyond broader concerns about childhood safety, fears about sex
and sexuality have consistently dominated public debate, with topics
like pornography, teenage pregnancy, and sexual predation regularly
provoking public angst. Parks and other public spaces are consistently
demonized as spaces where unseemly sexual conduct takes
place after dark. News media magnifies fears about pedophiles and
child rapists. Protecting children from public places—and protecting
society from teenagers roaming the streets—has become a cultural
imperative. As always happens whenever adults obsess over child
safety, restrictions emerge and fearful rhetoric abounds.
As moral panics about child safety take hold, politicians feel that
they should take action—or at least capitalize on the appearance of
doing so. They regularly campaign over safety issues and implement
or expand laws targeted at curtailing the freedoms of minors. In the
1980s and 1990s, this included curfew laws, anti-loitering laws, and
truancy laws. To expunge teens from public places, cities and towns
danger104
limited where, when, and for how long teens could gather or hang out
in public places. Many believed that curfew laws would combat crime;
a 1997 survey of US mayors found that 88 percent believed that youth
curfews reduced crime.7
It did not. As researchers began to examine
the effects of these laws, they found that there was no correlation
between curfews and youth crime. After analyzing the data, sociologist
Michael Males concluded that authority figures use curfews more
as a symbol of social control than an actual crime deterrent.8
In the
late 1990s, when asked to justify teen curfew laws in light of data suggesting
that they are ineffective, New Orleans mayor Marc Morial
responded on the radio by saying, “It keeps teenagers off the streets.
They need it, there’s too many teenagers hanging around the streets.”9
Despite no effect on reducing crime, cities continued to implement
curfews, and aside from a few laws that have been declared unconstitutional,
most laws restricting the mobility of minors remain in force.
The same fears that shaped children’s engagement with parks and
other gathering places in the latter half of the twentieth century are
now configuring networked publics created through social media.
Adults worry that youth may be coerced into unseemly practices or
connect with adults who will do them harm. For decades, adults have
worked to limit teen access to and mobility within public spaces.
Simultaneously, teens have worked to circumvent adult authority in
order to have freedom and mobility. The internet limits adult control
precisely because it makes it harder for parents to isolate youth from
material that they deem unacceptable and from people whose values
may differ from theirs or who are unfamiliar in other ways. Discomfort
with teen sexuality further fuels this general anxiety about teens’
access to public spaces. American society despises any situation that
requires addressing teen sexuality, let alone platforms that provide a
conduit for teens to explore their desires. At a more acute level, fears
are especially intense whenever the possibility arises that strangers
might exploit teens sexually.
Excluding teens from public places may give parents or politicians
a sense of control, but it systematically disenfranchises youth from
danger 105
public life. Though authorities may see scaring teens as a valiant
effort to protect vulnerable youth from danger, this approach can have
significant consequences. As Valentine argues, “By reproducing a
misleading message about the geography of danger, stranger-danger
educational campaigns contribute towards producing public space as
‘naturally’ or ‘normally’ an adult space where children are at risk from
‘deviant’ others.”10
As a result, adult society isolates teens, limiting their
opportunities to learn how to engage productively with public life.
Each new cultural shift, media development, or emergent technology
reinvigorates anxieties about youth safety. When fears escalate out
of control, they produce what sociologist Stanley Cohen calls “moral
panics” as adults worry about the moral degradation that will be
brought on by the shifting social force.11
A moral panic takes hold when
the public comes to believe that a cultural artifact, practice, or population
threatens the social order. Moral panics that surround youth typi-
callycenteronissuesofsexuality,delinquency,andreducedcompetency.
New genres of media—and the content that’s shared through them—
often trigger such anxieties. Eighteenth-century society saw novels as
addictive and therefore damaging to young women’s potential for finding
a husband.12
Introduced in the 1930s, comic books were seen not
only as serving no educational purpose but as encouraging young people
to get absorbed in fantasy worlds and to commit acts of violence. In
the mid-1950s Elvis Presley’s vulgar, gyrating hips prompted great concern
that broadcasting him on TV would corrupt teens.13
These are but
a few of the unsubstantiated moral panics surrounding youth’s engagement
with earlier forms of popular media.14
Unsurprisingly, as the internet started gaining traction among
youth, the same fears and anxieties that surrounded other publics
and media genres reemerged in relation to networked publics and
social media.15
Girls’ online social practices, in particular, are often
the target of tremendous anxiety.16
When MySpace launched and
grew popular among teenagers—notably, teen girls—a widespread
moral panic unfolded.17
Many of the teens I met referenced To Catch
a Predator, which fueled the media frenzy. In this television series,
danger106
which ran from 2004 to 2007, adults would impersonate young teenagers
in online chatrooms in order to find men interested in talking
with underage minors. After contact was initiated, the show’s team
would lure the men into meeting the “teen” in person only to be
confronted by the TV show’s host. The show was controversial,
leading to significant legal and ethical questions as well as raising
issues about the relevance of such stings on teen behavior.18
As the media was amplifying public concern, Congress introduced
the Deleting Online Predators Act to restrict minors from interacting
with strangers online; this bill would have forbidden young people
from participating in online comment threads or posting content to
public forums on computers paid for by government money, including
those at schools and in libraries.19
Even though the data suggested
that dynamics surrounding sexual crimes against children did not
remotely resemble what was depicted on To Catch a Predator, the US
attorneys general began looking for technical interventions to stop
the kinds of sexual predation depicted by the show.20
Legislators
never pursued these flawed approaches, yet their mere proposals
reveal how powerful cultural furors over youth safety can be.
Moral panics and the responses to them reconfigure the lives of
youth in restrictive ways, more than any piece of legislation could
possibly achieve. Legal scholar Larry Lessig argues that four forces
regulate social systems: market, law, social norms, and technology or
architecture.21
Fear is often used in service of these forces. Companies
sell fear to entice parents to buy products that will help them protect
their children. Policymakers respond to fear by regulating children’s
access to public spaces, even when doing so accomplishes little. The
media broadcasts fears, creating and reinforcing fearful social norms.
And technologies are built to assuage or reproduce parents’ fears.
Given the cultural work done in the name of fear, it’s astounding that
young people have as much freedom as they do.
Moral panics surrounding youth tend to reveal teens’ conflicted
position within American society. Authority figures simultaneously
view teens as nuisances who must be managed and innocent children
danger 107
who must be protected. Teens are both public menaces and vulnerable
targets. Society is afraid of them and for them. The tension
between these two views shapes adults’ relationship with teens and
our societal beliefs about what it is that teenagers do. This schism
leads to power struggles between teens and adults and shapes teens’
activities and opportunities. Parental fear—and teens’ response to
it—complicates the lives of teens as they’re coming of age.
Incorporating Fear into Everyday Life
On a gorgeous spring Saturday in 2007, I drove around a predominantly
white upper-middle-class suburb in the middle of Texas
trying to find where teenagers might hang out. It was a newly planned
community and there were no public parks or other obvious gathering
spots. The school’s parking lot was empty; no one gathered at the
local church; a highway blocked any foot traffic to nearby shops. As
I wove in and out of meticulously designed subdivisions, I started to
wonder whether the town was deserted. There were plenty of cars in
the driveways and many of the automatic sprinklers were busy watering
the lawns, but there were very few people. After about a half an
hour of driving and scouting, I had seen one father playing in a driveway
with two small children and another man walking a dog. I made
a mental note to ask the teens I was interviewing about when and
where they gathered and met new people.
When I arrived at Sabrina’s house at the edge of a picture-perfect
cul-de-sac in this idyllic community, I casually remarked how odd
it was that no one was outside. She looked at me strangely and
asked me where they would go. I knew that, at fourteen, she didn’t
have a driver’s license, so I asked her if she ever biked around the
neighborhood. She told me that doing so was futile because all her
friends lived at least ten miles away. Because of how the community
assigned students to schools, she said, she knew no one who lived in
walking or biking distance. She had once walked home from school
just to see if she could, but it had taken her over two hours so she
didn’t try it again. She told me that there was a shopping mall in
danger108
walking distance but that it required crossing a major road, which
was scary.
This prompted a conversation about the dangers of walking around
town; she told me that safety was a big topic in her house. I wanted
to understand what this meant in her family, given that her parents
were both active in the military. I had to imagine that in their various
tours of duty, they had been exposed to far riskier environments than
I could imagine this pristine suburb to be. What I learned was that
their experiences at war did not make them feel any safer at home.
When I asked about the source of her parents’ concern, Sabrina told
me that they were news junkies and were afraid about what might
happen to her based on the stories they’d heard on TV. Both Sabrina
and her parents felt that it was better to be safe than sorry. From
Sabrina’s perspective, staying inside was much safer than walking
around outside, and therefore, there was no point in trying to go out.
As our conversation continued, it became clear that Sabrina
believed that the internet posed even greater risks than her suburban
neighborhood. While her online safety concerns were far greater
than those of most of her peers, they played a significant role in shaping
her mediated interactions. She liked to read messages in online
communities, but she did not post messages or talk to anyone in
online forums because “any person could be a forty-year-old man
waiting to come and rape me or something. I’m really meticulous
about that, because I’ve heard basically my whole life, don’t talk to
people you don’t know online, ’cause they’ll come kill you.” Sabrina
has never personally known any victims of such crimes, but she told
me that she had seen episodes of Law and Order in which terrible
things happened to people who talked to strangers online. For a long
time, she was afraid to get on MySpace—the social network site popular
with her friends at the time—because she thought stalkers might
find her. Her friends convinced her to join by pointing out that she
could protect herself through privacy settings. Still, she worried that
someone might stalk her, so she was very reticent. “It’s still like a possibility,”
she said, “because I mean anyone can just click on your
danger 109
profile and find out kind of what’s going on.” Sabrina feared that if
she gave any indication of where she lived or where she went to school,
some evil man might track her down and abduct her. As she explained
her concerns, I could see genuine fear in her eyes.
Pervasive talk of “stranger danger” shaped Sabrina’s interactions
with social media. Even though she was cautious and limited her
online activities, she was terrified that something would go wrong.
In telling me about all of the risks that she faced online, she cited
stories she’d heard, referring to incidents that had received widespread
news attention. Although many teens rolled their eyes when
I raised the issue of online safety, these issues were very present and
real for Sabrina.22
While Sabrina was more reluctant to engage in social media than
most teens that I interviewed, the fears she expressed reflect concerns
shared by many adults. When my colleagues and I surveyed a national
sample of parents, 93 percent of them were concerned that their child
might meet a stranger online who would hurt them even though only
1 percent of them indicated that any of their children had ever met a
stranger who had been hurtful.23
Surprisingly to us, parents were no
more afraid for their daughters than their sons. Also in the survey,
before there was any reference to specific online dangers, parents consistently
reported “sexual predators,” “child molesters,” “pedophiles,”
and “sex offenders” as their primary concern in an open-ended question
about their biggest worries about their children’s online participation.
For example, one parent explained, “My Biggest fear is that
[my child] would become the ‘target’ of some online predator that
intends to either: 1) lure my child away to meet them ALONE! Or 2)
Convince my child to reveal personal information that could jeopardize
his safety and that of my family while in our home.” Via survey
and in person, I heard variations of this fear repeated by parent after
parent throughout the country.
Although many teens think that parental fears are unwarranted, a
sizable number—like Sabrina—share their parents’ anxiety about
sexual predators and worry for their own safety and for the safety of
danger110
their siblings. When I asked Sabrina how common she thought
online sexual predators were, she referred to To Catch a Predator as
evidence of their pervasiveness. Although she had never known anyone
who had been a victim of an online stalker or rapist, she was
determined to be vigilant, both for herself and for her peers.
Parental fear regarding sexual predators is understandable. No parent
wants to imagine her or his child being harmed, and the potential
cost of such a violation is unfathomable, regardless of how statistically
improbable such an event might be. Combine this with the
media’s magnification of the cultural mythos of the online sexual
predator and it’s no wonder that countless parents become hyperprotective
without considering the costs of their actions.24
But this distorted
fear obscures the very real and costly risks that some youth do
face. Untangling these issues requires stepping back and rethinking
what we think we know regarding sexual predation.
The Online Sexual Predator Myth
Abduction, molestation, and rape reasonably top the charts of
parental fears. From the Catholic Church predatory priest scandals
to the 1993 Polly Klaas murder, society struggles to comprehend how
adults can harm children.25
Each new horrific story raises the blood
pressure of parents and motivates policymakers to try and enact new
restrictions that might prevent future abuse.26
The approach that
politicians take is rarely applied evenly. Although lawmakers are
happy to propose interventions that limit youth’s rights to access
online spaces, they have not proposed laws to outlaw children’s access
to religious institutions, schools, or homes, even though these are
statistically more common sites of victimization.
A central challenge in addressing the sexual victimization of children
is that the public is not comfortable facing the harrowing reality
that strangers are unlikely perpetrators. Most acts of sexual violence
against children occur in their own homes by people that those children
trust.27
Sexual predation did not begin with the internet, nor does
it appear as though the internet has created a predatory epidemic.28
danger 111
Internet-initiated sexual assaults are rare. The overall number of sex
crimes against minors has been steadily declining since 1992, which
also suggests that the internet is not creating a new plague.29
At the
same time, fear-based advertising campaigns continue to propagate
the belief that the internet has introduced a new flood of predators
into the living rooms of families across the United States.
Consider a widely distributed poster produced by the Ad Council
that ran from 2004 to 2007, which reads, “To the list of places you
might find sexual predators add this one.” These words appear above
a grid of twelve images, eleven of which are public places like parks
and streets; the twelfth, the image behind the words “this one,” is
a child’s bedroom with a computer monitor. The message is clear:
predators are lurking behind the computer and will enter your home
through it. The television version of this campaign is even more nerveracking.
Alongside this message is a statistic: one in five children is
sexually solicited online.
This campaign, along with the many salacious news stories designed
to use fear to convince the public about the imminent threat of sexual
predation, is extraordinarily misleading. First, the picture of the bedroom
with a computer monitor on its desk is intended to suggest that
the computer is what puts children at risk. Many children are actually
victimized in their bedrooms, but not because of the computer.30
Second, the statistic, commonly used by the National Center for
Missing and Exploited Children and other safety groups, isn’t what it
might seem. It is a misappropriation of scholarly research intended
to trigger anxiety by capitalizing on the public’s assumption that sexual
solicitations occur when sketchy older guys solicit prepubescent
children.
The one-in-five statistic comes from a 2000 report by the Crimes
Against Children Research Center (CCRC), a highly respected institution
dedicated to understanding youth victimization.31
In its study,
CCRC surveyed youth to understand all internet-initiated sexual
contact, including that which minors desired. It asked youth about
“sexual solicitation,” which was defined as including everything from
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flirtation to sexual harassment. The survey also asked youth about
the age of the initiator. The study found that only 4 percent of solicitations
came from people known to be over twenty-five, whereas
76 percent came from other minors and the rest came from adults
aged eighteen to twenty-four. In 75 percent of the incidents reported,
youth indicated that they were not upset or afraid as a result of the
solicitation. Furthermore, in spite of parents’ worries about the potential
of offline harm, 69 percent of solicitations involved no attempt at
offline contact. In other words, although any sexual solicitation that
a youth receives might be problematic, this statistic does not signal
inherently dangerous encounters.
With the rise of social media, many safety advocates presumed
that sexual solicitations would spike. Repeating their study in 2006
with an identical definition to allow for comparisons, CCRC found
that one in seven minors had been sexually solicited online, a 5 percent
decline from 2000.32
Other scholars also found that youth were
far more likely to be problematically solicited in online environments
that were previously popular but were no longer considered cool.33
In
other words, the teens who were getting into trouble were not those
who were hanging out with friends in the online venues most popular
with their peers but those who were socializing with strangers
elsewhere online. During the years in which MySpace was the most
popular online environment, the teens who were engaging in risky
encounters online were chatting in obscure chatrooms filled with
people looking for trouble.
Although sexual solicitation as it is colloquially understood is rare,
it’s important to understand the smaller number of incidents in
which youth are violated or harassed, coerced or manipulated. These
incidents are unacceptable, and it is important to take steps to prevent
any child from ever being victimized. But doing so requires
understanding the youth most at risk. In examining cases in which
unwanted sexual solicitations have occurred, it’s clear that these cases
are not random. Teens who are especially at risk are often engaged in
a host of risky sexual encounters online. There’s a strong correlation
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between risky online practices and psychosocial problems, family
issues, drug and alcohol abuse, and trouble in school. In other words,
teens who are struggling in everyday life also engage in problematic
encounters online. Rather than putting all youth at risk, social media
creates a new site where risky behaviors are made visible and troubled
youth engage in new types of problematic activity.34
Sexual solicitations are disturbing, but most parents are more
concerned about the potential for their child to be physically sexually
abused. Typically, the vision that parents conjure involves an innocent
girl being lured into conversation by an older man who deceives
her about his age and then psychologically manipulates her to trust
him and distrust others. The discussion of sexual predation often
includes the notions of psychological manipulation (also known as
“grooming”) and deception, abduction and rape. But by examining
police records and interviewing youth, CCRC found that when
adults employ the internet in order to commit a sex crime involving
a minor, it rarely takes that form.
Not all cases involving the internet involved a stranger. Looking
specifically at the small number of arrests for internet-facilitated sexual
crimes, CCRC found that approximately one in five (18 percent)
involved victims’ family members or offline acquaintances such as
family friends or neighbors.35
Even in cases in which the perpetrator
was not someone that the victim initially knew, the perpetrator rarely
deceived the teen. More often than not, the abused teens were aware
of the offender’s age when they chatted online. Surprisingly, many
teens were more deceptive about their age, intentionally portraying
themselves as older. In criminal cases that prompted an arrest, the
teens involved were typically in high school and the men they were
encountering were most commonly in their twenties or early thirties.
Their online conversations were sexual in nature, and the teens knew
that sex was in the cards before meeting the offender in person. These
abused teens believed that they were in love and often had sex with
the offender on multiple occasions. As CCRC explained, these
encounters often took the legal form of statutory rape.
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Statutory rape is a criminal offense to prevent adults from using
their status, experience, and authority to manipulate youth into
engaging in sexual acts. At the same time, there is a significant difference
between an abduction rape scenario and a statutory rape scenario.
In the latter, youth often believe that they should have the right
to consent to such an encounter, even if the law and their parents
disagree.36
This difference matters because it affects what kinds of
interventions are needed. What motivates teens to engage in these
power-laden sexual encounters is often a desire for attention and validation
in light of problems at home, mental health issues, or a history
of abuse. Although the dynamics surrounding individual cases are
often complex—and there are both legal and social issues at play—the
teenagers who are victimized are at risk in different ways than is
typically imagined by mainstream media. Helping combat this
form of sexual exploitation requires a different model than the one
presented by To Catch a Predator.
In order to intervene successfully, it is essential to understand the
dynamics that surround the sexual victimization of children. What’s
needed to combat grooming, deception, and abduction rape is very
different than what’s needed to address the underlying issues that
motivate a young person to engage in risky sexual encounters or to
deliberately put themselves in vulnerable situations. Language that
positions youth as passive victims diverts the public’s attention from
the marginalized youth who are the most common victims of sexual
abuse. By focusing media attention on potential sex crimes committed
by evil, older men, the mythical construction of the online sexual
predator can obscure the unhealthy sexual encounters that youth are
more likely to experience.
Unhealthy Sexual Encounters
In 2011, Rolling Stone published an exposé of a young woman
named Kirsten “Kiki” Ostrenga that depicted what can happen when
teen sexuality, attention, social media, and mental health issues crash
headlong into one another.37
After her family moved from Illinois to
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Florida, Kirsten struggled to make friends. When classmates started
teasing her for being an outsider, she stopped trying to fit in, preferring
to wear what she described as “scene queen” clothing. In order to
find a community of like-minded souls, she turned to the internet,
where she developed a digital persona whom she called Kiki Kannibal.
Online, she sold jewelry and shared modeling photos, collected
followers and posted fashion advice.
When she was thirteen, Kiki met a young man by the name of
Danny Cespedes on MySpace. Kiki was desperate for attention and
validation when she met Danny, a teen boy who told her that he was
seventeen even though he had recently turned eighteen. Kiki and
Danny chatted online for a while. As Kiki’s fourteenth birthday
arrived, Danny asked her mom for permission to meet Kiki. They
met at a local mall on her birthday, with Kiki’s mom in attendance.
Kiki’s mom was impressed by Danny’s politeness and supported the
relationship. The two started dating, and Danny regularly spent
hours at Kiki’s house.
One night, Danny was acting drunk, so Kiki’s parents allowed
him to spend the night at their house. After everyone had gone to
bed, he forced himself onto Kiki. Although she was uncomfortable
with the encounter, their relationship continued. As time went on,
Danny started acting more and more bizarre. Kiki’s parents began to
worry, and eventually, Kiki tried to break up with Danny. He
attempted suicide. Their relationship became rocky, and, through a
series of conversations online, Kiki learned that Danny had dated a
series of girls aged thirteen to fifteen, many of whom had had similar
forced sexual encounters with him. She eventually told her parents
what happened, and they called the police. After collecting extensive
evidence, the police attempted to arrest Danny on seven felony
counts of statutory rape. When they cornered him, he threw himself
over a nearby railing. He died on impact. As Rolling Stone reported,
“Kiki’s rapist and first love was dead.”
The article clearly portrays Danny Cespedes as a disturbed individual,
but the article also highlights how Kiki believed that she was
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madly in love with the boy who raped her. This dynamic, far from
being rare, is often the reality in cases of statutory rape. By all
accounts, Danny manipulated and hurt a series of young girls, preying
on their vulnerability and then abusing them. But Danny was
also the product of abuse. He came from a chaotic household in
which prison, violence, and threats were common threads. His father
had been deported after being convicted of a sexual crime against a
minor. Kiki’s parents had felt bad for Danny, not realizing that he
was continuing the cycle of abuse.
The internet played multiple roles in this story. It was through the
internet that Kiki found Danny, but it was also through the internet
that the other girls found each other and learned that they were not
alone. All the girls that Danny abused had willingly connected with
him online and had believed themselves to be in love. Because of
their feelings toward Danny, they suppressed their feelings about his
sexual violations until they learned that it was a pattern.
Although Danny sexually assaulted Kiki when he forced himself
on her, the police chose to address this as statutory rape, because the
age difference alone meant that he was violating the law, making it
much easier to prove. For many teens, statutory rape laws can be
complicated and controversial. Although they are designed to protect
young people from predatory acts—such as Danny’s—age differences
alone do not necessarily imply abuse.
In 2009, I interviewed a black fifteen-year-old named Sydnia who
lived in Nashville. Unlike many of her peers, she used MySpace to
meet new people, notably other lesbians. One day, while downtown,
she approached a woman whom she recognized from MySpace. They
had been talking and flirting online but had never met, nor had
Sydnia intended to meet her. During that chance encounter, Sydnia
got the woman’s number and they started texting. Over time, they
became lovers, and when I met Sydnia the two had been dating for
over a month. Although Sydnia obscured her girlfriend’s age when
discussing their relationship with me, she made a passing reference to
the fact that her girlfriend could go to bars even though she could not,
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making her girlfriend at least twenty-one. As we talked about their
relationship, I learned that Sydnia had introduced her girlfriend to her
mother and that her mother approved, enough even to tease her about
the relationship; teasing was a central component of their motherdaughter
bond. Yet Sydnia clearly recognized that her relationship
was taboo. When I asked about her girlfriend’s age, she balked and
indicated that my question was off-limits. Sydnia was aware that the
age difference mattered, if not to her, then at least to an outsider. At a
different point in our conversation, we talked about online safety, and
Sydnia told me that she had heard about online sexual predators but
had never known anyone who was attacked by them. I didn’t have the
heart to tell Sydnia that, taken from another perspective, her girlfriend
could be viewed as an online predator.
Unlike Kiki and Sydnia, most of the teens I interviewed met
their older boyfriends or girlfriends through friends, family, religious
activities, or in other face-to-face encounters. Although parents in
more privileged communities broadly condemned teens’ relationships
with older individuals, attitudes regarding age and teen sexuality are
not universal. In many lower-income and immigrant communities I
visited, it was widely acceptable for a teen girl to date an older man.
Some of the parents that I met even encouraged such relationships,
indicating that an older man would be more mature and responsible
than a teenage boy and that he might take care of her. Even though
those in the more privileged communities I visited often ridiculed
such a perspective, I couldn’t help but find it ironic that the most
popular young adult fiction book in those same communities at that
time was Twilight, a love story focused on a teen girl and a 104-year-old
vampire in which their age difference is a central plot point.
In some communities, an age difference is seen as inherently suspicious,
but it does not always result in harmful relationships. Nor are
same-age relationships inherently healthy. No parent wants his or her
child to be exploited or abused, but age is not necessarily a defining factor
in problematic relationships. Some teenagers develop unhealthy relationships
with older people, but some also develop deeply problematic if
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not abusive relationships with their peers. Unfortunately, teen dating
violence is not uncommon, and it typically involves teens in relationships
with same-age peers.38
Age differences may be taboo, but teens’ interest in adults is not
new. Furthermore, the taboo of a marked age difference often fuels
teens’ interest in older people.39
Fiction often romanticizes star-crossed
lovers of different ages, and countless vampire tales recount older
men being enamored of teen girls. Teens have long fantasized about
older celebrities, and even teachers and countless teen films reproduce
these frames. Teens have also consistently engaged in risky activities
in an effort to get attention and validation from older people. My age
cohort trafficked in fake college IDs so that we could attend local frat
parties. Getting attention from older people can often be a source of
status for teens. None of this is to say that there aren’t unhealthy relationships
between people of different ages, but focusing on age can
obscure as much as it reveals.
A Parent’s Worst Nightmare
The internet may make it easier for adults and teens to engage in
inappropriate conversations, but a conversation with a stranger does
not inherently put youth at risk. For all the ways that the internet
allows people to connect, there is still a physical gap between interlocutors.
Unlike teens’ encounters with predatory adults in face-toface
settings, it is not easy for an online conversation to move offline
without a teen’s knowledge. Abduction by strangers is rare: when
children are abducted, it is usually by a noncustodial parent. Yet the
prospect of abduction by a stranger sends chills down the spine of
any parent and sends communities into overdrive to get the word out
because the first twenty-four hours matter tremendously in recovering
a missing child. When a child disappears, people drum up media
attention in the hopes of finding the child before anything worse
happens. The American public often hears about abductions in this
crucial window of time, but not all reported cases turn out to be what
they may at first seem.
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In February 2006, thirteen-year-old Alexandra Nicole Dimarco
and fifteen-year-old Alexis Anne Beyer disappeared in the middle of
the night from the same condominium complex in Los Angeles. All
signs seemed to point to abduction: the girls left behind their wallets
and prescription medication, and they had not packed anything of
sentimental value. The girls’ parents contacted the media, informing
a journalist that the girls had been talking with strangers on MySpace.
A headline in a Los Angeles paper read “Mothers Think Girls Were
Lured Away by MySpace.com Suitors.”40
Media coverage was swift,
and the girls’ pictures appeared on local television and across the town.
Meanwhile, the police began their investigation in the hopes of
finding the girls as quickly as possible. Given the parents’ reports of
trouble involving MySpace, the police contacted the company. The
company began working with local law enforcement to help. Although
the parents had publicly pegged MySpace as the conduit, both girls
had stopped logging onto the social network site a week before they
disappeared. Alexis’s mother told the media that she had banned her
daughter from using the site after Alexis had allegedly met men on
MySpace who had been calling the house looking for her before she
disappeared.
As more information emerged, the initial portrait of abducted
friends grew murky. In talking with MySpace representatives, I learned
that the girls logged into their accounts two hours after they’d disappeared—from
a computer in another part of Los Angeles. Using this
information, police officers were able to identify the location of the
girls, and they sent out a rescue team. At that point, the public still
believed that the girls had been abducted, but what investigators found
through MySpace suggested otherwise. The content and intensity of
messages between the two girls suggested that they were lovers, that
their parents disapproved of their relationship, and that they had been
forbidden from seeing each other or communicating online.
When the police arrived at the girls’ suspected location, they found
that the girls were safe, that they had chosen to run away, and that
one in particular was not interested in going home. No scary, older
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male sexual predator had lured them away. They’d run away together
to get away from their parents.
Relying on information from the girls’ parents and wanting to
help, the media was quick to accept the conclusion that the girls had
been abducted but did little to correct the original breathless story.
News organizations reported that the police had found the girls but
did not provide details about what had actually happened. In talking
with families in the Los Angeles region, I found that many had heard
that the girls had been abducted because of MySpace, but no one I
met had learned that they had actually run away.
It’s not clear whether the girls’ parents knew that they had run
away when they told the police that the girls had been abducted, nor
is it clear whether they referenced MySpace to increase the likelihood
that journalists would cover the story, but the combination prompted
immediate action by both law enforcement and the company while
also triggering a media circus. In capitalizing on people’s fear of new
technologies and abduction, stories like this may prompt action, but
they also help to reproduce the culture of fear. They leave the public
with an even more exaggerated conception of the risks that youth
face while failing to address the dynamics that prompt teens to
engage in risky behaviors in the first place.
Society often blames technology for putting youth at risk, but the
traces that youth leave behind can be valuable in making certain that
they are safe. When Alexandra and Alexis ran away, technology’s
traces and MySpace’s willingness to collaborate with law enforcement
enabled the police to track down the two girls extraordinarily
quickly. The public never saw this side of the story.
Blaming the Technology
In February 2007, a girl in Colorado named Tess killed her mother
with the help of her boyfriend, Bryan. When the news was reported
on TV, the takeaway was, “A girl with MySpace kills her mother.”
The implication was that Tess had become deviant because of her use
of MySpace and that this had prompted her to murder her mother.
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This was not the first time that the public blamed communication
or entertainment media for inciting a teen to kill. In 1999, video
games and the band Marilyn Manson supposedly prompted two
boys to shoot their classmates at Columbine High School in Littleton,
Colorado.41
After two young women in New Jersey died by suicide
during a wave of teenage deaths in 1987, the community blamed
Metallica because one of the girls left behind a letter referencing the
song “Fade to Black,” which directly addresses emptiness and pain
and makes implicit overtures to suicide.42
Even though the technological
platform provided by MySpace is different than the content
produced by popular musicians, it is not uncommon for people to try
to make sense of teens’ violent acts by turning to the media that they
embrace.
Curious to learn more about Tess, I decided to see whether her
MySpace page was publicly accessible; it was. What I saw was heartbreaking.
For months, she had documented her mother’s alcoholic
rages through public postings. She left detailed accounts of how her
mother physically abused her and psychologically tormented her. Her
comments and messages were flush with emotional outpourings, frustration
and rage, depression and confusion. In one post, she explained:
Everyone knows the story of me and my mom . . . and everyone
knows how much I’ve tried to fix it my whole life. And everyone
knows how it never works. I tried to get her help. I tried
moving to California. I tried moving back to Colorado. I tried
moving in with CJ, Hassan, Jermy and Bryan, then Burt and
Bryan. Then moving back home with Bryan. And its just never
enough. I could write a book about how confusing it is trying to
please that woman . . . and trying to do whatever I can to get her
to stop drinking. Like honestly, I’d do anything. But nothing
really ever works. And the shit that goes on at home, frays out
and effects every part of my life.
Tess documented her experiences and emotional confusion extensively.
On MySpace, she described her struggles with being bipolar,
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her decision to start abusing alcohol, and her own confusion about
how to make her life work. Her friends had left comments, offering
emotional support and asking after her. But it was clear that they were
in above their heads. In scouring the comments, I found no indication
that an adult had been present in any of those conversations.
After Tess’s arrest, her profile turned into a public discussion board.
Acquaintances and friends alike were leaving all sorts of comments—
hateful, supportive, and concerned. Reading through them, I found
that one girl, who appeared to be a close friend of Tess’s, was regularly
defending Tess to detractors. This friend’s page was also public, filled
with heart-wrenching confusion, hurt, and uncertainty. Unable to
ignore this girl’s pain, I reached out to her to make sure she had support
behind her. We exchanged a few messages as I offered Coloradobased
resources for her to get help. She told me about how all of Tess’s
friends knew that Tess’s mom beat her, but no one knew what to do.
No adult was willing to listen. This young woman went on to tell me
that some of Tess’s friends had reported the MySpace posts to teachers
but that, because the school blocked MySpace, teachers said that
they were unable to look into the matter. Lost, and distrustful of
adults in their community, her friends didn’t know where else to go.
As the story unfolded, I learned that social workers had been
informed of potential abuse from teachers but that nothing was done.
Apparently, there wasn’t enough physical evidence to make this case
a priority. Social services had not looked at her MySpace page or
talked with her friends.
Even in the aftermath, the teens in Tess’s life felt powerless, unable
even to get support in their community. I counseled Tess’s friend into
seeking support from a trained adult, unable to be a proper counselor for
her from afar. I gave her the names of hotlines and counselors who might
be able to help. I offered her information she could give to her friends.
She clearly had no adult to whom she could turn. Instead, she was lashing
out at those who attacked her online as her sole way of coping.
When teens are struggling like Tess’s friend was, they often turn to
social media. Some engage in risky behavior, but many more make
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visible the challenges they are facing: crying out for help through
their posts and behavior online. All too often, their pleas go unseen
or are ignored. Sometimes, this is because those posts are anonymous,
which make them impossible to track down. But in other
cases, no one bothers to look or ask questions.
In September 2012, Canadian fifteen-year-old Amanda Todd
posted a nine-minute video on YouTube entitled “My Story: Struggling,
Bullying, Suicide, Self Harm,” in which she used note cards to
describe how she was sexually harassed and blackmailed by an anonymous
individual online and tormented by classmates at school.43
She
described being tricked into sexual acts, being beaten by girls at
school, and attempting suicide. She accounted for her insecurity and
anxiety as well as her attempts to get help. Although the description
that she provided for this video states, “I’m struggling to stay in this
world, because everything just touches me so deeply. I’m not doing
this for attention. I’m doing this to be an inspiration and to show that
I can be strong,” the final two cards she displayed read, “I have nobody
. . . I need someone :(” and “My name is Amanda Todd. . . .” A month
later, Amanda died by suicide at her home in British Columbia. Afterward,
her video spread widely.
The internet is not just a place where people engage in unhealthy
interactions. It’s also a place where people share their pain. Although
not all youth who are struggling cry out for help online, many do. And
when they do, someone should be there to recognize those signs and
react constructively. Increasingly, there are tremendous opportunities
to leverage online traces to intervene meaningfully in teens’ lives. But
it requires creating a society in which adults are willing to open their
eyes and pay attention to youth other than their own children.
Eyes on the Digital Street
The risks that youth face online are not evenly distributed. Teens
who are most at risk online are often struggling everywhere. And
although many parents are deeply involved in their own children’s
lives, not all teens are lucky enough to have engaged or stable parents.
