MUNI ZURb1610
Community Media
                                                                          Henry Loeser PhD

Introduction
What:  Radio / TV / Theatre / Film / Press / Web / Gaming
Where:  Worldwide
Who:  Communities

Phenomenon
Definitions, Descriptions and Values
     - IAMCR, ECREA, Jankowski, Lewis, Howley
     - AMARC, CBA, NFCB, CMFE, UNESCO, COE, VFRO
     - National policy & regulatory texts / guidelines

Phenomenon
Definitions, Descriptions and Values
     Not for Profit
      Alternative
      Local
      Access & Participation
      Diversity
      Democracy

raison d'être
Social - personal, professional, and community development
Cultural - support and promote cultural values and traditions
Political - Contribute to political discourse and engagement

History
-The Americas
-Southern Hemisphere & Asia
-Europe
 - The Americas, Southern hemisphere & Asia, Europe
 - The Americas, Southern hemisphere & Asia, Euro

Theory & Literature
Community
-Toennis:  “gemeinschaft”
-Williams:  “knowable communities”
-Deleuze, La Tour:  “rhizome effect”
-Putnam:  “community networks”

Theory & Literature
Civil Society
-Aristotle:  “society apart from family & govt”
-Hegel:  “burgerliche gessellschaft”
-Heller:  “mosaic of identities”
-Habermas:  “communicative action in possibility spaces” Bordeau:  “media reproduces culture in
civil society”

Theory & Literature
The Public Sphere
-Habermas:  “forum for culture and politics co-opted”
-Edwards:  “multiple public spheres”
-Fraser:  “issues of class & gender”
-Foucault: “multidirectional power generation from discourse”
-Herbst:  “mobilize political resources”

Theory & Literature
Publics
-Ibrahim:  “90% community”
-Carpentier et al:  “Rhizome effect within/without civil society”
- Herman & Chomsky:  “vs. dominant media”

Theory & Literature
Participation
-Melucci:  “as actor and member”
-Lewis:  “access”
-Carey:  “defines social roles”
-Rodriguez:  “promotes democratic ideals”
-Carpentier:  “supplement mainstream media content, seek to provide accurate representations, and
      resist dominant paradigms”

Theory
Policy
-Buckley:  “has a profound effect” “should be developed in consultation with civil society”
-Hallin & Mancini:  “product of larger political paradigm”
-EPRA:  “community media are essential to pluralism”

MUNI ZURb1610
Community Media
                                                                          Henry Loeser PhD

Audience
Target?


Value
How does it serve the community?


Ownership / Management
License holder
Leadership

Volunteers
Who?
Why?

Funding
Channels


Programs
Information
Opinion
Entertainment

MUNI ZURb1610
Community Media
                                                                          Henry Loeser PhD