AII           SEMINAR 3

  News & Media – Answer Key

Task 1  Based on class discussion



Task 2

1   Infotainment

2   Journalists

3   Readership

4   Broadsheet

5   Viewers

6   Editors

7   Newsreaders

8   Tabloid

9   Columnists

10 Circulation

11 Audience Figures

12 Broadcast

13 Peak Time

14 Anchorperson

15 Print Media

16 Mass Media


Task 3  Based on class discussion

1  Mass media are various kinds of media that are used to communicate information, entertainment or
other issues to large numbers of people. The public can generally choose to read, listen, view or
disregard the material offered.


Task 4 – Reading

1  85

2 10

3  80

4  5 billion

5  10

6  20

7  1/3

8  4


Task 5 – Based on class discussion


Task 6

1 information

2 bought

3 types

4 lives

5 line

6 political

7 appeared

8 illiterate

9 competition

10 popular

11 exist

12 contact


Task 7, 8 & 9  – Based on class discussion


Task 10-Listening

Topics:  Children and computer; Celebrities and drink-driving; DVD and video piracy; Drug abuse in
sport
 1. T
 2. F
 3. F
 4. T
 5. F
 6. F
 7. T
 8. T



Task 11-Grammar

1. What is the latest news?

2. I hardly ever listen to the radio.

3. I watched the programme on TV last night.

4. The documentary is just being broadcast on Channel Four.

5. Do you have the latest information?

6. The figures provided by the reporter were inaccurate.

7. This TV programme is said to have very good ratings.

8. A good reporter needs to have a lot of work experience.