TOBACCO CONTROL

        

               TAKING ACTION

                                      TOBACCO INDUSTRIES IDEA

¨  WHAT ARE WE TRYING TO ACCOMPANISH?

¨  PREVENT FURTHER DETERIORATION OF OVERALL SOCIAL, LEGISLATIVE AND REGULATORY CLIMATE,

¨  ACTUALLY IMPROVE THE CLIMATE FOR THE MARKETING AND USE OF TOBACCO PRODUCTS

                           Philip Morrise, 1990

                                          ACTION - RESEARCH

¨  AMERICAN CANCER SOCIETY

¨  OXFORD HEALTH ALLEANCE

¨  FOGARTY INTERNATIONAL CENTRE

¨  GLOBAL TOBACCO RES. NETWORK

¨  ROCKEFELLER FOUNDATION

¨  UNITED NATIONS FOUNDATION

                                        TOBACCO Co STRATEGY

¨  TO IMPROVE THEIR PUBLIC IMAGE, TOBACCO COMPANIES OFFER RESEARCH FUNDING

¨  TRY TO SUPPRESS UNFAVOURABLE FINDINGS

¨  ACCEPTING DONATIONS IS CONTROVERSIAL



                                         CAPACITY BUILDING

¨  FRAMEWORK CONVENION ALIANCE for TOBACCO CONTROL (WHO) – an UMBRELLA ORGANIZATION OF 200 TOBACCO
CONTROL ORGAN. – 2003

¨  GLOBALink – an INTERNET BASED NETWORK AROUND THE WORLS

¨  WORLD CONFERENCES „TOBACCO OR HEALTH“ (3-year periods)

                                              WHO FCTC

¨  REGULATION: packing, labeling tobacco products, sales to minors, illicit trade, smoking at public
places

¨  REDUCTION IN CONSUMER DEMAND: price and tax, ban of advertising, education training

¨  PROTECTION OF ENVIRONMENT AND TOBACCO WORKERS

                                              WHO FCTC

¨  SUPPORT FOR ALTERNATIVE ACTIVITIES

¨  RESEARCH SURVEILLANCE, EXCHANGE OF INFORMATION

¨  SUPPORT FOR LEGISLATIVE ACTION



¨  SIGNATION / RATIFICATION

                        THE FUTURE – TO 2050:          HEALTH /DEATHS – IF:

¨  PRESENT TREND CONTINUE ……………………...520 MILLION

¨  PROPORTION OF YOUNG SMOKERS HALVES …………..500 MILLION

¨  ADULT CONSUMPTION HALVES ……………………..340 MILLION

                                  THE FUTURE – TO 2050: ECONOMICS

¨  GLOBAL ECONOMIC COSTS – 2010 ……..500 000 000 USD/YEAR

¨  GLOBAL ECONOMIC COSTS – 2040 …….1 000 000 000 USD/YEAR

¨  GLOBAL ECONOMIC COSTS – 2050: HEALTH COSTS FOR TREATING  OF SMOKERS & FORMER SMOKERS SURPASS ALL
OTHER  HEALTHCARE EXPENDITURES

                                PRIMARY PREVENTION IN CZECH REPUBLIC

¨  HEALTHY PREGNANCY – HEALTHY CHILD

¨  WE DO NOT WANT TO SMOKE

¨  NON-SMOKING IS  A NORM

¨  SMOKING AND ME

¨  I  DO DECIDE ABOUT MY LIFE MYSELF

                                CARE ABOUT SMOKERS IN CZECH REPUBLIC

¨  EDUCATION OF MEDICAL STUDENTS/ HEALTH PROFESSIONALS

¨  SEMINAIR FOR PHYSICIANS

¨  WIDE NETT OF ADVICERS´ OFFICES

¨  CENTERS FOR  SMOKING CESSATION

                                             THE FUTURE

¨  OF YOUR COUNTRY?



¨  OF YOUR FAMILY?



¨  OF YOURSELF?



¨  THE KEY IS IN YOUR HANDS !