ZURn6333 Ethnography in Communications Research

Week 4 Key Concepts in Ethnography


Week Date Agenda Topic Readings
4 17. 10. Key Concepts in Ethnography Immersion Going Native (O'Reilly 57-91) To-Do: Identify possible field sites or media contexts you’d like to study. Research potential case studies.
Culture: Cultural Norms, Cultural Relativism; Ethnocentrism
Field Sites
GOING NATIVE Maja
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