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During my research, I met teens who looked after addicted parents,
homeless teens struggling to survive, and teens whose parents were
too focused on their work to notice them. All too often, teens who
engage in risky behaviors do so in reaction to what’s happening at
home or in the hopes that their parents might notice.
In 2008, researchers Melissa Wells and Kimberly Mitchell surveyed
youth about potentially risky online behaviors. They found that 15 percent
of a nationally representative sample of American youth with
online access reported experiencing sexual or physical abuse or high
parental conflict in the preceding year.44
These young people were
labeled as “high risk” and were disproportionately likely to be older,
African American, and/or not living with their biological parents.
They also showed significantly more problematic online behavior than
the rest of the sample. Youth reporting online victimization or experiences
with sexual solicitation show similar risk factors as those who are
vulnerable in offline contexts: they might experience sexual or physical
abuse, parental conflict, substance use, low caregiver bonding, depression,
sexual aggression, and other negative issues. Regular development
of close relationships via the internet is also correlated with problems
offline, including a poor home environment in which there is conflict
or a poor caregiver-child relationship, depression, previous sexual
abuse, and delinquency. The presence of unhealthy offline relationships
may thus increase the risk of internet-based sexual victimization.
It can become a vicious cycle. Engaging in risky online behaviors—
including speaking with strangers about sex—is intrinsically problematic
as well as a signal of broader problems. Youth who are struggling
are more likely to use less widely known services and to seek more
attention from people they meet online, while those who have experienced
negative offline encounters were 2.5 times more likely to receive
unwanted sexual solicitation than other youth.45
When teens are
crashing, they engage in activities that are more likely to magnify
their troubles. And when we see teens whose online activities look
problematic, they’re often using technology to make visible a broader
array of problems that they’re facing in every part of their lives.
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Although most teens are doing okay, those who aren’t really aren’t.
While, as discussed in the chapter on privacy, many teens encode
what’s happening in their lives so that it’s not visible, others are quite
open about the troubles they face. In these situations, the digital
environment becomes a platform for displaying their pain to the
world. When we see these teens’ outbursts, it’s easy to blame the
technology because, for most of us, truly at-risk youth are otherwise
invisible. Offline, those from abusive homes or facing mental health
crises are often struggling in isolation or in an environment where no
adult is paying attention. Online, they can be visible. And what they
share in plain sight is often frightening for people who imagine that
childhood is always a precious experience to be cherished. Although
the internet may not be an inherently dangerous place, it’s certainly a
place where we can see kids who are in danger, if we are willing
to look.
In protecting their own children, many parents turn a blind eye to
the struggles others are facing; they go out of their way to keep their
children from encountering those who are struggling. Moving to the
suburbs or into a gated community are just two examples of how
wealthier parents have historically tried to isolate their children from
the rawness of less privileged environments. And when mental health
issues seep through, many people try to ignore what’s happening.
One of the reasons that the parents I met fear the internet is because
they believe it makes it harder for them to set boundaries and isolate
themselves and their teens from communities in which the values are
different or teens are not doing well. This results in fewer adults
being willing to help those who are seriously struggling. And when
the message that teens get is one of isolation, few teens know what to
do, where to go, or how to cope when things do go wrong.
Parents and society as a whole often use fear to keep youth from
engaging in practices that adults see as dangerous. This can backfire,
undermining trust and resulting in lost opportunities. I grew up with
Nancy Reagan’s “Just Say No” messages alongside images like cracked
eggs in a frying pan with the caption, “This is your brain on drugs.”
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Like many of my peers, I was taught to fear drugs. In rebellion, some
of my classmates began experimenting with marijuana in early high
school. Once they realized that pot didn’t destroy their brains any
more than alcohol did, many became vocal critics of the war on drugs,
convinced that adults were trying to dupe them. Unfortunately, the
all-encompassing “drugs are bad” message left no room for nuance,
and I watched as some of my classmates began exploring cocaine and
then crystal methamphetamine with the logic that these drugs must
be equivalent to marijuana, since they had been lumped together in
the war on drugs. I watched numerous classmates struggle with
addiction for years. Looking back, I’m frustrated by how the feardriven
abstinence-only message regarding drugs left no room for
meaningful conversation, let alone a framework for understanding
abuse or addiction. When adults jump to fear and isolationism as
their solution to managing risk, they often undermine their credibility
and erode teens’ trust in the information that adults offer.
Many teens turn to networked publics to explore a wider world, and
that often includes a world that their parents want to protect them
from. When parents create cocoons to protect their children from
potential harms, their decision to separate themselves and their children
from what’s happening outside their household can have serious
consequences for other youth, especially those who lack strong support
systems. Communities aren’t safe when everyone turns inward;
they are only safe when people work collectively to help one another
and those around them. In The Death and Life of Great American Cities,
urban theorist Jane Jacobs argues that society benefits when everyone
is willing to contribute their attention to the dynamics of the
street. The more eyes there are on the street, the safer a community is.
Jacobs is arguing not for a form of surveillance in which powerful
entities regulate social behavior through an unwanted gaze but for
one in which people collectively look out for vulnerable populations
and intervene when needed. People may appear to ignore a child biking
down the street, but in a healthy community, if the child falls off
the bike, concerned individuals will come out to help because they
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are all paying attention. Young people need the freedom to explore
and express themselves, but we all benefit from living in an environment
in which there’s a social safety net where people come together
to make sure that everyone’s doing okay. Far from being an abuse of
power, Jacob’s notion of shared eyes on the street provides a necessary
form of structural support in an individualistic society.
Through social media, teenagers have created digital streets that
help define the networked publics in which they gather. In an effort
to address online safety concerns, most adults respond by trying to
quarantine youth from adults, limit teens’ engagement online, or
track teens’ every move. Rhetoric surrounding online predation is
used to drum up fear and justify isolation. But neither restrictions
nor either adult or institutional surveillance will help those who are
seriously struggling. Instead of trying to distance ourselves from
teens in this new media, we have a unique opportunity to leverage
visibility and face the stark and complex dynamics that shape teens’
lives head on. If we want to make the world a safer place, we need
people to pay attention to what’s happening in their communities,
not just in their households. We need concerned adults and young
people to open their eyes on the digital street and reach out to those
who are struggling. And we need to address the underlying issues
that are at the crux of risky behaviors rather than propagate distracting
myths. Fear is not the solution; empathy is.
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5 bullying
is social media amplifying
meanness and cruelty?
When I met white seventeen-year-old Abigail at a Starbucks in North
Carolina, I was struck by her poise. A competitive swimmer, she was
applying to highly respected colleges like Georgetown and Brown.
She really liked Brown, but it didn’t have a swim team as strong as
those at less academically oriented schools actively recruiting her. In
explaining her decision-making process, she showed the elegance and
confidence of a typical upper-middle-class white teen trying to
impress an adult. As our conversation continued and veered into
more personal subjects, I started to notice self-doubt, particularly
when issues of friendship and interpersonal conflict emerged.
While I was talking to Abigail, my collaborator, Alice Marwick, was
interviewing her fourteen-year-old sister across the room, out of earshot.
When I would glance over at their conversation, I couldn’t help
but reflect on how different the sisters’ demeanor was. Unlike Abigail,
Ashley appeared uninterested in composing herself for adult approval.
Her cross-armed slouch and nonconformist fashion suggested a more
rebellious spirit. I began to wonder how the sisters got along.1
At one point, as I was asking Abigail about her relationship with
her parents on Facebook, she brought up her sister. Almost as a side
note, Abigail mentioned that her mother treated her differently than
Ashley. I asked her to explain. Her expression changed and she sighed
in a way that suggested a long-standing household issue. Abigail told
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me that she is the darling of the house and that her mother doesn’t
trust Ashley. Immediately after saying that, Abigail quickly and nervously
attempted to justify her mother’s differential treatment by
highlighting how Ashley always managed to get into trouble.
Abigail explained that when Ashley and her friends were in fourth
grade, they used an instant messenger to say mean things about
another girl at school.
And then the other girl found out about it and it became a
bullying thing and my mom was like that’s not acceptable, so
[Ashley] was like banned from IM. Then when she was old
enough so she could get a Facebook—and she wanted to get a
Facebook because her friends were getting Facebooks—[Mom]
got one too just so she could monitor [Ashley].
Abigail recounted stories of her sister getting into trouble at school
and how Ashley would threaten to put embarrassing information on
Facebook to humiliate Abigail in front of her friends. While explaining
all of this, Abigail fidgeted uncomfortably, so I tried not to push
the issue too far. Later, after I turned the recorder off and while we
were waiting for Alice and Ashley to finish talking, I casually asked
about Ashley again. More comfortable now, Abigail told me that she
saw her sister as a bully. She didn’t trust her sister, but at the same
time, she felt sorry for her. From Abigail’s perspective, Ashley didn’t
seem to understand that she hurt people whenever she lashed out.
Abigail had tried—and, from her perspective, failed—to help Ashley
see the consequences of her attitude and behavior, but she had since
given up on helping her. Her mother and those in her school focused
more on restricting and punishing Ashley. This made Ashley more
frustrated and less cooperative.
While I was talking with Abigail, Ashley told Alice that there was
very little outright bullying in her community; the meanness and cruelty
she saw at school often took the form of what she called “indirect
bullying”—gossip and rumors—or “drama.” Ashley told Alice about
various incidents that took place at school and among classmates, such
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as when boys mocked cheerleaders for their eating habits. Gossip about
who might be pregnant, who was hooking up with whom, and who
did what while drunk appeared to be standard fare. Ashley also
described the cliques at school, the normalized fashion statements
meant to show who was in and who was out, the dynamics of good and
bad attention, and the politics of “frenemies”—friends who are sometimes
enemies when faced with competition, jealousy, and mistrust.
As Alice and I shared notes about our interviews, Alice realized
that Ashley used gossip and aggression to enforce her own social
mores while simultaneously rejecting the idea that she was initiating
any social conflict. Ashley’s joyous recounting of school gossip paralleled
her stated love of watching TV characters engage in drama and
her general appreciation for knowing what’s happening in people’s
lives. She liked being in the middle of what was happening. At the
same time, Ashley told Alice that she thought her mother and sister
were overreacting to the fights she got into and that her actions were
justifiable, given how others treated her. When conflict emerged,
Ashley saw other people as the ones causing problems while she was
just left to react; although she didn’t mind reacting, she couldn’t see
why people got upset by how she reacted.
Ashley’s behaviors—and Ashley and Abigail’s divergent perceptions
of those behaviors—reveal some of the tensions at the heart of
how both teens and adults experience and perceive conflict. The language
of bullying and drama often emerges, but the practices involved
range wildly. Both bullying and drama have imprecise definitions,
and technologically mediated meanness and cruelty is interwoven
with school conflict.
In communities like Ashley and Abigail’s, the rise of social media
has prompted tremendous concern about “cyberbullying.” Although
the data suggests otherwise, the assumption among many parents and
journalists is that social media radically increases bullying.2
In light of
highly publicized—but often inaccurately portrayed—cases of teen
suicide seemingly driven by peer cruelty, combating bullying has
become a national obsession.3
Lawmakers have begun to implement
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anti-bullying laws, and as of 2012, forty-eight states and the federal
government have implemented statutes to address bullying, many of
which include provisions specifically addressing online interactions.4
Nuance often gets lost in the panic. News reports do not explain,
for example, why teens like Abigail and Ashley use different language
to describe interpersonal conflict or why the dynamics that they
describe are so common. Journalists latch onto and publicize data
that suggest that the majority of youth are bullied, with little methodological
or analytical consideration for what this implies. And few
people consider how broader cultural practices and attitudes help
shape teens’ logic. Untangling these dynamics is essential for understanding
what is at stake and for developing intervention strategies.
Defining Bullying in a Digital Era
Although scholars have examined different aspects of youth-related
meanness and cruelty over the past four decades, there is no universal
definition of bullying. Researchers continue to disagree about how to
define and address bullying, but the most commonly accepted definition
comes from Swedish psychologist Dan Olweus. In an attempt to
differentiate bullying from other forms of youth aggression in the
1970s, Olweus narrowed in on three components that he saw as central
to bullying in particular: aggression, repetition, and imbalance
in power.5
He argued that youth aggression was bullying when the
situation involved all three components. Those who subscribe to
Olweus’s definition view bullying as a practice in which someone of
differential physical or social power subjects another person to
repeated psychological, physical, or social aggression. This matches
the stereotypical case of bullying involving a big kid repeatedly physically
tormenting a little kid or a popular teen repeatedly spreading
nasty rumors about an outcast.
Accepting Olweus’s definition means recognizing that individual
acts of harassment or one-off fights are not bullying. Nor are reciprocal
acts of relational aggression, such as when former best friends
begin spreading rumors about each other in response to a recent
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fight. This does not mean that these practices aren’t hurtful—they
certainly are—but that repetition and differential power are central
to Olweus’s definition. As such, these are hurtful acts of peer aggression,
but they are not bullying.
The public does not necessarily embrace scholarly definitions of
bullying. More often, adults use bullying as an umbrella term. During
my fieldwork, I met parents who saw every act of teasing as bullying,
even when their children did not. At the other extreme, news
media has taken to describing serious criminal acts of aggression by
teens as bullying rather than using terms like stalking, harassment,
or abuse. Ironically, teens often use the term bullying to refer to the
kinds of incidents that Olweus described while adults and news
media use this term far more loosely.
When Amanda Todd—the fifteen-year-old Canadian girl discussed
in the previous chapter—died by suicide after posting a video
about her situation to YouTube, the media widely reported her death
as being a result of bullying. Although bullying played a role in
Todd’s story, the video she shared describes ongoing stalking, sexual
harassment, and blackmail by a stranger, followed by a whirlwind of
public shaming, harassment, and physical torment. She described
trying to escape the pain through self-injury and a change of schools
before reaching the point of social isolation and anomie. Parts of
what Todd described, particularly her encounters with her classmates,
can fit into the rubric of bullying, but to describe her situation as
bullying obscures the significant criminal harassment that was at the
crux of her pain. When both teasing and horrific acts of aggression
become “bullying,” it becomes difficult for the public to fully understand
the significance of any particular bullying claim.
Networked technologies complicate how people understand bullying.
Some people believe that cyberbullying is a whole new phenomenon.
Others argue that technology simply offers a new site for
bullying, just as the phone did before the internet. Often, what’s at
stake has to do with disagreements over how to make sense of the role
of social media in amplifying the visibility of bullying. There is little
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doubt that networked technologies can increase the potential audience
size of witnesses, but it’s not clear that the contours of bullying—
or the impact it has on those involved—radically change.
The persistence and visibility of bullying in networked publics
adds a new dimension to how bullying is constructed and understood.
On one hand, cruel interactions between teens leave traces that
enable others to see what’s happening. When this results in enabling
others to amplify the attacks, heightened visibility can significantly
increase the emotional duress of a bullying incident. This prompts
people to assume that technology must inherently make bullying
more hurtful and damaging, even though teens consistently report
that they experience greater stress when they are bullied at school.6
When cases reach the level of harassment that Amanda Todd received,
it’s clear that technology enabled people to engage in more sustained
harm. Yet most people who experience bullying do not face the level
of distributed and continuous cruelty that Todd encountered. Generalizing
from cases like Todd’s creates distorted pictures of bullying.
The visibility and persistence of networked publics may enable
larger audiences to witness acts of bullying. These same affordances
create novel opportunities for people to intervene. When children
come home with black eyes, their parents know that they got into a
fight. When children come home sullen, there are countless explanations
for their mood. Parents have little insight into the dynamics
that take place at school unless their child or the school offers them.
Teens may never share many interpersonal reactions with their parents
or teachers, even when they are exceptionally uplifting or hurtful.
Through social media, everyday interactions leave traces.
Tumblr is flush with animated GIFs depicting teens’ interests and
tastes. On Instagram, teens share photographs of everything, including
food eaten and friendships cemented. And Facebook is replete
with interpersonal interactions from the mundane to the startling. All
of this data can create new opportunities for parents and concerned
onlookers to start conversations with teens about what’s happening in
their lives. At the same time, it’s essential that concerned outsiders do
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not take what they see on social media and make assessments without
trying to understand the context.
When parents believe that surveillance is the best way to ensure
that their children are safe, they often follow their children online or
simply look over their shoulders to see what they share. As discussed
in the chapter on privacy, teens often respond to parental surveillance
by trying to encode their content and obfuscate the meaning.
Through surveillance, parents often witness various forms of meanness
and cruelty, but may not be able to differentiate between a snide
comment posted online as a joke and an intentionally cruel jab.
Rather than using the visibility and persistence of online traces to
understand their children better, many adults use online traces to
jump to conclusions. More often than not, when they see online cruelty,
they see others victimizing their children while failing to see
how their children may be engaging with or hurting others. Rather
than serving as a valuable tool for creating conversations between
children and their parents, visibility often further complicates how
parents and other adults understand bullying.
Who’s at Fault?
When Taylor first moved to her new school in Boston at age fourteen,
she felt like an outsider. Her hairstyle and clothes were typical
for her old school on the west coast, but her new classmates saw her
as an artsy, white “emo” girl. Awkward and shy, she found making
friends daunting. The exception was Chris, whom she quickly
befriended. He was also pegged as an artistic outsider by their peers.
Through Chris, Taylor met Cory, Chris’s neighbor and oldest friend.
The three started hanging out and quickly became inseparable.
Three years later, Taylor and Cory’s friendship evolved into something
more, and they started dating. Chris became quite jealous, and
although Cory assumed that Chris was jealous of him for dating
Taylor, Taylor knew something that Cory did not: Chris was gay,
more interested in Cory than Taylor, and having a really difficult
time coming out.
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At first, their relationship was awkward. Chris began fighting with his
parents and lashing out at Cory and Taylor. He started spreading rumors
about Taylor at school and online, encouraging people not to talk to her.
Though Taylor was hurt, she didn’t respond and simply kept her distance.
Angered by her silence, Chris retaliated by vandalizing her locker,
destroying her schoolbooks, and spray painting “slut” on her locker.
Like many schools, Taylor’s school had a “zero tolerance” for bullying
policy. By destroying school property, Chris was immediately in
trouble, and the school swung into action to punish him under their
zero tolerance protocols. From the school’s perspective, Chris was
bullying Taylor, even though Taylor didn’t see it that way. She knew
that Chris was struggling with his sexuality and was angry with her
for what he perceived as her stealing Cory from him. She knew that
Chris was afraid to tell his religious parents that he was gay and was
engaging in self-destructive, aggressive behavior. Although his ongoing
cruelty was making her miserable, she was distraught about
Chris. She wanted to help him but also wanted to respect his request
for confidentiality. She wanted him to stop, but she didn’t want his
parents or the school to punish him because she knew that this
wouldn’t help the situation. Most of all, Taylor was afraid that if
everyone turned against Chris, he would do something rash like hurt
himself. Taylor decided not to out Chris and the school punished
him, prompting his parents to get involved. Chris continued lashing
out at Taylor. The more the school did, the more the situation escalated.
Taylor found relief only when the school year ended.
Bullying has serious consequences, both for the recipient and for the
bully.7
Bullies are not evil people who decide to torment for fun; those
are sociopaths. Most bullies react aggressively because they’re struggling
with serious issues of their own. Like Chris, many teens lash out
when they are trying to negotiate serious identity or mental health
issues. Others are reacting to abuse at home. It’s easy to empathize
with those who are on the receiving end of meanness and cruelty. It’s
much harder—and yet perhaps more important—to offer empathy to
those who are doing the attacking.
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Approaching bullying from a punishment-oriented perspective, as
many schools do—and are increasingly legally required to do—
rarely helps with bullying situations.8
Often, as was the case for Taylor,
school and parental involvement worsens the situation because
the adults involved do not understand the details. If young people
believe that adults will overreact or won’t understand the complexities
of the interpersonal dynamics, they aren’t particularly interested
in conveying the challenges they’re facing. In this situation, Taylor
was able to turn to her mother and explain the full situation; the support
she received at home allowed her to manage unproductive school
decisions. Many teens are not that lucky.
The language of bullying often presumes that there’s a perpetrator
and a victim. By focusing on blaming the perpetrator and protecting
the victim, well-intended adults often fail to recognize the complexity
of most conflicts. When punishment is the focus, there’s often
little incentive for understanding how punitive measures enable the
cycle of violence to continue. Not only are zero tolerance approaches
often unjust and ineffective; they also create additional harm that
increases unhealthy interpersonal interactions. In other words, these
policies help create the bullies that they’re intended to stop.
When adults reframe every interpersonal conflict in terms of bullying
or focus on determining who’s at fault and punishing that person,
they also lose a valuable opportunity to help teens navigate the
complicated interpersonal dynamics and social challenges that they
face. Bullying is an important issue to address, but figuring out how
to address the wide swath of meanness and cruelty that adults identify
as bullying requires looking at the language teens use and the
cultural norms that surround them.
Teenage Drama
While many adults use bullying to mean every form of youth
meanness and cruelty, teenagers use the term more conservatively.
Many are quick to say that bullying is not a significant issue in their
peer group, and when they give concrete examples of bullying, they
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describe incidents in which someone is repeatedly tormented for
being different. This does not mean that they are oblivious to other
forms of meanness and cruelty; they just talk about these issues using
different language. In Atlanta, I interviewed two white fifteen-yearolds—Chloe
and Vicki—about some of the dynamics they saw in
their peer group. I asked if bullying was a problem at their school,
and Chloe told me that it was not a major issue because she went to
a Christian school. When I followed up to ask about rumors that the
girls were referencing, Chloe and Vicki launched into a discussion
about different types of gossip that they saw spread online and at
school. They saw gossip and rumors as quite distinct from bullying,
in part because when gossip and rumors spread, those who were the
initial targets immediately responded by launching their own attacks.
In other words, because Chloe and Vicki do not see a power differential
between those engaged in interpersonal conflict, they do not use
the term bullying.
Repeatedly, my collaborator Alice and I interviewed teenagers who
told us that bullying was not nearly as significant an issue as adults
thought. These teens confidently told us that bullying was “so middle
school” and that teenagers “grow out of it.” They positioned bullying
as “immature,” and as Caleb, a black seventeen-year-old from
North Carolina, told Alice, “Once you get to high school is when the
bullying really just like stops.” After telling us that bullying doesn’t
happen in their school, teens would continue to describe a host of
different practices that might easily be identified as bullying by adults
using different language—gossip and rumors, pranking and punking,
and, above all, drama.
In trying to understand teens’ perspective on conflict, Alice and I
became increasingly interested in the pervasive use of the term drama.
Teens regularly used that word to describe various forms of interpersonal
conflict that ranged from insignificant joking around to serious
jealousy-driven relational aggression. Whereas adults might have
labeled many of these practices as bullying, teens saw them as drama.
Drawing on what we learned from interviewing teens, Alice and I
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defined drama as “performative, interpersonal conflict that takes
place in front of an active, engaged audience, often on social media.”9
Drama is not simply a substitute for bullying. Unlike bullying,
which presumes a victim and a perpetrator, referring to conflict as
drama allows teens to distance themselves from any emotional costs
associated with what is happening. Drama does not automatically
position anyone as either a target or an abuser. Those involved in
drama do not have to see themselves as aggressive or weak but simply
as part of a broader—and, often, normative—social process. Even
when someone is central to the drama, they have an opportunity to
respond, which allows them to feel a sense of power, even when
they’re hurting. As Carmen, a seventeen-year-old Latina from Boston,
told us: “Drama is more there’s two sides fighting back. I guess
the second you fight back, it’s—you’re not allowed to call it bullying
because you’re defending yourself, I guess.” This reinforces Olweus’s
notion that bullying is fundamentally about a difference in power
and creates a word to talk about conflict in which power is not central.
It also explains why Ashley saw the conflict around her as being
about drama rather than bullying.
Most teenagers we met were able to articulate examples of drama
that they experienced or witnessed. Many also saw social media as a
key factor in the escalation of drama. For some, inciting drama was a
source of entertainment and a practice to relieve boredom. For example,
when I asked Samantha, a white seventeen-year-old from Seattle,
about gossip, she told me that she liked to “start drama” online when
she’s bored; she found the reactions people have to gossip to be a relief
from the tedium of homework. For others, drama is a way of testing
out friendships and understanding the dynamics of popularity and
status. Drama can be a way of achieving attention, working out sexual
interests, and redirecting anger or frustration. Although we heard
about drama from boys and girls, the term is typically employed in a
gendered fashion, with teens describing the ways in which drama is a
distinctly female practice. A white eighteen-year-old from Iowa
named Wolf shared the following story with me:
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My sister and her friends, when they get angry at each other,
they’ll try to post the most provocative pictures they can, the
ones that will make their friends the most angry. And that’s
what they do back and forth, and when it gets bad, they’ll comment
to each other. . . . And by the end of the day, they’re ready
to tear each other to bits.
Wolf sees the use of social media to escalate conflict as girls’ work.
Although the boys we interviewed rarely described their own practices
through the language of drama, they referred to similar acts as
either punking or pranking.
In North Carolina, Alice and I met Trevor and Matthew, white
seventeen-year-old seniors and best friends. They loved to initiate
pranks that would cause embarrassment; they saw creating such incidents
to be a source of entertainment, even when someone got hurt
in the process. When possible, they wanted their pranks to take place
online so that their peers could all bear witness. One day, Matthew
left his computer unattended without logging off of Facebook.
Trevor, recognizing the opportunity, went to Matthew’s Facebook
account and posted a status update without Matthew’s knowledge.
His goal was to make others laugh by making Matthew look dumb.
Later that day, still having not seen or heard about what Trevor
had written on his profile, Matthew went to his after-school job as a
parking attendant. There, a concerned coworker approached him to
ask about his school suspension. Matthew was initially confused but
quickly realized that his colleague had read something on Facebook.
He logged in to find that his last status update stated that he had
received an in-school suspension for knocking a girl’s books off her
desk with his erection. The post also included a complaint, presumably
by him, that it wasn’t his fault that he couldn’t control himself
and that teachers should feel sympathy for him.10
His classmates had
flooded this update with their own comments, some taking the post
literally and others recognizing it as a joke. Matthew was embarrassed
by Trevor’s prank, but he didn’t let it get to him. Instead, he
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started plotting ways to get Trevor back even as his classmates continued
to tease him for the post.
Trevor and Matthew may have relished the drama that ensued
around their efforts to punk each other, but not all punking and
pranking is well intentioned. Ana-Garcia, a fifteen-year-old of mixed
Indian and Guatemalan heritage living in Los Angeles, recounted
stories of her brother impersonating her on various social media.
Although her brother often told her he did it because it was funny to
upset her, she believed that his actions were spiteful because their
parents treated her better. She was frustrated that her friends often
didn’t realize that it was her brother pretending to be her. On more
than one occasion, her brother’s posts caused a rift between her and
her friends. Although Ana-Garcia was angry with her brother for
wreaking havoc on her friendships, she also shrugged it off to me as
being little brother behavior.
What makes an act cruel is not only about the act itself but how it
is intended, perceived, and experienced. In communities that value
having a thick skin, some teens feel the need to accept cruelty from
friends, even when it hurts. Teens may not accept the mantle of bullying
because they don’t want to position themselves as victims, but
that does not mean that they don’t feel attacked. They smile and
laugh off the pain in public because they feel this is what their community
expects. They try to ignore any negative emotional response
to drama because they don’t want their peers to see them as weak.
Alongside the interpersonal conflict that occurs, teens grapple with
how others perceive them. Technology can amplify existing dramas,
but it can also create new mechanisms for meanness and cruelty to
unfold. In 2010, Formspring, a question-and-answer service designed
for professionals, became popular among American high school students.
Quickly, the site became controversial as incidents of bullying
unfolded in the questions and answers. Those with a Facebook
account could post a profile on Formspring, which was automatically
linked to Facebook. Then anyone could write questions anonymously.
The questions and answers both appeared on a person’s profile. While
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some of the questions asked were harmless (“What’s your favorite
color?”), others were excruciatingly mean (“Why are you such a
f*cking slut?”). This outraged parents, educators, and journalists
alike. Many argued that Formspring should be banned because it was
a source of anonymous cruelty.
As news media debated the costs of anonymity on the site, I found
myself puzzled by the interpretation of what was happening on Formspring.
What most people who didn’t use the site failed to realize was
that questions never appeared on Formspring unless the recipient
chose to answer them. Dumbfounded as to why teens would choose
to respond to and post cruel questions, I contacted the company to
help me understand what was happening. After investigating some of
the most insidious cases, Formspring representatives noticed a pattern.
Many of the “anonymous” questions were written by users at the
same IP address as the account that responded to them. Furthermore,
the questions were answered immediately after they were posted.
Although there was a slim possibility that these hurtful messages
could have come from siblings in the same house, some teens appeared
to be anonymously asking cruel questions to themselves and then
responding to them. In other words, some teens were engaging in acts
of digital self-harm to attract attention, support, and validation.
To my surprise, digital self-harm turned out to happen more than
I realized. Psychologist Elizabeth Englander found that 9 percent of
youth she surveyed reported using the internet to bully themselves.11
About a third of them felt that they achieved what they wanted and
felt better as a result. This practice, while neither universal nor even
the majority, certainly complicates the boundaries between seeking
attention and engaging in bullying.
Acts of meanness and cruelty, pranking and punking, gossip and
bullying, and digital self-harm are all wrapped up in other personal,
interpersonal, and social dynamics. Teens are struggling with their
own sense of self, how they relate to others, and what it means to fit
into the broader world. They face pressures to conform and they struggle
to understand what’s acceptable and normative while listening to
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the messages that surround them. For better or worse, much of what
they’re trying to do is figure out where they stand.
Seeking Social Status
In Freaks, Geeks, and Cool Kids, sociologist Murray Milner Jr. analyzes
American teen social status systems, documenting practices
ranging from clique formation to conspicuous consumption, a practice
of purchasing clothing and other material objects to show off. In
addressing the question, “Why do they behave like that?” Milner
explains that even though teens have more autonomy than children,
they lack agency in many aspects of their lives. They are regularly
reminded of their limited economic or political power when presented
with culturally pervasive messages that distinguish adults
from children, including age-based restrictions on a range of practices,
including consuming alcohol, viewing movies, attending clubs,
driving, voting, and simply hanging out at night. As Milner explains,
“In one realm, however, their power is supreme; they control their
evaluations of one another. That is, the kind of power they do have is
status power: the power to create their own status systems based on
their own criteria.”12
Because of how American society constructs and restricts childhood,
youth learn to value social information as part of developing a
sense for social relations. Social dramas that unfold as youth begin
brokering gossip and marking social status shape tween and teen
years. In school, gossip and rumors operate as a type of social currency
that allows the development and maintenance of social categories
and cliques.13
Teens use gossip to separate themselves from others,
often in an effort to be seen as popular by dissing someone else.
In Michigan, I met Summer, a quiet, white fifteen-year-old girl,
who told me how her best friend became her worst enemy. Catie and
Summer were close throughout elementary school, but as middle
school approached, a rift emerged. Catie started sharing intimate stories
that Summer had told her, seeding rumors that evolved as they
spread. Summer was devastated and didn’t know how to respond.
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She tried ignoring what was happening, but she couldn’t. The foundations
of the rumors were true but had been private. Summer had
trusted Catie not to share these stories. The situation escalated as
new rumors began and spread throughout her school. Summer didn’t
know exactly how the rumors spread, but she suspected by every
communication channel available to her cohort—including word of
mouth, telephone, and instant messenger. She tried to fight back, but
that only made things worse. Summer found herself alone among her
peers, without anyone to support her. Eventually, the pain consumed
her, and with the support of her parents, she chose to switch schools.
This was a good move for Summer, as she was much happier and
more comfortable at her new school.
Summer and Catie were once close friends. They had shared everything.
And Summer said she trusted Catie. But as they grew older,
Catie began developing friendships with the popular kids in their
school. Looking back, the fifteen-year-old version of Summer believes
that Catie rejected her eleven-year-old self because she wasn’t popular
enough. Although it saddened her, Summer believed that Catie’s
popularity did indeed rise by attacking Summer.
Unfortunately, it’s quite common for former friends to turn on
each other in a quest for popularity and status, out of spite or jealousy,
or in response to perceived wrongs. Some embark on psychological
warfare, tormenting those they once adored. Others simply
create a wall of silence, suddenly refusing to engage with former
friends in the hopes that they can walk away from an aspect of themselves
that they believe no longer serves them. Sometimes, these splits
are quiet and subtle, but often, they are highly visible and fueled by
rumors and drama.
Social media services can play a role in teens’ struggles for popularity
and status because they enable the easy spread of information and
allow teens to keep up with ever-changing school dynamics. These
technologies also allow people to maintain social ties more easily, providing
infrastructure for the dissemination of social information.
Tools like Facebook make it easier for teens to keep up with their
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classmates’ birthdays, breakups and makeups, and adventures to follow
social protocols, engage one another in conversation, and provide
support. At the same time, what is shared and easily accessible is not
always beneficial. Because social media makes it easy to share information
broadly, people can also easily spread hurtful gossip in an
effort to assert status, get attention, or relieve boredom. These dynamics
are often intertwined.
Cachi, a Puerto Rican eighteen-year-old living in Iowa, told me
that the flow of information on Facebook’s “news feed” is useful
because it enables her to “[keep] track of who’s talking to who.”
Through Facebook, she can follow the ebbs and flows of friendships
and romantic relationships. Cachi believes that being informed about
interpersonal interactions is important because it allows her to avoid
embarrassing herself in front of others. She wants to know the status
of people’s relationships with their significant others so that she can
ask about them appropriately without making a faux pas. She
explained that being out of the loop can be awkward. Cachi likes the
way Facebook allows her to stay on top of what is happening among
her peers. She relishes the gossip because it gives her the ability to step
in at the right time and act, either to maintain her social standing or
to negotiate others’ popularity. She is fully aware that social media
makes it easier to spin small issues out of proportion to create conflict,
but she still wants to be attuned to the drama as it is happening. The
same tools that are used to spread the conflict allow her to track it.
Although the impact of gossip can be deeply problematic and
many might view spreading gossip with disdain, not all gossip is
hurtful. In fact, as the anthropologist Robin Dunbar has shown, gossip
plays a central role in helping humans build connections.14
Like
Cachi, many people gossip in order to position themselves in a social
group and to maintain social ties. People reveal aspects of themselves
to others as a bonding ritual, building trust through reciprocity.
They dissect their lives and the lives of others. They maintain connections
by keeping each other up-to-date about social happenings
and relationships.
bullying 145
Though gossip can be put to good uses, much of the gossip
that teens exchange is neither innocent nor benign. What’s shared
may be untrue, private, or circulated for malicious reasons—such
as to hurt a rival, build one friendship at the expense of another,
or destroy someone’s reputation. The same mechanisms that help
people bond also create social fault lines. Having access to
information about someone and the ability to use it as a weapon
is a form of power in social situations. Gossip, good and bad, helps
people broker social status. The higher status an individual is, the
more valuable it is to know the intimate details of that person’s life.
