Course SOC036 Marketing for Lawyers

8th Lesson

Topic

  1. Customer services
  2. Corporate image
  3. Market dominance
  4. Market share
  5. Brand Positioning
  6. Position analysis
  7. Position of the market (GE Matrix, BCG Matrix)
  8. Market Leaders Strategy
  9. Defense Strategy
  10. Market Challenger Strategy
  11. Market Follower Strategy
  12. Market Nicher Strategy
  13. Porter generic Strategies
  14. Innovation Strategy
  15. Growth Strategy
  16. Customer relationship management
  17. The McKinsley 7S Model
  18. Organization structure
  19. Leadership style
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.muni.cz/el/1422/podzim2011/SOC036/um/Marketing_Law_8.ppt