\\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Title-R1d.png PILLARS OF PUBLIC SPEAKING CONFERENCE SKILLS ROBERT HELÁN 26 OCTOBER 2021 \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png WHAT DO YOU THINK ARE THE PILLARS OF PUBLIC SPEAKING? \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png 3 PILLARS: LOGOS – ETHOS – PATHOS WHAT DO THEY MEAN? \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png LOGOS – ETHOS - PATHOS \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png THE RHETORICAL TRIANGLE CONCEPT •CAN YOU MATCH? • ETHOS AUDIENCE • PATHOS MESSAGE • LOGOS SPEAKER \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png THE RHETORICAL TRIANGLE CONCEPT •CAN YOU MATCH? • ETHOS AUDIENCE • PATHOS MESSAGE • LOGOS SPEAKER \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png EXAMPLE: SALESPERSON TRYING TO SELL A CAR •“THIS CAR IS DESIGNED WITH A NEW CAMERA SYSTEM, SMART SUSPENSION, A MULTIZONE CLIMATE SYSTEM, AND MORE LATEST FEATURES TO MAKE YOUR DRIVE 200% BETTER THAN OTHER MODELS” • • \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png EXAMPLE: SALESPERSON TRYING TO SELL A CAR •“AS SOMEONE WHO HAS WORKED WITH CARS FOR 15 YEARS, I CAN GUARANTEE THAT THIS MODEL IS THE MOST ECONOMICAL ONE” • • \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png EXAMPLE: SALESPERSON TRYING TO SELL A CAR •“YOUR KIDS WILL JUST LOVE THIS NEW CAR, AND IT’S PERFECT IN BRINGING YOUR WHOLE FAMILY ON A ROAD TRIP TO THE BEACH” • • \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png LOGOS •“THE LOGICAL APPEAL” OF THE MESSAGE -AUDIENCE’S INTELLIGENCE -FACTS AND EVIDENCE -RATIONAL ARGUMENTS • \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png WHY IS LOGOS IMPORTANT? •LOGICAL ARGUMENTS: NOT EASILY DISMISSED • \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png IMPROVING LOGOS 1.MAKE IT UNDERSTANDABLE 2.MAKE IT LOGICAL 3.MAKE IT REAL \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png IMPROVING LOGOS •1. MAKE IT UNDERSTANDABLE -PLAIN LANGUAGE, NO JARGON/TECHNICAL TERMINOLOGY -SIMPLE FIGURES/CHARTS/DIAGRAMS -HELPFUL ANALOGIES/METAPHORS/COMPARISONS \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png IMPROVING LOGOS •2. MAKE IT LOGICAL: -DEDUCTIVE REASONING -INDUCTIVE REASONING -COMMONPLACES \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png IMPROVING LOGOS •3. MAKE IT REAL: -FACTS/STATS/CASE STUDIES -VISUAL EVIDENCE -CITATIONS \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png ETHOS •“THE ETHICAL APPEAL” OF THE PRESENTER -TRUSTWORTHINESS -SIMILARITY/AUTHORITY -REPUTATION/EXPERTISE - \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png WHY IS ETHOS IMPORTANT? •AUDIENCE WILL CONCENTRATE AND LISTEN •HIGH EXPECTATIONS – USEFUL INFORMATION •MORE LIKELY TO BE PERSUADED • \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png IMPROVING ETHOS 1.BEFORE PRESENTING 2.DURING YOUR PRESENTATION 3.AFTER PRESENTING \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png IMPROVING ETHOS •1. BEFORE PRESENTING: -BECOME AN EXPERT IN THE TOPIC -RESEARCH YOUR AUDIENCE -PROMOTE YOUR EXPERTISE/VALUES \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png IMPROVING ETHOS •2. DURING YOUR PRESENTATION: -TELL PERSONAL STORIES -REPUTABLE SOURCES -CONNECTION WITH AUDIENCE \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png IMPROVING ETHOS •3. AFTER PRESENTING: -BE AVAILABLE FOR QUESTIONS -STICK TO YOUR PROMISES -SOCIALIZE \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png PATHOS •“THE EMOTIONAL APPEAL” TO THE AUDIENCE -EMOTIONS EVOKED IN AUDIENCE -STORIES OF EMOTIONAL EVENTS -SHARED EMOTIONAL EXPERIENCE \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png WHY IS PATHOS IMPORTANT? •UNDERSTANDING YOUR POINT OF VIEW •ACCEPTING YOUR ARGUMENTS •ACTING ON YOUR REQUESTS • \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png IMPROVING PATHOS 1.LANGUAGE 2.BODY LANGUAGE 3.OTHER TOOLS \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png IMPROVING PATHOS •1. LANGUAGE: -EMOTIONALLY CHARGED WORDS -ANALOGIES/METAPHORS -STORYTELLING \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png IMPROVING PATHOS •2. BODY LANGUAGE: -MATCH WORDS WITH BODY LANGUAGE -MATCH VOICE TO WORDS -STAND CLOSE TO THE AUDIENCE \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png IMPROVING PATHOS •3. OTHER TOOLS: -HUMOUR -EMOTIONAL TOPICS -VISUAL AIDS/STORYTELLING \\DROBO-FS\QuickDrops\JB\PPTX NG\Droplets\LightingOverlay.png Droplets-HD-Content-R1d.png RELATIONSHIP BETWEEN LOGOS & PATHOS •STRONG LOGOS ETHOS •HIGH ETHOS LOGOS