And when they use gossip to reinforce power structures, this can
often take on the form of bullying. Individuals are especially advantaged
if they know intimate information about someone without
having to share anything in return. This motivates people to seek
information about others and to exchange information that they
have: the practice of gossip in the most widely used and least positive
sense of the word.
Gossip can seem to take on a life of its own through social media.
When people choose to share or spread content about others, they
can use social media to easily transmit the message to a wide and
connected audience. A rumor shared on Facebook has the potential
to spread farther and faster and persist longer than any school rumor
could have in the past. This does not mean that Facebook creates
gossip. Rather, someone seeking to spread a message can easily leverage
the affordances of networked publics to do so.
People spread the content they find fascinating, fueling the attention
that it receives. Although people can and do share helpful or
entertaining content, what they share widely is often that which is
most embarrassing or humiliating, grotesque or sexual, mean-spirited
or shocking. Because sharing is a form of currency and experiencing a
cultural artifact together enables bonding, teens look for content that
they think those around them will find interesting. Unfortunately,
some of the best-known videos online—so-called viral videos—stem
from teens choosing to spread content that shame their peers.
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The “Star Wars Kid” video is a classic example of a widely viewed
video that was shared online to embarrass a teen. In 2002, a fourteenyear-old
heavyset boy created a home video of himself swinging a golf
ball retriever as though it was a light saber from Star Wars. A year
later, a classmate of his found this home video, digitized it, and put it
up online. Others edited the video, setting the action to music and
dubbing in sound effects, graphics, and other special effects. The
resultant “Star Wars Kid” video spread rapidly and received extensive
media attention.15
It became the source of new memes and mocking
video spin-offs. Even comedians like Weird Al Yankovic and Stephen
Colbert produced their own renditions. Although people gained
attention for spreading the video or creating their own versions, the
cost of this mass attention was devastating to the teenager in the
video. His family sued his classmates for emotional duress because of
the ongoing harassment he faced.
The “Star Wars Kid” video exemplifies how mass public shaming
is a byproduct of widespread internet attention and networked distribution.
Teenagers commonly face a lesser version of this when they
receive unexpected and unwanted attention, when they become the
target of a rumor, or when others share their content beyond its
intended audience. Social media complicates the dynamics of social
sharing and gossip because it provides a platform for information to
spread far and wide, and people are often motivated to spread embarrassing
content because others find it interesting. Spreadable media
can be used to drum up productive attention, but it can also be used
to shame.16
People choose what to spread online, but the technologies that they
use to do so are created to increase the visibility of content that will
attract the most attention. Many social media tools are designed to
encourage people to consume streams or feeds of updates. A steady
flow of photographs, updates, and comments from friends on Twitter,
Instagram, Tumblr, and other services flood teens’ screens. Keeping
up with everything can be difficult and overwhelming. Facebook
tries to address this issue by limiting what users see when they view
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their feed so that the most algorithmically determined interesting
content appears at the top. The algorithms filter most of what people
say such that viewers only see a fraction of the updates from their
contacts. What bubbles up is inevitably that which has already
received tremendous attention through views, comments, and likes.
To maximize attention, Facebook designs algorithms to perfect the
gossip machine.
Social media is situated within an attention economy in which
technologies are built to capture and sustain the interest of users.
Many corporate monetization plans are driven by advertising, which
measures success through pageviews and other types of engagement
like user-generated content. Technical features that show “most
watched” or “trending” content amplify what is already gaining traction.
Marketers try to find ways to manipulate technology to capture
others’ attention, but they are not alone. Teens also try to use the
same technologies to garner attention from their peers by sharing
things that may interest them, whether that content is enlightening
or hurtful. In this ecosystem, capturing attention is important for
financial and personal gain.
The dynamics of drama and attention don’t unfold because of
social media, even if teens can use technology for these purposes.
They are also not innate properties of being a teenager. Teenagers
learn to engage in acts of drama just as they learn different tactics for
acquiring attention from others. One of the ways that they develop
these sensibilities is through celebrity culture and the dramas between
public figures that they watch unfold as part of contemporary enter-
tainment.
The Celebritization of Everyday Life
As a currency, attention has tremendous social and cultural value.
Teens learn the value of attention, the cost of gossip, and the power
of drama by observing what takes place around them. Reality TV,
tabloid magazines, and celebrity news all provide a media-driven
template for understanding how attention operates and helps fuel
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drama for entertainment. The advertising culture that teens witness
reveals a market-driven valuation of attention. In school, teens
observe how students broker attention with respect to classmates and
teachers and start drama to negotiate power and status. Meanwhile,
at home, teens often hear their parents gossip about work, neighbors,
and family. While society derides attention, gossip, and drama, teens
also receive clear cultural signals that these behaviors are normal.
Teens may mock peers for being “attention whores,” but they also
recognize that attention can be—and is often seen as—valuable.
They may lament drama in their schools while relishing TV shows
that depict so-called reality drama. Teens see gossip, drama, and
attention games all around them, and not surprisingly, they mirror
what they see.
The norms of celebrity culture, including the politics of attention
and drama, seep into everyday life.17
Teens watch nobodies become
famous, and they bear witness to everyday dramas enacted by “reality”
stars, online attention seekers, and traditional celebrities alike.
They may try to seek the attention of stars that they appreciate, or
mock those who are caught up in fandom, but they’re broadly aware
of how attention circulates around famous individuals and how attention
affects celebrities’ status. The same practices that they watch
celebrities engage in—and themselves participate in as fans—also
influence their understanding of how to navigate attention and status.
Social media also allows people to enact celebrity practices.18
Teens
can and do use social media to drum up attention for themselves and
shower attention on others. Attention through social media can be
both delightful and devastating. Sometimes, it’s used to celebrate
people’s accomplishments. Other times, it’s used to challenge people’s
stature. More than anything, how other teens and celebrities use
technologies to negotiate attention sets the stage for what teens
understand as normal.
What constitutes good attention versus bad attention often gets
blurry, just as the line between drama as entertainment and drama as
hurtful activity can be hard to identify. The same aspects of technology
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that increase the visibility of drama are those that help increase attention
more generally. One way of seeing the dynamics that emerge is
through the lens of teen celebrity culture, as some teens become celebrities
in their own right. Teen celebrity culture is created by and is a
byproduct of attention seeking and visibility that can be both healthy
and unhealthy.
Media makers have long capitalized on teens’ passion for celebrities
by producing boy bands and teen starlets, from the 1950s Mouseketeers
to the 1990s Backstreet Boys. In doing so, they help sell celebrity
culture to the public. Social media has changed various aspects of
this dynamic. Most notably, it provides a pathway for teenagers to
become famous, as in the case of Canadian teen idol Justin Bieber,
who was first identified through YouTube. This creates the illusion
that social media makes fame more readily accessible. Social media
also allows famous teens to communicate directly with their fans, as
Disney-produced starlets Miley Cyrus and Demi Lovato do. Being
able to interact directly with stars through social media appears to
eliminate the distance between fans and celebrities.19
Long before the internet, people produced and consumed gossip
about high-status public people, including members of the aristocracy,
celebrities, and politicians. Gossip columns and tabloids have
large audiences because people want access to the intimate lives of the
rich and famous. The same is true with online fan pages and celebrity
Twitter accounts. Some people like to live vicariously through the
comings and goings of the successful; others prefer to vent their jealousy.
Teens, oblivious to the pressure that comes with fame, have
long looked to celebrities with awe, imagining their lives to be full of
freedom and flexibility and absent of homework or chores. But celebrity
can often be stifling.
When people become famous, they are often objectified, discussed,
and ridiculed with little consideration for who they are as people.
Fans and critics feel as though they have the right to comment on
everything celebrities do with little regard to the costs that those in
the crosshairs of attention will bear. The cost that celebrities pay for
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the supposed benefits of being rich and famous is ongoing scrutiny
and a lack of privacy. Most people do not understand or appreciate
the pressure that results from fame, even though public meltdowns—
such as the night that Britney Spears shaved her head in front of
numerous photographers—are highly publicized. The public’s obsession
with obtaining information about the famous puts serious pressure
on those people’s lives, as the paparazzi’s role in Princess Diana’s
death so brutally reminds us.20
Few people have sympathy for the
kinds of stress that gossip places on public figures who have high
status and wealth. At a distance, famous people seem invulnerable.
Social media alters the spectacle around teen stars’ activities, but it
doesn’t lessen the pressure. Fans relish watching high-profile drama—
such as fights between Miley Cyrus and Demi Lovato playing out
over Twitter or Justin Bieber appearing to have a meltdown on Instagram.
They take sides, offer support, and swear loyalty to stars they
love, but they have little appreciation for how their attention and
infatuation creates pressure and fuels the drama in the first place.
As teens enter into the spotlight, they become objectified in ways
that parallel what celebrities face. This is a process that media scholar
Terri Senft calls “microcelebrity.”21
Teens who are famous among
niche crowds get to face both the costs and the benefits of being on
the receiving end of tremendous attention, but without the structural
support that celebrities have—including the handlers, managers, and
financial resources to cope with the onslaught of attention. This can
create a heady situation, with teens simultaneously relishing that
positive feedback and being deeply affected by the cruelty and
pressure that often comes with it.
In 2011, thirteen-year-old California-based Rebecca Black wanted
to make a music video. Her mother paid a vanity music label and
production company to work with her daughter and her daughter’s
friends to record a highly Auto-Tuned song called “Friday.” The associated
video appeared on YouTube and quickly generated attention,
mostly by people who harshly criticized what they saw as poor songwriting
and Black’s inability to sing. On Twitter, a comedian described
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the song as the “worst video ever made.”22
As word of the video spread,
Black became a target of incessant meanness and cruelty by strangers,
classmates, and the media. She was attacked online and at school.23
But her meteoric rise to global fame also meant that she gained tremendous
positive attention, too. In recognition of the phenomenon,
the popular musical TV show Glee decided to do a rendition of her
song, and the pop celebrity Katy Perry paid homage to Black in “Last
Friday Night (T.G.I.F.)” by having Black perform alongside Perry in
the music video. Black loved the recognition and validation, but she
wasn’t prepared for the cruelty that came with it. The dynamic that
Black faced is a product of celebrity.
When teens achieve overwhelming attention and visibility online,
positive feedback and negative attacks often go hand in hand. Sometimes,
as with the case of Rebecca Black, the positive attention
appears to outweigh the negative feedback. In other situations, like
the attention received by “Star Wars Kid,” the very act of people seeing
and sharing a video feels hurtful. As teens encounter and participate
in celebrity culture, either to seek attention themselves or to
engage with people who are famous, they regularly experience meanness
and cruelty. The scale of negativity that these young celebrities
and microcelebrities receive is unprecedented, but so is the level of
positive attention that they receive. Far from being justifiable, the
meanness and cruelty that these teens receive as a byproduct of
becoming famous highlights how society seeks to temper individual
success and visibility by challenging people’s status and stature. For
better or worse, celebrity culture has normalized drama as a de facto
aspect of everyday public life.
Addressing a Culture of Meanness and Cruelty
As teens engage with networked publics, they must negotiate a
social ecosystem in which their peers are not only hanging out but
also jockeying for social status. In these settings, interpersonal conflicts
emerge and teens participate in battles over reputation, status,
and popularity. Attention becomes a commodity, and at times, teens
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participate in drama or pranks that can be intentionally or accidently
hurtful to others. Not all drama or gossip is problematic, but some of
what teens experience is quite painful.
While we cannot protect youth from all forms of meanness
and cruelty or stop teens from getting hurt when they negotiate
social relations, we can certainly make a concerted effort to empower
youth, to strengthen their resilience, and to help recognize when they
are hurting.24
When teens have the strength to cope with stressful
situations, they are less likely to either try to escalate the situation or
be emotionally shaken by a negative encounter. When teens understand
how their actions affect others—including those who appear
invulnerable—they are more attentive to the consequences of what
they say and do. Many programs exist to help youth develop resilience
and empathy, but they are often overlooked once conflict is
under way.25
Although new forms of drama find a home through social media,
teens’ behaviors have not significantly changed. Social media has not
radically altered the dynamics of bullying, but it has made these
dynamics more visible to more people. We must use this visibility,
not to justify increased punishment, but to help youth who are actually
crying out for attention. Blaming technology or assuming that
conflict will disappear if technology usage is minimized is naive.
Recognizing where teens are at and why they engage in particular
acts of meanness and cruelty is important to creating interventions
that work.
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6 inequality
can social media resolve
social divisions?
In a school classroom in Los Angeles, Keke sat down, crossed her
arms defensively, and looked at me with suspicion. After an hour of
short, emotionless responses to my questions about her daily life and
online activities, I hit a nerve when I asked the black sixteen-year-old
to explain how race operated in her community. I saw her fill with
rage as she described how gang culture shaped her life. “We can’t
have a party without somebody being a Blood or somebody being a
Crip and then they get into it and then there’s shooting. Then
we can’t go to my friend’s house because it’s on the wrong side of
[the street]. You know what I’m saying? It’s the Mexican side.” Los
Angeles gang culture forces her to think about where she goes, who
she spends time with, and what she wears.
We can’t go places because of gangs. . . . We can’t go to the mall,
can’t be a whole bunch of black people together. . . . I hate not
being able to go places. I hate having to be careful what color
shoes I’m wearing or what color is in my pants or what color’s in
my hair. . . . I just hate that. It’s just not right.
When each color represents a different gang, the choice to wear red
or blue goes beyond taste and fashion.
Although Keke understood the dynamics of gang culture in her
community and was respected by the gang to which members of her
inequality154
family belonged, she despised the gangs’ power. She hated the violence.
And she had good reason to be angry. Only a few weeks before
we met, Keke’s brother had been shot and killed after crossing into
the turf of a Latino gang. Keke was still in mourning.
Though almost sixty years had passed since the US Supreme Court
ruled that segregation of public high schools is unconstitutional,
most American high schools that I encountered organized themselves
around race and class through a variety of social, cultural, economic,
and political forces. The borders of school districts often produce
segregated schools as a byproduct of de facto neighborhood segregation.
Students find themselves in particular classrooms—or on academic
tracks—based on test scores, and these results often correlate
with socioeconomic status. Friend groups are often racially and economically
homogenous, which translates into segregated lunchrooms
and segregated online communities.
The most explicit manifestation of racial segregation was visible to
me in schools like Keke’s, where gangs play a central role in shaping
social life. Her experiences with race and turf are common in her community.
The resulting dynamics organize her neighborhood and infiltrate
her school. When I first visited Keke’s school, I was initially
delighted by how diverse and integrated the school appeared to be. The
majority of students were immigrants, and there was no dominant race
or nationality. More than other schools I visited, classrooms looked like
they were from a Benetton ad or a United Nations gathering, with
students from numerous racial backgrounds sitting side by side. Yet
during lunch or between classes, the school’s diversity dissolved as
peers clustered along racial and ethnic lines. As Keke explained,
This school is so segregated. It’s crazy. We got Disneyland full of
all the white people. . . . The hallways is full of the Indians, and
the people of Middle Eastern descent. . . . The Latinos, they all
lined up on this side. The blacks is by the cafeteria and the quad.
Then the outcasts, like the uncool Latinos or uncool Indians.
The uncool whites, they scattered.
inequality 155
Every teen I spoke with at Keke’s school used similar labels to
describe the different shared spaces where teens cluster. “Disneyland”
was the section in the courtyard where white students gathered, while
“Six Flags” described the part occupied by black students. When I
tried to understand where these terms came from, one of Keke’s classmates—a
fifteen-year-old Latina named Lolo—explained, “It’s just
been here for, I think, generations. (Laughs) I’m sure if you’re a ninth
grader, you might not know until somebody tells you. But I did know
’cause my brother told me.” Those same identifiers bled into nearby
schools and were used when public spaces outside of school were
identified. No one knew who created these labels, but they did know
that these were the right terms to use. Each cohort had to learn the
racial organization of the school, just as they had to learn the racial
logic of their neighborhoods. They understood that flouting these
implicit rules by crossing lines could have serious social and physical
consequences.
Although Keke’s experience of losing a family member to gang
violence is uncommon, death is not that exceptional in a community
where gun violence is pervasive. Gang members may know one
another at school, but the tense civility they maintain in the hallways
does not carry over to the streets. Teens of different races may converse
politely in the classroom, but that doesn’t mean they are friends
on social media. Although many teens connect to everyone they
know on sites like Facebook, this doesn’t mean that they cross
unspoken cultural boundaries. Communities where race is fraught
maintain the same systems of segregation online and off.
What struck me as I talked with teens about how race and class
operated in their communities was their acceptance of norms they
understood to be deeply problematic. In a nearby Los Angeles school,
Traviesa, a Hispanic fifteen-year-old, explained, “If it comes down to
it, we have to supposedly stick with our own races. . . . That’s just the
unwritten code of high school nowadays.” Traviesa didn’t want to
behave this way, but the idea of fighting expectations was simply too
exhausting and costly to consider. In losing her brother, Keke knew
inequality156
those costs all too well, and they made her deeply angry. “We all
humans,” she said. “Skin shouldn’t separate nobody. But that’s what
happens.” Although part of Keke wanted to fight back against the
racial dynamics that had killed her brother, she felt powerless.
As I watched teens struggle to make sense of the bigotry and racism
that surrounded them in the mid- to late 2000s, the American
media started discussing how the election of Barack Obama as the
president of the United States marked the beginning of a “postracial”
era. And because social media supposedly played a role in electing the
first black US president, some in the press argued that technology
would bring people together, eradicate social divisions in the United
States, and allow democracy to flourish around the world.1
This utopian
discourse did not reflect the very real social divisions that I
watched emerge and persist in teens’ lives.2
The Biases in Technology
Society has often heralded technology as a tool to end social divisions.
In 1858, when the Atlantic Telegraph Company installed the
first transatlantic cable, many imagined that this new communication
device would help address incivility. As authors Charles Briggs
and Augustus Maverick said of the telegraph: “This binds together
by a vital cord all the nations of the earth. It is impossible that old
prejudices and hostilities should longer exist, while such an instrument
has been created for an exchange of thought between all the
nations of the earth.”3
New communication media often inspire the
hope that they can and will be used to bridge cultural divides. This
hope gets projected onto new technologies in ways that suggest that
the technology itself does the work of addressing cultural divisions.
As I describe throughout this book, the mere existence of new
technology neither creates nor magically solves cultural problems. In
fact, their construction typically reinforces existing social divisions.
This sometimes occurs when designers intentionally build tools in
prejudicial ways. More often it happens inadvertently when creators
fail to realize how their biases inform their design decisions or when
inequality 157
the broader structural ecosystem in which a designer innovates has
restrictions that produce bias as a byproduct.
In 1980, technology studies scholar Langdon Winner published a
controversial essay entitled, “Do Artifacts Have Politics?” In it, he
points to the case of urban planner Robert Moses as an example of
how biases appear in design. In the mid-twentieth century, Moses
was influential in designing roads, bridges, and public housing projects
in New York City and neighboring counties. In planning parkways
on Long Island, Moses designed bridges and overpasses that
were too low for buses and trucks to pass under. Buses, for example,
could not use the parkway to get to Jones Beach, a major summer
destination. Winner argues that these design decisions excluded
those who relied on public transportation—the poor, blacks, and
other minorities and disadvantaged citizens—from getting to key
venues on Long Island. He suggests that Moses incorporated his
prejudices into the design of major urban infrastructures.
This parable is contested. Responding to Winner’s essay, technology
scholar Bernward Joerges argues in “Do Politics Have Artefacts?”
that Moses’s decisions had nothing to do with prejudice but rather
resulted from existing regulatory restrictions limiting the height of
bridges and the use of parkways by buses, trucks, and commercial
vehicles. Joerges suggests that Winner used haphazard information to
advance his argument. Alternatively, one could read the information
that Joerges puts forward as reinforcing Winner’s broader conceptual
claim. Perhaps Robert Moses did not intentionally design the roadways
to segregate Long Island racially and socioeconomically, but his
decision to build low overpasses resulted in segregation nonetheless.
In other words, the combination of regulation and design produced a
biased outcome regardless of the urban planner’s intention.
Companies often design, implement, and test new technologies in
limited settings. Only when these products appear in the marketplace
do people realize that aspects of the technology or its design result in
biases that disproportionately affect certain users. For example, many
image-capture technologies have historically had difficulty capturing
inequality158
darker-skinned people because they rely on light, which reflects better
off of lighter objects. As a result, photography and film better capture
white skin while transforming black skin in unexpected ways.4
This
same issue has reemerged in digital technologies like Microsoft’s
Kinect, an interactive gaming platform that relies on face recognition.
Much to the frustration of many early adopters, the system often fails
to recognize dark-skinned users.5
In choosing to use image capture to
do face recognition, the Kinect engineers built a system that is technically—and
thus socially—biased in implementation. In other technologies,
biases may emerge as a byproduct of the testing process.
Apple’s voice recognition software, Siri, has difficulty with some
accents, including Scottish, Southern US, and Indian.6
Siri was
designed to recognize language iteratively. Because the creators tested
the system primarily in-house, the system was better at recognizing
those American English accents most commonly represented at Apple.
The internet was supposed to be different from previous technologies.
Technology pundits and early adopters believed that the internet
would be a great equalizer—where race and class wouldn’t
matter—because of the lack of visual cues available.7
But it turns out
that the techno-utopians were wrong. The same biases that configure
unmediated aspects of everyday life also shape the mediated experiences
people have on the internet. Introducing their book Race in
Cyberspace, scholars Beth Kolko, Lisa Nakamura, and Gilbert Rodman
explain that “race matters in cyberspace precisely because all of
us who spend time online are already shaped by the ways in which
race matters offline and we can’t help but bring our own knowledge,
experiences, and values with us when we log on.”8
Cultural prejudice permeates social media. Explicit prejudice bubbles
up through the digital inscription of hateful epithets in comments
sections and hatemongering websites, while the social networks
people form online replicate existing social divisions. Some youth
recognize the ways their experiences are constructed by and organized
around cultural differences; many more unwittingly calcify
existing structural categories.
inequality 159
How American teens use social media reflects existing problems in
society and reinforces deep-seated beliefs. This may seem like a letdown
to those who hoped that technology could serve as a cultural
panacea. But the implications of this unfulfilled potential extend
beyond disappointment. Because prominent figures in society—
including journalists, educators, and politicians—consider social
media to be a source of information and opportunity, our cultural
naïveté regarding the ways social and cultural divisions are sewn into
our mediated social fabric may have more damaging costs in the
future. In order to address emerging inequities, we must consider the
uneven aspects of the social platforms upon which we are building.
Social media—and the possibility of connecting people across the
globe through communication and information platforms—may
seem like a tool for tolerance because technology enables people to see
and participate in worlds beyond their own. We often identify teens,
in particular, as the great beneficiaries of this new cosmopolitanism.9
However, when we look at how social media is adopted by teens, it
becomes clear that the internet doesn’t level inequality in any practical
or widespread way. The patterns are all too familiar: prejudice, racism,
and intolerance are pervasive. Many of the social divisions that exist
in the offline world have been replicated, and in some cases amplified,
online. Those old divisions shape how teens experience social media
and the information that they encounter. This is because while technology
does allow people to connect in new ways, it also reinforces
existing connections. It does enable new types of access to information,
but people’s experiences of that access are uneven at best.
Optimists often point out that all who get online benefit by
increased access to information and expanded connections, while
pessimists often point to the potential for increased levels of inequal-
ity.10
Both arguments have merit, but it’s also important to understand
how inequalities and prejudices shape youth’s networked lives.
Existing social divisions—including racial divisions in the United
States—are not disappearing simply because people have access to
technology. Tools that enable communication do not sweep away
inequality160
distrust, hatred, and prejudice. Racism, in particular, takes on new
forms in a networked setting. Far from being a panacea, the internet
simply sheds new light on the divisive social dynamics that plague
contemporary society.
The internet may not have the power to reverse long-standing societal
ills, but it does have the potential to make them visible in new
and perhaps productive ways. When teens are online, they bring their
experiences with them. They make visible their values and attitudes,
hopes and prejudices. Through their experiences living in a mediated
world in which social divisions remain salient, we can see and deal
realistically with their more harmful assumptions and prejudices.
Racism in a Networked Age
In 1993, the New Yorker published a now infamous cartoon showing
a big dog talking to a smaller dog in front of a computer moni-
tor.11
The caption reads, “On the Internet, no one knows you’re a
dog.” Over the years, countless writers commenting on social issues
have used this cartoon to illustrate how privacy and identity operate
positively and negatively online. One interpretation of this cartoon is
that embodied and experienced social factors—race, gender, class,
ethnicity—do not necessarily transfer into the mediated world. As
discussed earlier in the chapter on identity, many people hoped that,
by going online, they could free themselves of the cultural shackles of
their embodied reality.
When teens go online, they bring their friends, identities, and network
with them. They also bring their attitudes toward others, their
values, and their desire to position themselves in relation to others. It
is rare for anyone to be truly anonymous, let alone as disconnected
from embodied reality as the New Yorker cartoon suggests.12
Not only
do other people know who you are online; increasingly, software
engineers are designing and building algorithms to observe people’s
practices and interests in order to model who they are within a
broader system. Programmers implement systems that reveal similarity
or difference, common practices or esoteric ones. What becomes
inequality 161
visible—either through people or through algorithms—can affect
how people understand social media and the world around them.
How people respond to that information varies.
During the 2009 Black Entertainment Television (BET) Awards,
thousands of those watching from home turned to Twitter to discuss
the various celebrities at the ceremony. The volume of their commentary
caused icons of the black community to appear in Twitter’s
“Trending Topics,” a list of popular terms representing topics users
are discussing on the service at any given moment. Beyoncé, Ne-Yo,
Jamie Foxx, and other black celebrities all trended, along with the
BET Awards themselves. The visibility of these names on the Trending
Topics prompted a response from people who were not watching
the award ceremony. In seeing the black names, one white teenage
girl posted, “So many black people!” while a tweet from a younglooking
white woman stated: “Why are all these black people on
trending topics? Neyo? Beyonce? Tyra? Jamie Foxx? Is it black history
month again? LOL.” A white boy posted, “Wow!! too many
negros in the trending topics for me. I may be done with this whole
twitter thing.” Teens were not the only ones making prejudicial
remarks. A white woman tweeted, “Did anyone see the new trending
topics? I dont think this is a very good neighborhood. Lock the car
doors kids.” These comments—and many more—provoked outrage,
prompting the creation of a blog called “omgblackpeople” and a series
of articles on race in Twitter.13
Unfortunately, what happened on the night of the BET Awards is
not an isolated incident. In 2012, two athletes were expelled from the
London Olympics after making racist comments on Twitter.14
Racism
is also not just an issue only on Twitter, where black internet users are
overrepresented compared with their online participation on other
sites.15
The now defunct site notaracistbut.com collected hundreds of
comments from Facebook that began with “I’m not a racist, but . . .”
and ended with a racist comment. For example, one Facebook status
update from a teen girl that was posted to the site said, “Not to be a
racist, but I’m starting to see that niggers don’t possess a single ounce
inequality162
of intellect.” While creators of sites like notaracistbut.com intend to
publicly shame racists, racism remains pervasive online.
In countless online communities, from YouTube to Twitter to
World of Warcraft, racism and hate speech run rampant.16
Messages
of hate get spread both by those who agree with the sentiment and
also by those who critique it. After the critically acclaimed movie The
Hunger Games came out, countless fans turned to Twitter to comment
on the casting of Rue, a small girl described in the book as
having “dark brown skin and eyes.” Tweets like “Call me a racist but
when I found out rue was black her death wasn’t as sad” and “Why
does rue have to be black not gonna lie kinda ruined the movie”
sparked outrage among antiracists who forwarded the messages to
call attention to them, thereby increasing the visibility of this hostil-
ity.17
On one hand, calling attention to these messages shames those
who contributed them. On the other, it incites a new type of hate,
which continues to reinforce structural divides.
Annoyed with what she perceived to be a lack of manners among
Asian and Asian American students at her school, Alexandra Wallace
posted a racist tirade on YouTube mocking students of Asian descent
at UCLA in March 2011. The video depicts Wallace, a white blondhaired
girl, criticizing Asian students for not being considerate of
others. The central message of the video focuses on her complaint
that Asian students are rude because they talk on their cell phones in
the library. To emphasize her point, she pretends to speak in a speech
pattern that she believes sounds Asian, saying, “Ching chong ling
long ting tong,” in a mocking tone.
The video—“Asians in the Library”—quickly attracted attention
and spread widely, prompting an outpouring of angry comments,
reaction videos, and parodies. For example, comedic singer-songwriter
Jimmy Wong produced a video in which he sang a mock love song
called “Ching Chong!” in response to Wallace’s video. Hundreds of
videos—with millions of views—were designed to publicly shame her
and others with similar racist attitudes. A college lifestyle blog dug up
bikini pictures of Wallace and posted them under the title “Alexandra
inequality 163
Wallace: Racist UCLA Student’s Bikini Photos Revealed.”18
Meanwhile,
Wallace—and her family—began receiving death threats,
prompting her to drop out of UCLA and seek police protection. As
one of her professors explained to the UCLA newspaper, “What Wallace
did was hurtful and inexcusable, but the response has been far
more egregious. She made a big mistake and she knows it, but they
responded with greater levels of intolerance.”19
Social media magnifies many aspects of daily life, including racism
and bigotry. Some people use social media to express insensitive and
hateful views, but others use the same technologies to publicly shame,
and in some cases threaten, people who they feel are violating social
decorum.20
By increasing the visibility of individuals and their
actions, social media doesn’t simply shine a spotlight on the problematic
action; it enables people to identify and harass others in a very
public way. This, in turn, reinforces social divisions that plague
American society.
Segregation in Everyday Life
In the United States, racism is pervasive, if not always visible. Class
politics intertwine with race, adding another dimension to existing
social divisions. Teens are acutely aware of the power of race and class
in shaping their lives, even if they don’t always have nuanced language
to talk about it; furthermore, just because teens live in a culture
in which racism is ever present doesn’t mean that they understand
how to deal with its complexities or recognize its more subtle effects.
Some don’t realize how a history of racism shapes what they observe.
Heather, a white sixteen-year-old from Iowa, told me,
I don’t want to sound racist, but it is the black kids a lot of times
that have the attitudes and are always talking back to the teachers,
getting in fights around the school, starting fights around
the school. I mean yeah, white kids of course get into their
fights, but the black kids make theirs more public and so it’s
seen more often that oh, the black kids are such troublemakers.
inequality164
In examining high school dynamics in the 1980s, linguist Penelope
Eckert argued that schools are organized by social categories that
appear on the surface to be about activities but in practice are actually
about race and class.21
I noticed this as I went through the rosters
of various sports teams at a school in North Carolina. At first, when
I asked students about why different sports seemed to attract students
of one race exclusively, they told me that it was just what people were
into. Later, one white boy sheepishly explained that he liked basketball
but that, at his school, basketball was a black sport and thus not
an activity that he felt comfortable doing. As a result of norms and
existing networks, the sports teams in many schools I visited had
become implicitly coded and culturally divided by race. Many teens
are reticent to challenge the status quo.
Even in schools at which teens prided themselves on being openminded,
I found that they often ignorantly reproduced racial divisions.
For example, in stereotypical fashion, teens from more
privileged backgrounds would point to having friends of different
races as “proof” of their openness.22
When I asked about racial divisions
in more privileged schools or in schools situated in progressive
communities, I regularly heard the postracial society mantra, with
teens initially telling me that race did not matter in friend groups at
their school. And then we’d log in to their Facebook or MySpace
page and I would find clues that their schools were quite segregated.
For example, I’d find that friend networks within diverse schools
would be divided by race. When I’d ask teens to explain this, they’d
tell me that the divisions I was seeing were because of who was in
what classes or who played what sport, not realizing that racial segregation
played a role in those aspects of school life, too.
While on a work trip in Colorado, I met a group of privileged teens
who were in town because their parents were at the meeting I was
attending. Bored with the adult conversations, I turned to the teens
in a casual manner. I started talking with Kath, a white seventeenyear-old
who attended an east coast private school renowned for its
elite student body and its phenomenal diversity program. Our casual
inequality 165
conversation turned to race dynamics in schools; she was a passionate,
progressive teen who took the issue of race seriously. Curious to
see how this played out in her community, I asked her if we could
visit her Facebook page together. I offered her my computer, and she
gleefully logged into her account. Given the small size of her school,
I wasn’t surprised that she was friends with nearly everyone from her
grade and many students from other grades. I asked her to show me
her photos so that we could look at the comments on them. Although
her school had recruited students from diverse racial and ethnic
backgrounds, most of those who had left comments on her profile
were white. I pointed this out to her and asked her to bring up profiles
of other students in her grade from different racial and ethnic
backgrounds. In each case, the commenters were predominantly of
the same broad racial or ethnic background as the profile owner.
Kath was stunned and a bit embarrassed. In her head, race didn’t
matter at her school. But on Facebook people were spending their
time interacting with people from similar racial backgrounds.
When I analyzed friending patterns on social network sites with
youth, I consistently found that race mattered. In large and diverse
high schools where teens didn’t befriend everyone in their school,
their connections alone revealed racial preference. In smaller diverse
schools, the racial dynamics were more visible by seeing who commented
on each other’s posts or who appeared tagged together in
photographs. Only when I visited schools with low levels of diversity
did race not seem to matter in terms of online connections. For
example, in Nebraska, I met a young Muslim woman of Middle
Eastern descent in a mostly white school. She had plenty of friends
online and off, and not surprisingly, all were white. Of course, this
did not mean that she was living in a world where ethnic differences
didn’t matter. Her classmates posted many comments about Middle
Eastern Muslim terrorists on Facebook with caveats about how she
was different.
Birds of a feather flock together, and personal social networks tend
to be homogeneous, as people are more likely to befriend others like
inequality166
them.23
Sociologists refer to the practice of connecting with likeminded
individuals as homophily. Studies have accounted for
homophily in sex and gender, age, religion, education level, occupation,
and social class. But nowhere is homophily more strongly visible
in the United States than in the divides along racial and ethnic lines.
The reasons behind the practice of homophily and the resultant
social divisions are complex, rooted in a history of inequality, bigotry,
oppression, and structural constraints in American life.24
It’s easy to lament self-segregation in contemporary youth culture,
but teens’ choice to connect to people like them isn’t necessarily born
out of their personal racist beliefs. In many cases, teens reinforce
homophily in order to cope with the racist society in which they live.
