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Now that Adam and Eve have been served with the apple interdict, they find themselves obliged to adjust the connotative chains established in (3) and set up new chains as follows:
(5)
Red
= Edible
= Good
= Beautiful
= Yes
Blue
= Inedible
= Bad
= Ugly
= No = Serpent and Apple

from which it is only a short step to
Serpent
=
Apple

This shows that the semantic universe rapidly becomes unbalanced by comparison with the pristine situation. Nonetheless, it would seem that modern man's semantic universe bears more resemblance to (5) than to (3). This imbalance within their system insinuates the first contradictions into Adam and Eve's wonderland.
3.3. In which the Contradiction Takes Shape Inside the Semantic Universe of Eden
It is perfectly true that certain habits of perception entitle us to go on referring to the apple as a /red/, even when we are quite conscious that it has been connotatively assimilated to that which is bad and inedible and, therefore, to Blue. The sentence,
(6) BAAAB. ABBBBBA (the apple is red),
is directly contradicted by the other sentence,
(7) BAAAB. BAAAAAB (the apple is blue).
Adam and Eve suddenly realize they have hit on an anomaly, by which a denoting term establishes a straight contrast with those connotations which it inevitably produces; this contradiction cannot possibly be expressed in their standard denotative vocabulary. They are unable to point out the apple by saying /this is red/. They are naturally quite reluctant to formulate the contradictory proposition «the apple is red, it is blue», so they are confined to pointing out the peculiar phenomenon of the apple by a crude metaphor such as /the thing which is red and blue/ or, preferably, /the thing which is named red-blue/. Instead of the cacophonous proposition /BAAAB. ABBBBBA. BAAAAAB/ (the apple is red, it is blue), they prefer to devise a metaphor, a compound substitutional name. This releases them from the logical contradiction and also opens up the possibility of an intuitive and ambiguous grasp of the concept (by way of a fairly ambiguous use of the code). Hence they refer to the apple by

 
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