TOBACCO CONTROL
TAKING ACTION
TOBACCO INDUSTRIES IDEA
 WHAT ARE WE TRYING TO
ACCOMPANISH?
 PREVENT FURTHER DETERIORATION
OF OVERALL SOCIAL, LEGISLATIVE
AND REGULATORY CLIMATE,
 ACTUALLY IMPROVE THE CLIMATE
FOR THE MARKETING AND USE OF
TOBACCO PRODUCTS
Philip Morrise, 1990
ACTION - RESEARCH
 AMERICAN CANCER SOCIETY
 OXFORD HEALTH ALLEANCE
 FOGARTY INTERNATIONAL CENTRE
 GLOBAL TOBACCO RES. NETWORK
 ROCKEFELLER FOUNDATION
 UNITED NATIONS FOUNDATION
TOBACCO Co STRATEGY
 TO IMPROVE THEIR PUBLIC IMAGE,
TOBACCO COMPANIES OFFER
RESEARCH FUNDING
 TRY TO SUPPRESS UNFAVOURABLE
FINDINGS
 ACCEPTING DONATIONS IS
CONTROVERSIAL
CAPACITY BUILDING
 FRAMEWORK CONVENION ALIANCE
for TOBACCO CONTROL (WHO) – an
UMBRELLA ORGANIZATION OF 200
TOBACCO CONTROL ORGAN. – 2003
 GLOBALink – an INTERNET BASED
NETWORK AROUND THE WORLS
 WORLD CONFERENCES „TOBACCO
OR HEALTH“ (3-year periods)
WHO FCTC
 REGULATION: packing, labeling tobacco
products, sales to minors, illicit trade,
smoking at public places, smoke-free homes
 REDUCTION IN CONSUMER DEMAND:
price and tax, ban of advertising, education
training
 PROTECTION OF ENVIRONMENT AND
TOBACCO WORKERS
WHO FCTC
 SUPPORT FOR ALTERNATIVE
ACTIVITIES
 RESEARCH SURVEILLANCE,
EXCHANGE OF INFORMATION
 SUPPORT FOR LEGISLATIVE ACTION
 SIGNATION / RATIFICATION
SMOKE-FREE HOMES
 FOR CHILDREN´ PROTECTION:
 GOLD LEVEL: TOTAL BAN
 SILVER LEVEL: RESTRICTION (places
for smokers)
 BRONZE LEVEL: NO-SMOKING
WHEN CHILDREN ARE PRESENT
THE FUTURE – TO 2050:
HEALTH /DEATHS – IF:
 PRESENT TREND CONTINUE
……………………...520 MILLION
 PROPORTION OF YOUNG SMOKERS
HALVES …………..500 MILLION
 ADULT CONSUMPTION HALVES
……………………..340 MILLION
THE FUTURE – TO 2050:
ECONOMICS
 GLOBAL ECONOMIC COSTS – 2010
……..500 000 000 USD/YEAR
 GLOBAL ECONOMIC COSTS – 2040
…….1 000 000 000 USD/YEAR
 GLOBAL ECONOMIC COSTS – 2050:
HEALTH COSTS FOR TREATING OF
SMOKERS & FORMER SMOKERS
SURPASS ALL OTHER HEALTHCARE
EXPENDITURES
PRIMARY PREVENTION IN
CZECH REPUBLIC
 HEALTHY PREGNANCY – HEALTHY
CHILD
 WE DO NOT WANT TO SMOKE
 NON-SMOKING IS A NORM
 SMOKING AND ME
 OUR CLASS DOES NOT SMOKE
 I DO DECIDE ABOUT MY LIFE
MYSELF
CARE ABOUT SMOKERS IN
CZECH REPUBLIC
 EDUCATION OF MEDICAL STUDENTS/
HEALTH PROFESSIONALS
 SEMINAIR FOR PHYSICIANS
 WIDE NETT OF ADVICERS´ OFFICES
 CENTERS FOR SMOKING CESSATION
THE FUTURE
 OF YOUR COUNTRY?
 OF YOUR FAMILY?
 OF YOURSELF?
 THE KEY IS IN YOUR HANDS !