PRESVEDČOVANIE



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TV


By understanding the real needs of their target segment (having less time washing the clothes by
hands and desire for product that is gentle to clothes even in the washing machine) by the means of
this campaign Woolite increased the sales by 300% and became the market leader and put Perwoll in
the second place!

Calls on Avon antibreastcancer line increased by 50%. More than 400% increase in preventive visits
of their doctor (comparing 4 months before and 4m after the campaign)


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Masové média
priniesli presvedčovanie do nových dimenzií

Gutenberg printing press – 15^th century
Mass newspapers and magazines in the late 19^th century
Radio – 1930s
Television – 1950s
Directmail marketing and telemarketing in 1980s
WWW 1990s
We went from ancient persuasion based solely on interpersonal communication to persuasion where
media are necessities.

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With 6% of the world’s population, the USA consumes 57% of the world’s advertising. The money spent
on advertising and product promotions corresponds to 2.2% of the US gross national product. (0.95%
Japan, 0.9% Germany). That is more than $1000 per year per American.

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telemarketing

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religion

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At court

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In the family

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In the relationship

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The art of begging

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Physically more attractive people get better paid jobs

PRESVEDČIVÍ VYHRÁVAJÚ