COPYRIGHT AND THE FALL LINE David Nimmer* I. Body vs. Spirit.............................................................................810 II. Cosmogony vs. Evolution.......................................................816 A. The Semiconductor Chip Protection Act..........................816 B. The Audio Home Recording Act.......................................818 C. Sound Recordings and Music Videos...............................819 D. The Digital Millennium Copyright Act.............................821 E. The Vessel Hull Design Protection Act.............................824 III. Esoteric vs. Exoteric Revelation.........................................827 IV. IDPPPA: The Fashion Bill......................................................831 Editor's Note In March 2012, the Penn Intellectual Property Group hosted a symposium on the topic of Fashion Law at The University of Pennsylvania Law School. Keynote speaker David Nimmer assessed a proposed bill amending the Copyright Act to add protection for fashion designs. While teaching a seminar at Cardozo Law School in January 2013, Professor Nimmer delivered an illustrated lecture on his experience at the symposium and more recent developments with respect to the fashion bill. The following Article is an edited transcript of Professor Nimmer's lecture and its accompanying graphics. * The author thanks Shyam Balganesh and the Penn Intellectual Property Group for the initial invitation that prompted this lecture, adding tremendous gratitude to Agatha Cole and The Cardozo Arts and Entertainment Law Journal staff for their willingness to publish an unorthodox piece that illustrates its propositions graphically. Stan Baryla gets credit as the impresario of those graphics. © 2013 David Nimmer. N.B To the extent that the graphic content integral to this Article does not accompany versions appearing on electronic databases, readers are strongly encouraged to obtain a PDF containing the full text plus graphics, which is available through various sources. 803 804 CARDOZO ARTS & ENTERTAINMENT [Vol. 31:3 LOUjSVUtTTON iHuenaeHittHMti Bv Bfrctrw.lt and First C\ms Ma» February 29, Ml 2 Don Michael A. Fins University of Pennsylvania Law School 3501 Sanson) Street Philadelphia, Pennsylvania 19104 Re: m— in Fftlfet .to Dear Dean Fitts: [ am the Director of Civil Enforcement, North America, for Louis Vuitton Malletier ("Louis Vuitton"). I write to express our concerns over the unauthorized use of our trademarks to promote the March 20, 2012 Pram Intellectual Property Group event, "IP Issues in Fashion Law." Louis Vuitton is die owner of world famous registered and common law trademarks, including the following trademarks as shown below (the "LV Trademarks"): ®+^+° LOUIS VUITTON oVs Georges Vuitton, Louis Vuitton's son, created the "Toile Monogram" pattern, comprised of the initial LV and three distinctive design elements - a circle with a four-leafed flower inset; a curved beige diamond with a four-point star inset; and its negative - in the 1890'$ to protect the Louis Vuitton brand from unlawful imitators. Since that time, Louis Vuitton has manufactured and sold products bearing the Toile Monogram and secured numerous federal trademark registrations for the LV Trademarks, including the Toile Monogram and each of the dements of the pattern. Since its founding in 1854, Louts Vuitton has built up a worldwide reputation for its design, innovation, quality and style in women's and men's leather goods and fashion apparel and accessories. The LV Trademarks, including the Toile Monogram, are among the most famous trademarks in the luxury goods industry and the world. To help protect its valuable trademarks and to preserve the good will and exclusivity of Louis Vuitton designs, Louis Vuitton closely u3ufiwntowMC«iHM«(K>.»«:. ibarinwMust Mtw«*K. Mwicm toon 2013] COPYRIGHT AND THE FALL LINE 805 K Dean Michael A. Flu* February 29,2012 Page 2 control! the tale of id products and the use of its trademarks, and has devoted and continues to devote substantial resources to protect the LV Trademarks. While every day Louis Vuitton knowingly races the stark reality of battling and interdicting the proliferation of infringements of the LV Trademarks, t was dismayed to loam that the University of Pennsylvania Law School's Perm Intellectual Property Croup had misappropriited and modified the LV Trademarks and Toile Monogram as the background for its invitation and poster for the March 20,2012 Annual Symposium on "IP Issues in Fashion Law." A copy of Ihe invitation/poster is attached as Exhibit A This egregious action is not only a serious willful infringement and knowingly dilutes the LV Trademarks, but alao may mislead others into thinking that this type of unlawful activity is somehow "legal" or constitutes "fair use* because the Perm Intellectual Property Group is sponsoring a seminar on fashion law and "must be experts." People seeing the invitation/poster may believe that Louis Vuitton either sponsored the seminar or was otherwise involved, and approved the misuse of its trademarks in this