Your first text is due this week: Summary of a recommended reading (max. 20 points): This is a short summary of one article listed in the recommended reading list. The length is 800 words and you need to submit the summary before the in person teaching in Brno begins. Submission date: October 31. You can email your text or submit via the Homework Vault. 

In this session we examine developments that have been enabled by digital technologies. Who controls public diplomacy efforts when social media are accessible to a variety of players? Who benefits? What happens when mediated public diplomacy becomes easier to produce and consume?

Key readings:

Golan, G. J., Manor, I. and Arceneaux, P. “Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid, Earned, Shared, and Owned Media” (2019) American Behavioral Scientist 63(12), pp. 1665-1683.

Tsvetkova, N., Rushchin, D., Shiryaev, B., Yarygin, G. & Tsvetkov, I. (2020) “Sprawling in Cyberspace: Barack Obama’s Legacy in Public Diplomacy and Strategic Communication”, Journal of Political Marketing. 

Recommended readings:

Zhang, Y. and Oloo Ong'ong'a, D. (2021) “Unveiling China's digital diplomacy: A comparative analysis of CGTN Africa and BBC News Africa on Facebook”, Asian Journal of Comparative Politics 7(3), pp. 661-683.

O’Boyle, J. (2018) “Twitter diplomacy between India and the United States: Agenda-building analysis of tweets during presidential state visits”, Global Media and Communication  15(1), pp. 121-134.

Collins, S. and DeWitt, J. (2023) “WORDS MATTER: Presidents Obama and Trump, Twitter, and U.S. Soft Power” World Affairs 186(3), pp. 530-571.

Liang, F. (2020) “The New Silk Road on Facebook: How China’s official media cover and frame a national initiative for global audiences.” Communication and the Public, 4(4), pp. 261-275.