MVV296K Interactive Entertainment Law
Lecture 5
In-Class Exercise: Intellectual Property Strategy in the Metaverse
Instructions:
1. Form Groups:
Break into small groups of 3–4 students, each team will represent an IP consulting
firm tasked with creating an IP strategy for this collaborative venture.
2. Scenario:
A digital music service provider (Spotify) is hosting a live-streamed concert by TNT
on a global gaming console platform (Sony PlayStation) during the interval of an
eSports tournament organized by a leading games publisher (Electronic Arts) and
sponsored by a luxury fashion brand (Gucci). Gucci is oKering both digital and
physical merchandise, including:
• Digital fashion items and accessories from their A/W 2024 line
• VIP personalized experiences
• Physical fashion items that fans can obtain by redeeming digital tokens
purchased during the digital event
3. Analyse:
• Identify all key IP assets and their associated rights in this scenario.
• Create an IP Asset Map mapping the key IP assets, associated rights, and
entities responsible for protecting them.
• Draft an IP Strategy Memo addressing how to protect and manage these assets.
4. Prepare a Short Presentation:
Each group will prepare a 2–3 minutes summary of their findings.