In Why Are All the Black Kids Sitting Together in the Cafeteria? psychologist
Beverly Tatum argues that self-segregation is a logical
response to the systematized costs of racism. For teens who are facing
cultural oppression and inequality, connecting along lines of race and
ethnicity can help teens feel a sense of belonging, enhance identity
development, and help them navigate systematic racism. Homophily
isn’t simply the product of hatred or prejudice. It is also a mechanism
of safety. Seong, a seventeen-year-old from Los Angeles, echoed this
sentiment when she told me, “In a way we connect more ’cause we see
each other and we’re like, oh.” Familiarity mattered to Seong because,
as a Korean immigrant, she feels isolated and confused by American
norms that seem very foreign to her. She doesn’t want to reject her
non-Korean peers, but at times, she just wants to be surrounded by
people who understand where she comes from. Still, teens’ willingness
to accept—and thus expect—self-segregation has problematic roots
and likely contributes to ongoing racial inequality.25
Race-based dynamics are a fundamental part of many teens’
lives—urban and suburban, rich and poor. When they go online,
these fraught dynamics do not disappear. Instead, teens reproduce
them. Although the technology makes it possible in principle to
socialize with anyone online, in practice, teens connect to the people
that they know and with whom they have the most in common.
inequality 167
MySpace vs. Facebook
In a historic small town outside Boston, I was sitting in the library
of a newly formed charter school in the spring of 2007. One of the
school’s administrators had arranged for me to meet different students
to get a sense of the school dynamics. Given what I knew about
the school, I expected to meet with a diverse group of teens, but I
found myself in a series of conversations with predominantly white,
highly poised, academically motivated teens who were reluctant to
talk about the dynamics of inequality and race at their school.
After I met a few of her peers, Kat, a white fourteen-year-old from
a comfortable background, came into the library, and we started
talking about the social media practices of her classmates. She made
a passing remark about her friends moving from MySpace to Facebook,
and I asked to discuss the reasons. Kat grew noticeably uncomfortable.
She began simply, noting that “MySpace is just old now and
it’s boring.” But then she paused, looked down at the table, and continued.
“It’s not really racist, but I guess you could say that. I’m not
really into racism, but I think that MySpace now is more like ghetto
or whatever.” Her honesty startled me so I pressed to learn more. I
asked her if people at her school were still using MySpace and she
hesitantly said yes before stumbling over her next sentence. “The
people who use MySpace—again, not in a racist way—but are usually
more like ghetto and hip-hop rap lovers group.” Probing a little
deeper, Kat continued to stare at and fiddle with her hands as she told
me that everyone who was still using MySpace was black, whereas all
of her white peers had switched to Facebook.26
During the 2006–2007 school year, when MySpace was at its
peak in popularity with American high school students, Facebook
started to gain traction. Some teens who had never joined MySpace
created accounts on Facebook. Others switched from MySpace to
Facebook. Still others eschewed Facebook and adamantly stated that
they preferred MySpace. The presence of two competing services
would not be particularly interesting if it weren’t for the makeup of
the participants on each site. During that school year, as teens chose
inequality168
between MySpace and Facebook, race and class were salient factors in
describing which teens used which service. The driving force was
obvious: teens focused their attention on the site where their friends
were socializing.27
In doing so, their choices reified the race and class
divisions that existed within their schools. As Anastasia, a white
seventeen-year-old from New York, explained in a comment she left
on my blog:
My school is divided into the “honors kids,” (I think that is selfexplanatory),
the “good not-so-honors kids,” “wangstas,” (they
pretend to be tough and black but when you live in a suburb in
Westchester you can’t claim much hood), the “latinos/hispanics,”
(they tend to band together even though they could fit into
any other groups) and the “emo kids” (whose lives are allllllways
filled with woe). We were all in MySpace with our own little
social networks but when Facebook opened its doors to high
schoolers, guess who moved and guess who stayed behind. . . .
The first two groups were the first to go and then the “wangstas”
split with half of them on Facebook and the rest on MySpace. . . .
I shifted with the rest of my school to Facebook and it became
the place where the “honors kids” got together and discussed
how they were procrastinating over their next AP English essay.
When I followed up with Anastasia, I learned that she felt as though
it was taboo to talk about these dynamics. She stood by her comment
but also told me that her sister said that she sounded racist. Although
the underlying segregation of friendship networks defined who
chose what site, most teens didn’t use the language of race and class
to describe their social network site preference. Some may have
recognized that this was what was happening, but most described the
division to me in terms of personal preference.
My interviews with teens included numerous descriptive taste-based
judgments about each site and those who preferred them. Those who
relished MySpace gushed about their ability to “pimp out” their profiles
with “glitter,” whereas Facebook users viewed the resultant profiles
inequality 169
as “gaudy,” “tacky,” and “cluttered.” Facebook fans relished the site’s
aesthetic minimalism, while MySpace devotees described Facebook profiles
as “boring,” “lame,” “sterile,” and “elitist.” Catalina, a white fifteenyear-old
from Austin, told me that Facebook is better because “Facebook
just seems more clean to me.” What Catalina saw as cleanliness, IndianPakistani
seventeen-year-old Anindita from Los Angeles labeled “simple.”
She recognized the value of simplicity, but she preferred the “bling”
of MySpace because it allowed her to express herself.
In differentiating Facebook and MySpace through taste, teens inadvertently
embraced and reinforced a host of cultural factors that are
rooted in the history of race and class. Taste is not simply a matter of
personal preference; it is the product of cultural dynamics and social
structure. In Distinction, philosopher Pierre Bourdieu describes how
one’s education and class position shape perceptions of taste and how
distinctions around aesthetics and tastes are used to reinforce class in
everyday life. The linguistic markers that teens use to describe Facebook
and MySpace—and the values embedded in those markers—
implicitly mark class and race whether teens realize it or not.
Just as most teens believe themselves to be friends with diverse
groups of people, most teens give little thought to the ways in which
race and class connect to taste. They judge others’ tastes with little
regard to how these tastes are socially constructed. Consider how
Craig, a white seventeen-year-old from California, differentiated
MySpace and Facebook users through a combination of social and
cultural distinctions:
The higher castes of high school moved to Facebook. It was
more cultured, and less cheesy. The lower class usually were
content to stick to MySpace. Any high school student who has
a Facebook will tell you that MySpace users are more likely to
be barely educated and obnoxious. Like Peet’s is more cultured
than Starbucks, and Jazz is more cultured than bubblegum pop,
and like Macs are more cultured than PC’s, Facebook is of a
cooler caliber than MySpace.
inequality170
In this 2008 blog post entitled “Myface; Spacebook,” Craig distinguished
between what he saw as highbrow and lowbrow cultural
tastes, using consumption patterns to differentiate classes of people
and describe them in terms of a hierarchy. By employing the term
“caste,” Craig used a multicultural metaphor with ethnic and racial
connotations that runs counter to the American ideal of social mobility.
In doing so, he located his peers in immutable categories defined
by taste.
Not all teens are as articulate as Craig with regard to the issue of
taste and class, but most recognized the cultural distinction between
MySpace and Facebook and marked users according to stereotypes
that they had about these sites. When Facebook became more broadly
popular, teens who were early adopters of Facebook started lamenting
the presence of “the MySpace people.” Again, Craig described
this dynamic:
Facebook has become the exact thing it tried to destroy. Like Anikin
Skywalker, who loved justice so much, and he decided to play
God as Darth Vader, Facebook has lost its identity and mission. It
once was the cool, cultured thing to do, to have a Facebook, but
now its the same. Girls have quizzes on their Facebooks: “Would
you like to hook up with me? Yes, No” without a shred of dignity
or subtlety. Again, I must scroll for 5 minutes to find the
comment box on one’s Facebook. The vexation of bulletins of
MySpace are now replaced by those of applications. It alienated
its “cultured” crowd by the addition of these trinkets.
From Craig’s perspective, as Facebook became popular and mainstream,
it, too, became lowbrow. The cultural distinction that existed
during the 2006–2007 school year had faded, and now both sites felt
“uncivilized” to Craig. He ended his post with a “desperate” plea to
Google to build something “cultured.”
In differentiating MySpace and Facebook as distinct cultural
spaces and associating different types of people with each site, teens
used technology to reinforce cultural distinctions during the time in
inequality 171
which both sites were extraordinarily popular. These distinctions, far
from being neutral, are wedded to everyday cultural markers. In constituting
an “us” in opposition to “them,” teens reinforce social divisions
through their use of and attitudes toward social media. Even as
teens espouse their tolerance toward others with respect to embodied
characteristics, they judge their peers’ values, choices, and tastes
along axes that are rooted in those very characteristics.
The racial divide that these teens experienced as they watched their
classmates choose between MySpace and Facebook during the
2006–2007 school year is one that happens time and again in technology
adoption. In some cases, white teens use different technologies
than teens of color. For example, Black and Latino urban youth
embraced early smartphones like the Sidekick, but the device had
limited traction among Asian, white, and suburban youth. In other
cases, diverse populations adopt a particular tool, but practices within
the service are divided along race and class lines. Such was the case in
2013 on both Facebook and Twitter, where teens’ linguistic and visual
conventions—as well as their choice of apps—were correlated with
their race.28
People influence the technology practices of those around them.
Because of this, the diffusion of technology often has structural features
that reflect existing social networks. As teens turn to social
media to connect with their friends, they consistently reproduce networks
that reflect both the segregated realities of everyday life and
the social and economic inequalities that exist within their broader
peer networks. Teens go online to hang out with their friends, and
given the segregation of American society, their friends are quite
likely to be of the same race, class, and cultural background.
Networks Matter
The fact that social media reproduces—and makes visible—existing
social divisions within American society should not be surprising, but
it does challenge a persistent fantasy that the internet will dissolve and
dismantle inequalities and create new opportunities to bring people
inequality172
together across race and class lines. In 2010, Secretary of State Hillary
Rodham Clinton espoused such idealism in a speech at the Newseum
in which she argued: “The internet can serve as a great equalizer. By
providing people with access to knowledge and potential markets, networks
can create opportunity where none exists. . . . Information networks
have become a great leveler, and we should use them to help lift
people out of poverty.”29
This rhetoric assumes that, because the internet
makes information more readily available to more people than ever
before, access to the internet will address historical informational and
social inequities. Yet just because people have access to the internet
does not mean that they have equal access to information. Information
literacy is not simply about the structural means of access but also
about the experience to know where to look, the skills to interpret
what’s available, and the knowledge to put new pieces of information
into context. In a world where information is easily available, strong
personal networks and access to helpful people often matter more than
access to the information itself.30
In a technological era defined by social media, where information
flows through networks and where people curate information for
their peers, who you know shapes what you know. When social divisions
get reinforced online, information inequities also get reproduced.
When increased access to information produces information
overload, sifting through the mounds of available information to
make meaning requires time and skills. Those whose networks are
vetting information and providing context are more privileged in this
information landscape than those whose friends and family have
little experience doing such information work.31
For many information needs, people turn to people around them.
Sociologists have shown that social networks affect people’s job prospects,
health, and happiness.32
Opportunities for social and economic
support depend heavily on personal connections. Teens turn to their
networks to learn about college opportunities. They also develop a
sense of what’s normative by watching those who surround them.
When it comes to information and opportunity, who youth know
inequality 173
matters. Just because teens can get access to a technology that can
connect them to anyone anywhere does not mean that they have
equal access to knowledge and opportunity.33
In his famous trilogy The Information Age, sociologist Manuel Castells
argued that the industrial era is ending and that an information
age has begun. His first volume—The Rise of the Network Society—
makes the case for the power of networks as the organizational infrastructure
of an economy based on information. Technology plays a
central role in the network society that Castells recognizes is unfolding,
and he documents the technological divide that put certain cities
in better or worse positions to leverage the economic changes taking
place. Although critics have accused Castells of technological
determinism, Castells’s analysis is more fruitfully understood as a
critical accounting of what economic and cultural shifts are possible
because of technology and why not everyone will benefit equally
from these shifts.34
In short, not everyone will benefit equally because
networks—both social and technical—are neither evenly distributed
nor meritocratic.
Social media does not radically rework teens’ social networks. As a
result, technology does not radically reconfigure inequality. The
transformative potential of the internet to restructure social networks
in order to reduce structural inequality rests heavily on people’s ability
to leverage it to make new connections. This is not how youth use
social media.
Not only are today’s teens reproducing social dynamics online, but
they are also heavily discouraged from building new connections that
would diversify their worldviews. The “stranger danger” rhetoric discussed
in the chapter on danger doesn’t just affect teens’ interactions
with adults; many teens are actively discouraged from developing relationships
with other teens online for fear that those teens may turn
out to be adults intending to harm them. Not all teens buy into this
moral panic, but when teens do make connections online, they focus
on engaging with people who share their interests, tastes, and cultural
background. For these teens, turning to people who seem familiar
inequality174
allows them to feel safe, confident, and secure. They reinforce the
homophilous social networks they inhabit instead of using technology
to connect across lines of difference. Access to a wide range of people
does not guarantee a reconfiguration of social connections.
The limited scope of teens’ engagement with people from diverse
backgrounds—and the pressure that they receive to not engage with
strangers—is particularly costly for less privileged youth. Although
everyone benefits from developing a heterogeneous social network,
privileged youth are more likely to have connections to people with
more privilege and greater access to various resources, opportunities,
and types of information. When information opportunities are tethered
to social networks, how social relations are constructed matters
for every aspect of social equality. When social divisions are reinforced—and
inequities across social networks reproduced—there are
material, social, and cultural consequences.
The issue of inequality gets realized when information is structured
to flow only to certain groups of people. During the 2006–
2007 school year—the period when teens were segmenting themselves
into Facebook and MySpace—many college admissions officers also
started using social media for college recruitment. They created
online profiles, produced spreadable videos, and invited high school
students to talk with them and student representatives. Although
millions of teenagers were active exclusively on MySpace, most of the
colleges tailored their recruitment efforts to Facebook. When I asked
admissions officers about their decision to focus on Facebook, they
invariably highlighted a lack of resources and a need to prioritize.
Universally, when I pointed out that black and Latino youth were
more likely to be on MySpace and that their decision was effectively
targeting primarily white and Asian students, they were stunned.
They had never considered the cultural consequences of their choices.
At the time of this book’s writing, it’s quite common for companies
to turn to LinkedIn, a professional social network site, to recruit
college interns and new graduates. Recruiters typically prioritize candidates
who already have contacts to the company as performed
inequality 175
through social media. Some even explicitly ask applicants to list
everyone they know who already works at the company. Those who
don’t know anyone at the company are disadvantaged as candidates.
This tends to reinforce same-ness because people’s social networks
are rarely diverse. This also provides an additional obstacle for underrepresented
minorities, those who come from less advantaged communities,
and people who generally lack social capital.
We don’t live in a postracial society, and social media is not the
cultural remedy that some people hoped it would become. Today’s
youth live in a world with real and pervasive social divisions. Those
dynamics are reproduced online and have significant implications for
how teens make sense of public life. People help define what’s normative
for their friends and contacts. And everyone’s opportunities are
dependent on whom they know. Having access to the information
available through the internet is not enough to address existing structural
inequities and social divisions. The internet will not inherently
make the world more equal, nor will it automatically usher today’s
youthintoatolerantworld.Instead,itlaysbareexistingandentrenched
social divisions.
176
7 literacy
are today’s youth digital
natives?
Because teens grew up in a world in which the internet has always
existed, many adults assume that youth automatically understand
new technologies. From this perspective, teens are “digital natives,” and
adults, supposedly less knowledgeable about technology and less capable
of developing these skills, are “digital immigrants.” Two Massachusetts
state government officials echoed this notion in 2010: “The children who
attend school today are digital natives who think nothing of learning
through the use of technology. As adults, we are digital immigrants who
remember lessons delivered through film strips and overhead projectors.
In a state where digital pioneers flourished, the educational system should
catch up to the students.”1
Many of today’s teens are indeed deeply
engaged with social media and are active participants in networked publics,
but this does not mean that they inherently have the knowledge or
skills to make the most of their online experiences. The rhetoric of “digital
natives,” far from being useful, is often a distraction to understanding
the challenges that youth face in a networked world.
In my fieldwork, I often found that teens must fend for themselves
to make sense of how technologies work and how information
spreads. Curiosity may lead many teens to develop meaningful
knowledge about social media, but there is huge variation in knowledge
and experience. I interviewed teens who used programming
scripts to build complex websites. I also talked with teens who didn’t
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know the difference between a web browser and the internet. I
encountered teens who had nuanced understandings of different
kinds of web content and helped create and spread internet culture
via popular memes. I also met teens who couldn’t recognize spam.
Teens may make their own media or share content online, but this
does not mean that they inherently have the knowledge or perspective
to critically examine what they consume. Being exposed to information
or imagery through the internet and engaging with social media
do not make someone a savvy interpreter of the meaning behind
these artifacts. Technology is constantly reworking social and information
systems, but teens will not become critical contributors to
this ecosystem simply because they were born in an age when these
technologies were pervasive.
It is dangerous to assume that youth are automatically informed. It
is also naive to assume that so-called digital immigrants have nothing
to offer.2
Even those who are afraid of technology can offer valuable
critical perspective. Neither teens nor adults are monolithic, and
there is no magical relation between skills and age. Whether in school
or in informal settings, youth need opportunities to develop the skills
and knowledge to engage with contemporary technology effectively
and meaningfully. Becoming literate in a networked age requires
hard work, regardless of age.
The Emergence of the Digital Native
The notion of digital natives has political roots, mostly born out of
American techno-idealism. In an effort to force the global elite to recognize
the significance of an emergent mediated society, John Perry
Barlow, a renowned poet and cyberlibertarian, leveraged this concept to
divide the world into “us” and “them.” Barlow, best known as the former
lyricist for The Grateful Dead, was quite comfortable using provocative
words to express political views. As mentioned in the
Introduction, he penned “A Declaration of the Independence of Cyberspace”
for the World Economic Forum in Davos in 1996. His manifesto
was an explicit challenge to the “Governments of the Industrial World.”
literacy178
In positioning those who “come from Cyberspace” in opposition to the
old world order, he juxtaposed the “native” against the “immigrant”:
You are terrified of your own children, since they are natives in
a world where you will always be immigrants. Because you fear
them, you entrust your bureaucracies with the parental responsibilities
you are too cowardly to confront yourselves. In our
world, all the sentiments and expressions of humanity, from the
debasing to the angelic, are parts of a seamless whole, the global
conversation of bits. We cannot separate the air that chokes from
the air upon which wings beat.3
Barlow was probably not the first to suggest that the young are
native to the emergent digital landscape, but his poetic framing highlights
the implicit fear that stems from the generational gap that has
emerged around technology.4
He intended his proclamation to provoke
reaction, and it did. But many people took this metaphor literally.
It has become popular in public discourse to promote the idea
that “natives” have singular technical powers and skills. The suggestion
that many take from Barlow’s proclamation is that adults should
fear children’s supposedly natural-born knowledge.
Following a similar line of thinking, Douglas Rushkoff argues in
his 1996 book Playing the Future that children should be recognized
for their ingenuity. He metaphorically describes the differences in
linguistic development between older immigrants and children who
grow up in a society whose dominant language is different than their
parents’ native tongue. He uses the concepts of immigrants and
natives to celebrate children’s development in the digital age.
In describing youth as natives, both Barlow and Rushkoff frame
young people as powerful actors positioned to challenge the status quo.
Yet many who use the rhetoric of digital natives position young people
either as passive recipients of technological knowledge or as learners who
easily pick up the language of technology the way they pick up a linguistic
tongue. These notions draw on the frames that Barlow and Rushkoff
put forward but twist them in ways that are far from their intention.
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In 2001, educational consultant Marc Prensky penned an article
entitled “Digital Natives, Digital Immigrants.” In that article, he
claims that “today’s students think and process information fundamentally
differently from their predecessors.”5
He argues that they
should be called “digital natives” because “our students today are all
‘native speakers’ of the digital language of computers, video games
and the Internet.” Like Barlow and Rushkoff, Prensky also positions
older people as immigrants, noting, “Those of us who were not born
into the digital world but have, at some later point in our lives, become
fascinated by and adopted many or most aspects of the new technology
are, and always will be compared to them, Digital Immigrants.”
Although Prensky claims to have coined the term digital native independently
of either Rushkoff or Barlow, many people cite Prensky as
the originator because he popularized the notion.6
Like Barlow and
Rushkoff, Prensky did so in order to celebrate young people’s purported
fluency with technology.
As the term took off and began to permeate popular discourse,
scholars began critiquing the underlying implications. From an ethnic
studies perspective, the language of “natives” and “immigrants” is
particularly fraught. At a private event I attended, anthropologist
Genevieve Bell invited everyone in the room to interrogate the underlying
implications of these terms. She reminded the room that,
throughout history, powerful immigrants have betrayed native populations
while destroying their spiritual spaces and asserting power over
them. Although this is not the story of all immigrants, this reminder
raises serious questions about what is recognized in discussions of
digital natives. Is the goal to celebrate youth savvy or to destroy their
practices? Do people intend to recognize native knowledge as valuable
or as something that should be restricted and controlled?
The notion of the digital native, whether constructed positively or
negatively, has serious unintended consequences. Not only is it fraught,
but it obscures the uneven distribution of technological skills and
media literacy across the youth population, presenting an inaccurate
portrait of young people as uniformly prepared for the digital era and
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ignoring the assumed level of privilege required to be “native.” Worse,
by not doing the work necessary to help youth develop broad digital
competency, educators and the public end up reproducing digital
inequality because more privileged youth often have more opportunities
to develop these skills outside the classroom. Rather than focusing
on coarse generational categories, it makes more sense to focus on the
skills and knowledge that are necessary to make sense of a mediated
world. Both youth and adults have a lot to learn.
We live in a technologically mediated world. Being comfortable
using technology is increasingly important for everyday activities:
obtaining a well-paying job, managing medical care, engaging with
government. Rather than assuming that youth have innate technical
skills, parents, educators, and policymakers must collectively work to
support those who come from different backgrounds and have different
experiences. Educators have an important role to play in helping
youth navigate networked publics and the information-rich environments
that the internet supports. Familiarity with the latest gadgets
or services is often less important than possessing the critical knowledge
to engage productively with networked situations, including the
ability to control how personal information flows and how to look for
and interpret accessible information.
Most formal educational settings do not prioritize digital competency,
in part because of the assumption that teens natively understand
anything connected to technology and in part because existing
educational assessments do not require this prioritization. Although
youth are always learning as they navigate these systems, adults—
including parents, educators, and librarians—can support them further
by helping turn their experience into knowledge.7
Youth Need New Literacies
Many of the technologies that youth encounter, from Google to
Wikipedia, require users to engage critically with the information
they’re seeing. When we assume that youth will just absorb all things
digital through exposure, we absolve ourselves of our responsibility to
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help teenagers develop necessary skills. Too often, we focus on limiting
youth from accessing inaccurate or problematic information. This
is a laudable goal, but alone it does teens a fundamental disservice.
Youth must become media literate.8
When they engage with media—
either as consumers or producers—they need to have the skills to ask
questions about the construction and dissemination of particular
media artifacts. What biases are embedded in the artifact? How did the
creator intend for an audience to interpret that artifact, and what are
the consequences of that interpretation?
The notion of media literacy predates the internet. In the United
Kingdom, media literacy efforts date back to the 1930s, when educators
argued that the public needed the skills to critically think about propa-
ganda.9
At that time, posters had emerged as key war propaganda. Media
literacy education didn’t get started in the United States until the 1960s,
after advertising practices were well under way.10
Educators argued that
informed citizens needed to be able to critically evaluate the messages
that surround them. As new genres of media proliferated, many were
concerned that audiences could be manipulated into believing a particular
narrative. Although fact-checking can often serve to combat certain
aspects of manipulative messaging, people must also learn to question
the biases and assumptions underpinning the content they see.
Even though media literacy programs have been discussed and
haphazardly implemented for decades, most people have little training
in being critical of the content that they consume. Long before
the internet, critical media literacy has never been considered essential
in schools or communities. Instead, schools have relied on trustworthy
publishers, information curators, and other reputable sources.
In a networked world, in which fewer intermediaries control the flow
of information and more information is flowing, the ability to critically
question information or media narratives is increasingly important.
Censorship of inaccurate or problematic content does not
provide youth the skills they will one day need to evaluate information
independently. They need to know how to grapple with the
plethora of information that is easily accessible and rarely vetted.
literacy182
And given the uneven digital literacy skills of youth, we cannot abandon
them to learn these lessons on their own.11
But what must they learn? Certainly, they need the critical skills
that media literacy advocates have promoted for decades. For example,
they need to be able to understand the biases in advertising,
whether the ads are disseminated online or through more traditional
media. But in a digitally saturated society, media literacy is only the
first step. Technical skills are increasingly important. Few teens have
a basic understanding of how the computer systems they use every
day work. Some are curious enough to develop this knowledge, but it
takes time and effort as well as opportunities, networks, and training
to become active participants and contributors.
Although developing technical skills is not widespread, doing so
can become a part of meaningful participation. In the early days of
MySpace’s popularity, a few teens learned that they could modify the
look and feel of their profiles by inserting code in the form of HTML,
CSS, or JavaScript. This was the result of a bug in MySpace’s development
code. After watching teens explore self-expression through
code, the company decided not to patch the bug in order to see how
users would personalize their pages. Excited by the ability to create
“layouts” and “backgrounds,” teens started learning enough code
to modify their profiles. Some teens became quite sophisticated technically
as they sought to build extensive, creative profiles. Others
simply copied and pasted code that they found online. But this technical
glitch—combined with teens’ passion for personalizing their
MySpace profiles—ended up creating an opportunity for teens to
develop some technical competency.12
MySpace eventually began
blocking the inserted code due to security issues and, instead, created
an interface for users to modify their profiles. This simplified the
process and resulted in fewer technical problems, but it also closed
the unique learning opportunity that MySpace had accidentally
created.
In order to attract wide audiences, many technologies are designed
to be extraordinarily simple. This was not always true. I spent
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countless hours as a teen pouring through manuals, debugging network
hardware, and learning technical syntax in order to socialize
online.
When technologies are designed to make everyday use as easy as
possible, it is not necessary for users to learn the technical skills that
early internet adoption required. Although it is not necessary to be
technically literate to participate, those with limited technical literacy
aren’t necessarily equipped to be powerful citizens of the digital
world. As new technologies emerge to enable people to access information,
the issues brought forth by media literacy and technological
familiarity intersect to create new challenges. Empowering youth
requires much more than calling them native participants.
The Politics of Algorithms
Corinne, a white thirteen-year-old from Massachusetts, proudly
exclaimed in a group setting that she didn’t use Wikipedia. When
asked why, she explained, “I’ve heard that it’s not true, and usually if
I’m looking for something that I want, and it’s true, I usually go on
Google.” Corinne’s teachers had encouraged her to use Google to
search for information. They told her that Wikipedia was full of inaccuracies
because anyone could edit it. Like many of her peers, Corinne
had interpreted this to mean that anything that appeared at the top of
the Google result page must be true. If not, why would it appear at the
top? And why would her teachers recommend it? She trusted the content
on Google because adults had told her that it was a trustworthy
site. She saw Google as having a similar reputation as that of the textbooks
that her teacher assigned. Wikipedia, on the other hand, was
not to be trusted because her teacher said so.
Wikipedia and Google are fundamentally different sites. Wikipedia
is a crowdsourced encyclopedia built using technologies that allow for
easy editing. An active community of volunteer moderators shapes the
content, regulating it through a set of collectively determined social
and technical protocols that provide a framework for appropriate user
edits. Users regularly contest and debate content, as moderators and
literacy184
other passionate volunteers work diligently to resolve disagreements and
assert their own beliefs about what is legitimate, notable, and of high
quality.
Google, by contrast, is both a for-profit company and a search engine
that is monetized through advertising.13
Google is not in the business of
verifying content or assessing content’s quality. Nor does it have editors
whose job it is to verify sources of content. Rather, proprietary algorithms
written by the company’s engineers produce the results. The
algorithms that underpin this powerful search engine rely on links,
text, and other data signals to ascertain which pages should appear
at the top for any query. Because Google is the source of so much traffic,
countless people, corporations, and organizations engage in a practice
known as search engine optimization in which they manipulate
information in order to maximize the likelihood that a particular page
will get a high ranking. In response, Google continuously alters its algorithms
to minimize the efficacy of those trying to manipulate the
results.14
Although the pages that Google offers are highly likely to be topically
relevant with regard to the query, the company’s employees do
not try to assess the quality of a given page. There are countless sites
dedicated to conspiracy theories and celebrity gossip that have a high
ranking, and Google is happy to provide this content if that’s what a
searcher wishes to find. Google aims to provide links to pages that
are relevant to the given search. This is not the same as vouching
for the accuracy of those pages. Many teens I met assumed that someone
verifies every link that Google shares. This is both naive and
inaccurate.
Everywhere I went, I heard parents, teachers, and teens express
reverence toward Google. They saw Google as a source of trusted
information in a digital ecosystem filled with content of dubious
quality. More important, many of the people I met believed that
Google was neutral, unlike traditional news sources such as Fox News
or the New York Times. Most people take for granted that someone,
typically the editor in chief, chooses what stories appear on the
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front page of a newspaper or which are covered in a TV segment.
Conversely, people naively assume that algorithms, procedural sets of
instructions for calculating an output, such as the ones produced by
Google, must not have nearly the same biases as an editor.
The notion of an algorithm is foreign to most people, including
most youth. But algorithms are fundamental to how many computational
systems, including Google, work. Most people who use search
engines do not understand that they are made up of complex machine
learning algorithms. Even those who do don’t necessarily understand
how those algorithms work. The specifics of corporate algorithms,
like Google’s, are considered trade secrets. To complicate matters
more, those who build machine learning algorithms for companies
like Google cannot account for all of the decisions that the algorithms
will make as they evolve based on input.
Although understanding the particulars of the technology is not
necessary, it is important to recognize that algorithms are not neutral.
When engineers are building machine learning algorithms, they
typically use training data and, in some cases, classifications provided
by the engineer to help the algorithm analyze the data. These
systems are often designed to cluster data in order to provide results.
Engineers then test those results with queries that they believe should
have a “right” answer, or at least a sensible one. People—and their
biases—are involved at each stage. They choose what data to train a
system on, what classifications matter, and which examples to test.
They make very human decisions about how to adjust the algorithms
to provide results that they believe are of high quality. As communication
scholar Tarleton Gillespie has argued, there are politics to
algorithms.15
The results that a search engine produces may reveal biases in the
underlying data, or they may highlight how the weights chosen by
engineers prioritize certain content over others. Although engineers
diligently work to clean the data and minimize biases, they are unable
to eliminate their own biases. And because of the complicated nature
of the algorithms and the massive quantities of underlying data that
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algorithms must analyze, engineers cannot easily predict what query
will produce what output.16
Increasingly, the results people get from search engines like Google
are highly personalized and dependent on what Google knows about
the person doing the query, including demographic information,
search query history, and data obtained through social media. This
process results in differential information retrieval, with different
people receiving dissimilar results. Some tout such approaches as
helpful for users, but others are more cynical about such personalization.
In his 2011 book, The Filter Bubble, political activist and technology
creator Eli Pariser argues that personalization algorithms
produce social divisions that undermine any ability to create an
informed public. For example, users with a long history of clicking on
conservative or liberal news sources might only be shown results
that align with their political views, thereby reinforcing an existing
political gulf.
As scholars at Harvard’s Berkman Center have shown, search
engines like Google shape the quality of information that youth
experience.17
Teens view Google as the center of the digital information
universe, even though they have little understanding of how the
search results are produced, let alone any awareness of how personalization
affects what they see. They uncritically trust Google, just as
most adults do. In Iowa, white eighteen-year-old Wolf explained, “If
you can’t Google it, it doesn’t exist.” His white seventeen-year-old
friend Red agreed, adding, “Google knows all.”
Given the lack of formal gatekeepers and the diversity of content
and authors, it’s often hard to determine credibility online. Because
youth do not learn to critically assess the quality of information they
access, they simply look for new intermediaries who can help them
determine what’s valuable. For better or worse, they take Google’s
results for granted while also dismissing high-quality content from
other sites that they have been taught to distrust. Like their parents,
they assume that Google is neutral and that sites like Wikipedia have
dubious information.
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Wikipedia as a Site of Knowledge Production
Wikipedia has a bad rap in American K-12 education. The de facto
view among many educators is that a free encyclopedia that anyone
can edit must be filled with inaccuracies and misleading information.
Students’ tendency to use the service as their first and last source
for information only reinforces their doubts. Ignoring the educational
potential of Wikipedia, teachers consistently tell students to
stay clear of Wikipedia at all costs. I heard this sentiment echoed
throughout the United States.
In Massachusetts, white fifteen-year-old Kat told me that “Wikipedia
is a really bad thing to use because they don’t always cite their
sources. . . . You don’t know who’s writing it.” Brooke, a white fifteenyear-old
from Nebraska explained that “[teachers] tell us not to [use
Wikipedia] because a lot of—some of the information is inaccurate.”
These comments are nearly identical to the sentiments I typically
hear from parents and teachers. Although it is not clear whether students
are reproducing their teachers’ beliefs or have come to the same
conclusion independently, students are well aware that most teachers
consider Wikipedia to have limited accuracy.
When people dismiss Wikipedia, they almost always cite limited
trust and credibility, even though analyses have shown that Wikipedia’s
content is just as credible as, if not more reliable than, more traditional
resources like Encyclopedia Britannica.18
Teachers continue to prefer
familiar, formally recognized sources. Educators encourage students to
go to the library. When they do recommend digital sources, they view
some as better than others without explaining why.19
As Aaron, a white
fifteen-year-old from Texas explained, “A lot of teachers don’t want you
to use [Wikipedia] as a source in a bibliography because it’s not technically
accredited. And they’d rather you use a university professor’s
website or something.” Although Aaron didn’t know what it meant for
a source to be accredited, he had a mental model of which sources
his teachers viewed as legitimate and which they eschewed. Similarly,
Heather, a white sixteen-year-old from Iowa, explained, “Our school
says not to use Wikipedia as our main source. You can use it as like a
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second or third source but not as a main source. They say MSN Encarta.
. . . They say to use that because it’s more reliable.” When I asked
students why they should prefer sites like Encarta and professors’
webpages, they referenced trust and credibility, even though students
couldn’t explain what made those particular services trustworthy.
Although nearly every teenager I met told me stories about teachers
who had forbidden them from using Wikipedia for schoolwork,
nearly all of them used the site anyhow. Some used the site solely as a
starting point for research, going then to Google to find sources they
could cite that their teachers considered more respectable. Others
knowingly violated their teachers’ rules and worked to hide their reliance
on Wikipedia. In Boston, I met a teen boy who told me that his
teachers never actually checked the sources, so he used Wikipedia to
get information he needed. When he went to list citations, he said
they came from more credible sources like Encarta, knowing that his
teachers would never check to see whether a particular claim actually
came from Encarta. In other words, he faked his sources because he
believed his teachers wouldn’t check. Although he had found a way
of working around his teachers’ rules, he had failed to learn why they
wanted citations in the first place. All he had learned was that his
teachers’ restrictions on using Wikipedia were “stupid.”
