Law of Domain Names and Online Marketing

Domain name, System of domain names, Domain name market

Domain name

Domain name is a string of chords that allows internet users to refer to individual web-servers. The domain name consist of several so called subdomains which are divided by dots and so called root domain which does not have any name and is expressed by dot (usually not used). The subdomain most on the right is called top level domain, and is (preceded from right to left) by second level domain, third level domain etc.

 

 

Domain name System


Domain name system is a database used by applications to map between hostnames and IP addresses. Please follow this link to get better understanding of how domain name system works: https://computer.howstuffworks.com/dns.htm

 

 

Domain name system is managed by ICANN. Please follow this link to learn more about it: https://www.icann.org/get-started

 

Domain name market

The domain name has its commercial value. A domain name has the ability to give its holder a competitive advantage towards other competitors. E.g. an ski vendor with a domain name ski.com would have an advantage towards other ski vendors. Each domain name can be registered only to one person which increases value of domain names that can attract customers.

Please follow this link to learn more about commercial value of domain name

Domain name value

 

 

Domain name registration system

Each top level domain is administered by so called sponsoring organization, which administers the DNS database in its domain. The sponsoring organisation usually concludes contracts with several commercial subjects called registrars who serve as intermediaries between sponsoring organisation and individual users.