OUTPUT
Infomedia, a US telecommunications company, expect s all employees to give presentations in English. Read this text from the newsletter of an Infomedia subsidiary in Asia and discuss the questions which follow.
Aled's Presentation
Tips
Clear and simple structure
Remember that your audience will benefit most from a very clear and logical structure. Don't overload the audience and try to use simple language
Your introduction
Some experts say Ihis is the most important part of your presentation. In the first few minutes you can get your audience's attention, build rapport, and create a positive impression.
Topic and objective
Clearly say what the topic and objective (or purpose) of your talk is. Repeat the topic and objective at soma later lime.
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Let the audience know at all times what you want to do and how you want to do it. This method is common in the American business world - so use it!
As you all know, INFOMEDIA has been able to establish some Important new business contacts with partners in the US this year. This also means that the need for English in meetings and presentations has ■weased. That's why we have asked our American colleague Aled Hughes from our Miami office to share a few tips with us.
Repeating new Information
Always repeal new details. This helps your audience to remember 1hem and ensures optimal flow of information,
Summarizing points
At the end of each section summarize the main facts to make sure everybody is following.
Interaction with the audience
American audiences expect direct interaction, So treat them as individuals; show them that you care about their individual needs,
Presenter's role
The presenter is often considered as important as his or her topic, and the presenter's role is to make sure the presentation - even one on a dry topic - is interesting and entertaining. To achieve this goal American presenters often use their personalities more and tend to be more enthusiastic than people from many other parts of the world.
IOVER TO VOU
Which of these tips do you find most useful? Can you add any other tips?
Have you ever presented to an American audience? How different are American audiences from those in your own country?