Because many adults assume that youth are digitally savvy—and
because they themselves do not understand many online sources—
they often end up giving teens misleading or inaccurate information
about what they see online. A conflict emerges as teens turn to
Wikipedia with uncritical eyes while teachers deride the site without
providing a critical lens with which to look at the information
available.
Wikipedia can be a phenomenal educational tool, but few educators
I met knew how to use it constructively. Unlike other sources of
information, including encyclopedias and books by credible authors,
the entire history of how users construct a Wikipedia entry is visible.
By looking at the “history” of a page, a viewer can see when someone
made edits, who did the editing, and what that user edited. By look-
literacy 189
ing at the discussion, it’s possible to read the debates that surround the
edits. Wikipedia isn’t simply a product of knowledge; it’s also a record
of the process by which people share and demonstrate knowledge.
In most educational institutions, publishers and experts vet much
of the content that teens encounter and there is no discussion about
why something is accurate or not. Some teachers deem certain publications
trustworthy and students treat that content as fact. Reading
old history books and encyclopedias can be humorous—or depressing,
depending on the content and your point of view—because of
what the writers assumed to be accurate at one point in time or in one
cultural context. Just like today, past students who were given those
materials were also taught that all of the information they were
receiving was factual.
Although many students view textbooks as authoritative material,
the content is neither neutral nor necessarily accurate. Textbooks
often grow outdated more quickly than schools can replace them. The
teens I interviewed loved finding inaccuracies in their own textbooks,
such as lists of planets that included Pluto. Of course, not all inaccuracies
are the product of mistakes or outdated facts. Some writers insert
biases into texts because they reinforce certain social or political
beliefs. In the United States, Texas is notorious for playing a significant
role in shaping the content of textbooks in all states.20
So when
educators in Texas insist on asserting that America’s “founding
fathers” were all Christian, it creates unease among historians who do
not believe this to be accurate. What goes into a textbook is highly
political.
History, in particular, differs depending on perspective. I grew up
hearing examples of this in my own family. Born to a British father
and a Canadian mother, my mother moved to New York as a young
girl. She recalls her confusion when my grandfather complained
about her American history lessons and threatened to destroy her textbook.
Compared to the British narratives my patriotic British veteran
grandfather had learned, the American origin story was outright
offensive.
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American and British high schools teach events like the American
Revolutionary War very differently—and rarely do schools in
either country consider such things as the role of women or the
perspectives of slaves or Native Americans. This is a topic of deep
interest to historians and the driving force behind books like Howard
Zinn’s A People’s History of the United States, which tells American
history through the perspective of those who “lost.” Although many
people believe that the winner gets to control the narrative, accounts
also diverge when conflicting stories don’t need to be resolved. When
countries like the United States and the United Kingdom produce
their own textbooks, they don’t need to arrive at mutually agreeable
narratives. However, when people like my mother cross the ocean
and must face conflicting perspectives, there’s often little room for
debating these perspectives. In my mother’s childhood household,
there was a right history and a wrong history. According to my grandfather,
my mother’s textbook was telling the wrong history.
Wikipedia often, but not always, forces resolution of conflicting
accounts. Critics may deride Wikipedia as a crowdsourced, usergenerated
collection of information of dubious origin and accuracy,
but the service also provides a platform for seeing how knowledge
evolves and is contested. The Wikipedia entry on the American Revolution
is a clear product of conflicting ideas of history, with information
that stems from British and American textbooks interwoven and
combined with information on the role of other actors that have been
historically marginalized in standard textbooks.
What makes the American Revolution Wikipedia entry interesting
is not simply the output in the form of a comprehensive article but the
extensive discussion pages and edit history. On the history pages, those
who edit Wikipedia entries describe why they made a change. On discussion
pages, participants debate how to resolve conflicts between editors.
There’s an entire section on the American Revolution discussion
page dedicated to whether colonists should be described as “patriots”—
the American term—or “insurgents”—the British term. In the discussion,
one user suggests a third term: “revolutionaries.” Throughout the
literacy 191
Wikipedia entry, the editors collectively go to great lengths to talk
about “American patriots” or use terms like “revolutionaries” or simply
describe the colonists as “Americans.” The American Revolution discussion
page on Wikipedia is itself a lesson about history. Through
archived debate, the editors make visible just how contested simple
issues are, forcing the reader to think about why writers present information
in certain ways. I learned more about the different viewpoints
surrounding the American Revolution by reading the Wikipedia discussion
page than I learned in my AP American history class.
Although most teens that I met who used the internet knew of
Wikipedia and most of those who had visited the site knew it was
editable, virtually none knew about the discussion page or the history
of edits. No one taught them to think of Wikipedia as an evolving
document that reveals how people produce knowledge. Instead they
determined whether an article was “good” or “bad” based on whether
they thought that their teachers could be trusted when they criticized
Wikipedia. This is a lost opportunity. Wikipedia provides an ideal
context for engaging youth to interrogate their sources and understand
how information is produced.
Wikipedia is, by both its nature and its commitments, a work in
progress. The content changes over time as users introduce new
knowledge and raise new issues. The site has its share of inaccuracies,
but the community surrounding Wikipedia also has a systematic
approach to addressing them. At times, people actively and intentionally
introduce false information, either as a hoax or for personal gain.
Wikipedia acknowledges these problems and maintains a record for
observers. Wikipedia even maintains a list of hoaxes that significantly
affected the site.21
Many digital technologies undermine or destabilize institutions of
authority and expertise, revealing alternative ways of generating and
curating content.22
Crowdsourced content—such as what is provided
to Wikipedia—is not necessarily better, more accurate, or more comprehensive
than expert-vetted content, but it can, and often does,
play a valuable role in making information accessible and providing a
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site for reflection on the production of knowledge. The value of
Wikipedia would be minimal if it weren’t for sources that people
could use in creating entries. Many of Wikipedia’s history articles,
for example, rely heavily on content written by historians. What
Wikipedia does well is combine and present information from many
sources in a free, publicly accessible, understandable way while also
revealing biases and discussions that went into the production of that
content. Even with their limitations and weaknesses, projects like
Wikipedia are important for educational efforts because they make
the production of knowledge more visible. They also highlight a
valuable way of using technology to create opportunities for increased
digital literacy.
Digital Inequality
The challenges brought forth by media literacy stem from and reinforce
the broader issue of digital inequality, which is often elided by the
frame of digital natives. As media theorist Henry Jenkins eloquently
explains:
Talk of “digital natives” helps us to recognize and respect the new
kinds of learning and cultural expression which have emerged
from a generation that has come of age alongside the personal
and networked computer. Yet, talk of “digital natives” may also
mask the different degrees of access to and comfort with emerging
technologies experienced by different youth. Talk of digital
natives may make it harder for us to pay attention to the digital
divide in terms of who has access to different technical platforms
and the participation gap in terms of who has access to
certain skills and competencies or for that matter, certain cultural
experiences and social identities. Talking about youth as digital
natives implies that there is a world which these young people
all share and a body of knowledge they have all mastered, rather
than seeing the online world as unfamiliar and uncertain for all
of us.23
literacy 193
By focusing on the “digital divide” between levels of access and types
of competencies, Jenkins highlights how a well-intentioned public
uses the rhetoric surrounding digital natives to obfuscate and reinforce
existing inequalities.
The politics surrounding the digital divide date back several
decades. In the late 1990s, journalists, academics, and governmental
agencies began using the term digital divide to describe the gap in
access between rich and poor.24
In its earliest stages of use, the construct
referred to a gap in device availability and internet connectivity
between the digital “haves and have nots.”25
Activists and politicians
rallied to close the gap in access, primarily focusing on a “devices and
conduits” approach that looked to provide digitally underprivileged
populations with internet-connected computers.26
Government agencies
viewed technology—and the internet in particular—as playing a
critical role in economic opportunities. They wanted to ensure “access
to the fundamental tools of the digital economy” as a priority investment
for the future of the US economy.27
As public debates raged over how to address inequality brought
about by the digital divide, it soon became clear that access should
not be conflated with use. The digital divide soon encompassed discourses
surrounding technology skills and media literacy.28
Scholars
and governmental agencies began to argue that access alone mattered
little if people didn’t know how to use the tools in front of them.29
As
more youth gained access through schools and public institutions,
and as a result of the decline in costs of technology, scholars increasingly
raised concern about the unevenness of skills, literacy, and
“socially meaningful” access.30
By 2011, 95 percent of American teenagers had some form of
access to the internet, whether at home or at school.31
What that
access looks like and what teens do with that access varies greatly.32
Concerned about how increased access was prompting the media to
declare the digital divide over, Jenkins and his coauthors starting raising
concerns over the emerging “participation gap.” They highlighted
that differential access results in different levels of engagement and
literacy194
participation.33
For example, a teen who uses a library computer with
filtered access for an hour a day has a very different experience with
the internet than one who has a smartphone, laptop, and unrestricted
connectivity.34
I witnessed this phenomenon time and again in my fieldwork. I
met teens whose only access to Facebook was on shared computers at
a Boys and Girls Club after school. They knew how to get around the
site, upload photos, modify privacy settings, and socialize with their
friends. At first blush, they looked like sophisticated users. But as I
started watching more intently, I realized that their knowledge about
how to use technology to meet their own needs was nowhere as
sophisticated as those who had their own computers at home and
accessed Facebook via their iPhones. The differences weren’t noticeable
when it came to navigating Facebook for social purposes. They
appeared when I watched how both privileged and disadvantaged
teens turned to social media to get information and support.
In New York, I watched as a teen girl used her Android phone. She
texted and regularly used apps like Twitter and Facebook. Enthusiastically,
she showed me how she moved seamlessly between multiple
semi-synchronous conversations. But when I asked her about how
she used her phone to look things up for school, she let out a deep
sigh. She switched over to the browser, opened up Google, and typed
in a test query. Then she handed the phone to me, commenting on
how long it took for her browser to load a given page. She told me
that it was possible to surf the web on her phone, but it was timeconsuming
and frustrating, so she rarely bothered. She preferred
to look things up on the computer at school, but she rarely had that
type of access. If she really needed something, she texted her friends
to see if anyone knew the answer or had access to a “real” computer.
By most measures, she had full internet access through her smartphone,
but she was acutely aware of the limitations of that kind of
access.
Variations in experience also result in another form of digital
inequality: differential levels of skills. For more than a decade, soci-
literacy 195
ologist Eszter Hargittai has surveyed internet users, including youth,
about their web skills.35
She shows that far from being a generational
issue, there are significant differences in media literacy and technical
skills even within age cohorts. Variation in skills is linked in part to
differences in access to computers. On one end of the spectrum,
those teens who have their own laptops and smart phones often
access the internet wherever they go for everything from fashion
advice to homework assignments. At the other end of the spectrum
are teens who have limited opportunities to access the internet and
then only in highly regulated, filtered contexts like school computer
centers or libraries. Not surprisingly, Hargittai found that teens’
technological skills are strongly correlated with the quality of their
access. Quality of access is, also unsurprisingly, correlated with socioeconomic
status. As mentioned earlier, Hargittai argues that many
youth, far from being digital natives, are quite digitally naive.36
There is little doubt that youth must have access, skills, and media
literacy to capitalize on opportunities in a networked society, but
focusing on these individual capacities obscures how underlying
structural formations shape teens’ access to opportunities and information.
When information flows through social networks and interaction
shapes experience, who you know matters. Youth who are
surrounded by highly sophisticated technical peers are far more likely
to develop technical skills themselves. In communities where technical
wherewithal is neither valued nor normative, teens are far less
likely to become digitally savvy. As media scholars Kate Crawford
and Penelope Robinson have argued, networks of association and
knowledge powerfully affect what information and knowledge
people integrate into their lives.37
How we picture the issue of digital inequality also has political
implications. As communication scholar Dmitry Epstein and his
coauthors argue, when society frames the digital divide as a problem
of access, we see government and industry as the responsible party
for addressing the issue.38
When society understands the digital
divide as a skills issue, we place the onus of learning how to manage
literacy196
on individuals and families. At times, we also invoke educational
entities and public institutions to support individual learning, but
those conversations rarely include a discussion of government funding.
The burden of responsibility shifts depending on how we construct
the problem rhetorically and socially. The language we use
matters.
Beyond Digital Natives
Most scholars have by now rejected the term digital natives, but the
public continues to embrace it. This prompted John Palfrey and Urs
Gasser, coauthors of Born Digital: Understanding the First Generation
of Digital Natives, to suggest that scholars and youth advocates should
reclaim the concept and make it more precise.39
They argue that dismissing
the awkward term fails to account for the shifts that are at
play because of new technologies. To correct for misconceptions, they
offer a description of digital natives that they feel highlight the
inequalities discussed in this chapter: “Digital natives share a common
global culture that is defined not by age, strictly, but by certain
attributes and experiences related to how they interact with information
technologies, information itself, one another, and other people
and institutions. Those who were not ‘born digital’ can be just as
connected, if not more so, than their younger counterparts. And not
everyone born since, say, 1982, happens to be a digital native.”40
In their writings, Palfrey and Gasser go to great lengths to clarify
who is—and who is not—a digital native. They highlight the importance
of the emergent participation gap and the challenges brought
about as a result of digital inequality. Although their desire to reclaim
the term digital native is laudable, it’s not clear that many people have
recognized the very valid nuance in their argument. More often than
not, many people continue to cite Palfrey and Gasser’s work as “proof”
that all kids are digital natives. Although I respect Palfrey and Gasser’s
stance, I’m not convinced that the term itself can be reclaimed. Even
though they offer a nuanced argument, scholars and journalists continue
to point to them while using the term to refer to a whole gen-
literacy 197
eration. At this point, the problematic frame of the digital native often
undermines efforts to celebrate and critically examine how teens do
and do not engage with social media.
I believe that the digital natives rhetoric is worse than inaccurate:
it is dangerous. Because of how society has politicized this language,
it allows some to eschew responsibility for helping youth and adults
navigate a networked world. If we view skills and knowledge as inherently
generational, then organized efforts to achieve needed forms of
literacy are unnecessary. In other words, a focus on today’s youth as
digital natives presumes that all we as a society need to do is be patient
and wait for a generation of these digital wunderkinds to grow up. A
laissez-faire attitude is unlikely to eradicate the inequalities that continue
to emerge. Likewise, these attitudes will not empower average
youth to be more sophisticated internet participants.
When Marc Prensky popularized the notion of digital natives, he
never expected this metaphor to have a significant life, let alone to justify
passivity by adults.41
Instead, he argues, we should be looking to
increase “digital wisdom,” both in creating empowering tools that
enable understanding and in empowering people to use existing tools
wisely. Recognizing that technology can be used in both harmful and
beneficial ways, Prensky maintains that it is important that we all work
to be more thoughtful about our engagement with technology.
Developing wisdom requires active learning. Teens acquire many
technological skills through extensive experimentation with social
media and curiosity-driven exploration. Because teens turn to these
services to socialize with peers, they often gain the skills that are part
of informal social learning.42
However, many of the media literacy
skills needed to be digitally savvy require a level of engagement that
goes far beyond what the average teen picks up hanging out with
friends on Facebook and Twitter. Technical skills, such as the ability
to build online spaces, require active cultivation. These skills must be
studied deliberately. Teens may develop an intuitive sense for how to
navigate social interactions online through casual engagement and
experience, but this does not translate to an understanding of why
literacy198
search queries return some content before others. Nor does experience
with social media push young people to learn how to build their
own systems, versus simply using a social media platform. Teens’
social status and position alone do not determine how fluent or
informed they are vis-à-vis technology.
Technology will increasingly play an important role in society.
Comfort with technology is often a prerequisite for obtaining even
the most basic of jobs. Government agencies are increasingly turning
to technology to provide services and engage citizens. And many
high-status opportunities—from higher education to new forms of
employment—expect people to be media literate and technologically
advanced. It behooves all of us to move past assumptions about
today’s youth. Both adults and youth need to develop media literacy
and technological skills to be active participants in our information
society. Learning is a lifelong process.
199
8 searching for a public of
their own
Not far from my hometown of Lancaster, Pennsylvania, I met a
white, middle-class sixteen-year-old named Emily. As she told me
about her life and what she liked to do, I couldn’t help but feel nostalgic.
Although she lived in a different town and went to a different
school, so many of her cultural touchstones were familiar to me,
including the Turkey Hill convenience stores that dotted the area
and Park City, the shopping mall that attracted people for miles
around. Emily told me that she loved the mall and attended many
school sporting events. But as I probed, I also learned that she didn’t
particularly care about shopping and that she had never watched a
football game or wrestling match in her life, even though she had
attended many such events.
For Emily, going to places where her peers gather is a freedom—
even if she isn’t actually watching the game or buying clothes. When
she’s out in public, “It’s a time when you can just fool around and be
free and do whatever you want. It’s not fair to be tied down to chores
or school. You need that little bit of freedom.” Her younger brother
prefers hanging out at friends’ houses, but Emily would much rather
gather in public places because these settings expand the social possibilities.
“If you go [out] with your friends, there might be other
people you run into that are your friends too. I would say it’s more of
an opportunity to see more of your friends than just going over to a
friend’s house. Going over to a friend’s house, there might be one
friend or maybe three. Whereas going to the mall, it can be seven or
searching for a public of their own200
twelve.” Emily told me that she takes any opportunity possible to
gather with friends in public settings. She attends basketball games,
track meets, and any other school sports event that her friends might
attend. She goes to the movies whenever she can get a ride, even if the
film her friends choose doesn’t particularly excite her. She wants the
opportunity to hang out in the theater before the show.
Emily looks for places where she can hang out, joke around with
friends, and simply be herself. Park City is one place that offers her
this freedom. That very mall was the go-to place for my peer group as
well. Back then, we never had any money to buy anything more luxurious
than an Auntie Anne’s pretzel, but shopping was never the point.
We wanted to go to the mall because the people we knew went there.
Unlike Emily, I was often forbidden from going to Park City. When
I was in high school, the local business community had teamed up with
the school district to create an alternative high school for students who
were not succeeding in traditional schools. They decided to place this
experimental school at Park City because that’s where so many of the
students they were seeking to attract were hanging out. Those kids—
and, by extension, the mall—had a bad reputation for violence, truancy,
and delinquency more generally. Park City has changed tremendously
in the twenty years since that school first opened; it is now considered
an upscale establishment with both midrange and high-end brands.
Although Emily and her friends meet up at the food court, the presence
of teenagers there pales in comparison to what I remember growing up.
Whenever I go home, I’m always surprised at how pristine, respectable,
and boring Park City feels. As I talked with other teens in the area, I
learned that the mall was still seen as dangerous even though it had
none of the grime or grit that was present in my teen years. Most teens
were allowed to hang out there.
Many of the teens that I met—both in Pennsylvania and elsewhere—craved
the freedoms that Emily had. They were desperate
for the opportunity to leave their homes to gather with friends.
Although not universal, most could attend school functions. Some
could get together with friends in public venues on weekends. Yet
searching for a public of their own 201
over and over again and across the country, teens complained to me
that they never had enough time, freedom, or ability to meet up with
friends when and where they wanted. To make up for this, they
turned to social media to create and inhabit networked publics.
The Creation of Networked Publics
The topics addressed in this book often hinge on teens’ interest in
getting meaningful access to public spaces and their desire to connect
to their peers. Rather than fighting to reclaim the places and
spaces that earlier cohorts had occupied, many teens have taken a
different approach: they’ve created their own publics. Teens find
social media appealing because it allows them access to their friends
and provides an opportunity to be a part of a broader public world
while still situated physically in their bedrooms. Through social
media, they build networks of people and information. As a result,
they both participate in and help create networked publics.
As discussed in the Introduction and throughout the book,
networked publics serve as publics that both rely on networked
technologies and also network people into meaningful imagined
communities in new ways. Publics are important, not just for enabling
political action, but also for providing a mechanism through which
we construct our social world. In essence, publics are the fabric of
society.
Through engagement with publics, people develop a sense of others
that ideally manifests as tolerance and respect. Although laws provide
concrete rules for what is and is not acceptable in a particular jurisdiction,
social norms shape most interactions. People develop a sense for
what is normative by collectively adjusting their behavior based on
what they see in the publics they inhabit and understand. This does
not mean that the world is inherently safe or that people always respect
their neighbors but that social processes underpinning publics buffer
people from hatred by creating common cultural ground.
Teens want access to publics to see and be seen, to socialize, and to
feel as if they have the freedoms to explore a world beyond the heavily
searching for a public of their own202
constrained one shaped by parents and school. By and large, just as
society formerly wrote women out of civic life, we now prohibit teenagers
from many aspects of public life. Adults justify the exclusion of
youth as being for their own good or as a necessary response to their
limited experience and cognitive capacity.
Rather than accepting their social position, many teens have clamored
to find ways to access and participate in a whole host of publics,
from social publics to political ones. Often, they turn to social media
and other networked technologies to do so.
What teens do online cannot be separated from their broader desires
and interests, attitudes and values. Their relation to networked publics
signals their interest in being a part of public life. It does not suggest
that they’re trying to go virtual or that they’re using technology
to escape reality. Teens’ engagement with social media and other technologies
is a way of engaging with their broader social world.
The world that American teens live in is highly circumscribed.
Their lives are regulated both by their parents and by institutional
forces. Compulsory schooling is a contemporary reality, even if homeschooling
provides an alternative. Laws that define when, where, and
how they can gather shape teens’ activities and mobility. In the same
vein, teens’ worldviews are influenced by cultural dynamics that
underpin American society more generally. They are exposed to media
narratives that convey broader cultural values, and they are living
within a system that is both consumerist and commercial in nature.
The networked publics that teens inhabit are not public in the
sense of being state-run. In fact, most of the public spaces that teens
encounter are private, whether at the mall or on Facebook.1
Their
presence and the traces that they leave are often used for commercial
interests. They are targets of marketing online, at school, and in
most spaces they visit.2
This trend in American childhood predates
the internet, but there is little doubt that it is being reinforced by
social media and playing out in networked publics. Rather than critiquing
that dynamic, as many excellent scholars have done, this
book instead takes it at face value because this is the only world that
searching for a public of their own 203
today’s teens know.3
Teens accept this version of networked publics
because, however flawed, the spaces and communities provided by
social media are what they have available to them in their quest to
meaningfully access public life. The commercial worlds that they
have access to may not be ideal, but neither is the limited mobility
that they experience nor the heavily structured lives that they lead.
To Be Public and To Be in Public
Enamored with Parisian society, French poet Charles Baudelaire
documented the public life that unfolded as people strolled along city
streets. He wrote of flâneurs—individuals who came to the streets
not to go anywhere in particular but in order to see and be seen. In
Baudelaire’s conception, the flâneur is neither fully an exhibitionist
nor fully a voyeur at any moment, but a little of both all the time.
The flâneur is an intimate part of the city, gaining from both seeing
and being seen, performing and watching others.
When teens turn to networked publics, they do so to hang out with
friends and be recognized by peers. They share in order to see and be
seen. They want to look respectable and interesting, while simultaneously
warding off unwanted attention. They choose to share in order
to be a part of the public, but how much they share is shaped by how
public they want to be. They are, in effect, digital flâneurs.
As teens stroll the digital streets, they must contend with aspects of
networked technologies that complicate the social dynamics in front
of them. The issues of persistence, visibility, spreadability, and searchability
that I introduced in the first chapter and addressed throughout
the book fundamentally affect their experiences in networked
publics. They must negotiate invisible audiences and the collapsing
of contexts. They must develop strategies for handling ongoing surveillance
and attempts to undermine their agency when they seek to
control social situations.
Although most youth are simply trying to be a part of public life,
the visibility of their online activities creates tremendous consternation
among adults who are uncomfortable with the possibility that
searching for a public of their own204
teens might share something inappropriate on Instagram or interact
with strangers on Twitter. This is where anxieties around online
safety and privacy get coupled with broader societal concerns about
race and class, sometimes becoming a source of tension. Teens are
not ignorant of their parents’ fears, but by and large, they see the
opportunities presented by participating in public life as far outweighing
the possible consequences they may face.
As teens work through the various issues that emerge around networked
publics, they must struggle with what it means both to be public
and to be in public. This often is framed through the language of
privacy, and indeed, the tension between being public and being in
public comes down to the ability to control the social situation. But the
distinction also has to do with how teens relate to public life.
In North Carolina, I met Manu, a seventeen-year-old boy of Indian
descent who was active on both Facebook and Twitter. Initially, I
assumed that he was using Twitter to create a public presence while
keeping Facebook as a more intimate space. I was wrong. Facebook
had become so pervasive in his peer group that he felt forced to connect
with everyone he’d ever met. Twitter was different because Twitter
had not yet become particularly popular in his community. The
difference in audience—and how people on each site responded to
his sharing—shaped his understanding of Facebook and Twitter.
Whenever Manu posted something on Facebook, he felt that he was
forcing everyone he’d ever met to consume it, whereas on Twitter,
people opted in when they felt that what he was sharing was interesting.
As he explained, “I guess Facebook is like yelling it out to a
crowd, and then Twitter is just like talking in a room.”4
He posted
messages he wanted to broadcast widely on Facebook while sharing
whatever intimate thoughts were on his mind on Twitter. Manu’s
practice contradicts the assumptions then held by adults, who often
saw Facebook as a more intimate site than Twitter because of each
site’s technical affordances and defaults.
What makes a particular site or service more or less public is not
necessarily about the design of the system but rather how it is situated
searching for a public of their own 205
within the broader social ecosystem. Although Facebook was initially
built to provide an intimate, private alternative to MySpace,
Manu’s practice reveals how—by becoming the de facto social media
site for one billion people—it’s often more experientially public than
more publicly accessible sites that are not nearly as popular. In this
way, the technical architecture of the system matters less than how
users understand their relationship to it and how the public perceives
any particular site.
The tensions between the technologies that help create networked
publics and the publics that are created through networked technologies
reveal how the nature of public-ness is actually being remade
every day in people’s lives. Twitter is not inherently public even if the
content is broadly accessible, nor are people’s experiences of Facebook
private just because the content can be restricted. Both help
create networked publics, but the nature of public-ness for teens ends
up depending on how the people around them use available tools.
What teens want from being in public—and how they understand
publics—varies. Some teens see publics as a site of freedom, and they
want to be able to roam free from adult surveillance. Whereas these
teens want to be in public, other teens are looking to be public. They
use the same technologies that allow them to engage in networked
publics to magnify their voices, gather audiences, and connect with
others on a large scale.
Some teens who are seeking to be public are enamored by the stories
presented by media, including the “reality” of reality TV, the rich
narratives of exploratory youth in novels, and the raucous adventures
of celebrities. Teens often reference celebrities as individuals who
achieve freedom and opportunities by being public. In this way, they
blur the lines between being public and being in public.
Long before the internet, there were teens who dreamed of or
actively sought out broader engagement and tried to create publics
from their own homes. Teens who want to be public often use media
or new technologies to do so. In the 1980s and 1990s, some youth
turned to pirate radio and homemade magazines, or zines, to connect
searching for a public of their own206
with others.5
Even though teen adoption of these technologies was
not universal, popular films like Pump Up the Volume and Wayne’s
World celebrated these practices and the fun that could be had by
being public.
Social media has made being public much more accessible to teens,
and many embrace popular technologies to build an audience and
contribute their thoughts to the broader cultural ethos. I met teens
who had cultivated hundreds of thousands—and even millions—of
followers on MySpace, Twitter, YouTube, and Instagram. Some shared
homemade videos, fashion commentary, or music they made with
their friends. Others posted risqué photos or problematic content in
an effort to entice strangers. Their reasons varied, but an interest in
attention is common. These teens relish the opportunity to be seen
and be part of a broader conversation.
Although some teens are looking for the attention that comes with
being public, most teens are simply looking to be in public. Most are
focused on what it means to be a part of a broader social world. They
want to connect with and participate in culture, both to develop a
sense of self and to feel as though they are a part of society. Some
even see publics as an opportunity for activism. These teens are
looking to actively participate in public life in order to make the
world a better place.
When Networked Publics Get Political
Not only has social media enabled new ways of being public and
being in public, but these same technologies have been used to reconfigure
political publics as we know them.6
Teens are often eschewed
for being apolitical, but some teens are deeply and explicitly political
in their activities, both online and off.7
A networked public is not
inherently a political public sphere, but some teens can and do bring
their politics to their online engagement and use technology to help
them be political.8
Around the world, people have leveraged social media and networked
technologies to instantiate meaningful political activities.
searching for a public of their own 207
Using the internet and mobile phones to coordinate and communicate,
activists have banded together and engaged different constituencies to
resist political regimes.9
Even the simple act of hanging out online to
see and be seen has enormous potential for creating the civic networks
that support real-world political engagement.10
Teens’ practices in
social media are neither frivolous nor without impact in other parts of
public and civic life, whether they are trying to be political or not.
The majority of teens’ engagement with networked publics is never
expressly political, but there are notable exceptions that often go
unacknowledged. In 2005, Congress introduced HR4437, the Border
Protection, Anti-Terrorism and Illegal Immigrant Control Act. This
bill, directed at undocumented people living in the United States,
was rife with measures that would have had serious social justice and
humanitarian consequences. Immigration advocates described it as
draconian and opposed it. As HR4437 gained traction among antiimmigrant
groups, opponents began taking to the streets in protest.
In March 2006, immigrant rights groups organized massive protests
through Spanish-speaking media and traditional advocacy net-
works.Manyteenchildrenofundocumentedparentsfeltdisconnected
from the protests organized by more seasoned activists. They turned
to MySpace and used text messaging to coordinate their own public
stance.11
On March 27, 2006, only a few days after immigrant rights groups
hosted a massive protest, thousands of California high school students
walked out of school and took to the streets to demand rights on behalf
of their families.12
In Los Angeles alone, more than twenty thousand
students marched in protest. Students talked about how the bill represented
a form of racist oppression that would permit racial profiling.
Others spoke about the fundamental problems with the economic system,
about how Mexicans are a critical labor force that is systematically
oppressed. Still others described how their parents came to America to
give them a chance for a better life. They crafted banners and posters,
brought flags to signify the diversity of cultures that people came from,
and invoked Cesar Chavez and human rights in their chants.
searching for a public of their own208
These teens were doing recognizable political work, despite adults’
frequent dismissal of teens as having no civic interests and being otherwise
politically disengaged. Were they celebrated? No. Rather than
being complimented for their willingness to step forward and take a
stance, the students were summarily dismissed.
Public officials and school administrators spoke out against the students’
actions and their use of technology for creating a disruptive
situation by encouraging fellow students to skip school. They chastised
the students for using political issues to justify mass truancy.
The press, using the fear-mongering tactics discussed throughout this
book, gave the impression that administrators were concerned for students’
safety.
In admonishing the students, administrators told the press that the
students should return to school, where they could have conversations
about immigration in a “productive” way. When Los Angeles mayor
Antonio Villaraigosa spoke to the young protesters, he said: “You’ve
come today, you registered your commitment to your families, your
opposition to the Sensenbrenner legislation, but it’s time to go back to
school.”13
His tone was condescending, implying that a day at school
was more important than this political act. Some adults invoked
Cesar Chavez by telling students that the well-respected civil rights
leader would be ashamed of them. The discussions on MySpace
painted a different logic to these criticisms as students discussed how
schools would be docked anywhere from thirty to fifty dollars in state
funding for each student who did not attend class.
The students faced steep consequences for their decision to protest.
In some towns, authorities charged them with truancy for participating.
Many faced school detention and other punishments. Few adults
recognized the teens for their ingenuity in using the tools available
to them to engage directly in political action. Activists regularly
face punishment for their activities, but these teens weren’t even recognized
as activists.
Teens’ engagement around HR4437 was in many ways a typical
protest, but many of the other forms of activism that teens engage in
searching for a public of their own 209
are far less commonplace among adults. Overwhelmingly, public
leaders and journalists deem many actions that teens and young adults
take in the name of protest as illegitimate. For example, during my
fieldwork, I met a handful of teens who proudly associated themselves
with Anonymous, an ad hoc collective that initially emerged to mock
Scientology and question other powerful institutions. Anonymous’
practices and the groups that they affiliate themselves with are a
source of significant consternation for powerful adults.
Anonymous is a moniker for a loosely coordinated group of people
who share a commitment to challenging powerful entities anonymously.
As an entity, Anonymous gained notoriety when people associated
with the network engaged in “hacktivist” tactics against the US
government and American companies in December 2010.14
After the
nonprofit group WikiLeaks released classified US State Department
diplomatic cables, the US government was outraged and put pressure
on American companies to stop supporting the organization. Amazon
deleted WikiLeaks’ account and stopped hosting its content, and PayPal
canceled the organization’s financial account. The founder of
WikiLeaks, Australian citizen Julian Assange, became persona non
grata, and the US government initiated a grand jury investigation to
indict him. In response, hacktivists sought to bring down the servers
of anti-WikiLeaks governmental and corporate entities and otherwise
challenge the security of these organizations.
As the incident unfolded, authorities arrested mostly teenagers and
twenty-somethings in both the United States and the United Kingdom
for their role in challenging authorities using technology.15
The teens I
met who identified themselves as part of Anonymous were not arrested,
but many participated in the various political protests that those who
used the moniker claimed as Anonymous activities, relishing the Guy
Fawkes symbolism and the group’s Robin Hood tactics. All the teens I
met who were engaged with this movement saw their acts as political
protests, even if authorities saw them as anarchic and destructive, terrorists
and traitors. These young people saw themselves as political,
even if adults did not sanction their approach to political engagement.
searching for a public of their own210
Political engagement takes many forms. Although often even less
recognized as political, many teens have used the tools of internet
culture to express themselves politically. For example, the production
and distribution of internet memes is a common form of selfexpression,
but it can also be a form of political speech. Memes start
when a particular digital artifact—be it an image, a song, a hashtag,
or a video—is juxtaposed with other text or other media to produce
a loosely connected collection of media that share a similar base refer-
ent.16
Not only are these artifacts spread online, but people also iterate
on them, creating new artifacts.
In the second chapter, I referenced the rise of lolcats, a meme that
emerges when people take pictures of cats and add captions using a
consistent though not standard English grammar. Many memes, like
lolcats, are simply entertaining. Others have more political components.
Consider, for example, the Hitler Downfall meme. This meme
is based on a video scene from a 2004 German film called Der Untergang
that depicts Adolf Hitler getting angry with his subordinates.
