Qualitative Research
Zlata Kapounová, PhD
Victoria Hawk, PhD, MPH, RD
April 28, 2022

Why  Do Research?



Diabetes Prevention Program (DPP)
2002


DPP Brno
–Generalizable Results
–Through Lifestyle Change Type 2 Diabetes can be prevented
–Czech Republic  has increasing prevalence of pre-diabetes in adults
–WHAT IF we conducted  the DPP in Brno
–We Followed research protocols and collected quantitative data
–BUT the results were DIFFERENT
–Compared to other groups, Lifestyle Counseling  was not more effective at preventing diabetes for
people in Brno
–But WHY……  How can you find out?

What is Qualitative Research?



Qualitative and Quantitative Research
–Video Link


Today’s Plan



Group Activity



Stack of magazines on table
Qualitative Articles: Journals and Titles


Where to find the name of the journal and the article title
Journal name at bottom of the page
Title on first page
Journal name at
top of page 2

Research Questions



Qualitative Research Questions



Where to find the research question
End of Introduction Section
Abstract
Research Snapshot

Typebar ready to print a question mark
Qualitative
Research Questions

How to collect qualitative data



Open Ended Questions: Definition, Characteristics, Examples, and Advantages | QuestionPro
What are


Interview Guide
–Demographic Data
–Open Ended Questions

Use Open-Ended Questions
MI - Interviewing Skills: Open-Ended Questions-3: Family Medicine Clerkship 2016-17 - Companion
Site

Participants



How to Recruit Participants
–Recruitment  is the process of finding, screening, and scheduling qualified candidates for the
study
–Methods to contact candidates include:
–sending letters, emails or telephone calls
–hanging posters
–In-person -  visiting places where candidates may be found
–Referrals from study participants
–Goal is to identify qualified participants without introducing bias through the selection process

Method of Data Collection and Participants



Stages of Data Analysis



Research Findings



How are Qualitative Results Presented in Articles
Table of Themes
Theme and Representative Quotes
Table of Categories and Descriptions

Child holding basket of treats
Study Results


How can Qualitative Findings be used



DPP in Brno



Qualitative
 & Quantitative Research Work Together


What Questions do you have?