TOBACCO CONTROL TAKING ACTION TOBACCO INDUSTRIES IDEA ¨ WHAT ARE WE TRYING TO ACCOMPANISH? ¨ PREVENT FURTHER DETERIORATION OF OVERALL SOCIAL, LEGISLATIVE AND REGULATORY CLIMATE, ¨ ACTUALLY IMPROVE THE CLIMATE FOR THE MARKETING AND USE OF TOBACCO PRODUCTS Philip Morrise, 1990 ACTION - RESEARCH ¨ AMERICAN CANCER SOCIETY ¨ OXFORD HEALTH ALLEANCE ¨ FOGARTY INTERNATIONAL CENTRE ¨ GLOBAL TOBACCO RES. NETWORK ¨ ROCKEFELLER FOUNDATION ¨ UNITED NATIONS FOUNDATION TOBACCO Co STRATEGY ¨ TO IMPROVE THEIR PUBLIC IMAGE, TOBACCO COMPANIES OFFER RESEARCH FUNDING ¨ TRY TO SUPPRESS UNFAVOURABLE FINDINGS ¨ ACCEPTING DONATIONS IS CONTROVERSIAL CAPACITY BUILDING ¨ FRAMEWORK CONVENION ALIANCE for TOBACCO CONTROL (WHO) – an UMBRELLA ORGANIZATION OF 200 TOBACCO CONTROL ORGAN. – 2003 ¨ GLOBALink – an INTERNET BASED NETWORK AROUND THE WORLS ¨ WORLD CONFERENCES „TOBACCO OR HEALTH“ (3-year periods) WHO FCTC ¨ REGULATION: packing, labeling tobacco products, sales to minors, illicit trade, smoking at public places ¨ REDUCTION IN CONSUMER DEMAND: price and tax, ban of advertising, education training ¨ PROTECTION OF ENVIRONMENT AND TOBACCO WORKERS WHO FCTC ¨ SUPPORT FOR ALTERNATIVE ACTIVITIES ¨ RESEARCH SURVEILLANCE, EXCHANGE OF INFORMATION ¨ SUPPORT FOR LEGISLATIVE ACTION ¨ SIGNATION / RATIFICATION THE FUTURE – TO 2050: HEALTH ¨ PRESENT TREND CONTINUE ……………………...520 MILLION ¨ PROPORTION OF YOUNG SMOKERS HALVES …………..500 MILLION ¨ ADULT CONSUMPTION HALVES ……………………..340 MILLION THE FUTURE – TO 2050: ECONOMICS ¨ GLOBAL ECONOMIC COSTS – 2010 ……..500 000 000 USD/YEAR ¨ GLOBAL ECONOMIC COSTS – 2040 …….1 000 000 000 USD/YEAR ¨ GLOBAL ECONOMIC COSTS – 2050: HEALTH COSTS FOR TREATING OF SMOKERS & FORMER SMOKERS SURPASS ALL OTHER HEALTHCARE EXPENDITURES THE FUTURE ¨ OF YOUR COUNTRY? ¨ OF YOUR FAMILY? ¨ OF YOURSELF? ¨ THE KEY IS IN YOUR HANDS !