The meme works by people subtitling the German-language film
with other possible political and nonpolitical situations that Hitler
could be getting upset about. Over the years, these have included the
US subprime mortgage debate, the use of the Digital Millennium
Copyright Act to silence parodies and memes, the US government’s
frustration with National Security Administration whistleblower
Edward Snowden, and Hitler learning that his Xbox Live account
has been banned.17
This meme mixes commentary with humor, all
juxtaposed against a familiar historical reference.
Even though not all Hitler Downfall videos are made by teens—
and, in fact, it’s not clear how many were—I met numerous teens who
had made and shared the videos, as well as a few who had come up
with their own. Producing—or even consuming—these videos
requires understanding a historical context and developing a rich
sense of media literacy. Although, as discussed in the previous chapter,
we cannot take teens’ technical or media acumen for granted, we must
also not ignore that there are youth who are deeply and meaningfully
searching for a public of their own 211
engaged in using the skills they have to help construct publics that
are, in fact, political.
Not all teens are politically engaged, and many of the ways in
which they do engage in political action are unrecognizable by adults
because they take the form of commentary or involve acts of protest
adults deem unacceptable. Their activities, controversial as they may
be, reveal the more political side of networked publics.
Living in and with Networked Publics
Social media has become an integral part of American society.
Today’s teens—regardless of their personal levels of participation—are
coming of age in an era defined by easy access to information and
mediated communication. Innovations in social media will continue to
emerge, making possible new interaction forms and complicating
social dynamics in interesting ways. The rise of mobile devices is introducing
even more challenges, taking the already widespread notion of
being “always on” to new levels and creating new pathways for navigating
physical spaces. As social media becomes increasingly ubiquitous,
the physical and digital will be permanently entangled and blurry. New
innovations will introduce new challenges, as people try to reimagine
privacy, assert their sense of identity, and renegotiate everyday social
dynamics. And if history is any indication, adults are bound to project
the same fears and anxieties they have about social media onto whatever
new technology captures the imagination of future youth.18
Although in this book I describe the dynamics of American youth
at a particular time, notably defined by the widespread adoption of
social media, the underlying issues are by no means new. In using
teen engagement with social media to think about a variety of sociotechnical
dynamics, my goal has been to shed light on broader cultural
constructs and values that we take for granted. Claims about
youth practices can be divisive, particularly when we judge individuals,
cohorts, and artifacts through twisted portrayals.
It is easy to make technology the target of our hopes and anxieties.
Newness makes it the perfect punching bag. But one of the hardest—
searching for a public of their own212
and yet most important—things we as a society must think about in
the face of technological change is what has really changed, and what
has not. As computer scientist Vint Cerf has said, “The internet is a
reflection of our society and that mirror is going to be reflecting what
we see. If we do not like what we see in that mirror the problem is not
to fix the mirror, we have to fix society.”19
It is much harder to examine
broad systemic changes with a critical lens and to place them in
historical context than to focus on what is new and disruptive.
Through their experimentation and challenges, today’s teens are
showcasing some of the complex ways in which technology intersects
with society. They don’t have all of the answers, but their path through
this networked world provides valuable insight into how technology is
being integrated into and shaping everyday life.
Teens’strugglestomakesenseofthenetworkedpublicstheyinhabit—
and the ways in which their practices reveal cultural fractures—highlight
some of the challenges society faces as technology gets integrated
into daily life. At the same time, teens are as they have always been,
resilient and creative in repurposing technology to fulfill their desires
and goals. When they embrace technology, they are imagining new possibilities,
asserting control over their lives, and finding ways to be a part
of public life. This can be terrifying for those who are intimidated by
youth or nervous for them, but it also reveals that, far from being a distraction,
social media is providing a vehicle for teens to take ownership
over their lives.
As teens turn to and help create networked publics, they begin to
imagine society and their place in it. Through social media, teens reveal
their hopes and dreams, struggles and challenges. Not all youth are
doing all right, just as not all adults are. Technology makes the struggles
youth face visible, but it neither creates nor prevents harmful things
from happening even if it can be a tool for both. It simply mirrors and
magnifies many aspects of everyday life, good and bad.
Growing up in and being a part of networked publics is complicated.
The realities that youth face do not fit into neat utopian or
dystopian frames, nor will eliminating technology solve the problems
searching for a public of their own 213
they encounter. Networked publics are here to stay. Rather than
resisting technology or fearing what might happen if youth embrace
social media, adults should help youth develop the skills and perspective
to productively navigate the complications brought about by living
in networked publics. Collaboratively, adults and youth can help
create a networked world that we all want to live in.
215
appendix: teen demographics
This appendix provides basic demographic information, interview dates, and
social network site use of the teens who are addressed by name or pseudonym
in the book. The teens listed here do not represent all 166 teens that I interviewed,
nor do they represent all of the teens that I observed. This list is by no
means comprehensive but should provide basic information to supplement
what is presented in the text.
The information provided about each teen is based on what I know. To protect
the confidentiality of teens, I provide only general geographic information.
When teens live in or near one of the fifty most populous cities in the United
States, I use the city name; otherwise, I use the state name. As much as possible,
I use the language that teens used to describe their race, ethnicity, and/or religion.
When demographic or cultural information is left unmarked, it’s because
I did not know and did not dare to guess. Socioeconomic status is left unmarked
due to difficulty in consistently marking class across teens. I did not explicitly
ask about sexuality, and so that, too, is left unmarked.
Interview date(s) and the dates of comments are given, as are the site(s) that
each teen was using at the time of our encounter. Interviews that were conducted
by my collaborator, Alice Marwick, are marked as such.
Aaron (15, Texas): white, male, ninth grade, Christian
Interview: March 14, 2007. Active on MySpace without parents’
knowledge.
Abigail (17, North Carolina): white, female, twelfth grade, Christian
Interview: October 13, 2010. Active on Facebook; formerly used
MySpace.
Alicia (17, North Carolina): white, female, twelfth grade, Christian
Interview: October 10, 2010. Active on Facebook and Twitter; formerly
used MySpace.
Allie (17, Indiana): white, female, twelfth grade, Christian
MySpace comments: December 7, 2007. Active on MySpace.
appendix216
Amy (16, Seattle): biracial black/white, female, tenth grade
Interview: January 20, 2007. Active on MySpace.
Ana-Garcia (15, Los Angeles): biracial Guatemalan/Pakistani, female,
tenth grade, Muslim
Interview: March 5, 2007. Active on MySpace.
Anastasia (17, New York): female, twelfth grade
Comments via blog: August 11, 2007. Active primarily on Facebook,
but also uses MySpace.
Andrew (17, Nashville): white, male, twelfth grade, Christian
Interview (by Alice): September 30, 2010. Active on 4chan; formerly
used Facebook and Twitter.
Anindita (17, Los Angeles): Indian, female, twelfth grade
Interview: February 20, 2007. Active on Facebook and MySpace.
Ashley (14, North Carolina): white, female, ninth grade,
Christian
Interview (by Alice): October 13, 2010. Active on Facebook.
Bianca (16, Michigan): white, female, tenth grade
Interview: June 26, 2007. Active on Facebook.
Bly Lauritano-Werner (17, Maine): white, female, twelfth grade
Youth Radio Story: July 24, 2006. Active on Facebook and
LiveJournal.
Brooke (15, Nebraska): white, female, ninth grade
Interview: April 17, 2007. Active on Facebook.
Cachi (18, Iowa): Puerto Rican, female, twelfth grade
Interview: April 18, 2007. Active on Facebook, MiGente, and
MySpace.
Caleb (17, North Carolina): African American, male, twelfth grade,
Christian
Interview (by Alice): October 12, 2010. Active on Facebook and
Twitter; formerly used MySpace.
Carmen (17/18, Boston): Hispanic/Argentinean, female, twelfth grade,
Catholic
Interview: July 21, 2010. Focus group: August 17, 2011. Active on
Facebook and 4chan; formerly used Twitter and MySpace.
Catalina (15, Austin): white, female, tenth grade
Interview: March 14, 2007. Active on Facebook and MySpace.
appendix 217
Chantelle (15, Washington, DC): African American, female, tenth grade,
Christian
Interview: November 6, 2010. Active on Facebook; formerly used
MySpace.
Chloe (15, Atlanta): white, female, ninth grade, Christian
Interview: May 9, 2009. Active on Facebook.
Christopher (15, Alabama): white, male, between ninth and tenth grade,
Christian
Interview: June 27, 2007. Not active on social network sites due to lack
of interest.
Corinne (13, Massachusetts): female
Focus Group: November 15, 2007.
Craig Pelletier (17, California): male, twelfth grade
Blog: February 10, 2008. Active on Facebook and MySpace.
Dominic (16, Seattle): white, male, tenth grade
Interview: January 21, 2007. Active on Facebook and MySpace.
Emily (16, Pennsylvania): white, female, tenth grade
Interview: May 5, 2007. Active on Xanga.
Fred (15, Texas): white, male, ninth grade
Interview: March 14, 2007. Not active on social network sites due to
parental restrictions.
Heather (16, Iowa): white, female, tenth grade
Interview: April 21, 2007. Active on Facebook, MySpace, and Xanga.
Hunter (14, Washington, DC): African American, male, ninth grade
Interview: November 8, 2010. Active on Facebook.
James (17, Seattle): white with Native American roots, male, eleventh
grade
Interview: January 20, 2007. Active on MySpace.
Jenna (17, North Carolina): white, female, twelfth grade, Christian
Interview: October 13, 2010. Active on Facebook; formerly used
MySpace.
Jordan (15, Austin): biracial (Mexican and white), female, tenth grade,
Catholic
Interview: March 14, 2007. Active on Facebook and MySpace.
Kat (15, Massachusetts): white, female, ninth grade
Interview: June 20, 2007. Active on Facebook; formerly used MySpace.
appendix218
Kath (17, Maryland): white, female, twelfth grade
Conversation in Colorado: July 2008. Active on Facebook.
Keke (16, Los Angeles): black, female, eleventh grade
Interview: January 12, 2007. Active on MySpace.
Lila (18, Michigan): Asian/Vietnamese, female, between twelfth grade
and college
Interview: June 27, 2007. Active on Facebook.
Lilly (16, Kansas): white, female, tenth grade
Interview: April 16, 2007. Active on Facebook and MySpace.
Lolo (15, Los Angeles): Latina/Guatemalan, female, tenth grade
Interview: January 23, 2007. Not active on social network sites due to
pressure from ex-boyfriend.
Manu (17, North Carolina): Indian, male, twelfth grade, Hindu
Interview: October 12, 2010. Active on Facebook and Twitter.
Matthew (17, North Carolina): white, male, twelfth grade,
Christian
Interview: October 10, 2010. Active on Facebook and Twitter; formerly
used MySpace.
Melanie (15, Kansas): white, female, tenth grade
Interview: April 16, 2007. Active on Facebook and MySpace.
Mic (15, Los Angeles): Egyptian, male, tenth grade, Muslim
Interview: January 22, 2007. Not active on social network sites due to
parental restrictions.
Mickey (15, Los Angeles): Mexican, male, tenth grade
Interview: January 12, 2007. Active on MySpace.
Mikalah (18, Washington, DC): black, female, eleventh grade
Interview (by Alice): November 7, 2010. Active on MySpace and
Facebook.
Mike (15, California): white, male, ninth grade
Conversation: May 2006. Active on Facebook.
Myra (15, Iowa): white, female, ninth grade, Christian
Interview: April 22, 2007. Not active on social network sites due to
parental restrictions.
Natalie (15, Seattle): white, female, ninth grade, Christian
Interview: January 20, 2007. Active on MySpace.
appendix 219
Nicholas (16, Kansas): white, male, tenth grade
Interview: April 14, 2007. Active on Facebook and MySpace.
Sabrina (14, Texas): white, female, ninth grade
Interview: March 15, 2007. Active on MySpace.
Samantha (18, Seattle): white, female, twelfth grade, Christian
Interview: January 20, 2007. Active on MySpace.
Sasha (16, Michigan): white, female, tenth grade
Interview: June 26, 2007. Not active on social network sites due to
parental restrictions.
Seong (17, Los Angeles): Asian/Korean, female, eleventh grade
Interview: February 20, 2007. Active on Facebook, MySpace, Cyworld,
and Xanga.
Serena (16, North Carolina): white, female, eleventh grade, Christian/
Lutheran
Interview: October 14, 2010. Active on Facebook and Twitter; formerly
used MySpace.
Shamika (17, Washington, DC): African American, female, eleventh
grade, Christian
Interview: November 7, 2010. Active on Facebook and Twitter; formerly
used MySpace and Tumblr.
Skyler (18, Colorado): white, female, twelfth grade
Blog post: March 16, 2006. Active on MySpace.
Stan (18, Iowa): white, male, twelfth grade
Interview: April 18, 2007. Active on MySpace.
Summer (15, Michigan): white, female, between ninth and tenth grade,
Catholic
Interview: June 27, 2007. Active on MySpace.
Sydnia (15, Washington, DC): tenth grade, black, female
Interview: September 26, 2010. Active on MySpace, Facebook, and
Twitter.
Tara (16, Michigan): Asian/Vietnamese, female, between ninth and tenth
grade
Interview: June 27, 2007. Active on Facebook and MySpace.
Taylor (15, Boston): white, female, tenth grade
Interview 1: July 26, 2010. Additional conversations: spring 2012. Active
on Facebook.
appendix220
Traviesa (15, Los Angeles): Hispanic, female, ninth grade
Interview: December 5, 2006. Active on MySpace.
Trevor (17, North Carolina): white, male, twelfth grade, Christian
Interview: October 9, 2010. Active on Facebook.
Vicki (15, Atlanta): white, female, ninth grade/homeschooled, Catholic
Interview: May 9, 2009. Active on MySpace, Facebook, and Twitter.
Waffles (17, North Carolina): white, male, twelfth grade, Christian
Interview: October 9, 2010. Active on Facebook.
Wolf (18, Iowa): white, male, twelfth grade
Interview: April 18, 2007. Active on MySpace.
221
notes
Preface
1. Most names used in this book are pseudonyms. Some pseudonyms are
chosen by teens themselves; I chose other pseudonyms to be unique names that
maintained cultural and temporal identifiers by using baby name websites that
took into account birth year and ethnicity. When I’m quoting from public
material, including blog posts and news media interviews, I use the name provided
by the teen in that context. The names teens use online may not be their
legal names, but I did not seek to verify either way.
2. The interviews and fieldwork conducted from 2010–2011 were done in
collaboration with Alice Marwick. Most of these focused on privacy and bullying.
I identify the interviews conducted by Alice both in the Appendix and
within the text. To learn more about the teens that were interviewed for this
book and the methodological approach that informs this book, see http://
www.danah.org/itscomplicated/.
Introduction
1. Lenhart, Ling, Campbell, and Purcell, “Teens and Mobile Phones.”
2. This book draws on data collected in the United States and refers to cultural
references that are particular to American culture. Although many of my
arguments have resonance outside the United States, I make no attempt to
speak to the cultural practices, norms, or attitudes rooted in other countries.
Many scholars have examined young people’s mediated practices in other cultural
contexts, including Livingstone, Children and the Internet; Mesch and
Talmud, Wired Youth; and Davies and Eynon, Teenagers and Technology. In
addition, as the directors of the EU Kids Online Project, Sonia Livingstone and
Leslie Haddon have created a large network of researchers in Europe to examine
children’s online practices. They have produced numerous reports, journal
articles, and scholarly manuscripts. To learn more, see http://www2.lse.ac.uk/
media@lse/research/EUKidsOnline/.
3. To read more about how social media is situated within Web2.0 in light
of the rise of social network sites, see Ellison and boyd, “Sociality Through
Social Network Sites.” In this article, we argue that what makes “social media”
222 notes to pages 7–10
significant as a category is not the various technologies labeled as social media
but, rather, the sociotechnical dynamics that unfold as millions of people
embrace a variety of technologies available at a particular time and use them to
collaborate, share, and socialize.
4. In the introduction to Hanging Out, Messing Around, and Geeking Out,
Mimi Ito and colleagues (including myself) describe an important tension in
online interactions between those that are “interest-driven” and those that are
“friendship-driven.” Although we use this construct to help describe different
youth practices, the same dynamic is at play in terms of how broader media
have been adopted. Services like Facebook are primarily friendship-driven
while the boards on 4chan are primarily interest-driven. Of course, some major
social media services—like LiveJournal and Tumblr—have been adopted for
both in ways that often create unique tensions within those sites.
5. Mimi Ito initially used the term networked publics in 2008 to “reference a
linked set of social, cultural, and technological developments that have accompanied
the growing engagement with digitally networked media” (Ito, “Introduction,”
2). Although I agree with her framing and believe that the broadness
of what she offers has tremendous value, I am trying to add more precision in
my usage. To do so, I draw on a broader notion of publics. In employing the
concept of “publics,” I am purposefully referring to a long strain of scholarly
debate and analysis. Much of what I’m nodding toward is rooted in, conversational
with, or challenging of Jürgen Habermas’s historical analysis of a public
sphere as a category of bourgeois society in Structural Transformation of the
Public Sphere (see also Calhoun, Habermas and the Public Sphere). In particular,
I subscribe to Nancy Fraser’s argument in “Rethinking the Public Sphere”
that publics are where identities are enacted, Michael Warner’s argument in
Publics and Counterpublics that counterpublics enable marginalized individuals
to create powerful communities in resistance to hegemonic publics, and Sonia
Livingstone’s recognition in Audiences and Publics that publics emerge when
audiences come together around shared understandings of the world. To better
understand the academic roots of how I understand networked publics, see
boyd, “Social Network Sites as Networked Publics.”
6. B. Anderson, Imagined Communities.
7. The notion of an affordance was popularized by Donald Norman in his
book The Design of Everyday Things; he used this term to highlight interaction
possibilities that were made possible through specific design decisions. While
this term has purchase in the field of human-computer interaction, it is regularly
critiqued in critical disciplines because it is often used to give agency to the
technological artifact without acknowledging the role of the user (see Oliver,
“Problem with Affordance”). Although I am aware of the fraught history of
this term, it is still a useful construct for addressing the design features with
which people must contend.
223notes to pages 12–22
8. For a discussion on how visibility brought about by new technologies changes
the nature of our social and political worlds, see Thompson, “New Visibility.”
9. In their 2013 book Spreadable Media, Henry Jenkins, Sam Ford, and Josh
Green discuss how new technologies can be used by people interested in spreading
online content. They argue that this alters the dynamics of media distri-
bution.
10. Coffin, “Consumption, and Images of Women’s Desires.”
11. Hosokawa, “Walkman Effect.”
12. Springhall, Youth, Popular Culture and Moral Panics.
13. In Phaedrus, Plato quotes Socrates as paraphrasing an Egyptian god.
The relevant excerpts critiquing writing as a medium can be found at: http://
www.english.illinois.edu/-people-/faculty/debaron/482/482readings/
phaedrus.html.
14. More than a decade before I wrote this book, British media studies
scholar David Buckingham wrote After the Death of Childhood: Growing Up in
the Age of Electronic Media to examine the fears and anxieties that adults had
about the effects of media on young people. Many of the issues that he raised in
the early days of youth engagement with the internet continue to plague popular
discussions about technology and are at the center of the arguments made in this
book at a time when new technologies are rehashing old arguments.
15. Science and technology scholars have written extensively about the problems
with technological determinism. Langdon Winner makes the case in “Do
Artifacts Have Politics?” In the past three decades, much scholarship has
focused on how to think about the role of technology in relation to practice.
One strain of thinking is referred to as “social constructivism.” For a literature
review of this approach, see Leonardi, Car Crashes Without Cars, chap. 2.
16. To learn more about how various societal anxieties shape teens’ lives, see
Levine, Price of Privilege; and Pope, Doing School.
17. For a discussion of how youth build friendships and turn to peers to create
a social world that’s not just defined by parents, see Bukowski, Newcomb,
and Hartup, The Company They Keep; Corsaro, Friendship and Peer Culture in
the Early Years; Pahl, On Friendship.
18. In Last Child in the Woods, Richard Louv describes how changes in societal
norms and the rise of fear have resulted in children being disconnected from
nature. His argument is that we must help children get access to nature in order
for them to be healthy socially and physically. Although this resonates with me,
I’ve found that teens are primarily using technology as a substitute, often because
nature and unregulated space are so challenging for youth.
19. Lewis, “Community Through Exclusion and Illusion.”
20. For a historical overview of teens’ engagement with and adults’ attitudes
toward publics, see Valentine, Public Space and the Culture of Childhood.
21. Hargittai, “Digital Na(t)ives?”
224 notes to pages 26–31
22. Laura Portwood-Stacer examines media refusal and intentional disengagement
from social media in “Media Refusal and Conspicuous Non-Consumption.”
23. Ethnography is a qualitative research methodology used by social scientists
to understand and document cultural practices. Born out of anthropology—
and embraced by many other disciplines—ethnographic work seeks to capture
and explain the social meaning behind everyday activities. I do not detail my
methodological practices in this book, but for those who are interested in my
methods, see boyd, “Making Sense of Teen Life.” More details are also available
on my website at http://www.danah.org/itscomplicated/. For those who want to
learn more about doing ethnographic work with youth, see Best, Representing
Youth.
24. Throughout this book, I use the term American when talking about
cultural practices, values, peoples, and norms that are rooted in the United
States. I recognize that this is contested and that some scholars prefer to reserve
the term American for talking about contexts related to the Americas—including
countries in North and South America. I choose to use American in the
more narrow sense both because it is the language that my informants use and
because there is no notion of United States-ian. When I refer to cultural practices
from other countries in the Americas, I use such descriptors as Canadian,
Mexican, and Argentinean.
Chapter 1. Identity
1. Paul Willis examined the underlying social dynamics of UK class mobility
in Learning to Labor: How Working Class Kids Get Working Class Jobs. These
ideas were extended and reconsidered in light of an American context by Donna
Gaines in Teenage Wasteland: Suburbia’s Dead End Kids.
2. Rebecca Raby refers to “the great gulf” between adults and adolescents as
one of the challenges in truly understanding youth and youth cultural practice.
Raby, “Across a Great Gulf?”
3. Marginalized youth are especially vulnerable to being misinterpreted and
judged by adults who have no frame for understanding the context in which these
teens operate. For example, in her book Out in the Country: Youth, Media, and
Queer Visibility in Rural America, Mary Gray argues that queer, rural teens need
to resolve different conflicted identities when they’re both queer and rural. Often,
adults who don’t experience both of these identities expect teens to focus on one.
Rural straight adults believe that sexuality should go unmarked and undiscussed
while queer urban adults believe that these youth simply need to leave their rural
lives behind. Gray finds that many youth develop innovative ways of resolving
conflicted audiences and norms, in spite of adults’ assumptions.
4. For a detailed discussion of how context collapse works in networked
publics, see Marwick and boyd, “I Tweet Honestly, I Tweet Passionately”;
225notes to pages 31–41
and Vitak, “Impact of Context Collapse and Privacy on Social Network Site
Disclosures.”
5. For a deeper analysis on how “imagined audience” functions in social
media, see Marwick and boyd, “I Tweet Honestly, I Tweet Passionately”; Litt,
“Knock, Knock. Who’s There?”; Brake, “Shaping the ‘Me’ in MySpace”; and
Baron, “My Best Day.”
6. Over the course of this study, Facebook’s privacy settings have changed
tremendously. This has complicated teens’ understanding of how to navigate
contexts on Facebook and in social media more generally. For a discussion of
how Facebook’s privacy settings have changed, see Stutzman, Gross, and
Acquisti, “Silent Listeners.”
7. Kirschbaum and Kass, “The Switch.”
8. Turkle, Second Self.
9. Sundén, Material Virtualities.
10. Although identity play was commonplace in early online communities,
it was not without consequences. The issues of how deception played out during
that period are well documented in Stone, War of Desire and Technology;
and Dibbell, My Tiny Life.
11. The dynamics around “real names” and pseudonyms in social media are
fraught. Many services, including Facebook and Google Plus, have demanded
that users provide their “real name.” Other services invite or welcome pseudonyms.
For a discussion of the politics of real names in social media, see
Hogan, “Pseudonyms and the Rise of the Real-Name Web.”
12. In Hanging Out, Messing Around, and Geeking Out, Mimi Ito and coauthors
(including myself) describe how mediated youth engagement can be
understood through a cleavage between friendship-driven practices and those
that are interest-driven. Although many youth move between friendship-driven
and interest-driven worlds, they often interact with particular genres of media
with specific intentions that are organized around one or the other of these
approaches. I saw this division throughout my fieldwork.
13. As I mentioned briefly in the Introduction, I approach the study of technology’s
relation to social practices with a sociotechnical bent, drawing on a
broad set of scholarly theories focused on how technology is socially constructed.
These theories are often responding to a problematic but pervasive
notion that technologies determine practices (a.k.a. “technological determinism”).
My analytic approach is heavily influenced by a wide variety of social
constructivists, especially the work of Weibe Bijker, Thomas Hughes, and
Trevor Pinch. For those who wish to learn more about this analytic approach,
see Leonardi, Car Crashes Without Cars, chap. 2.
14. To learn more about how identity works in game settings and virtual
worlds, see Taylor, Play Between Worlds; Boellstorff, Coming of Age in Second
226 notes to pages 42–47
Life; Nardi, My Life as a Night Elf Priest; and Kendall, Hanging Out in the
Virtual Pub.
15. Beth Coleman takes up the issue of avatars blurring distinctions between
the virtual and the real in Hello Avatar: Rise of the Networked Generation.
16. For a journalist’s account of 4chan, see Brophy-Warren, “Modest Web
Site Is Behind a Bevy of Memes.” For more on 4chan as a site of ephemerality
and anonymous community practices, see Bernstein et al., “4chan and /b/”;
and Knuttila, “User Unknown.”
17. For an analysis of the linguistic and cultural practices underpinning
lolcats, see Lefler, “I Can Has Thesis?”; and Miltner, “Srsly Phenomenal.”
18. For a more in-depth look at Anonymous, see Coleman, “Our Weirdness
Is Free”; and Stryker, “Epic Win for Anonymous.”
19. In her work on trolls, Whitney Phillips details how participants are socialized
into underground anonymous communities through shared language,
practices, and in-jokes. See Phillips, “This Is Why We Can’t Have Nice Things.”
20. The number 69 is often used in teen circles as a crass reference to simultaneous
oral sex between two partners.
21. Judith Donath’s work on the intersection of identity and deception in online
spaces highlights that what appears as deceptive to the viewer may have more strategic
signaling purposes. Some signals—such as the demographic information
required of major social media sites—are easy to fake. Others, such as photographs
with friends, are harder. To learn more, see Donath, “Identity and Deception in
the Virtual Community”; and Donath, “Signals in Social Supernets.”
22.Thefirstsocialnetworksites—includingRyze,Friendster,andMySpace—
were designed for networking purposes. (For a history of social network sites, see
boyd and Ellison, “Social Network Sites.”) As such, these sites’ features were created
to help users accurately convey who they were to strangers. Users were
expected to provide accurate information about their gender, location, tastes,
birthday, relationship status, employment, income, etc., so that the site could
help them find a date, make a friend, or build a professional relationship. It didn’t
take long for users to challenge this design intention in an effort to repurpose
these sites. When Friendster’s users started creating “fake” accounts, the company
responded with outrage, shutting down “Fakester” accounts and demanding
that users use the site as it was intended. The practice of “configuring” users
often results in backlash. (For a more detailed discussion of how this dynamic
played out on Friendster, see boyd, “None of This Is Real.”) This outraged many
early adopters, prompted a mass exodus to other social network sites, including
MySpace. Unlike Friendster, MySpace welcomed users to fill out the identity
information as they saw fit. In response, many who embraced MySpace—and
especially teenagers—had a field day with their profiles.
23. In the 1970s, cultural theorists Angela McRobbie and Jenny Garber
described the practice of using media to create personal space as “bedroom
227notes to pages 48–57
culture.” Hodkinson and Lincoln are building off of that notion. Hodkinson
and Lincoln, “Online Journals as Virtual Bedrooms?”; McRobbie and Garber,
“Girls and Subcultures.”
24. In Freaks, Geeks, and Cool Kids: American Teenagers, Schools, and the
Culture of Consumption, Murray Milner Jr. discusses the challenges that young
people face as they try to navigate status games among their peers.
25. Goffman, Presentation of Self in Everyday Life, 82.
26. Joe Walther et al. discuss how people’s practices on social media affect
their contacts’ impression management processes in “The Role of Friends’
Behavior on Evaluations of Individuals’ Facebook Profiles.”
27. Kirkpatrick, Facebook Effect, 199.
28. One perspective of the incident can be found in: Misur, “Old Saybrook
High School Makes Privacy Point.”
29. Johnston, O’Malley, Bachman, and Schulenberg, Monitoring the
Future.
30. Teens who are navigating queer identities are often especially aware of
the challenges involved in managing different social contexts. Many, but not
all, struggle with what it means to be out online while choosing not to expose
their sexuality within their physical community. These teens are often framed
as being “closeted,” but some are simply trying to figure out how to negotiate
conflicting identities. In Out in the Country: Youth, Media, and Queer Visibility
in Rural America, Mary Gray shows how teens use a variety of strategies to
address seemingly unresolvable identities of queerness and rurality.
Chapter 2. Privacy
1. Although my data focuses exclusively on American youth, British teens
have an almost identical perspective regarding social media and privacy. See
Livingstone, “Taking Risky Opportunities in Youthful Content Creation.”
2. For example, Kang, “With Quick Click, Teens Part with Online Privacy.”
3. Nussbaum, “Say Everything.”
4. Studies show that many youth are quite thoughtful about privacy issues.
See, e.g., boyd and Hargittai, “Facebook Privacy Settings”; Hoofnagle, King,
Li, and Turow, “How Different Are Young Adults from Older Adults?”; and
Stutzman, Gross, and Acquisti, “Silent Listeners.” This does not mean that they
don’t share online. Pew’s research on teens and privacy reveals how teens navigate
both sharing and privacy. See Madden et al., “Teens, Social Media, and Privacy.”
5. Kirkpatrick, “Facebook’s Zuckerberg Says the Age of Privacy Is Over”;
Popkin, “Privacy Is Dead on Facebook”; Johnson, “Privacy No Longer a Social
Norm”; Jenkins Jr., “Opinion: Google and the Search for the Future”; Smith,
“Google CEO Eric Schmidt’s Most Controversial Quotes About Privacy.”
6. Leysia Palen and Paul Dourish argue that, contrary to the traditional
model of privacy as social withdrawal, privacy (particularly in a networked
228 notes to pages 57–70
world) is actually the result of many concurrent tensions at work. Palen and
Dourish, “Unpacking Privacy for a Networked World.”
7. Lauritano-Werner, “Effort to Keep an Online Diary Private.”
8. Goffman, Relations in Public.
9. The dominance of “civil inattention” is so entrenched that multiple
mobile phone etiquette studies mention “forced eavesdropping,” or being unable
to escape others’ ostensibly private conversations as a major inconvenience.
See Ling, “Mobile Telephones and the Disturbance of the Public Sphere”; and
Lipscomb, Totten, Cook, and Lesch, “Cellular Phone Etiquette Among College
Students.”
10. In reviewing the legal issues surrounding privacy on Facebook, James
Grimmelmann describes a variety of reasons that people seek out privacy while
using social media. Grimmelmann, “Saving Facebook.”
11. The definitions of privacy are numerous. Helen Nissenbaum describes
multiple definitions of privacy and groups them based on whether they are
normative or descriptive; emphasize access vs. control; or emphasize promoting
other values vs. protecting a private realm. Nissenbaum, Privacy in Context.
From a different direction, Anita Allen defines three types of privacy: physical
privacy, informational privacy, and proprietary. Allen, “Coercing Privacy.”
12. Gavison, “Privacy and the Limits of the Law.”
13. Westin, Privacy and Freedom, 7.
14. Solove, Understanding Privacy.
15. Nissenbaum, Privacy in Context.
16. Although teens may not functionally have agency or social power in relation
to their parents, they certainly try valiantly to circumvent surveillance by
authority figures. For a review of some techniques teens use, see Marwick,
Diaz, and Palfrey, “Youth, Privacy and Reputation.”
17. For the larger cultural impact of celebrity scandals on privacy norms, see
Thompson, “Shifting Boundaries of Public and Private Life.”
18. Natalya N. Bazarova argues that the seemingly mundane messages that
are the stock and trade of social media interaction are actually essential for
relational maintenance within these media. Bazarova, “Public Intimacy.”
19. Petitcolas, Anderson, and Kuhn, “Information Hiding”; R. Anderson,
“History of Steganography.”
20. Nathan Jurgenson and P. J. Rey refer to this practice as the “fan dance”
of status updates. Jurgenson and Rey, “Comment on Sarah Ford’s ‘Reconceptualization
of Privacy and Publicity.’”
21. The Pew Internet and American Life Project found that 58 percent of teens
cloak their messages either through inside jokes or other obscure references, with
older teens (62 percent) engaging in this practice more often than younger teens
(46 percent). See Madden et al., “Teens, Social Media, and Privacy.”
22. Holson, “Text Generation Gap.”
229notes to pages 70–77
23. For a discussion of different privacy practices to manage privacy and
publicness, see Lampinen, “Practices of Balancing Privacy and Publicness in
Social Network Services.”
24. Privacy is, in many ways, a socioeconomic issue. When the state provides
social services, intensive scrutiny and surveillance are often normative. Teens
who grow up in households in which parents receive welfare or in which child
services are involved are accustomed to invasions of privacy. For a discussion of
the socioeconomic issues of privacy, see Gilman, “Class Differential in Privacy
Law.” Likewise, data suggests that black youth take many more measures to
obscure their identity and provide fake online information. See Madden et al.,
“Teens, Social Media, and Privacy.”
25. To read more about how different intensive parenting styles intersect
with technology, see Nelson, Parenting Out of Control; and Clark, Parent App.
26. Bernstein and Triger, “Over-Parenting.”
27. See Haddon, “Phone in the Home.”
28. Heather Armstrong quoted in Rosenberg, Say Everything, 265.
29. For a full deconstruction of the “nothing to hide” argument, see Solove,
“‘I’ve Got Nothing to Hide.’”
30. Political dissidents, in particular, have long used strategies to hide in public.
This is exemplified in contemporary China, where government censors
restrict the kinds of speech people can use and the topics they can discuss.
Because of the nature of the Chinese language, citizens often use words that
sound similar to their intended word as a way of routing around the censors. For
example, the Chinese word for “river crab” sounds a lot like the word for “harmony”
or “harmonize,” which refers to the government’s policy of getting activists
to conform. Images are often used instead of text to make it harder for censors
to understand what is happening algorithmically. These are just two of the tactics
Chinese activists use to counter attempts to control them. An Xiao Mina, an
American artist of Chinese descent, has blogged about these practices in “A
Curated History of the Grass Mud Horse Song” and “Social Media Street Art.”
