MVV296K Interactive Entertainment Law
Lecture 4
In-Class Exercise: Legal Risk Assessment
Instructions:
1. Form Groups:
Break into small groups of 3–4 students, each team will act as the legal department
of a prominent video game company planning to launch an NFT feature tied to
gameplay.
2. Scenario:
Your company wants to include purchasable NFTs representing well-known brands,
products, and celebrities. Examples include:
• Nike Air trainers
• Lamborghini Aventador
• Marta Vieira da Silva (Brazilian footballer)
• Kim Kardashian’s clothing line SKIMS
• Apple logo
These NFTs will allow players to use branded items within the game environment or
trade them on external NFT marketplaces.
3. Assess:
Draft a Legal Risk Assessment Memo outlining the potential legal issues and
recommending a course of action, considering intellectual property rights, publicity
and personality rights, and any jurisdictional diUerences.
4. Prepare a Short Presentation:
Each group will prepare a 2–3 minutes summary of their findings.