manner. I would hove thought the Perm Intellectual Property Group, and its faculty advisors, would understand the basics of intellectual property law and know better than to infringe and dilute the famous trademarks of fashion brands, including the LV Trademarks, for a symposium on fashion law. (Louis Vuitton believes that education of the public about intellectual property issues is important and has sponsored such activities in the past. In fact, Louis Vuitton is a corporate sponsor of Fccdham Law School's Fashion Law Institute). Louis Vuitton is proud of its reputation for protecting intellectual property and creativity. We hope, and expect now thai this action has been brought to your attention, that immediate steps will be taken to stop all use of this invitation/poster that violates the LV Trademarks. Please contact me within five day* to assure me that steps have been taken to avoid confusion and dilution of the LV Trademarks. Your understanding and anticipated cooperation is appreciated. Attachment 806 CARDOZO ARTS & ENTERTAINMENT [Vol. 31:3 Perm Intellectual Pftjperty Group Annual Symposium Fashion Law i&Mtet**«*fe 'Mm Tmt fminim ftotmtomm fem» b«a«i HTV mbqo) u.< iUi* . f iwnmn tl^ijri». Awn» CIC .tlmifli inii n . David Nimmer March 20, 2012 4:30 p.m. to 7:48 p.ra Reception to follow. Levj Conference Center University of PemuTlraoU Law School ^ ^FfennLaw js ik KENVQN KENYDN _ -iur Fol Hot S>5 ühiö ; < COVINOTON FlNNKGAM 2013] COPYRIGHT AND THE FALL LINE Perm Penn Medicine Robert F. Firestone, Est}, Associate General Counsel Direct Dial! 215,746.5266 Robcrtjitc« totte@ogc.upQfnt.edu March 2,2012 Michael Pantalony, Esq. Director, Civil Enforcement, North America Louis Vinson Ma Hotter 1 East 57* Street New York, NY 10022 Dear Mr. Pantalony: E represent the University of Pennsylvania, its Law School, and a student group at the Law School, the Pennsylvania Intellectual Property Group (PTPG), and Dean Michael Pitts forwarded your February 29,2012 letter to me. PIPG does not agree that the artwork on its power and invitation infringes any of Louis Vuitton's trademarks, nor does it dilute any of those trademarks. In fact, 15 U.S.C. 1125(c)(3) expressly protects a noncommercial use of a mark and a parody from any claim for dilution. There also is no violation of 15 U.8.C. 1125(a) because there is no likelihood of contusion that Louis Vuitton sponsored or is associated with PIPG's annual educational symposium. You assert that the clever artwork parody that appears on the poster and invitation is a "serious willful infringement." However, to constitute trademark infringement- under the Lanharo Act, PIPG has to be using a trademark in interstate commerce, which is substantially similar to Louis Vuittoh's mark(s), and which is likely to cause confusion between Louis Vuitton's luxury apparel goods and PIPG's educations] conference among the relevant audience. First, I don't believe that PiPG's artwork parody was adopted as, or is being used as, a trademark to identity any goods and services, It is artwork on a poster to supplement text, designed to evoke some of the very issues to be discussed at the conference, including the importance of intellectual property rights to fashion companies, the controversy over the proposed Innovative Design Protection and Piracy Prevention Act, and the exceptions in the law to liability for dilution, including parody. Second, although you don't cite the actual federal trademark registrations tat you assert protect your marks, 1 doubt any of them are registered in Class 41 to cover educational symposia in intellectual property law issues. There is no substantial similarity between the goods identified by Louis Vuitton's marks and the PIPG educational symposium. Third, there is no likelihood of confusion possible here, The lawyers, law students, and fashion industry executives who will attend the symposium certainly are unlikely to think that Louis Vuitton is organizing the conference; the poster clearly says that PIPG has organized the event, with support from Penn Law and a number of nationally-known law firms. The artwork on the poster and invitation does not constitute trademark infringement Office of the General Counsel 133 South 3«* Street, Suite 300 Philadelphia, PA 19104-3246 Tel 215-746-S2D0 Fax 215-746^222 808 CARDOZO ARTS & ENTERTAINMENT [Vol. 31:3 EHPenn ^Medicine You also state thai PIPG's use of its artwork parody knowingly dilutes the horns Vuitton trademarks. (disagree. First, PIPO has not commenced use of (he artwork as a mark or trade name, which is a prerequisite for any liability under 15 U.S.C 1l2S(cXl). More importantly, however, even if PIK3 has used the artwork •» a mark, there is an explicit exception to any liability for dilution by blurring or dilution by famishment for "any iKmcoramcraai use of a mark." 15 U.S.C. 1125(eX3XO A law student group at a non-profit university promoting its animal educational symposium is a noncommercial use. Lastly, the artwork clearly is a fair use under IS VS.C. UZSCcJOXA), and a parody protected under 15 VS.C. 1123