Chapter 3. Addiction
1. Hafner, “To Deal with Obsession, Some Defriend Facebook.”
2. In 2013, the Pew Internet and American Life Project reported that twothirds
of American adults have taken a break from Facebook—or a “Facebook
vacation”—because they didn’t have time, were bored with the site, found the
content unappealing, or grew tired of the gossip and drama. Notably, 8 percent
of adults surveyed suggested that they were previously spending too much time
on the site and needed to take a break. See Rainie, Smith, and Duggan, “Coming
and Going on Facebook.” Although it’s not clear how common this is
among teenagers, many of the teens that I met have similar concerns. Similarly,
in her work on media refusal, Laura Portwood-Stacer found that many people
230 notes to pages 78–82
intentionally opt-out of social media. Often, those who decide to quit employ
addiction as their frame for describing their decision. See Portwood-Stacer,
“Media Refusal and Conspicuous Non-Consumption.”
3. C. Stewart, “Obsessed with the Internet”; Fackler, “In Korea, a Boot
Camp Cure for Web Obsession.”
4. Some psychologists and communication scholars have addressed the issue of
TV addiction through the lens of “media effects.” This subdiscipline is fraught.
For a review on the history of moral panics related to media effects research, see
Livingstone, “On the Continuing Problems of Media Effects Research.”
5. Csikszentmihalyi, Flow.
6. For an account of how gambling machines are designed to enhance flow,
see Schüll, Addiction by Design. For a discussion of how video games leverage
the state of flow, see Cowley, Charles, Black, and Hickey, “Toward an Understanding
of Flow in Video Games.” For a discussion of the connection between
flow and addiction, see Chou and Ting, “Role of Flow Experience in CyberGame
Addiction.”
7. Early in my fieldwork, I asked teenagers whether they ever used a computer
that wasn’t connected to the internet. One girl furrowed her brow and
asked me what would be the point of such a device. A teen boy explained that
his home computer collected dust when his mother forgot to pay the internet
bill. The public rhetoric suggests that the problem is the technological artifact,
but many teens make it very clear that they have no particular interest in the
physical device. They’re only interested in the opportunities to be social.
8. For an early reference to “addicted to the bottle,” see Pittis, Dr. Radcliffe’s
Life and Letters, 31.
9. Zieger, “Terms to Describe Addiction in the Nineteenth Century.”
10. Quoted in Oxford English Dictionary, s.v. “addiction.”
11. World Health Organization, Expert Committee on Drugs Liable to Produce
Addiction, Report on the Second Session, Geneva, 9–14 January 1950. http://
whqlibdoc.who.int/trs/WHO_TRS_21.pdf.
12. Federwisch, “Internet Addiction?” Like Goldman, the American Medical
Association (AMA) is often hesitant to label new compulsions as addictions.
In 2007, the AMA declined to label “video game addiction” as a disorder even
though many rallied for it to be declared one. Psych Central News Editor,
“Video Games No Addiction for Now.”
13. For example, Jerald J. Block’s editorial for the American Journal of Psychiatry,
titled “Issues for DSM-V: Internet Addiction,” cites a variety of studies,
primarily in South Korea.
14. The American Library Association maintains a list of books most frequently
challenged or banned by schools. In the 1990s, Go Ask Alice was listed
as number 25 on the list of top 100 books to be banned. American Library
Association, “100 Most Frequently Challenged Books: 1990–1999.”
231notes to pages 85–101
15. Gross, “Dad Pays Daughter $200 to Quit Facebook.”
16. Llorens, “Tommy Jordan, Dad Who Shot Daughter’s Laptop, Says He’d
Do It Again”; Jordan, “Facebook Parenting.”
17. For an analysis of how physical mobility has changed over multiple generations,
see Bird, Natural Thinking. For a deeper discussion on the decline of
children’s access to public spaces and nature, see Valentine, Public Space and the
Culture of Childhood; and Louv, Last Child in the Woods.
18. According to the Bureau of Justice Statistics, violent crime against youth
declined 77 percent from 1994 to 2010. http://www.bjs.gov/content/pub/press/
vcay9410pr.cfm.
19. For a scholarly discussion of how children have lost access to public
spaces, see Valentine, Public Space and the Culture of Childhood. For a more
popular discussion, see Skenazy, Free-Range Kids.
20. Ruefle and Reynolds, “Curfew and Delinquency in Major American
Cities.”
21. Lyall, “What’s the Buzz?”
22. National Center for Safe Routes to School, “How Children Get to
School.”
23. Mahoney, Larson, and Eccles, Organized Activities as Contexts of
Development.
24. Pinker, “Mind over Mass Media.”
25. Hall, Adolescence.
26. For an overview on the Progressive Era, see Pestritto and Atto, American
Progressivism.
27. For an account of how teenagers were shaped by the various shifts in
American policies resulting from Hall’s work and adjacent movements, see
Hine, Rise and Fall of the American Teenager.
28. For an exploration of how the boundaries of various life stages are
socially and normatively constructed, see Crawford, Adult Themes.
29. Robert Putnam’s Bowling Alone (2000) is a popular scholarly articulation
of the fear that American society has become disconnected. In response,
Eric Klinenberg’s Going Solo (2012) highlights how shifts in household configuration
and the rise in people choosing to live alone isn’t simply a rejection of
sociality, but a byproduct of increasingly social work spaces.
Chapter 4. Danger
1. For examples of media coverage of online predators, see Williams,
“MySpace, Facebook Attract Online Predators”; and Poulsen, “MySpace Predator
Caught by Code.”
2. In the 1990s, before internet usage was mainstream among youth, there
was considerable news coverage about the dangers of online sexual predators.
See, e.g., Elmer-DeWitt, “Online Erotica.”
232 notes to pages 102–106
3. In The Culture of Fear, sociologist Barry Glassner provides a detailed
account of how American society uses fear to regulate everyday practices. He
points out that people are terrible at assessing risk; many fears are connected,
not to risk, but to how the media shapes the public’s perception of key issues.
Eszter Hargittai and I examine the pervasiveness of parental concerns and fears
regarding online safety issues in “Connected and Concerned.”
4. Some early news reports about the dangers of the internet for youth
include: Rovner, “Molesting Children by Computer”; Wetzstein, “Anti-Porn
Group Targets On-Line Activities”; and Lennox, “E.mail.”
5. One account of how sexual curiosity led to compulsive participation in
cybersex is detailed in Kelleher, “With Teens and Internet Sex, Curiosity Can
Become Compulsion.”
6. Valentine, Public Space and the Culture of Childhood.
7. Jahn, “National Youth Rights Association—Analysis of U.S. Curfew
Laws”; Favro, “City Mayors.”
8. Males and Macallair, “Analysis of Curfew Enforcement and Juvenile
Crimes in California.”
9. Quoted in Valentine, Public Space and the Culture of Childhood, 91.
10. Ibid., 27.
11. Cohen, Folk Devils and Moral Panics. For further information on moral
panics, see Goode and Ben-Yehuda, Moral Panics; and Springhall, Youth, Popular
Culture and Moral Panics.
12. Jack, Woman Reader.
13. For an in-depth exploration on the moral panic surrounding comic
books (including the 1954 Senate Subcommittee Hearings into Juvenile Delinquency),
see Hadju, Ten-Cent Plague.
14. John Springhall details the intersection of teens’ media practices and
moral panics in Youth, Popular Culture and Moral Panics.
15. Finkelhor, “Internet, Youth Safety and the Problem of ‘Juvenoia.’”
16. For a discussion of the moral panics surrounding girls’ online practices,
see Cassell and Cramer, “High Tech or High Risk.”
17. For an analysis of the MySpace moral panic, see Marwick, “To Catch a
Predator?”
18. Amy Adler critiques the show and presents a more detailed overview of
its role in American society in “To Catch a Predator.”
19. Henry Jenkins and I wrote a critique of the Deleting Online Predators
Act on May 26, 2006, for MIT Talk Tech: http://www.danah.org/papers/
MySpaceDOPA.html.
20. In 2007, the attorneys general commissioned an Internet Safety Technical
Task Force that was codirected by John Palfrey, Dena Sacco, and myself. As
part of that task force, we were asked to consider technical solutions—including
age verification technologies—to combat sexual predators. We chose to analyze
233notes to pages 106–113
existing research and technical interventions and came to the conclusion that
age verification would not actually help children who are sexually exploited
because the media-driven image of the sexual predator was misleading. Our
final report, “Enhancing Child Safety and Online Technologies,” can be found
online at: http://cyber.law.harvard.edu/pubrelease/isttf/.
21. Lessig, Code.
22. In her study of girls’ websites, Susannah Stern described a category of
“self-conscious site authors” who are aware of (and concerned about) the fact
that any information they put online could be used to harm them. Stern,
“Expression on Web Home Pages.”
23. boyd and Hargittai, “Connected and Concerned.”
24. The dynamics of “anxious parenting” are analyzed in Nelson, Parenting
Out of Control; Stearns, Anxious Parents; and Furedi, Paranoid Parenting.
25. See Hammel-Zabin, Conversations with a Pedophile.
26. For an analysis of how legal policy builds on anxious parenting, see
Bernstein and Triger, “Over-Parenting.”
27. Snyder and Sickmund, Juvenile Offenders and Victims: 2006 National
Report; Mitchell, Finkelhor, and Wolak, “Internet and Family and Acquaintance
Sexual Abuse”; Finkelhor and Ormrod, “Kidnaping of Juveniles.”
28. Finkelhor and Ormrod, “Kidnaping of Juveniles.”
29. National Center for Missing and Exploited Children, “CyberTipline:
Annual Report Totals”; Calpin, “Child Maltreatment”; Finkelhor and Jones,
“Updated Trends in Child Maltreatment, 2006.”
30. According to Howard N. Snyder, Sexual Assault of Young Children as
Reported to Law Enforcement (2000), 84 percent of sexual abuse committed
against children under twelve and 71 percent of sexual abuse committed against
children age twelve to seventeen are committed in a residence, either the victim’s
or the perpetrator’s. For other data on the trends in sexual abuse, see
Jones, Mitchell, and Finkelhor, “Trends in Youth Internet Victimization”; and
Shakeshaft, “Educator Sexual Misconduct.”
31. Finkelhor, Mitchell, and Wolak, “Online Victimization.”
32. Wolak, Mitchell, and Finkelhor, “Online Victimization of Youth.”
33. Ybarra, Espelage, and Mitchell, “Co-Occurrence of Internet Harassment
and Unwanted Sexual Solicitation Victimization and Perpetration”;
Wolak, Finkelhor, and Mitchell, “Is Talking Online to Unknown People Always
Risky?”
34. Wolak, Finkelhor, Mitchell, and Ybarra, “Online ‘Predators’ and Their
Victims”; Finkelhor, Childhood Victimization; Mitchell, Wolak, and Finkelhor,
“Are Blogs Putting Youth at Risk?”; Ybarra and Mitchell, “Prevalence and Frequency
of Internet Harassment Instigation.”
35. Mitchell, Finkelhor, and Wolak, “Internet and Family and Acquaintance
Sexual Abuse.”
234 notes to pages 114–130
36. For an in-depth exploration of the tricky nature of adolescent sexual
consent and the law, see Hasinoff, “Information, Consent, and Control.”
37. Erdely, “Kiki Kannibal.”
38. Sexual assault or rape among teens who are in a dating relationship
ranges from 3 percent to 23 percent of all females and 2 percent to 4 percent of
all males. For more information, see Bergman, “Dating Violence Among High
School Students”; Canterbury, Grossman, and Lloyd, “Drinking Behaviors and
Lifetime Incidence of Date Rape”; Davis, Peck, and Storment, “Acquaintance
Rape and the High School Student”; DeKeseredy and Schwartz, “Locating a
History of Some Canadian Women Abuse”; and Vicary, Klingaman, and
Harkness, “Risk Factors Associated with Date Rape.”
39. Age-discrepant marriages are more frequently associated with non-US
populations, lower socioeconomic status, lower educational levels, and certain
religions. Although such relationships are common in certain parts of the
world, they are often taboo in the United States. For a review of these dynamics,
see Berardo, Appel, and Berardo, “Age Dissimilar Marriages.”
40. “Mothers Think Teens Were Lured Away by MySpace.com Suitors.”
41. Jenkins, “Congressional Testimony on Media Violence.”
42. Gaines, Teenage Wasteland.
43. The original video can be viewed on YouTube at http://www.youtube.
com/watch?v=vOHXGNx-E7E.
44. Wells and Mitchell, “How Do High-Risk Youth Use the Internet?”
45. Wolak, Finkelhor, and Mitchell, “Is Talking Online to Unknown
People Always Risky?”; Wells and Mitchell, “How Do High-Risk Youth Use
the Internet?”
Chapter 5. Bullying
1. The ideas in this chapter—and much of the data—would not have
been possible without help from my collaborator Alice Marwick. For two years,
we interviewed teens and worked out numerous ideas about networked youth
culture together. The ideas about drama in this chapter are the product of deep
collaboration. To read more about our ideas on teen conflict, see Marwick and
boyd, “The Drama!”
2. A literature review produced by the Harvard Berkman Center for the
Kinder and Braver World Project found that, although the rates of bullying
ranged tremendously depending on how one defined bullying, the bulk of
studies suggest that anywhere from 20 percent to 35 percent of youth are bullied
offline, a rate that is much higher than the typical online rate. Levy et al.,
“Bullying in a Networked Era.” Studies that compare online and offline bullying
consistently show that youth report that bullying happens more frequently
and with greater emotional duress at school. See, e.g., Ybarra, Mitchell, and
Espelage, “Comparisons of Bully and Unwanted Sexual Experiences.”
235notes to pages 130–139
3. One of the most publicized cases of bullying appearing to prompt teen
suicide was that of Phoebe Prince, a fifteen-year-old from Massachusetts, who
purportedly killed herself after being tormented by classmates. In response,
local prosecutors charged six teenagers with a variety of violations, including
statutory rape. Emily Bazelon investigated this case and found that the public
narrative obfuscated the serious mental health issues that Prince was experiencing
while blaming a group of teens who felt as though they were on the receiving
end of Phoebe’s abuse. Her excellent documentation and analysis can be
found in a three-part series published in Slate, “What Really Happened to
Phoebe Prince?” She also did a deeper analysis of this case and other teen bullysuicides
in her book, Sticks and Stones.
4. For a review of the anti-bullying legislation that has been proposed or
implemented, see Sacco et al., “Overview of State Anti-Bullying Legislation
and Other Related Laws.”
5. Based on his research, Dan Olweus created the Olweus Bullying Prevention
Program (OBPP), which is now used by many educators. In his scholarly
writing, Olweus has described bullying with a variety of words, but the three
components listed are generally associated with him and generally used by
those implementing OBPP.
6. Ybarra, Mitchell, and Espelage, “Comparisons of Bully and Unwanted
Sexual Experiences.”
7. Victims of bullying may experience a wide variety of academic, emotional,
and social problems, including lower grades, truancy, social anxiety, low selfesteem,
suicidal thoughts/behavior, mental health issues, hostility, and delinquency.
Perpetrators of bullying behavior are also subject to a series of negative
outcomes, including problems in romantic relationships, suicidal thoughts,
mental health issues, and drug and alcohol abuse. Many perpetrators are also
often victims in other contexts. For a broad literature review on bullying, see
Levy et al., “Bullying in a Networked Era.” For an empirically grounded analysis
of how these dynamics unfold, see Espelage and Swearer, Bullying in North
American Schools. For a scholarly overview of how technology intersects with
other aspects of bullying, see Hinduja and Patchin, School Climate 2.0.
8. In their review of Zero Tolerance policies, the American Psychological
Association found that not only do highly punitive bullying policies fail to create
a better learning environment for students but disruptive students who were
removed from school environments as a result of these policies were often exposed
to more risk. Skiba et al., “Are Zero Tolerance Policies Effective in the Schools?”
9. Alice Marwick and I document our analysis in great detail in “The
Drama!”
10. For an in-depth examination of how heteronormative and homophobic
discourses construct adolescent American masculinity, see Pascoe, Dude, You’re
a Fag.
236 notes to pages 141–156
11. Englander, “Digital Self-Harm.”
12. Milner, Freaks, Geeks, and Cool Kids, 25.
13. Eckert, Jocks and Burnouts.
14. Dunbar, Grooming, Gossip, and the Evolution of Language.
15. For an overview of the “Star Wars Kid,” see the Wikipedia entry: http://
en.wikipedia.org/wiki/Star_Wars_Kid.
16. In Spreadable Media, Henry Jenkins, Sam Ford, and Josh Green describe
the productive value of spreading online content to help create meaning and
value in a networked culture. The same practices that they describe can be used
to reinforce cultural values and norms at the expense of individuals.
17. The notion of celebrity refers to multiple things. In the colloquial sense,
it refers to a famous person (e.g., Lady Gaga is a celebrity). It can also refer to a
cultural phenomenon, as in celebrity culture. For scholars, celebrity can be
viewed as a process by which people turn into a commodity. To learn more
about how celebrity is theorized and conceptualized, see Turner, Understanding
Celebrity; and David, Celebrity Culture Reader.
18. Alice Marwick and I discuss how Twitter is used to enable the practice
of celebrity in “To See and Be Seen.”
19. Nancy Baym discusses how musicians use technology to engage directly
with their fans in “Fans or Friends?”
20. In Toxic Fame, Joey Berlin interviews hundreds of celebrities about their
experiences with fame. This collection offers a fascinating perspective on the
struggles that celebrities face.
21. Terri Senft provides a valuable analysis of microcelebrity and the politics
of celebrity in a digital world in Camgirls.
22. Wasserman, “How Rebecca Black Became a YouTube Sensation.”
23. Rebecca Black discussed her experience with fame on Primetime Nightline:
Celebrity Secrets in a special episode called “Underage and Famous” on
August 10, 2011. For a written description, see Canning, “Rebecca Black.”
24. The cultivation of resilience and empathy within teens is seen as key to
addressing everyday obstacles, including bullying. See Goldstein and Brooks,
Handbook of Resilience in Children; Polanin, Espelage, and Pigott, “Meta-Analysis
of School-Based Bullying Prevention Programs’ Effects.”
25. Many of the best programs rely on social emotional learning (SEL) to
help people develop the necessary skills to cope with violence, bullying, and
other forms of conflict. SEL programs focus on helping people develop empathy
and resilience to maintain healthy relationships.
Chapter 6. Inequality
1. The rhetoric used by the US media to suggest that social media could
democratize the world took a more magnificent form in January 2011. As citizens
throughout the Middle East began challenging authoritarian regimes, the
237notes to pages 156–164
media described the uprisings of the Arab Spring as being a product of social
media. The news media began extolling social media as being the source of the
various Middle East revolutions. This narrative has been widely critiqued, but
it reveals prevalent notions of how technology can do cultural work to eradicate
inequalities and injustices.
2. In Digitizing Race, Lisa Nakamura has pointed out that many technological
discourses, particularly those involving the digital divide, have envisioned
or positioned users of color as technologically limited and/or uninvolved.
3. Briggs and Maverick quoted in Carey, “Technology and Ideology,” 160–161.
4. For a discussion of whiteness and photography, see Dyer, “Lighting for
Whiteness.”
5. Sinclair, “Kinect Has Problems Recognizing Dark-Skinned Users?”
6. Zax, “Siri, Why Can’t You Understand Me?”
7. Kendall, “Meaning and Identity in ‘Cyberspace’”; Kolko, Nakamura, and
Rodman, “Race in Cyberspace.”
8. Kolko, Nakamura, and Rodman, “Race in Cyberspace,” 4–5.
9. Ethan Zuckerman talks extensively about the “imaginary cosmopolitanism”
and the fallacy of social media as an inherently democratizing force in
Rewire. Although his focus is global in scope, the same issues he highlights
internationally also play out domestically. And the challenges that he highlights
in describing how adults negotiate differences are also true of teenagers.
10. Warschauer, Technology and Social Inclusion; Drori, Global E-litism.
11. Steiner, “On the Internet, Nobody Knows You’re a Dog.”
12. Christopherson, “The Positive and Negative Implications of Anonymity
in Internet Social Interactions.”
13. The “omgblackpeople” blog was originally hosted on Tumblr, but as of
2013, it is no longer available. The content was reposted on: http://omgblackpeople.wordpress.com/.
For a blog post covering the racist tweets surrounding
the BET awards, see http://www.blackweb20.com/2009/06/29/bet-awards-
dominate-twitter-causes-racist-backlash/#.UVB-flv5ms8.
14. Smith, “Twitter Update 2011.”
15. Saraceno, “Swiss Soccer Player Banned from Olympics for Racist Tweet.”
16. For an analysis of racism online, see Daniels, Cyber Racism; and Nakamura,
“Don’t Hate the Player, Hate the Game.”
17. For a write-up of racist commentary following the casting of The Hunger
Games, see D. Stewart, “Racist Hunger Games Fans Are Very Disappointed.”
18. CoEd Staff, “Alexandra Wallace.”
19. Mandell, “Alexandra Wallace, UCLA Student.”
20. At times, self-appointed norm protectors seek to regulate online decorum
by engaging in digital vigilantism. See Phillips and Miltner, “Internet’s
Vigilante Shame Army”; and Norton, “Anonymous 101.”
21. Eckert, Jocks and Burnouts.
238 notes to pages 164–173
22. The tendency for people to downplay racism by talking about how they
have friends of different races is so common that it is a frame through which
people look at cross-race connections. In the 2012 book Some of My Best Friends
Are Black, Tanner Colby describes the challenges of racial integration in the
United States through four different case studies. In a more comedic treatment
of the same issue, comedian Baratunde Thurston dedicates an entire chapter in
How to Be Black to “how to be the black friend.” He offers entertaining advice
to black readers on how they can make white people feel comfortable by taking
concrete steps to be a “good” black friend.
23. For a discussion of homophily, including how American society is
divided along racial and ethnic lines, see McPherson, Smith-Lovin, and Cook,
“Birds of a Feather.”
24. See Lin, “Inequality in Social Capital.”
25. Bonilla-Silva, Racism Without Racists.
26. For a more detailed analysis of the division that emerged in the 2006-2007
school year between Facebook and MySpace, see boyd, “White Flight in Networked
Publics?” Craig Watkins also documents the racialized tension between
these sites in his work on youth and social media. Watkins, The Young and the
Digital.
27. As Siân Lincoln points out in Youth Culture and Private Space, teenagers
use whatever platform their friends use, even if they personally prefer other
platforms.
28. Black and African American individuals are overrepresented on Twitter
compared to their participation online more generally. Scholars have begun
analyzing a practice known colloquially as “Black Twitter,” referring both to
the significant presence of black users as well as how practices and norms in
Twitter appear to differ across race lines. See Brock, “From the Blackhand
Side”; and Florini, “Tweets, Tweeps, and Signifyin’.”
29. Clinton, “Internet Freedom.”
30. Scholars and government agencies have pointed out that technology
uptake is often dependent on contextual relevance. When it comes to information
and communication technologies, people are often more likely to appreciate their
value when they see others use them in beneficial ways. If people’s personal networks
aren’t using particular technologies, they often see no reason to use them.
See Haddon, “Social Exclusion and Information and Communication Technologies”;
and Federal Communications Commission, National Broadband Plan.
31. Hargittai, “Digital Reproduction of Inequality.”
32. For a sampling of relevant studies on social networks, see Fischer, To
Dwell Among Friends; Granovetter, “Strength of Weak Ties”; Lin, Social Capital;
and Wellman, Networks in the Global Village.
33. In Invisible Users, Jenna Burrell makes the issues of structural inequality
especially visible in her study of Ghanaian youth. Although these youth have
239notes to pages 173–181
access to information technologies, the social networks in which they operate—and
the norms that exist in their home communities—complicate their
ability to connect successfully and meaningfully with more powerful users.
34. Webster, Theories of the Information Society; Webster, “Information and
Urban Change”; Garnham, Information Society Theory as Ideology.
Chapter 7. Literacy
1. Walz and Brownsberger, “(Real) Virtual Education.”
2. Ellen Helsper and Rebecca Eynon have argued, in “Digital Natives,”
that not only is it misguided to assume that there is a digital knowledge gap
between educators and students but it is entirely possible for adults to “become
digital natives” through a combination of skill acquisition and interaction
with ICT.
3. Barlow, “Declaration of the Independence of Cyberspace.”
4. The origin of the concept of “digital natives” is murky. At the same time
that John Perry Barlow was penning his manifesto, Doug Rushkoff published
Playing the Future: What We Can Learn from Digital Kids. While promoting
this book, Rushkoff regularly spoke of youth as digital natives. For example,
Rushkoff is quoted by Elizabeth Weil in a Fast Company article entitled “The
Future Is Younger than You Think” as having said, “Kids are natives in a place
where most adults are immigrants.” Rushkoff and Barlow each told me that he
was inspired by the other.
5. Prensky, “Digital Natives, Digital Immigrants.”
6. Prensky, “Digital Natives, Digital Immigrants: Origins of the Term.”
7. In their report on “Connected Learning,” Mimi Ito and coauthors describe
how different constituencies should come together to enable new forms of
learning through and with technology. This report provides concrete steps that
educators can take.
8. Media literacy is a contentious topic. Scholars, policymakers, and educators
have long contested its definition, parameters, and pedagogy. Those disputes
and discussions will likely continue as the nature of the internet morphs
and evolves. For a more in-depth exploration of the debates surrounding media
literacy and media literacy education, see Aufderheide, Media Literacy; Livingstone,
“Media Literacy”; and Hobbs, “Seven Great Debates.”
9. The history of media literacy education started in the United Kingdom in
1930s when F. R. Leavis and Denys Thompson published what is considered to
be the first instruction manual for teaching about the mass media in schools,
Culture and Environment: The Training of Critical Awareness. See Buckingham,
“Media Education in the UK.”
10. In the United States, the media literacy movement started in the 1960s
and was spearheaded by John Culkin, who advocated for media education in
school curricula. See Moody, “John Culkin.”
240 notes to pages 182–191
11. Age, gender, race, and socioeconomic status are all determining factors in
whether youth have the opportunity to develop digital literacy skills. For example,
children from higher income households are more likely to have access to
the latest technology, which means that they will have more opportunity to
figure out how to use it, not only from trial-and-error exploration, but from the
instruction of their parents and siblings. Furthermore, these children are more
likely to have been taught to search for information, as well as to qualify and
evaluate it. See Livingstone, Bober, and Helsper, Internet Literacy Among Children
and Young People; and Hargittai, “Digital Reproduction of Inequality.”
12. In his article on “Copy and Paste Literacy,” Dan Perkel notes that even
though teenagers may know how to engage in “networked discourse” from a
social perspective, they still developed technical sensibilities in order to update
their MySpace profiles.
13. For a critical examination of how Google—both the company and the
search engine—work, see Vaidhyanathan, Googlization of Everything.
14. In Spam, Finn Bruton details how spammers react to Google’s attempt
to stop search engine optimizers by developing complex algorithms to manipulate
the system. This creates an ongoing battle between the company and those
who seek to profit from having their material at the top of the results pages.
15. In “The Relevance of Algorithms,” Tarleton Gillespie details the ways in
which algorithms have political power.
16. In “The Curious Connection Between Apps for Gay Men and Sex
Offenders,” Mike Ananny describes the unintended link produced by the algorithm
underpinning Android’s recommendation system. When Ananny tried
to download Grindr, a gay dating site, he was encouraged to also consider
downloading a sex offender search site. He wrote this essay to question how
such a link was algorithmically produced. Unfortunately, Google did not
respond. Instead, the company simply changed the algorithm.
17. Gasser, Cortesi, Malik, and Lee, “From Credibility to Information
Quality.”
18. Giles, “Special Report.”
19. Although educators often dismiss Wikipedia over issues of credibility, they
also tend to downplay the educational value of using the service. In “Writing,
Citing, and Participatory Media,” Andrea Forte and Amy Bruckman found that
engaging with wikis was a learning-rich experience for high school students that
contributed to both writing and information assessment skills.
20. Texas’s undue influence on the US textbook market is discussed in
Collins, “How Texas Inflicts Bad Textbooks on Us.” For examples of how
Texan Christianity shapes textbooks, see Birnbaum, “Historians Speak Out
Against Proposed Texas Textbook Changes.”
21. See http://en.wikipedia.org/wiki/Wikipedia:List_of_hoaxes_on_
Wikipedia.
241notes to pages 191–195
22. The potential of social media and other recent technologies for helping
address issues in information flow and curation—including crowd-sourcing,
classification, and cooperation—has been the topic of numerous books in
recent years. See Weinberger, Everything Is Miscellaneous; Shirky, Cognitive
Surplus; and Benkler, Penguin and Leviathan.
23. Jenkins, “Reconsidering Digital Immigrants.”
24. The first official use of the term digital divide appeared in a report by the
National Telecommunications and Information Administration (NTIA). The
NTIA defined the digital divide as the gap between those who had access to a
computer and the internet and those who didn’t. See NTIA, Falling Through
the Net.
25. Compaine, Digital Divide.
26. Warschauer, Technology and Social Inclusion.
27. NTIA, Falling Through the Net.
28. For an overview of digital inequality and the various scholarly strands,
see Hargittai, “Digital Reproduction of Inequality”; Mossberger, Tolbert,
and Stansburgy, Virtual Inequality; and Selwyn, “Reconsidering Political and
Popular Understandings.”
29. Federal Communications Commission, National Broadband Plan. See
also Eszter Hargittai’s work on skill, e.g., DiMaggio, Hargittai, Celeste, and
Shafer, “Digital Inequality”; and Hargittai, “Second-Level Digital Divide.”
30. Warschauer, Technology and Social Inclusion.
31. Lenhart et al., “Teens, Kindness and Cruelty on Social Network Sites.”
32. The politics surrounding access for youth are far from straightforward.
Christian Sandvig notes, in “Unexpected Outcomes in Digital Divide Policy,”
that when given unstructured access, young people prefer to play games and
use chat, activities that are not considered to be the types of “beneficial”
engagement that policymakers had in mind.
33. Jenkins et al., Confronting the Challenges of Participatory Culture.
34. The ability to access the internet without restriction is described by Eszter
Hargittai as “autonomy of use.” Autonomy of use has a significant impact on
the depth of engagement and type of benefit that can be gained from internet
use. Youth who rely on public sources of access, such as schools or libraries,
often face major obstacles that impede their usage and impact, including physical
distance, opening hours, and equipment quality and availability. See Hargittai,
“Digital Na(t)ives?”
35. Eszter Hargittai’s work on the topic of skills can be found at: http://
webuse.org/pubs/. Two relevant publications are Hargittai, “Digital Na(t)ives?”;
and Hargittai and Hinnant, “Digital Inequality.”
36. Hargittai, “Digital Na(t)ives?”
37. Crawford and Robinson, “Beyond Generations and New Media.”
38. Epstein, Nisbet, and Gillespie, “Who’s Responsible for the Digital Divide?”
242 notes to pages 196–206
39. Palfrey and Gasser, Born Digital; Palfrey and Gasser, “Reclaiming an
Awkward Term.”
40. Gasser and Palfrey’s nuanced description of digital natives comes from
their answer to the question, “Are all youth digital natives?” on their project site:
http://www.digitalnative.org/#about. They provide a similar explanation in the
opening of their book Born Digital.
41. Prensky, “Digital Wisdom and Homo Sapiens Digital.”
42. Hanging Out, Messing Around, and Geeking Out by Mimi Ito et al. provides
a more detailed framework for understanding how young people’s online
activities can lead to tremendous learning opportunities. Many youth approach
social media and other technologies as spaces to hang out with their friends, but
some start messing around with different technical and media elements—such
as those who started learning how to code by exploring ways of creating intricate
MySpace pages. When teens become passionate about something, they
may turn to social media to geek out, building online communities and drilling
down in specialized interests. This book provides a framework for thinking
about the various forms of informal learning that can emerge when youth are
given the freedom to explore networked settings.
Chapter 8. Searching for a Public of Their Own
1. For an examination of how shopping malls serve as publics, see Matthews,
Taylor, Percy-Smith, and Limb, “Unacceptable Flaneur.”
2. Two books provide fantastic analyses of the consumer culture that American
children inhabit and how it inflects every aspect of their engagement with
school, media, and society more generally: Seiter, Sold Separately; and Schor,
Born to Buy.
3. For a broader critique of the commercial side of social media and the
privatization of public spaces online, see Scholz, “Market Ideology and the
Myths of Web 2.0”; and Lovink, Networks Without a Cause.
4. My collaborator, Alice Marwick, and I build off of this case study and
detail the dynamics of Twitter and public culture in “Tweeting Teens Can
Handle Public Life.”
5. Duncombe, Notes from Underground; Finders,“Queens and Teen Zines”;
Bayerl, “Mags, Zines, and gURLs.”
6. In The Anarchist in the Library, Siva Vaidhyanathan shows how new technologies
erase institutional boundaries, which in turn challenge the political
organization of society. Not only are people using new technologies to engage
in political acts, but the very architecture of networked publics—and the
affordances that underpin them—create new socio-technical configurations
that alter the political landscape. In Communication Power, Manuel Castells
points out that those who control the networks—both technical and social—
are often those with the most power.
243notes to pages 206–212
7. According to Youth and Participatory Politics Survey Project, 41 percent
of young people have engaged in at least one act of participatory politics,
defined by the project as “interactive, peer-based acts through which individuals
and groups seek to exert both voice and influence on issues of public
concern.” Cohen et al., “New Media and Youth Political Action.”
8. Jodi Dean argues that the environments that I’m describing as networked
publics cannot serve as political public spheres because of the commercial
underpinnings of these systems. Although I respect her argument, I do think
that much political work does take place in and through these systems, even if
they themselves are not the kinds of ideal publics that enable the public sphere
to form. Dean, “Why the Net Is Not a Public Sphere.”
9. In Smart Mobs, Howard Rheingold describes how activists in the Philippines
used technology to spread information and come together politically. As protests
were breaking out in Egypt and other parts of the Middle East, people turned to
social media for information and to coordinate political resistance. See Tufekci
and Wilson, “Social Media and the Decision to Participate in Political Protests.”
10. In The Digital Origins of Dictatorship and Democracy, Philip Howard
discusses how democracy is supported by having a high percentage of the population
online, even if they are not directly engaged with political activities. In
a paper for the Digital Media and Learning initiative, Joseph Kahne, Nam-Jin
Lee, and Jessica Timpany Feezell demonstrated that engagement with nonpolitical
online participatory cultures can act as a gateway for behavior that is
considered to be more explicitly civic and/or political: volunteering, community
problem-solving, protests, and political expression. Kahne, Lee, and Timpany
Feezell, “Civic and Political Significance of Online Participatory Cultures
among Youth Transitioning to Adulthood.”
