AN INTRODUCTION TO MEDIA LITERACY SESSION II: STUDENTS’ WORKSHEET

                 “An active learner is one who controls the learning situation by

                taking notes, asking questions, and participating in discussions.”


Take notes and make sure you know the answers/solutions to the following questions/tasks.

1. What is the difference between the following three terms: medium, media, and the media?

Medium:


Media:


The media:



2. What “literacies” are there and what do they mean?







3. How is “text” interpreted differently in media studies and media literacy?




4. Why is media literacy important? List the five reasons.

One:


Two:


Three:


Four:


Five:


5. List the five media literacy key words, core concepts, and key questions for consumers and
producers.


                            MEDIA DECONSTRUCTION/CONSTRUCTION FRAMEWORK



                                             KEY WORDS

                                   DECONSTRUCTION: KEY QUESTIONS

                                            (CONSUMER)

                                               CORE

                                             CONCEPTS

                                           CONSTRUCTION:

                                           KEY QUESTIONS

                                            (PRODUCER)

                                                I.



                                            Authorship







                                                II.










            Does my message reflect understanding in format, creativity and technology?

                                               III.









                  Different people experience the same media message differently.


                                                IV.








    What values, lifestyles and points of view are represented in or omitted from this message?



                                                V.









                   Most media messages are organized to gain profit and/or power



6. Describe the process model suggested by Hobbs.


                                                  DIMENSION

                                                                                                       DESCRIPTION

                                                1.





2.





3.





4.





5.






6. What are the three types of media messages and how do they differ? Give examples.









7. What is denotation and connotation? Give examples.