11. Khokha, “Text Messages, MySpace Roots of Student Protests.”
12. Cho and Gorman, “Massive Student Walkout Spreads Across Southland.”
13. Leavey, “Los Angeles Students Walk Out in Immigration Reform Protests.”
14. For background information on Anonymous, see Coleman, “Our Weirdness
Is Free”; Norton, “Anonymous 101”; and Greenberg, “WikiLeaks Supporters
Aim Cyberattacks at PayPal.”
15. Olson, We Are Anonymous.
16. For an in-depth examination of internet memes and the sociopolitical
use of memes for humor and cultural commentary, see Shifman, Memes in
Digital Culture.
17. For an explanation of the Hitler Downfall meme, including other examples,
see http://knowyourmeme.com/memes/downfall-hitler-reacts.
18. In his book on the history of the telephone, America Calling, Claude
Fisher shows how the fears and anxieties discussed throughout this book also
played out at the time in which the telephone was first being deployed.
19. Vint Cerf quoted in Ward, “What the Net Did Next.”
245
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acknowledgments
As exciting as it is to produce a monograph, the very notion of a book
being the product of a single person is laughable. So many people
helped me create this work, and I am forever grateful for their tremendous
advice, support, and editorial efforts.
Long ago, in a land far away, this book began as a dissertation. In
2003, I started collecting data about social network sites, which led
me to asking questions about youth practices. This project evolved
over time and I have been blessed to be a part of numerous collaborative
efforts that helped guide me along the way. When the MacArthur
Foundation helped initiate what would become the Digital
Media & Learning community, I was lucky enough to be a part of
the first massive ethnographic digital youth project. I am indebted to
the MacArthur Foundation for funding much of this project and am
especially thankful to John Seely Brown and Connie Yowell for their
ongoing commitment to my research. It was a blessing to embark on
this project surrounded by a community of like-minded scholars
working on similar studies. The twenty-eight-person Digital Youth
team assembled by Mimi Ito, Peter Lyman, and Michael Carter provided
the ideal intellectual space for working out the puzzles in my
dissertation. I am especially grateful for long conversations and
debates with Becky Herr-Stephenson, Heather Horst, CJ Pascoe, and
Dan Perkel.
This project began at the University of California, Berkeley, and
I’m grateful for all of the wonderful support I received there. In particular,
my dissertation committee—Mimi Ito, Cori Hayden, Jenna
Burrell, and Anno Saxenian—helped me realize my ideas into a thesis
acknowledgments268
respectable enough to earn a lollipop. I couldn’t have made it through
without them, especially after my beloved adviser—Peter Lyman—
lost his battle with brain cancer. I am grateful for the entire School of
Information faculty who supported me along the way, especially Marc
Davis and Nancy Van House.
After finishing my PhD, I embarked on a new set of fieldwork with
the best collaborator imaginable: Alice Marwick. Together, we toured
the south talking with teens and embedding ourselves in youth culture.
This collaboration enhanced my thinking more than I can say.
Two chapters in particular—privacy and bullying—would not have
been possible without her brilliant insights. Alice helped me rethink
many of my assumptions and challenged me to push myself theo-
retically.
As I started processing the data, numerous research assistants
helped me track down literature and keep things organized, including
Sam Jackson, Ann Murray, Alex Leavitt, Heather Casteel, and
Benjamin Gleason. Others patiently helped me organize my thoughts.
My colleagues at Harvard’s Berkman Center for Internet and Society
helped me stay on track by providing a book club structure. In particular,
I wish to thank Judith Donath, Eszter Hargittai, Colin
Maclay, Doc Searls, David Weinberger, and Ethan Zuckerman for
hours of shared misery and joy.
Doree Shafrir helped me rip out the dissertation language and
restructure the material into a book. When I got lost and confused in
my own writing, Quinn Norton stepped in to serve as my literary
trainer and editorial dominatrix, helping me whip my disorganized
thoughts into prose that someone might want to read. And Kate
Miltner helped me ground my arguments and fill in gaps in logic.
When I turned to friends and colleagues for feedback, I was overwhelmed
by their willingness to read and critique what I wrote. In
particular, I wish to acknowledge the amazing feedback offered at different
stages from Mark Ackerman, Ronen Barzel, Geof Bowker, Elizabeth
Churchill, Beth Coleman, Jessie Daniels, Cathy Davidson,
Judith Donath, Nicole Ellison, Megan Finn, Jen Jack Gieseking,
acknowledgments 269
Elizabeth Goodman, Germaine Halegoua, Eszter Hargittai, Bernie
Hogan, Mimi Ito, Henry Jenkins, Airi Lampinen, Amanda Lenhart,
Jessa Lingel, Nalini Kotamraju, Eden Litt, Mary Madden, Alice Marwick,
John Palfrey, CJ Pascoe, Jillian Powers, Hannah Rohde, Adrienne
Russell, Jason Schultz, Clay Shirky, Christo Sims, TL Taylor,
David Weinberger, Sarita Yardi, Michele Ybarra, and Ethan Zuckerman.
Their insights and challenges helped make this book stronger.
Throughout this journey, my editors at Yale University Press—
Alison Mackeen and Joe Calamia—provided ongoing guidance to
help make this a coherent manuscript. The Yale University Press
team helped me go from scribbled Word documents to a proper
book. And my agents at ICM (first Kate Lee and then Kristine Dahl)
and Leigh Bureau (notably, Wes Neff) helped me develop my voice
and imagine how this book could reach an audience.
Outside the process of producing the book itself, I have been lucky
enough to have a series of mentors who have helped me intellectually
and strategically. In particular, I’m grateful to Andy van Dam, Judith
Donath, Henry Jenkins, Genevieve Bell, Mimi Ito, Peter Lyman,
John Palfrey, and Jennifer Chayes for their ongoing advice and support.
I’m especially thankful for Mimi Ito, who helped guide me
through this project at every turn, and to my beloved adviser Peter,
who took a bet on me. Outside of academia, I have been fortunate to
have many mentors, bosses, and advocates in industry who have
opened doors and helped me understand the technical side of social
media. I’m especially grateful to Tom Anderson, Adam Bosworth,
Lili Cheng, Cory Doctorow, Caterina Fake, Reid Hoffman, Bradley
Horowitz, Joi Ito, Craig Newmark, Tim O’Reilly, Ray Ozzie, Marc
Pincus, Ian Rogers, Linda Stone, Jeff Weiner, and Evan Williams.
After finishing graduate school, I have been fortunate to find an
intellectual home at Microsoft Research (MSR). At MSR, I have
been surrounded by phenomenal scholars who have pushed me to
think deeply. In particular, I want to thank Alice Marwick, Mike
Ananny, Andrés Monroy-Hernández, Megan Finn, Nancy Baym,
Kate Crawford, and Mary Gray—as well as a stream of amazing
acknowledgments270
interns and visitors—for their ongoing collaboration and advice. I
am also grateful for the loose collection of folks who have come in
and out of MSR to collaborate with me and the rest of the Social
Media Collective. And I am deeply thankful for the mathematicians
and computer scientists who welcomed me with open arms. Jennifer
Chayes, Christian Borgs, and Rick Rashid, in particular, have been
more supportive than I ever thought imaginable. MSR provided me
with an intellectual home to do research and showed me how powerful
constructing a healthy intellectual community can be for enabling
innovation and critical thought.
Over the years, I have been fortunate enough to participate in
numerous professional networks that have enriched me and supported
me in different ways. Conferences, workshops, book clubs,
and salons have enabled me to think deeply with diverse scholars.
And I’m deeply, deeply, deeply grateful to the countless unnamed
friends, scholars, peers, and colleagues who have supported and challenged
me over the years. I can’t imagine having done this project
without their love, support, and laughter.
This project wouldn’t have been possible without the hundreds of
teens who took the time to talk to me and provide feedback. I’m also
thankful to their parents for letting me talk with them and to the
teachers, librarians, religious leaders, afterschool project coordinators,
and community members who introduced me to them. Although
I cannot name all of these wonderful people without undermining
the anonymity of the teens I met, I am deeply grateful for their willingness
to help me pursue this research. I am also thankful to the
various technology creators and engineers who helped me gain access
to data or walked me through practices that they were seeing on their
services. This perspective, though not always visible in the manuscript,
helped me better map teens’ practices.
No project of this scale and duration is possible without the support
of family. I am eternally grateful for my mother, Kathryn,
who has been willing to stand behind me even as I stayed in school
long after she imagined necessary; my brother, Ryan, who always
acknowledgments 271
managed to roll his eyes at his big sister’s insanity in a way that
brought a smile to my face; and my cousins Trevor and Julie for making
sure I was OK even when I was out causing trouble. I am also
deeply indebted to my grandparents Dick and Rita, who have been
an inspiration for as long as I can remember.
Last and most important, I have been lucky enough to have the
best partner by my side during this process. Midway through my dissertation
fieldwork, I met my soulmate. Gilad has bounced around
the world with me, keeping me calm and asking me strange questions
about my peculiar country. He has supported me through thick
and thin and been there for me in ways that I can’t even express. As
I finish this book, our child is growing inside of me. Together, we are
both looking forward to watching Ziv embrace a whole host of newfangled
technologies in years to come.
273
abductions, 113, 114, 118–120
After the Death of Childhood
(Buckingham), 223n14
agency, 59, 60, 76, 96, 203, 228n16;
addiction rhetoric and, 83; coming
of age without, 93–96; control of
social situation and, 61; parental
surveillance and, 74; status power
and, 142
age verification, 232–233n20
alcohol abuse, 83, 113
Alcoholics Anonymous, 81
America Calling (Fisher), 243n18
American Revolution, Wikipedia article
on, 190–191
Ananny, Mike, 240n16
Anarchist in the Library, The
(Vaidhyanathan), 242n6
Anderson, Benedict, 9
Android phones, 194, 240n16
anonymity, 43, 141
Anonymous, 43, 209
apps, 4, 8, 171, 240n16
Armstrong, Heather (“Dooce”), 75
Asians and Asian Americans, 2, 162, 174
Assange, Julian, 209
“attention whores,” 148
audience, 9, 41, 59, 145, 204; complexity
of technology and, 182–183; context
and, 31–36; imagined, 63; intended
audience online, 29–30; invisible, 61
Audience and Publics (Livingstone),
222n5
autonomy, 8, 19, 142, 241n34
avatars, 42
Backstreet Boys, 149
Barlow, John Perry, 37, 177–179, 239n4
Basketball Diaries, The (film), 82
Baudelaire, Charles, 203
Bazarova, Natalya N., 228n18
Bazelon, Emily, 235n3
“bedroom culture,” 47, 226–27n23
Bell, Genevieve, 179
Berkman Center (Harvard), 186
Berlin, Joey, 236n20
Bernstein, Gaia, 72
Beyer, Alexis Anne, 119
Beyoncé (Beyoncé Knowles), 161
Bieber, Justin, 149
Black, Rebecca, 150–151, 236n23
Blackberries, 3
Black Entertainment Television (BET)
Awards, 161
blacks (African Americans), 2, 29–30,
57; cell phone brands used by, 3;
context online and, 34–36; Facebook
versus MySpace and, 167–171; gang
culture and, 153–156; privacy online
and, 229n24; risky online behavior
and, 124; smartphones used by, 171;
status updates and, 64; technological
biases and, 157–158; Twitter and BET
Awards, 161
blogging, 6, 7
Born Digital (Palfrey and Gasser),
196
Bourdieu, Pierre, 169
Bowling Alone (Putnam), 231n29
Brandeis, Louis, 59
browser history, 52
index
index274
Bruckman, Amy, 240n19
Buckingham, David, 223n14
bulletin boards, 4, 6, 7, 42
bullying, 24, 128–131; celebritization
of everyday life and, 147–151;
consequences of, 135, 235n7; culture of
meanness and cruelty, 151–152; defined
in digital era, 131–134; fault for
bullying, 134–136; indirect, 129; rates
of, 234n2; seeking of social status and,
142–147; suicide as result of, 130, 132,
235n3; teenage drama and, 129, 130,
136–142; zero tolerance policies
toward, 135, 136, 235n8
Burrell, Jenna, 238n33
capitalism, 27
Carmichael, Stokely, 31
Carr, Nicholas, 92–93
cars and driving, 21, 107
Castells, Michael, 242n6
celebrity culture, 147–151, 236n17
Celebrity Rehab (TV show), 82
cell phones, 2–3, 17–18, 73
Center for Internet Addiction
Recovery, 77
Cerf, Vint, 212
Cespedes, Danny, 115–116
chatrooms, 4, 6, 52, 112
Chavez, Cesar, 207, 208
childhood, changes in, 86–87
Chrome browser, 52
churches, 2, 13
civil inattention, 58, 228n9
class, socioeconomic, 86, 160, 168,
169–170
Clinton, Hillary Rodham, 172
clothes, 17, 54, 115, 134, 199
Cobain, Kurt, 83
Cohen, Stanley, 105
Colbert, Stephen, 146
Colby, Tanner, 238n22
Columbine High School shooting, 121
comic books, moral panic over, 105
coming of age process, 17, 18, 93–96
Communication Power (Castells), 242n6
communities, online, 6
“Connected Learning” (Ito et al.), 239n7
consumerism, 16, 202
content streaming, 32
context, 31–36, 39, 46, 53; impression
management and, 48, 49; privacy and,
60, 61; sexual identity and, 227n30
“Copy and Paste Literacy” (Perkel),
240n12
Crawford, Kate, 195
crime, decline in, 86, 231n18
Crimes Against Children Research
Center (CCRC), 111–113
crowdsourcing, 191
Csikszentmihalyi, Mihaly, 80
Culture and Environment (Leavis and
Thompson), 239n9
Culture of Fear, The (Glassner), 232n3
curfew laws, 87, 104
“Curious Connection Between Apps for
Gay Men and Sex Offenders”
(Ananny), 240n16
cyberbullying, 22, 130, 132
Cyrus, Miley, 149
Davidson, Cathy, 93
Dean, Jodi, 243n8
Death and Life of Great American Cities,
The (Jacobs), 126
“Declaration of the Independence of
Cyberspace” (Barlow), 37, 177–178
Deleting Online Predators Act, 106
delinquency, 14, 87, 105, 124, 200
democracy, 156, 236–237n1
dependence, 17
Design of Everyday Things, The
(Norman), 222n7
Diana, Princess, 150
digital divide, 192–195, 241n24
digital natives, 22, 176, 192; beyond
idea of, 195–198; emergence of,
177–180
“Digital Natives, Digital Immigrants”
(Prensky), 179
“Digital Natives” (Helsper and Eynon),
239n2
index 275
Digital Origins of Dictatorship and
Democracy, The (Howard), 243n10
Digitizing Race (Nakamura), 237n2
Dimarco, Alexandra Nicole, 119
Discipline and Punish (Foucault), 74
Distinction (Bourdieu), 169
“Do Artifacts Have Politics?” (Winner),
157, 223n15
Donath, Judith, 226n21
“Do Politics Have Artefacts?”
(Joerges), 157
drama, 13, 63, 68, 229n2; bullying and,
129, 130, 136–142; “starting drama,”
64; on television shows, 130
drive-ins (1950s), 20
drug abuse, 82, 83, 113, 125–126
Drugstore Cowboy (film), 82
Dunbar, Robin, 144
early adopters, 4, 6, 7, 36, 59
education, 95, 186–192, 198, 240n19;
compulsory schooling and
homeschooling, 202; social
interaction as distraction from
school, 18
email, 3, 6
“emo” teens, 134, 168
Encarta, 188
Englander, Elizabeth, 141
Epstein, Dmitry, 195
ethnicity, 160
ethnography, 224n23
EU Kids Online Project, 221n2 (Intro.)
Everything Bad Is Good for You
(Johnson), 93
Facebook, 7, 8, 20, 133, 197, 222n4; adult
participation in, 25; algorithms of,
146–147; anxiety about sexual
predators and, 100; bullying and, 140;
context in status updates, 34–36;
declining popularity of, 27; deletion
and deactivation of accounts, 70–71,
77–78, 85, 229n2; identity work on,
38; impression management and, 49;
interest-driven communities on, 40;
“light version” of life shared on, 74;
parental anxieties and, 18, 19; parents
as friends on, 67, 129; participation in
public life and, 10; privacy settings,
22, 50, 61, 62, 225n6; as public space,
21, 202; racism online and, 164,
167–171; “real names” in profiles, 46;
relationship status, 45; rumors on, 145;
social context and, 41; socializing of
teens with limited freedom and,
84, 85; social status and, 143–144;
streaming content on, 32; teachers
looking at students’ profiles on,
57; Twitter compared with, 204;
uses for, 4
fake college IDs, 118
fantasy gaming, 100
fashion, 2, 17, 39, 130, 206
Feezell, Jessica Timpany, 243n10
Filter Bubble, The (Pariser), 186
Fisher, Claude, 243n18
flâneurs, digital, 203
Flaubert, Gustave, 14
flirting, 21
“flow,” 80
“following,” 32
football game stands, 1–4, 5, 98
Ford, Sam, 236n16
Formspring, 140–141
Forte, Andrea, 240n19
forums, online, 6
Foucault, Michel, 74
4chan (bulletin board site), 42–43
Foxx, Jamie, 161
Freaks, Geeks, and Cool Kids (Milner),
142
frenemies, 130
“Friday” (Auto-Tuned song on
YouTube), 150–151
“friending,” 32
friendships, 2, 18; coming of age process
and, 17; drama and, 138; Facebook
and, 4, 222n4; interests contrasted
with, 7, 222n4; meeting in person, 84,
85; social status and, 143
Friendster, 7, 226n22
index276
front stoops, teens on, 21
“Future Is Younger than You Think,
The” (Weil), 239n4
gambling, 81
gangs, 29–30, 87, 103, 153–154
Garber, Jenny, 226n23
Gasser, Urs, 196
Gavison, Ruth, 59
gender, 2, 37
Gillespie, Tarleton, 185
girls, moral panics and, 105–106, 233n22
Glassner, Barry, 232n3
Glee (TV show), 151
Go Ask Alice, 82, 230n14
Goffman, Erving, 47, 48–49, 57
Going Solo (Klinenberg), 231n29
Goldberg, Ivan, 81–82
Google, 22, 56, 170, 180, 194; Google
Plus, 225n11; politics of algorithms
and, 183–186, 240n16
gossip, 6, 13, 21, 57, 148; bullying and,
129, 130, 137, 141, 152; celebrity culture
and, 148; “Facebook vacation” and,
229n2; Google ranking of gossip sites,
184; restricted lives of teens and, 91;
role in human connections, 144;
social status and, 142, 145; social
steganography and, 66
goth subculture, 2
grade level, friendships and, 2
grafitti, 66
Gray, Mary, 224n3, 227n30
Green, Josh, 236n16
Grimmelman, James, 228n10
“grooming,” 113
Habermas, Jürgen, 222n5
hacktivism, 209
hairstyles, 17, 134
Hall, G. Stanley, 93–95
Hanging Out, Messing Around, and
Geeking Out (Ito et al.), 242n42
harassment, 132
Hargittai, Eszter, 22, 195, 232n3,
241n34
Hendrix, Jimi, 83
Hitler Downfall meme, 210
Hodkinson, Paul, 47
homebound socializing, 21
homepages, 7
homophily, 166, 174
Howard, Philip, 243n10
How to Be Black (Thurston), 238n22
Hunger Games, The (film), 162
identity, 17, 166, 211; fictitious, 37;
networked publics and, 36–43; profile
as identity performance, 43–47;
real names identity production, 41;
sexual, 51
imagined community, 8–10
impression management, 47–53
impulse-control disorders, 81
independence, 17
Information Age, The (Castells), 173
Instagram, 8, 27, 78, 146, 204; early
adopters of, 59; number of followers
on, 206; streaming content on, 32
instant messaging, 6, 20, 129
interests, interactions driven by, 7, 222n4
internet, 4, 6, 53, 97; accessed through
school or library computers, 23, 106,
194–195; concern over addiction to,
18; early adopters and, 6; freedom
from “material” identities and, 37;
hopes and fears attached to, 102–103;
inequality and, 159–160, 171–172, 175;
“internet memes,” 210; as mirror of
everyday life, 24, 212; New Yorker
dog-on-Internet cartoon, 160;
nostalgia for pre-internet world, 26;
online sexual predator myth and,
110–111, 113; parent-teen battles over
privacy and, 55; rate of access to, 193
internet addiction, 77–80, 91–93;
addiction narrative, 80–84; limited
freedom of teens and, 84–90; teens’
struggle with restrictions and, 96–99
Internet Explorer browser, 52
Internet Safety Technical Task Force,
232–233n20
index 277
“in the zone,” 80
Invisible Users (Burrell), 238n33
iPhones, 3, 194
Ito, Mimi, 222nn4–5, 239n7, 242n42
Ivy League colleges, 23, 29–30
“jacking in” (going online), 4
Jacobs, Jane, 126
Jenkins, Henry, 192, 193, 236n16
Jersey Shore (TV show), 19
Joerges, Bernward, 157
Johnson, Steven, 93
Joplin, Janis, 82, 83
juvenile justice, 94
Kahne, Joseph, 243n10
Kardashian, Kim, 17
Kik, 26
Kinect, 158
Klaas, Polly, 110
Klinenberg, Eric, 231n29
Kolko, Beth, 158
laptops, 23, 194
Last Child in the Woods (Louv), 223n18
“Last Friday Night (T.G.I.F.)” (Katy
Perry song), 151
latchkey kids, 86
Latinos/Latinas (Hispanics), 2, 66–68,
154, 168; Facebook versus MySpace
and, 174; smartphones used by, 171
Lauritano-Werner, Bly, 57–59
Law and Order (TV show), 108
Leavis, F. R., 239n9
Lee, Nam-Jin, 243n10
Legend of Zelda (video game), 35
Lessig, Larry, 106
Lewinsky, Monica, 61
LGBT (lesbian, gay, bisexual, and
transgender), 52, 75, 116–117
Life of Brian (Monty Python movie), 67
Life on the Screen (Turkle), 36–38
Lincoln, Siân, 47, 238n27
LinkedIn, 174
literacy, media, 22, 23, 172, 176–177,
239nn9–10; digital inequality and,
192–195; emergence of digital native,
177–180; going beyond notion of
“digital natives” and, 195–198; politics
of algorithms and, 183–186; video
memes and, 210; youth’s need for new
literacies, 180–183
LiveJournal, 8, 58, 222n4
Livingstone, Sonia, 222n5
loitering laws, 87
Louv, Richard, 223n18
Lovato, Demi, 149
Madame Bovary (Flaubert), 14
Males, Michael, 104
malls, 20, 21, 33, 107–108, 199–200
Marilyn Manson (band), 121
Marwick, Alice, 65, 70, 128, 234n1
McRobbie, Angela, 226n23
memes, 210
mental health, 235n3
Metallica (band), 121
Meyrowitz, Joshua, 31
microblogging, 6
microcelebrity, 150
Milner, Murray, Jr., 142
misogyny, 24
Mitchell, Kimberly, 124
mobile devices and services, 6, 23, 211
money and income, 45–46
moral panics, 14–15, 105, 106–107
Morial, Marc, 104
Morrison, Jim, 82, 83
Moses, Robert, 157
Mouseketeers, 149
MTV (Music Television), 96
multiplayer online games, 41
multitasking, 22
music and musicians, 14, 44, 80, 121,
206; alcohol and drug abuse in
relation to, 83; music lessons, 89;
music videos, 150, 151
“Myface; Spacebook” blogpost, 170
MySpace, 7, 8, 96, 115, 226n22; anxiety
about sexual predators and, 100–102,
105, 108–109, 112, 119–120; blamed for
crime, 120–122; decline of, 27;
index278
MySpace (Continued)
inserted code in profiles, 182; intended
audience and, 29–30; internet
addiction and, 79–80; limited
mobility of teens and, 90–91; number
of followers on, 206; political
activities and, 207, 208; privacy
settings, 32; profile as identity
performance, 43–47; as public space,
21; racism online and, 164, 167–171
“My Story: Struggling, Bullying,
Suicide, Self Harm” (Amanda Todd
YouTube video), 123
Nakamura, Lisa, 158, 237n2
National Center for Missing and
Exploited Children, 111
Native Americans, 189
networked publics, 4, 28, 98, 205,
211–213, 222n5; anxiety about sexual
predators and, 104; context collapses
and, 31; creation of, 201–203; identity
work in, 36–43; politicization of,
206–211, 243n8; privacy in, 59, 60, 69;
significance of, 8–14; visibility to
adults, 57
“news junkies,” 92, 108
Nissenbaum, Helen, 60, 228n11
Norman, Donald, 222n7
No Sense of Place (Meyrowitz), 31
nostalgia, 16, 26, 199
notaracistbut.com, 161–162
novels, addiction narrative and, 105
Now You See It (Davidson), 93
Nussbaum, Emily, 55–56
Obama, Barack, 156
obesity, 88
Olweus, Dan, 131–132, 138, 235n5
“omgblackpeople” blog, 161, 237n13
One Direction (boy band), 40
Ostrenga, Kirsten “Kiki,” 114–116, 117
Out in the Country (Gray), 224n3, 227n30
Palfrey, John, 196
parents, 2, 33–34, 44, 125; abductions by
noncustodial parents, 118; anxiety
about sexual predators and, 100–101,
109–110, 118–120; bullying and, 134;
cell phone calls to children, 3;
cooperative, 21; gossip cycle and, 69;
online profiles created by, 58; privacy
settings and, 32; restrictions on
freedom of teens, 84–90, 96–99;
teens’ privacy and, 47, 54, 70–74;
values projected onto children, 17–18
Pariser, Eli, 186
“participation gap,” 193
pedophiles, 103, 109
peer groups, 40, 100, 136, 137, 200
People’s History of the United States, A
(Zinn), 189–190
Perkel, Dan, 240n12
Perry, Katy, 151
persistence, of online content, 11, 13, 61,
203
Phillips, Whitney, 226n19
photo sharing, 33
Pinker, Steven, 92–93
pirate radio, 205
Playing the Future (Rushkoff), 178, 239n4
Poole, Chris, 42
pornography, 103
Portwood-Stacer, Laura, 229–230n2
pranking, 137, 139, 140, 141
pregnancy, teenage, 103
Prensky, Marc, 179, 197
Presentation of Self in Everyday Life, The
(Goffman), 47–48
Presley, Elvis, 105
Prince, Phoebe, 235n3
privacy, 8, 19, 50–51, 125, 193; celebrity
culture and, 150; conflicting norms of,
57–59; control of social situation and,
59–61; definitions of, 59, 228n11;
identity performance and, 47; as
process, 74–76; public-by-default
framework and, 61–65; publicity in
interplay with, 57, 204, 227–228n6;
settings on social media, 32, 225n6;
surveillance and, 70–74, 229n24;
teens’ attitudes toward, 54–57, 227n4
index 279
Progressive Era, 94
propaganda, 239n10
pseudonyms, 38, 225n11
public-by-default framework, 61–65
public spaces, 18–19, 20, 54, 155, 201;
civil inattention and, 58; legal
restrictions on teens’ access to,
103–104, 106; parental restrictions on
access to, 87; privately owned, 202;
sharing in, 56
Pump Up the Volume (film), 206
punking, 137, 139, 140, 141
punk subculture, 2
Putnam, Robert, 231n29
Raby, Rebecca, 224n2
race, 2, 37, 86, 160; in cyberspace, 158;
gang culture and, 154–156
Race in Cyberspace (Kolko, Nakamura,
and Rodman), 158
racism, 24, 238n22; Facebook versus
MySpace in racial divide, 167–171; in
a networked age, 160–163; racial
profiling, 207; segregation in everyday
life, 163–166
radio, 31
rape and rapists: in dating relationships,
115–116, 234n38; fears about abduction
and, 110, 113, 114, 118–120; statutory
rape, 113–114, 115, 116. See also sexual
predators
Reagan, Nancy, 125
“reality” TV shows, 19, 147, 205
Reefer Madness (film, 1938), 82
“Rehab” (Amy Winehouse song), 83
Rheingold, Howard, 243n9
Rise of the Network Society, The
(Castells), 173
Robinson, Penelope, 195
Rodman, Gilbert, 158
Rolling Stone magazine, 114, 115
rumors, 13, 129, 131–132, 135, 137,
142–143
Runescape, 100
Rushkoff, Doug, 239n4
Ryze, 226n22
Schmidt, Eric, 56
searchability, 11, 12, 13, 33, 203
search engine optimization, 184
search engines, 12, 13
Second Life, 41
Seinfeld (TV show), 36
self-expression, 8
self-harm, digital, 141
self-presentation, 17, 30, 48, 50
Senft, Terri, 150, 236n21
sexual abuse, reality of, 110–111,
233n30
sexuality, 2, 14, 103, 224n3; bullying
and, 134–135; moral panics over, 105;
queer identity, 52, 227n30; unhealthy
sexual encounters, 114–118, 234n38
sexual predators, 22, 24, 100–102, 127,
231n2; abductions, 118–120; everyday
life and fear of, 107–110; foundation
of fears about, 102–107; myth of
online predators, 110–114
Shallows, The (Carr), 92
shaming, public, 146
siblings, 47, 73, 86, 141
Sidekick smartphone, 171
Siri (Apple voice recognition software),
158
Skins (TV show), 82
Skype, 38
Slabyk, John, 15
slut shaming, 24, 52
Smart Mobs (Rheingold), 243n9
smartphones, 3, 80, 171, 194
Snapchat, 26, 27, 64
Snowden, Edward, 210
Snyder, Howard N., 233n30
social media, 4, 206, 211–213; addiction
to, 91; celebrity culture and, 149;
death of privacy and, 56; definition
of, 6–8; hopes and fears attached to,
15; identity performance on, 44; as
moving landscape, 27; persistence
and, 11; polarized views of, 24; as
public spaces, 20; social divisions
and, 171–175; sociality reclaimed
through, 95
index280
social network sites, 19–20, 27, 79, 100,
226n22
sock hops, 21
Socrates, 14, 223n13
Solove, Daniel, 59
Some of My Best Friends Are Black
(Colby), 238n22
song lyrics, 67, 68
Spears, Britney, 150
sports, 88, 89, 164, 200
spreadability, of content, 11, 12, 174, 203,
223n9
Spreadable Media (Jenkins, Ford,
Green), 236n16
stalking, 110, 132
“stalking” by friends, 13, 78
StarCraft, 41
“Star Wars Kid” video, 146, 151
status power, 142–147
status updates, 33, 64, 68, 139, 228n20
statutory rape, 113–114, 115, 116
steganography, social (hidden messages),
65–70, 228n21
Stern, Susannah, 233n22
Sticks and Stones (Bazelon), 235n3
“stranger danger,” 103, 105, 109, 173
subcultural groups, 2, 42–43
substance disorders, 81
subtweeting (subliminal tweeting), 69
suicide, 121, 123, 130, 132, 235n3
Sundén, Jenny, 37
surveillance, living with, 70–74, 86, 134,
203, 205
tabloid magazines, 147, 149
Tarum, Beverly, 166
teachers, 56, 57, 69
technological determinism, 15, 173,
223n15, 225n13
technology, 1, 13, 26, 63, 177; addiction
narrative and, 83, 96, 98; authority
challenged using, 209; biases in,
156–160; blamed for crime and
unhealthy behaviors, 120–123;
bullying and, 133, 140, 152; celebrity
culture and, 148–149; cultural
distinctions and, 170–171; economic
opportunities and, 193; government
agencies’ use of, 197; hopes and fears
attached to, 14–16, 211, 223n14;
networked publics and, 11; polarizing
views of, 24; racism online and, 166;
teens’ lives changed by, 4
telegraph, 156
telephone, 8, 21, 79, 132, 243n18
television (TV), 8, 10, 108; intended
audience and, 31; parents’ anxiety over
addiction to, 79, 230n4; “reality” TV
shows, 19, 147, 205
textbooks, 183, 189, 190
“Text Generation Gap” (New York Times
article, 2008), 70
texting (text messaging), 4, 18, 20, 39,
207; gossip and, 66; as primary use
for cell phones, 3
Thompson, Denys, 239n9
Threadless website, 15
Thurston, Baratunde, 238n22
TMI (too much information), 54, 56
To Catch a Predator (TV show), 102,
105–106, 110, 114
Todd, Amanda, 123, 132, 133
“To Deal with Obsession, Some
Defriend Facebook” (New York Times
article, 2009), 77
Toxic Fame (Berlin), 236n20
Trainspotting (film), 82
transportation options, lack of, 87–88,
90
Triger, Zvi, 72
Tripp, Linda, 61–65
trolls, 226n19
Tumblr, 8, 27, 133, 146, 222n4; early
adopters of, 59; interest-driven
communities on, 39, 40
Turkle, Sherry, 36–38
tweets, 33
Twitter, 4, 7, 20, 78, 146, 197; Black
Entertainment Television (BET)
Awards and, 161; “Black Twitter,”
238n28; early adopters of, 59;
Facebook compared with, 204;
index 281
interaction with strangers on, 204;
interest-driven communities on, 39,
40; number of followers on, 206;
participation in public life and, 10;
privacy settings, 32; as public space,
21; race and, 171, 238n28; social
context and, 41; streaming content
on, 32
Untergang, Der (film), 210
Usenet, 7
Vaidhyanathan, Siva, 242n6
Valentine, Gill, 103, 105
vampire tales, 117, 118
video games, 35, 55, 80
Villaraigosa, Antonio, 208
viral videos, 145
visibility, potential audience and, 11,
12, 203
Walkman music player, 14
Wallace, Alexandra, 162–163
“wangstas,” 168
Wayne’s World (film), 206
Web 2.0, 6
Weil, Elizabeth, 239n4
Wells, Melissa, 124
Westin, Alan, 59
West, Kanye, 17
whites, 2, 33–34, 63, 68, 77, 128; cell
phone brands used by, 3; Facebook
versus MySpace and, 167–171; racism
in networked age and, 162–163
Why Are All the Black Kids Sitting
Together in the Cafeteria? (Tarum), 166
Whyville, 41
WikiLeaks, 209
Wikipedia, 180, 183, 186–192, 240n19
Willis, Paul, 30
Winehouse, Amy, 83
Winner, Langdon, 157, 223n15
Wong, Jimmy, 162
World of Warcraft, 41, 42, 162
“Writing, Citing, and Participatory
Media” (Forte and Bruckman),
240n19
Xanga, 8
Yankovic, Weird Al, 146
Young, Kimberly, 77
youth culture, 28, 39, 82
Youth Culture and Private Space
(Lincoln), 238n27
Youth Radio, 57
YouTube, 13, 85, 123, 132; celebrity
culture and, 149; number of followers
on, 206; racism and, 162
zines (homemade magazines), 205
Zinn, Howard, 189
Zuckerberg, Mark, 50, 56
Zuckerman, Ethan, 237n9